WmegaNet Inc.

Using E-Commerce Solutions To Extend Your Reach –

Vendors and Agencies Are Part of These New Solutions

Technology:

Making Life Easier for the Team!

• Vendor

• Sales Rep Agency

• Retailer

It’s just a tool.

“Our free email blast covered the entire

cost of the website and then some…

“I received a call from a sales rep this

week who thanked us for building the

site and listing our reps… She said that

she used to get her foot in the door with

other products and then introduce our

product… After our blast, however, she

had 3 appointments from stores who

wanted our product.

“She said it looked like it would now be

our product that would be getting her

foot in the door with new clients.

“Another sales rep principal emailed me

to say that one of his reps had been

trying to get us into a potential store, but

was having trouble. When the store saw

our email blast, however, the store owner

immediately called for an appointment.”

• Online Catalog

• Put Reps on Site – Providing Leads

• Forward Registration Info

• Forward Orders

• Name Images with Item # so Reps

Can Easily Use Them (AB123.jpg)

Vendor: Set Up Wholesale Website

The Time has Come!

Win-Win!

• For Convenience of Stores

• Easier to Contact Company

• Easier to Find a Sales Rep

• Easier to Order

Vendor: Set Up Wholesale Website

Win-Win!

“I always get excited when I visit a

manufacturer’s website and see

that they sell online.

“I find I SPEND SMARTER and

feel better about my selections

when I order online in the privacy

of my office or home.

“I don’t enjoy the rushed feeling I

get at market and ordering online

means I don’t have to worry about

poor planning regarding

quantities, colors, etc.

“Plus it’s nice to be able to plan

my order at my convenience

anytime day or night.”

Direct Marketing Association’s (DMA)

Power of Direct Economic Impact

Study reported that email marketing

surpasses all other channels for the

return on a dollar invested.

E-Marketing: the Very

BEST Return On Investment

Let’s take a look at the DMA findings…

Catalog Marketing = ~ $7 per $1 spent

Non-Catalog Direct Marketing = ~ $15

per $1 spent (such as telephone marketing)

The ROI for Non-Email E-Marketing

(PASSIVE E-Marketing) = ~ $20 per $1 spent

The ROI for Email Marketing –

(ACTIVE E-Marketing) = ~ $45 per $1 spent

Passive E-Marketing (ROI ~$20)

Potential customers can search for your company name, keyword or product type and find your company’s link or banner. The link or banner gives them information about your company and will link TO your company’s web site.

Non-Email Internet Marketing on various wholesale portals, directories and search engines.

• Links • Banners • Display Ads • SER • SEO

Providers, such as: AmericasMart FGMarket Gifts & Dec

Giftware News OmegaNet’s GiftsWholesale.com DecorWholesale.com

ToysWholesale.com AccessoriesWholesale.com … and others !

Active E-Marketing (ROI ~$45)

When your company sends out an advertisement via

Email TO the potential customer’s email address.

Email Internet Marketing:

• Company Sending Newsletters To Customers

• Industry Newsletters (such as OmegaNet’s Gift & Home Retailer)

• Email Blasts To Potential Customers / Store

Providers, such as: AmericasMart Gifts & Dec Giftware News OmegaNet

Examples of Email Blasts

Secrets for a Successful Email Blast

What you are sending …?

1) Product 2) Look of the Ad 3) Catchy Subject Line

Who you are sending to …?

1) Quality of Email List 2) Relevant Stores

4) Call to Action 5) Way to measure results /Expectations

When you are sending …?

Tues, Wed, Thurs, Fri, Sat, Mon, Sun (in that order)

Communicating with Current Customers With E-Newsletters

Regular Email Newsletters to Customers

New Introductions

Closeouts or Specials