omg, look! an emerging social media platform! hurry, let's jump on it! -- presented by brad...
DESCRIPTION
In his Brands-Only Summit presentation, Lowe's Home Improvement's Brad Walters shares how they determine which emerging social platforms to join. He also goes into detail about their current Vine strategy and what it takes to create successful video content.TRANSCRIPT
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SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014
OMG, look! An emergingsocial media platform!Hurry, let's jump on it!
BRAD WALTERSLOWE’S HOME IMPROVEMENT
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OMG, Look! An Emerging Social Media Platform! Hurry, Lets Jump On It!
Brad Walters Director of Social Media & Emerging Platforms Lowe’s Home Improvement Twitter: bradjwalters
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Do some research
Are you wanted? Do you belong?
Who would you be talking to?
Do you have the resources
What about content?
*Be able to add value*
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Do some research
Are you wanted? Do you belong?
Who would you be talking to?
Do you have the resources
What about content?
*Be able to add value*
![Page 18: OMG, look! An emerging social media platform! Hurry, let's jump on it! -- presented by Brad Walters](https://reader035.vdocument.in/reader035/viewer/2022070323/559d6b0b1a28abdf5d8b4720/html5/thumbnails/18.jpg)
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SOCIALMEDIA.ORG/EVENTS
SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014