omg - tips for kickstarting your online marketing
Post on 21-Oct-2014
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Struggling to get your online marketing going? Here are some tips. OMG - Online Marketing Guide is a series of presentations designed by Chocolate Shoebox to help you in your online marketing.TRANSCRIPT
![Page 1: OMG - Tips for Kickstarting Your Online Marketing](https://reader035.vdocument.in/reader035/viewer/2022081518/544715c7afaf9f69178b4898/html5/thumbnails/1.jpg)
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www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
The Internet is a big place…
Are you disappearing into the noise?
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www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
Don’t be a Wallflower
Make yourself HEARD!
![Page 5: OMG - Tips for Kickstarting Your Online Marketing](https://reader035.vdocument.in/reader035/viewer/2022081518/544715c7afaf9f69178b4898/html5/thumbnails/5.jpg)
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
![Page 6: OMG - Tips for Kickstarting Your Online Marketing](https://reader035.vdocument.in/reader035/viewer/2022081518/544715c7afaf9f69178b4898/html5/thumbnails/6.jpg)
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
Without planning, the internet can eat you alive.
![Page 7: OMG - Tips for Kickstarting Your Online Marketing](https://reader035.vdocument.in/reader035/viewer/2022081518/544715c7afaf9f69178b4898/html5/thumbnails/7.jpg)
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
Create a strategy
Map out a plan for your content, communication, and analysis
![Page 8: OMG - Tips for Kickstarting Your Online Marketing](https://reader035.vdocument.in/reader035/viewer/2022081518/544715c7afaf9f69178b4898/html5/thumbnails/8.jpg)
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
• Where is your market talking?• Don’t stretch it too thin:
One or two well, rather than many badly
Find the right platforms
![Page 9: OMG - Tips for Kickstarting Your Online Marketing](https://reader035.vdocument.in/reader035/viewer/2022081518/544715c7afaf9f69178b4898/html5/thumbnails/9.jpg)
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
Get creative
![Page 10: OMG - Tips for Kickstarting Your Online Marketing](https://reader035.vdocument.in/reader035/viewer/2022081518/544715c7afaf9f69178b4898/html5/thumbnails/10.jpg)
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
• Create a campaign – competitions and giveaways are a good place to start
• Assign a small budget and use advertising - Google and Facebook advertising are cheap and work well for many brands
Brainstorm ideas
![Page 11: OMG - Tips for Kickstarting Your Online Marketing](https://reader035.vdocument.in/reader035/viewer/2022081518/544715c7afaf9f69178b4898/html5/thumbnails/11.jpg)
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
Content is kingBut rubbish content
is rubbish
![Page 12: OMG - Tips for Kickstarting Your Online Marketing](https://reader035.vdocument.in/reader035/viewer/2022081518/544715c7afaf9f69178b4898/html5/thumbnails/12.jpg)
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
• Solve a problem – what value are you adding to someone’s life?
• Fun but relevant – make it personal and shareable
• Visuals! Images and videos are more likely to be shared
• Look at ALL the media: videos, pictures, presentations, graphs, polls, diagrams, infographics
Make a Splash
![Page 13: OMG - Tips for Kickstarting Your Online Marketing](https://reader035.vdocument.in/reader035/viewer/2022081518/544715c7afaf9f69178b4898/html5/thumbnails/13.jpg)
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
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www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
• Offer content to other people’s websites
• Get chatty – Talk to everyone• Get people talking - Ask questions.
Answer every question, no matter how small
• Build relationships and collaborate with people that could offer value to you and your customers
The internet is social
![Page 15: OMG - Tips for Kickstarting Your Online Marketing](https://reader035.vdocument.in/reader035/viewer/2022081518/544715c7afaf9f69178b4898/html5/thumbnails/15.jpg)
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
![Page 16: OMG - Tips for Kickstarting Your Online Marketing](https://reader035.vdocument.in/reader035/viewer/2022081518/544715c7afaf9f69178b4898/html5/thumbnails/16.jpg)
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
• Don’t be afraid to try something new• Monitor everything. Cut out the parts that don’t
work and try something else!
Find out what works for you
Do something new.Then do something else!
![Page 17: OMG - Tips for Kickstarting Your Online Marketing](https://reader035.vdocument.in/reader035/viewer/2022081518/544715c7afaf9f69178b4898/html5/thumbnails/17.jpg)
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
The End.(Of this presentation – the beginning for your online marketing)
About Chocolate Shoebox:Forget what you think you know about marketing and advertising agencies. Chocolate Shoebox is an outsourced marketing solutions company with flair. We perform a full range of services which collectively cover the full spectrum of marketing communications. Whatever you need, we can do it. Plus, we’re quite fun.