Summer internShip prOJeCt Submitted to :-

Prof. kaur. deshmukh Submitted by :- omkar bansode TY BBA

Summer internShip prOJeCt As partial fulfilment of requirements for the award of Post Graduate Diploma in Business Management Report on Identifying factors behind decreasing market share and study of consumer behaviour Submitted to :- Prof. R.J.Masilamani Submitted by :-

Arpita Gupta PGDM 09DM024

CERTIFICATE This is to certify that Mr. Omkar Bansode, has completed hir summer internship at kewoxzze, and has submitted this project report entitled Identifying factors behind decreasing market share and a study of consumer behaviour towards partial fulfilment of the requirements for the award of the bachlor of bussiness administor . This Report is the result of her own work and to the best of my knowledge no part of it has earlier comprised any other report, monograph, dissertation or book. This project was carried out under my overall supervision. Date: Place: ---------------------------------- Internal Faculty Guide

ACKNOWLEDGEMENT The satiation and euphoria that accompany the successful completion of the project would be incomplete without the mention of the people who made it possible. I would like to take the opportunity to thank and express my deep sense of gratitude to my corporate mentor Mr. malhare khandare and my faculty mentor Prof. R.J. deshmukh. I am greatly indebted to both of them for providing their valuable guidance at all stages of the study, their advice, constructive suggestions, positive and supportive attitude and continuous encouragement, without which it would have not been possible to complete the project. I would also like to thank Mr. praful tambakhe(Senior Marketing asst.) who in spite of busy schedule has co-operated with me continuously and indeed, his valuable contribution and guidance have been certainly indispensable for my project work.. I am thankful to Mr.K.P.Boral for giving me the opportunity to work with Mother dairy and learn. I owe my wholehearted thanks and appreciation to the entire staff of the company for their cooperation and assistance during the course of my project. I hope that I can build upon the experience and knowledge that I have gained and make a valuable contribution towards this industry in coming future. TABLE OF CONTENT Sl No. Topic Pg No. 1 Executive summary 4 2 Introduction :

· Need of the study · Objective of the study

5

3 Organisational Background

7

4 Literature Review : · Current SCenariO · Supply Chain management · DiStributiOn ChannelS

14

· prOCeSSing · Quality COntrOl

5 Competitor Analysis 19 6 Study of distributors

and retailers 23

7 Research methodology 35 8 Conclusion 43 9 Limitations 44 10 Recommendations 45 11 References 47 12 Annexure 48