ommunications strategy through 2005 c. strategy verbal and visual identity integrate defined...
TRANSCRIPT
![Page 1: Ommunications strategy through 2005 C. Strategy Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan](https://reader035.vdocument.in/reader035/viewer/2022070407/56649e185503460f94b0506b/html5/thumbnails/1.jpg)
ommunications
strategy through 2005
C
![Page 2: Ommunications strategy through 2005 C. Strategy Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan](https://reader035.vdocument.in/reader035/viewer/2022070407/56649e185503460f94b0506b/html5/thumbnails/2.jpg)
Strategy
Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan
![Page 3: Ommunications strategy through 2005 C. Strategy Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan](https://reader035.vdocument.in/reader035/viewer/2022070407/56649e185503460f94b0506b/html5/thumbnails/3.jpg)
Audiences
Alumni College Boards AACSB Deans Media – Public Prospective Students Corporate Partners
Current Students Parents Development Friends Recruiters Faculty & Emeriti Campus & College Professional Org’s
![Page 4: Ommunications strategy through 2005 C. Strategy Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan](https://reader035.vdocument.in/reader035/viewer/2022070407/56649e185503460f94b0506b/html5/thumbnails/4.jpg)
Positioning
Reputation:: research, faculty, academics Accountancy:: ranking Faculty:: world-class Access:: to UIUC Tech & Engineering Alumni:: Chicago 20K
![Page 5: Ommunications strategy through 2005 C. Strategy Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan](https://reader035.vdocument.in/reader035/viewer/2022070407/56649e185503460f94b0506b/html5/thumbnails/5.jpg)
Messaging
“The College is a recognized worldwide leader in many fields of business
knowledge, including accountancy, finance, marketing and management.”
![Page 6: Ommunications strategy through 2005 C. Strategy Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan](https://reader035.vdocument.in/reader035/viewer/2022070407/56649e185503460f94b0506b/html5/thumbnails/6.jpg)
Messaging
“The College shares its status as a top tier school with the finest educational
institutions in the world.”
![Page 7: Ommunications strategy through 2005 C. Strategy Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan](https://reader035.vdocument.in/reader035/viewer/2022070407/56649e185503460f94b0506b/html5/thumbnails/7.jpg)
Messaging
“An ILLINOIS degree is a smart investment positively impacting a graduate’s career.”
![Page 8: Ommunications strategy through 2005 C. Strategy Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan](https://reader035.vdocument.in/reader035/viewer/2022070407/56649e185503460f94b0506b/html5/thumbnails/8.jpg)
Messaging
“Our curriculum is innovative, and is strengthened with emphasis on interdisciplinary topics such as
technology management, globalization and entrepreneurship.”
![Page 9: Ommunications strategy through 2005 C. Strategy Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan](https://reader035.vdocument.in/reader035/viewer/2022070407/56649e185503460f94b0506b/html5/thumbnails/9.jpg)
Messaging
“The College values innovation in research, teaching and learning methods.”
![Page 10: Ommunications strategy through 2005 C. Strategy Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan](https://reader035.vdocument.in/reader035/viewer/2022070407/56649e185503460f94b0506b/html5/thumbnails/10.jpg)
Messaging
“Long the leader in business education in Illinois, the College is expanding its
presence in the Chicago market to better serve the business community and
professionals who want to advance their business knowledge and competencies.”
![Page 11: Ommunications strategy through 2005 C. Strategy Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan](https://reader035.vdocument.in/reader035/viewer/2022070407/56649e185503460f94b0506b/html5/thumbnails/11.jpg)
Messaging
“Businesses depend greatly on ILLINOIS for talented professionals and research.”
![Page 12: Ommunications strategy through 2005 C. Strategy Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan](https://reader035.vdocument.in/reader035/viewer/2022070407/56649e185503460f94b0506b/html5/thumbnails/12.jpg)
Publications:: Quality, frequency, synergy
Perspectives
![Page 13: Ommunications strategy through 2005 C. Strategy Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan](https://reader035.vdocument.in/reader035/viewer/2022070407/56649e185503460f94b0506b/html5/thumbnails/13.jpg)
Publications:: Quality, frequency, synergy
Perspectives Alumni News & Notes
![Page 14: Ommunications strategy through 2005 C. Strategy Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan](https://reader035.vdocument.in/reader035/viewer/2022070407/56649e185503460f94b0506b/html5/thumbnails/14.jpg)
Publications:: Quality, frequency, synergy
Perspectives Alumni News & Notes Dean’s Communiqué
![Page 15: Ommunications strategy through 2005 C. Strategy Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan](https://reader035.vdocument.in/reader035/viewer/2022070407/56649e185503460f94b0506b/html5/thumbnails/15.jpg)
Publications:: Quality, frequency, synergy
Perspectives Alumni News & Notes Dean’s Communiqué eNewsletter
![Page 16: Ommunications strategy through 2005 C. Strategy Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan](https://reader035.vdocument.in/reader035/viewer/2022070407/56649e185503460f94b0506b/html5/thumbnails/16.jpg)
Publications:: Quality, frequency, synergy
Perspectives Alumni News & Notes Dean’s Communiqué eNewsletter Website
![Page 17: Ommunications strategy through 2005 C. Strategy Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan](https://reader035.vdocument.in/reader035/viewer/2022070407/56649e185503460f94b0506b/html5/thumbnails/17.jpg)
New Tactical Projects
Redesign College website Website templates for programs Video: College, Undergrad, EMBA
Speakers Bureau National media placement Contact data management Networking
![Page 18: Ommunications strategy through 2005 C. Strategy Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan](https://reader035.vdocument.in/reader035/viewer/2022070407/56649e185503460f94b0506b/html5/thumbnails/18.jpg)
Marketing
Graduate program marketingStrategy developmentFrameworks for collateral & communications Ideas to products
Advertising
![Page 19: Ommunications strategy through 2005 C. Strategy Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan](https://reader035.vdocument.in/reader035/viewer/2022070407/56649e185503460f94b0506b/html5/thumbnails/19.jpg)
Verbal Identity
College of Business
…at ILLINOIS Messaging Pride-building brand
![Page 20: Ommunications strategy through 2005 C. Strategy Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan](https://reader035.vdocument.in/reader035/viewer/2022070407/56649e185503460f94b0506b/html5/thumbnails/20.jpg)
Visual Identity
![Page 21: Ommunications strategy through 2005 C. Strategy Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan](https://reader035.vdocument.in/reader035/viewer/2022070407/56649e185503460f94b0506b/html5/thumbnails/21.jpg)
Questions?