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2. Omni Channel Retailing Single Multi Cross OmnichannelChannel Channel Channel 2012, Cognizant Technology Solutions. All Rights Reserved. 3. Customers and prospects interactacross channels Customer/Prospect But channels still operate in 2012, Cognizant Technology Solutions. All Rights Reserved. Silos.. 4. A True Omni Channelset up 2012, Cognizant Technology Solutions. All Rights Reserved. 5. Forces impacting RetailEMPOWERED CUSTOMER MOBILITYTECHNOLOGY 2012, Cognizant Technology Solutions. All Rights Reserved. 6. EMPOWEREDCUSTOMERSpending patternsSeamless experience SocialShowroomingPrivacy 2012, Cognizant Technology Solutions. All Rights Reserved. 7. Digital informationinfluences sales 53% 2012, Cognizant Technology Solutions. All Rights Reserved. 8. 90% of businesses say the seamless cross-channelexperience is critical to their businesss success.- Foviance & Econsultancy, Multi-channel Customer Experience Report 2012, Cognizant Technology Solutions. All Rights Reserved. 9. Retailers have respondedinnovatively Responsive Design Amazons Whispersync 2012, Cognizant Technology Solutions. All Rights Reserved. 10. 2012, Cognizant Technology Solutions. All Rights Reserved. 11. 86% CEOs believe that social media will be important to their business in next 3 yearsYour brand is what yourcustomers say it is Charlene Li, co-author of Groundswell 2012, Cognizant Technology Solutions. All Rights Reserved. 12. Cognizant ShopperStudy 2012 Show rooming threat is real PersonalizedResistant to- versus - in-storesharing personal experiences information 2012, Cognizant Technology Solutions. All Rights Reserved. 13. 10.4Number of sources used forresearch prior to purchase- Google Shopper Sciences StudyTraditional modelNew Age model 2012, Cognizant Technology Solutions. All Rights Reserved. 14. MOBILITY Mobile payments Digital Shelves Mobile checkouts 2012, Cognizant Technology Solutions. All Rights Reserved. 15. By2015Mobile traffic willbeat Desktoptraffic on the web 2012, Cognizant Technology Solutions. All Rights Reserved. 16. Enabling transaction where customer wants Walgreens Scan to Refill Hate queues? Checkout on your mobile 2012, Cognizant Technology Solutions. All Rights Reserved. 17. Enabling transaction where customer wants WHO NEEDS GOING TO TESCO digital shelf in Korea 2012, Cognizant Technology Solutions. All Rights Reserved. STORE? 18. Do you really need a WALLET?Google wallet Apple Passbook 2012, Cognizant Technology Solutions. All Rights Reserved. 19. 2012, Cognizant Technology Solutions. All Rights Reserved. 20. TECHNOLOGYADVANCEMENTSAugmented reality Big Data & AnalyticsCloud 2012, Cognizant Technology Solutions. All Rights Reserved. 21. DIGITAL REVOLUTION ISWAITING TO HAPPEN Corning GlassGoogle Glasses 2012, Cognizant Technology Solutions. All Rights Reserved. 22. Insight InformationData 2012, Cognizant Technology Solutions. All Rights Reserved. 23. When do you get that Pizza offer from DominosHow Target Figured Out A Teen Girl WasPregnant Before Her Father Did 2012, Cognizant Technology Solutions. All Rights Reserved. 24. Anybodycan become aRetailer now 2012, Cognizant Technology Solutions. All Rights Reserved. 25. Think Different Personalization & customer centricity Take store to the customer where ever they are Cross channel efficienciesLeverage technologies 2012, Cognizant Technology Solutions. All Rights Reserved.