omni channel solution overview & case studies
TRANSCRIPT
Omni Channel Solution Overview & Case Studies
1
Unicommerce A Market Leader in SaaS based e-Commerce focused solutions with Significant Client Base
Unicommerce isaleadinginproviderofSaaS (Software-as-a-Service)solutionsandourmissionistoconnectandoptimizetheecommerceforbrands,retailers,manufacturers,
wholesalers,distributors,etc.
Clients
10,000+Across Apparels, Electronics, Home
Décor, Footwear, etc. who have used the system
Transactions in a year
120 Million+US $1.3-1.5 Bn+ GMV(15-20% of Overall India’s
eCommerce Market)
40+ Marketplaces & Carts
(Amazon, Flipkart, Limeroad,Shopify, Magento etc.)
30+ Logistics Partners
(FedEx, DelhiveryBluedart, DTDC etc.)
10+ Point of Sale & ERP Systems(Ginesys, Logic, SAP,
Navsion, Oracle, Tally etc.)
Clients
Partners
www.unicommerce.com 2
Our Clients
www.unicommerce.com 3
…andmanymore
Solutions Marketplaces Brands Vendors
AdvancedWarehouseManagementSolution
OmniChannel Solution
VendorManagement
ERPIntegration
Multi-ChannelOrderManagement
Multi-ChannelInventoryManagement
Unicommerce A Preferred eFulfillment Technology Solution Provider
Alltheoperationscanbeseamlesslymanagedthroughamobileapp
www.unicommerce.com 4
39%Retailersusein-storesignagetoconvertcustomerstodigital
50%Morepurchasesarenowinfluencedbydigital
information
80%Smartphoneshoppersusetheirmobilein-storetohelpwithshopping
Offline & Online Shopping Experiences are blurring with the Introduction of Omni-Channel Retail
www.unicommerce.com 5
Through Omni-Channel Customers can now get a seamless experience across all touchpoints
Click
Click
Buy
Buy
Pick-upfromStore
DeliveryatDoor
BuyOnline ReturnOffline
www.unicommerce.com 6
BuyOffline ReturnOnlineUsecasesc
overed
…andmanymore
MobileApp Website Marketplaces PointofSale In-StoreKiosk
OmniChannelSolution
CustomerView
Omni-Channel is a win-win for both customers and businesses
AnyChannel AnyWhere AnyTime
OneCatalogView
OneInventoryView
OneCustomerView
OnePromotion
View
OneLoyaltyView
BusinessOutcomes
PerStoreSaleCustomerLifetimeValueCustomerEngagementCustomerReachCustomerAcquisitionCostMarketingROI
Omni-ChannelCommercePlatform
www.unicommerce.com 7
Consistency
Unicommerce Omni-Channel Solutions are being used by Leading
Brands to Manage 1000+ Stores
Seamless&integrativeretailprovidingmulti-channelshoppingexperiencetocustomers
Mobile In-Store
Online
www.unicommerce.com 8
1.InventoryManagement
- Centralizedinventoryacrossonlineandofflinechannels- OptimuminventoryallocationtogethigherRoI- Efficientinventoryturnover- Reductioninworkingcapital
2.OrderManagement/Routing
- Quickandeasyprintsoflabels,invoicesandmanifests
- Routingorderstoneareststore- Manageonlineandofflineorders- Reducedorderprocessingtime
3.EndlessAisle
- Loweredunexpectedcosts- Improvingsalesvolume- Highermarginoneveryorder- Easytrackingofinventoryandordersfromcross-channel- CentralizedOmnicommerceplatformsensuresmoothfunctioningofbusinessoperations
4.PointofSale(POS)
- MultiplePaymentoptions- LoyaltyProgram
- Simplyscantheproductandgeneratetheinvoice
- Centralizeddiscountmanagement- Easytouseinterfaceforboth
mobileandweb
Our Omni Channel Retail System allows management of end-to-end processes
www.unicommerce.com
UseCaseswehandle
ShipfromStore
ShipfromWarehouse
EndlessAisle OrderOfflineReturnOnline
OrderOnlineReturnOffline
Centralizedinventory
managementacrossonline&offline
Routingofonlineorderstonearestofflinestore
StoretoStoreTransfer
BillingofOfflineOrders
SeamlessintegrationwithPointofSale&ERPSystems
10
Case Study 1: India’s Complete Eyewear Solution
10
www.unicommerce.com 11
India’sfamousonlineshoppingportalforeyewearleadswithamissiontoreacheveryIndianwithhigh-qualitydesignerglasseswithouthurtingtheirpocketmuch.EmergingasthelargesteyewearmarketplaceinIndia,thebrandwasfacingmajorchallengeslike:
Client’s Challenges before Unicommerce
Showcasingthesameinventoryacrossallchannels
(Online&Offlineboth),
Simplified Warehouse Management
Robust Omnichannel Solution Centralised Order Management
Centralised Inventory Management
Theyhadcertaingoalsasanorganizationandwerelookingforsomesolutiontoinvestin:
Ordermanagementwhenthecustomerorderonlinebutcanpick-uptheproduct
fromnear-bystore
Difficultyinprovidingcustomerexperiencealong
withconvenience
www.unicommerce.com 12
Omnichannel Use Cases We Implemented
EndlessAisleDispatch
OrderOnline,Pick-upfromStore
OrderOnline,DeliveryfromWarehouse
Use Case a) Endless Aisle Dispatch
www.unicommerce.com 13
Website________
MobileApp
Masters(SKU
,Category,Tax
Classes)
Uniware
InventoryERP
Invoice
DispatchInfo
MasterFlowProcessFlow
2
3
UpdateInventory&OrderStatus
4
Uniware App POS1|POS2|POS3|POS4
OrderReceived
1
Customerwalks-intotheofflinestore,selecttheframeandorderoffline
Customerreceivesthenotificationsastheordergetsdeliveredfromwarehouse
Use Case b) Order Online, Pick-up from Store
www.unicommerce.com 14
Website________
MobileApp
Masters(SKU
,Category,Tax
Classes)
Uniware
Inventory
OrderReceived
Invoice
MasterFlowProcessFlow
Uniware App
OrderReceived
OrderReceived
Invoice
ERP
POS1|POS2|POS3|POS4
DispatchInfo
1
2
34
56
Basisofpincodeandinventoryavailableorderroutedtonearbystore
UpdateInventory&OrderStatus
6
Use Case c) Order Online, Delivery from Warehouse
www.unicommerce.com 15
Website________
MobileApp
Masters(SKU
,Category,Tax
Classes)
Inventory
Uniware
InventoryOrders
Marketplaces
ERP
OrderReceived
Invoice
DispatchInfo
MasterFlowProcessFlow
1
2
3
OrderReceived
1
UpdateInventory&OrderStatus
4
www.unicommerce.com 16
Integrated with 1000+ Stores, Uniware helped the brand provide the true Omni experience to the customers
BenefitsafterCollaborationwithUnicommerce
AccurateInventoryManagementEffectivelymanagingwarehouseand
inventoryhelpedthebrandkeepcross-channelfulfilmentconsistent.
Real-TimeReportingWithreal-timereporting,thebrand
managedtoconstantlyadaptandimprovewarehouseprocesses.
BrandPerceptionBrandsthattakeadvantageofmultipledistributionchannelsareviewedinthemarketplaceasattentivetocustomers’
needsandpreferences.
Sales&RevenuesDistributingproductsthroughseveral
channelsopensupnewmarketopportunities,resultinginincreasedsales
andrevenue.
Case Study 2: Leading Women Fashion Retail Brand
17
www.unicommerce.com 18
India’sleadingapparelbrandinwomenweargotincorporatedin1997.Theysellproductsthrough400+exclusiveoutlets,1000+largeformatstores,1200+multi-brandoutletsandthroughtheironlinesitetoo.Itwasnecessaryforthebrandtomanageitscustomerandprovidethesameexperienceandalsotomaintainthecompany’spoliciesacrossallchannel,that’swhereUnicommerce providedthesolutionandhelpthebrandwith:
Client’s Challenges before Unicommerce
Theywerewillingtoinvestintechnologyinordertohave:
Eachstoretobecomeawarehouseforquick
delivery
Robust Omnichannel Solution
Centralised Order Management Centralised Inventory Management
Showcasingthesameinventoryacrossallchannels
(Online&Offlineboth),
Orderofflinebutwanttheproducttobedeliveredto
theirhome
www.unicommerce.com 19
Omnichannel Use Cases We Implemented
OrderOnline,DeliveryfromStore
OrderOffline,DeliveryfromotherStoreUsingStoreApp
Use Case a) Order Online, Delivery from Store
www.unicommerce.com 20
Website________
MobileApp
Masters(SKU
,Category,Tax
Classes)
Inventory
Uniware
InventoryOrders
Marketplaces
OrderReceived
Invoice
MasterFlowProcessFlow
Uniware App
OrderReceived
OrderReceived
Invoice
ERP
POS1|POS2|POS3|POS4
1
2
34
5
OrderReceived
1
Basisofpincodeandinventoryavailable,orderroutedtonearbystore
UpdateInventory&OrderStatus
6
Use Case b) Order Offline, Delivery from Other Store Using Store App
www.unicommerce.com 21
Kiosk________
MobileApp
Masters(SKU
,Category,Tax
Classes)
Inventory
Uniware
InventoryOrders
Marketplaces
OrderReceived
Invoice
MasterFlowProcessFlow
Uniware App
OrderReceived
OrderReceived
Invoice
AX
POS1|POS2|POS3|POS4
1
2
34
5
Basisofpincodeandinventoryavailableorderroutedtonearbystore
UpdateInventory&OrderStatus
6
www.unicommerce.com 22
Integrated with 100+ Stores, Uniware helped the brand provide their customers access to their wide range of products with full convenience
BenefitsafterCollaborationwithUnicommerce
IncreasedSalesOmni-channelretailingsetupallowsshopperstomake
purchasefromwherevertheyplease.Itgivesbrands’stockvisibilityandaccessibilityinthecustomers’favouredchannel.
Moreoveritprovidesconveniencetothecostumersandsubstantiallyincreasesthebuyingopportunities
ConsistentCustomerExperienceAgoodretailerunderstandsthatmultiplechannelserviceand
productofferingisessentialtoprovidethehighestselectionandservice.Omnichannelmanagementisessentialforthatservice
focusedshopping.
ReducedLogisticsCostWiththefullyintegratedsolution,eachorderfromanychannel(Offline&Online)canbetrackedandalsodispatchcanbedonefromthenearbystoreinsteadofshippingfromwarehouseeverytime.Inotherwordseachstorecanbetreatedas
warehousefornearbylocation.
OptimizedSupplyChainforOmnichannelFulfillmentAsomnichannelbecomesmoreofabusinessimperative,brandsarestrivingtoprovidethebestexperiencepossible,particularly
duringtheorderfulfillment anddeliveryprocess.Whetherthroughship-from-storeorin-storepickup,merchantsareenabling
consumerstochoosewhenandhowtheyreceivetheirorders.
Our Integrated Solution Partners
www.unicommerce.com
40+ Marketplaces & Carts
30+ Logistics Partners
10+ Point of Sale & ERP Systems
WehaveanopenAPIarchitecture,whichallowsanyclienttoseamlesslyintegratetheirexistingsystemswithourmodules,allowingminimum
disruptiontotheexistingwaysofworking,ifrequired
23
Unicommerce A SaaS Based Solution Provider with Significant Benefits Over Traditional (On-Premise) Solutions
www.unicommerce.com
Cloudbasedsolution
ReducedtotalcostofOwnership
Payperuser
Easytoconfigure Quickimplementation
QuickTATintechnicalsupport
Dataagility
Customizable&scalable
Lowerfinancialrisk
24
Comparison Of SaaS solutions vs Traditional solutions
www.unicommerce.com
Features CloudBasedSolutions(SaaS – SoftwareasaService)
TraditionalSolution(On-premise)
ImplementationCost Low High
Implementation &SupportTAT Low High
Scalability High Medium
Integration withotherSoftwares High Medium
FinancialRisk Low High
TotalcostofOwnership Low High
Security High High
RequirementofTechnicalStaff Low High
On-goingMaintenance Low High
NewFeaturesDevelopment High Low
25
Our Solutions Have demonstrated high Return on Investment across multiple customers
www.unicommerce.com
20% - 30%Increased Sales Growth
30% LowerManpower Cost
25% ReducedInventory Cost
20% ReducedeCommerce Returns
26
Thank You
27