omnicanalita’ e mercato del lavoro · borgo di tragliata - 14 maggio 2016 #1 #2 #3 #1. digital...
TRANSCRIPT
OMNICANALITA’ E MERCATO DEL LAVORO
Borgo di Tragliata - 14 Maggio 2016
#1 #2 #3
#1. Digital disruption is more than a
technology shift. It’s about transforming
business models and customer’s engament.
#1 #2 #3
#2. Digital disruption moves with increasing
strenght and magnitude.
#1 #2 #3
#3. Digital disruption acts across all industries.
#1 #2 #3
8
RETAIL. THE OMNICHANNEL DISRUPTION
AMBIENT PEOPLE
3X1 Made Here - New York
OMNICHANNEL IMPACT ON AMBIENT
3X1 Made Here - New York
OMNICHANNEL IMPACT ON AMBIENT
Sisheido - Tokyo
OMNICHANNEL IMPACT ON AMBIENT
Sisheido - Tokyo
OMNICHANNEL IMPACT ON AMBIENT
Sisheido - Tokyo
OMNICHANNEL IMPACT ON AMBIENT
Burberry - London
OMNICHANNEL IMPACT ON AMBIENT
Burberry - London
OMNICHANNEL IMPACT ON AMBIENT
Burberry - London
OMNICHANNEL IMPACT ON AMBIENT
The Klepierre Interactive Wall
OMNICHANNEL IMPACT ON AMBIENT
OMNICHANNEL IMPACT ON PEOPLE
3 LEVELS
OMNICHANNEL IMPACT ON PEOPLE. LEVEL 1. IN STORE
Social Media Manager
Seo/Sem Specialist
Web Content Editor
Web Analyst Digital PR Manager
Community Manager
OMNICHANNEL IMPACT ON PEOPLE. LEVEL 2. MARKETING SERVICES
OMNI-MEDIA
MANAGER
CHIEF REVENUE
OFFICER
OMNI-CHANNEL
MANAGER
WHOLESALE FIELD
MANAGER
RETAIL FIELD
MANAGERS
OMNICHANNEL IMPACT ON PEOPLE. LEVEL 3. CENTRAL COORDINATION
31
CONCLUSIONS
Peter Senge
