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At the Pace of the 2014 World Cup
No. 301 / FEBRUARY 2013
>AT THE PACE OF THE WORLD CUP4
LATINVEST: SMART NEW PATHS
20
No. 301 / FEBRUARY 2013
EDITORIAL STAFF
ODEBRECHT NOTÍCIAS is an internally-circulated newsletter published twice a month by the Odebrecht S.A. Communication team.
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14 FAST NEWS
24 FAST NEWS: PEOPLE
16 TRUST THAT IS BUILT
AT THE PACE OF THE WORLD CUP
ARTICLE: THE AMAZON AND ITS RESOURCES
44 36 A SHIPYARD UNDER CONSTRUCTION
52 FAST NEWS: ENVIRONMENT
58 SHARE TO DEVELOP
64 FAST NEWS: SOCIAL ACTIONS
42
NEXT EDITION:
FAST NEWS: AWARDS
13 MARCH
contents
2014 World Cup
At the Pace of the World Cup
With the grass already being irrigated, the Fonte Nova Arena will be the third stadium of the World Cup to be ready, following Mineirão (Belo Horizonte) and Castelão (Fortaleza)
At the Pace of the World Cup
ith more than 95%
of the physical
construction work
complete, the Fonte Nova Arena
completed the installation of the roof
membrane on February 5 and has
already begun installing the seats –
with more than 51% already done. It is
estimated that the civil construction
work will be delivered on February 28,
when the equipment test phase will
begin.
Currently, 3,600 direct and indirect
Workers from the Administrative,
Engineering and Construction areas
are dedicated to finalizing one of
the host stadiums for the 2013
Confederations Cup and the 2014
World Cup.
ROOF: SUSTAINABILITY AND
INNOVATION
Both resistant and self-cleaning,
the Fonte Nova Arena roof is
bringing to Brazil an unprecedented
technology that reflects the concepts
of sustainability and innovation.
Made from a raw material called
PTFE – high performance fiberglass-
reinforced plastic – imported from
the United States, the membrane
is manufactured in Tijuana, Mexico.
Tests conducted on North American
territory demonstrated a high
resistance to wind currents, in
addition to durability and facilitated
maintenance and cleaning.
“Other important characteristics
include lightweightness and
6
W
flexibility,” explained José Luiz Góes,
Engineering Director. “The concept
of the tensioned structure used in
the arena roof is flexible by nature.
Therefore, no one needs to be afraid
if the structure sways,” said Góes. A
total of 28,000 m² of membrane were
installed, weighing 1.3 kg per square
meter. In order to offer support for
this task, a company was hired that
specializes in technical support for
the manufacturing, assembly and
installation of membranes.
At the Fonte Nova Arena,
specialized Members are working to
conclude the racks welded between
7
The roof structure allowed for an up to 40% reduction in steel consumption. Its installation involved 75 people, including mountain climber assemblers specialized in civil construction
It is modern technology that
al lows the LED equipment to
project colors based on the event
programming.
During the first test, eight
projectors were turned on, l ighting
up the entire East facade with the
colors white, green, red, yel low,
lavender and blue . The tests were
8
the membranes to al low for the
col lection of rainwater for reuse.
“The project involves capturing the
rainwater from the roof, channel ing
it to the accumulation reservoir and
then distributing it to the different
points of appl ication,” said Góes.
“After it is fi ltered, this water wi l l
be used to irrigate the field, fire
reserve, in the toi lets and the
central air conditioning system, ” he
said.
The total storage capacity is
more than 690,000 l iters. Each
year, 37,000 m³ of rainwater wi l l be
col lected with the system, which
wi l l represent savings of 72 % during
the rainy periods and 24% during
the dry periods.
F I R ST - O F - I TS - K I N D L I G H T I NG
On the evening of February
18, drivers and pedestrians who
circulated near the Fonte Nova Arena
were able to get a gl impse of what
is being prepared for the l ighting
of one of the Confederations Cup
host stadiums . The date marked
the first outdoor l ighting tests,
cal led “monumental l ighting,”
unprecedented in arenas in Brazil .
®®
designed to al low for any necessary
adjustments to guarantee that
everything runs smoothly during
the inauguration event on March 29.
Cl ick the icon to watch
the video from the first
l ighting test at the Fonte
Nova Arena.
9
SÃO PAULO HAS A DAY WITH
THE ‘TROPHY CUP’
The object of desire from the
2014 World Cup, the World Cup
Champions’ Trophy Cup™ was
presented to the city of São Paulo
on February 5 at Corinthians Arena
– the opening site for the FIFA
tournament located in the East
Approximately 80 students from the Azul da Cor do Mar Unified Educational Center and the Dom Bosco social project from Itaquera also had the opportunity to view the trophy cup
10
zone of the capital .
Participating in the event were
Vice Mayor Nádia Campeão, Sub-
Mayor Itaquera, Guilherme Henrique
de Paula e Silva, the representatives
of the State Department of Sports,
Leisure and Citizenship, Isaias Rossi,
as well as the São Paulo Committee
for the World Cup and Director of
the São Paulo Soccer Federation,
Jaime Franco, Head of the Ministry
of Sports Representation in São
Paulo, Elder Vieira and the President
of the State Incentive Law
Qualification Commission, Nelson
Gil.
Members of Odebrecht
Infraestrutura were also able
to get a look at the trophy cup.
The initiative was coordinated by
Johnson & Johnson, one of the
official sponsors of the World Cup.
The construction work for the Corinthians Arena is already 63% complete, with more than 1,840 Members working in three shifts
11
transform it into energy. Through
an inverter, the energy is then
converted to be used in industries
and households. In this way, the
energy produced can be delivered to
the arena’s electrical system or the
conventional distribution network.
The systems reduce losses related to
transmission and distribution, since
the energy is consumed at the site at
which it is produced.
The basic plant project was
developed by the Madrid Polytechnic
University Solar Energy Institute
and by the University of São Paulo
Electrotechnical and Energy Institute,
in partnership with the U.S. National
Renewable Energy Laboratory.
The plant’s installation and operation (as shown in the image) will not create any additional costs for the project and all of the energy generated will be directed at the Pernambuco Arena
PERNAMBUCO ARENA: ENERGY
THAT COMES FROM THE SUN
Neoenergia and Odebrecht Energia
began installing the solar energy plant
at the Pernambuco Arena. With 1 MWp
of power, the new plant will receive
investments of R$ 10 million and will
be located on a terrain extending
14,500 m2 right next to the arena.
The photovoltaic panels that make
up the system capture sunlight and
12
A TIME FOR THE FANS
On February 2, the Fonte Nova Arena received a visit from the winners of a promotion
that took place on Twitter. The eight winners, fans from Bahia and Vitória, had the
opportunity to visit the construction work and talk to Members from the Marketing, Events,
Communication and Engineering teams during a breakfast prepared in the VIP box.
The participants won a question contest held in real time about the history of Bahia teams
at the former stadium. At the end of the visit, they received free gifts and an official jersey
from their favorite team.
Click to watch the video of the visit.
The winners walked up one of the grandstands and tested the new view out over the field
Like the Facebook page: /arenafontenovaoficial
Follow the Fonte Nova Arena on Twitter: @arena_fontenova
13
Fonte Nova Arena: In order to ensure that the stream of the lights reaches the entire structure of each axis, the projectors have adjustable lenses
STAY INFORMED!
The Confederations Cup, to occur from June 15-30, 2013, will be competed in six Brazilian capitals:
Brasília, Belo Horizonte, Fortaleza, Recife, Salvador and Rio de Janeiro.
The 2014 World Cup, to be held in July, will also hold games in São Paulo, Porto Alegre, Manaus,
Cuiabá, Curitiba and Natal.
Click to learn the latest news about the arenas being constructed by Odebrecht
Infraestrutura.
BRASKEM AND THE 2012 RESULTS
rápidas
14
In 2012, Braskem made progress with its plans for growth, internationalization and the improvement
of competitiveness, in addition to remaining focused on operational efficiency. The company achieved an
EBITDA of R$ 4 billion, representing a 6% growth compared to 2011, with gross revenue of R$ 42.1 billion and
net revenue of R$ 35.5 billion, for a growth of 8% and 9%, respectively, compared to the previous year. Sales
increased 10%, for a total of 3.5 million tons.
The company maintained its commitment to the development of the chemical and plastics production
chain in Brazil and invested R$ 1.7 billion, with the inauguration of the new PVC unit in Alagoas and the butadiene
plant in Rio Grande do Sul. “We were able to maintain our strategic direction and sustain the investments,
confident about the recovery of the international petrochemical market and the growth of the domestic
market over the medium and long terms,” said Carlos Fadigas, Entrepreneurial Leader.
The strategy for 2013 remains focused on strengthening the business and boosting competitiveness.
“We will continue to work pro-actively in the quest for better opportunities, creating value for clients,
shareholders and society and increasing competitiveness without losing the focus on financial discipline,”
reinforced Fadigas.
Since the second half of 2012, the Enseada do Paraguaçu Shipyard (EEP) – formed by
Odebrecht, OAS, UTC and Kawasaki – has invested in communication actions designed to
consolidate its image and share the main achievements with the market. One of these is the
Media Training Program – training designed to prepare executives and spokespeople for contact
with the press and opinion shapers.
In addition to developing vocal and gesture expressivity, Media Training prepares Members
to assume the appropriate position during contacts and interviews with different external
interfaces. The program is being implemented together with the consolidation of the company’s
crisis management plan.
At the start of 2013, EEP published its institutional profile and will soon launch its website –
considered fundamental tools for consolidating its image and publicizing actions. The next step
will be the start of the institutional video production.
ACTIONS THAT STRENGTHEN IMAGE
The Media Training was undertaken with the EEP Board in Rio de Janeiro, as well as with managers and Members from the offices in Salvador and the Inhaúma Shipyard (Rio de Janeiro)
15
16
infrastructure
he Enseada do Paraguaçu
Shipyard [EEP] is a
key venture for the
development of a mechanical metal
center in Bahia.” The statement
was made by the President of the
Bahia State Federation of Industries
(FIEB), José de Freitas Mascarenhas,
during the opening of the Business
Roundtable with Strategic Suppliers.
The meeting, held on January 29 in
Salvador, was designed to develop
an extensive network of suppliers,
primarily in the country’s Northeast
region, who work in the sectors
of parts, services, equipment and
teaching and research institutions.
The event, which received
the support of the Bahia State
Government and the National Oil
Industry Organization (ONIP), included
the presence of the Secretary of the
Bahia State Naval Industry, Carlos
Costa, Director of Institutional
Relations and Sustainability at EEP,
Humberto Rangel, the Maragojipe
Mayor, Vera da Saúde, leaders of
EEP and representatives from the
“T
Trust that is Built
In Alagoinhas, approximately 1,500 Members are working in two shifts. Together with the industrial assembly companies, there are a total of 2,000
17
Trust that is Built
Euvaldo Lodi Institute (IEL) – the
Industry System entity responsible
for developing services that promote
the improvement of management and
business training, which addressed
the qualification of suppliers.
INCENTIVE TOWARD
DEVELOPMENT
With the initial demand guaranteed
– through previously signed contracts
in the amount of US$ 6.4 billion – EEP
is dedicated to the construction and
integration of the offshore units, such
as platforms, FPSOs and drill rigs, and
began the construction work for the
shipyard in Maragojipe in 2012. The
development involves an investment
of approximately R$ 2.6 billion, the
largest made by private initiative over
the past 10 years in Bahia.
According to Humberto Rangel,
one of the main challenges in terms
of installing EEP is the intense
work required to train and qualify
labor, primarily in the cities that are
impacted directly and indirectly, such
as Maragojipe, Salinas da Margarida
18
and Saubara. “We are installing a
shipyard with a long term vision, with
a permanent level of orders, and
accordingly, it will be necessary to
develop and attract suppliers, whether
service producers or providers,
as well as ensure the training and
improvement of local labor,” said
Rangel.
The installation of the shipyard
in Bahia will generate 5,000 direct
job opportunities, and with the start
of the operations, set for January
2014, an additional 15,000 indirect
opportunities. “We want to encourage
the development of a chain of
suppliers, creating opportunities for
small and medium-sized companies,”
said Rangel. “We expect that this will
help strengthen new developments,”
he said.
PROGRESS OF THE
CONSTRUCTION WORK
EEP was also the topic of the
meeting between Bahia Governor,
The region of Alagoinhas is recognized nationally for the quality of its water, since the city is located above the Marizal-São Sebastião aquifer
19
Jaques Wagner, the State Secretary
of Industry, Trade and Mining, James
Correia, and the group from the
development formed by Fernando
Barbosa, Executive Director, and
Humberto Rangel, Director of
Institutional Relations and Sustainability.
The Directors of EEP presented the
progress of the construction work and
highlighted the support received from
the Bahia authorities.
With nearly 80% of the land leveling
phase completed, December 2012
marked the start of the dredging
process to build the mooring docks
and dry dike. In order to deepen
the area, EEP hired the Belgian
company Jan De Nul, one of the most
specialized in the world. “We have
taken all the necessary precautions
and we contracted the most modern
out there in terms of technology and
environmental commitment,” said
Fernando Barboso. “We plan to finalize
the work still during the first half of
March,” he said.
Participants from Seeking Excellence and psychologist José Geraldo Ferreira (third from the front, starting from the left): in Alagoinhas, 100 Members participate in the modules
investments
20
Smart New Paths
21
Smart New Paths
The project includes the construction of 32 viaducts, pedestrian overpasses and accessways that will be built starting during the second quarter of 2013
he Metropolitan
Municipality of Lima and
Odebrecht Latinvest
signed the concession contract for
the project Vías Nuevas de Lima ,
which will expand and recover
the main streets of access to the
Peruvian capital, creating a modern
infrastructure that facilitates the
passage of the population through the
North, East and South.
The concession covers 31.5 km of
the North Pan-American between
the Habich Bridge and the District
of Ancón; 54.1 km of the South
Pan-American between the Javier
Prado Cloverleaf and the District of
Pucusana; and the initial stretch of
Ramiro Prialé, currently 10 km, which
will be extended an additional 19
km until the Central Highway at the
Los Ángeles Bridge in Chaclacayo. A
total of 115 km will be expanded and
rehabilitated on the three main road
axes of Lima, offering users better
traffic conditions in a sustainable
manner.
The Mayor of Lima, Susana Villarán,
emphasized that the contract is part
of the portfolio of projects that the
T
city is implementing in partnership
with the private sector. According to
Villarán, the conclusion is planned
for the end of 2016. “Vías Nuevas de
Lima is a central component in terms
of remodeling transport, one which
will help people save time and also
22
improve the safety and quality of life of
the users,” she explained.
Jorge Barata, Executive Director
of Odebrecht Latinvest, emphasizes
the company’s commitment: “We
want to be a reference in terms of
the operation and maintenance of
transport infrastructure, providing an
excellent quality of service and added
value for people,” said Barata. The
contract was granted to Rutas de Lima
S.A.C. Concessionaire, a company that
belongs to Odebrecht Latinvest, with
total investments of US$ 590 million.
23
The map of Lima shows the three main streets of access to the city: the concession will integrate 23 districts of the capital in the North, East and South regions
24
people fast
“The history of our Organization, which believes in the Human Being, is precisely the sum of
the histories of those people that make it up,” stated Emílio Odebrecht during the ceremony
to deliver the commemorative medals for Members’ 10, 15 and 20 years working at the
Organization. The event was held on February 13 at the Moatize Expansion Project – a Vale
project being undertaken in Mozambique – and gathered both Members and leaders.
“Odebrecht believes in the Human Being’s potential and capacity for achievement,” said
Paulo Brito, Contract Director. “The people who make up the Organization are the same ones
that build its history. The delivery of the medals represents recognition of the dedication and
Spirit of Service geared toward growth, the generation of results, training of new entrepreneurs
and Business Perpetuity. To all of you who built and continue to build Odebrecht’s history, our
congratulations!,” said Brito.
YEARS THAT WILL GO DOWN IN HISTORY
Members Cássio de Oliveira, Edson Nascimento and Bernardo Chinganda received medals for 10 and 15 years, and José Arimatea was honored for his 25 years working at the Organization
25
In February of this year, Odebrecht Equador
held two seminars about the new legislation of
the Work-Related Risk Audit System (SART) in
the cities of Quito and Guayaquil, in which the
Ministry of Labor Relations and the Ecuadorian
Social Security Institute (IESS) will evaluate the
Occupational Safety and Health Management
of companies operating in the country.
The company gathered Members from the
areas of Sustainability, Production, People
and Organization, Legal and Contractual
Administration from all the projects,
Administrative-Financial Managers, direct
partners and clients.
Honório Brito, responsible for
Sustainability in Equador, emphasized that
the implementation of SART will place the
company on the vanguard in terms of work-
related risk prevention management in the
country.
PREVENTION OF WORK-RELATED RISKS
The participants learned more about the structure of SART, based on the standard OHSAS 18.001, as well as procedures and actions for preventing and investigating incidents
26
people fast
The Moatize Expansion Project – a Vale project being completed by Odebrecht in Tete,
Mozambique – certified 75 Members in the Scaffolding Assembly course at the end of
January. The initiative was promoted through a partnership between the Occupational
Safety, Health and Environment (SHE) and Production areas and the training fell under the
responsibility of the Integrated Quality, Environment and Safety Systems (SIQAS).
The topics addressed included: first aid, safety procedures and measures, risk analysis,
work permits, correct use of personal protection equipment (PPE) and collective
protection equipment (CPE) and the assembly and disassembly of scaffoldings.
“We are responsible for our Members’ safety and health and we are committed to
preserving life,” said Angelo Araújo, Production Manager, during the certification event.
“We will work together, with effort and commitment, in the search for better results,” he
said.
SAFE TRAINING
Participants gathered knowledge and experience during 16 hours of theoretical classes and eight hours of practical classes
27
On the Transnordestina Railroad –
the Odebrecht Infraestrutura project
–, the foreman from the Custódia Lot
in Pernambuco concluded the Leader
on the Tracks Program on February
1. The initiative covered topics related
to the Odebrecht Entrepreneurial
Technology (TEO) and the planning, legal,
sustainability and people development
areas.
Divided into four modules lasting a
total of 32 hours, the course included the
participation of 51 Members. The first
module was conducted by the People
and Organization team, which presented
the principles, concepts and criteria of
the TEO. The participants also learned
more about the specific characteristics
of the alliance contract with the company
Transnordestina Logística S.A.
The other topics covered included:
civil and criminal responsibility, operations
of the program PreVÉR, health and
environmental programs, activity
planning and control, leadership, people
development and communication as a
strategic management tool.
According to the Control and
Maintenance Supervisor, Tenison
Júnior, the courses added value to
the leader development process.
“The knowledge allows us to lead the
teams in our quest to maintain work
efficiency, cutting costs and improving
productivity in a sustainable fashion,”
he said.
LEARNING TO BETTER LEAD
Custódia Members participated in the second edition of the Leader on the Trails Program. The third will take place at the Salgueiro Lot, also in Pernambuco
28
people fast
In January, the Odebrecht SSC kicked off the Leader Development Program. Coordinated by the People and
Organization (P&O) team, the initiative is designed to clarify questions and develop fundamental pillars among
the leaders.
According to Michele Schiavetto, from the SSC P&O area, the action was the result of the monitoring actions
undertaken in 2012. “The program was created during the second half of last year, based on analyses, and began
with the presence of important leaders from the Organization, such as Dilson Zanatta Filho, Silvana Sacramento,
Fabiano Munhoz, Marco Poiatti and Jayro Mercêsm,” said Schiavetto.
The program plans to hold another six meetings until the end of 2013, in which the 25 leaders from the
Odebrecht SSC will be able to exchange experiences with the seven Odebrecht Oil & Gas SSC Members, who
will participate in some of the modules.
SSC TRAINS LEADERS
The participants learned about the topics of Career and Business, Motivation, Teamwork, Interpersonal Communication, Time Management Indicators and Performance
29
In January, Odebrecht Oil & Gas held the 1st
Embark Program Module for Young Technicians
(YT). The introductory levels of the Electrical
course were administered, involving nine
participants, as well as the Mechanical course,
with 12.
The program is designed to develop
Members’ technical competencies in an
accelerated and qualified fashion, focused on
offering training of excellence for professionals
in new technologies designed to meet the
demands generated by the business units.
“The company is investing in us,” said Saulo
Lima, YT from the NORBE VI drill rig. “That is
why we need to increase our efforts, study
and follow what the technical area team shows
us,” said Lima. The opportunity to have new
experiences is another point highlighted by
Wilton Rodrigues, YT from the ODN Delba III
drill rig. “You see the point that technology
is able to reach, where it can drill, as well as
having an interaction with people from other
areas and an exchange of experiences,” said
Rodrigues.
At the end of the program, the youth
will receive a certificate of participation
and distinction offered by the International
Association of Drilling Contractors (IADC).
EMBARKING FOR QUALIFICATION
In the Electrical Program, Young Technicians learn the theories necessary for working onboard the rigs
30
people fast
On January 15, the Odebrecht Shared
Service Center (SSC), working in partnership
with the consulting firm Escola de Negócios,
promoted the Excellence in Assistance
Training, involving the participation of 25
Members from the Tax, Accounting, Financial
and People Administration areas.
Jayro Mercês, Leader from the User
Relationship area and New SSC Demands,
opened the course and talked about
“Excellence in Service Sharing,” the first topic
addressed. Consultant Solange Garcia headed
the meeting during the day.
According to Lenilton Jordão, from the SSC
People and Organization area, the team has a
high number of Members that support users
in the area of assistance each day. “Training
them means, first and foremost, facilitating
communication and resolving problems for
the users,” said Jordão. “Second, it means
improving the final client’s satisfaction
by offering effective support and, finally,
developing the Member personally and
professionally,” he explained.
FOR EXCELLENCE IN ASSISTANCE
The Odebrecht SSC plans to hold the training twice a year
31
Odebrecht Infraestrutura has formed a workers’
commission to offer trade union representation at
the construction site for the Teles Pires Hydroelectric
Power Plant, an event that included the presence
of Gilberto Carvalho, Head Minister of the General
Secretary to the Presidency of the Republic, Manuel
Messias, Ministry of Labor Work Relations Secretary,
and representatives from the entities FENATRACOP,
SINICON, SINTRAPAV and SINTECOMP MT.
The training is part of the National Agreement to
Improve Work Conditions in the Construction Industry,
strengthen dialogue and improve communication
with the workers. “The Teles Pires HPP is a reference
in how to complete a construction project in a
sustainable fashion because it respects the rights
of workers and contributes toward the region,” said
Gilberto Carvalho during the ceremony.
Defined by SINTRAPAV and SINTECOMP, the seven
Members of the commission hold functions in areas
such as transport, earth leveling, electrical work and
occupational medicine. “We are continuously in search
of solutions that can improve issues related to work
conditions,” said Antônio Augusto de Castro Santos,
Contract Director.
The Teles Pires HPP, which has approximately
5,000 Members, is the second Odebrecht project to
form a commission through an agreement. The first
was the Santo Antônio HPP in Rondônia.
TELES PIRES FORMS WORKERS’ COMMISSION
Members from the Teles Pires HPP workers’ commission meeting with Gilberto Carvalho, Roginel Gobbo, the Secretary Director of SINTRAPAV, as well as Antônio Augusto
32
people fast
During the month of January, the team
from the Tete Believe (Acreditar) Continued
Professional Qualification Program in
Mozambique visited the Moatize Expansion
Project, a Vale project being undertaken by
Odebrecht. Instructors Flavio Moisés and
Renato Siqueira and Educational Coordinator,
Pryscilla Gomide, were accompanied by
the Workplace Safety Manager, Leonardo
Hellstrom.
After the meeting about planning from the
Workplace Safety Module of the Basic Cycle,
visitors continued on to the construction site,
where they were able to identify situations
presenting a risk for accidents and the correct
use of Personal Protection Equipment (PPE)
and Collective Protection Equipment (CPE).
The instructors from Believe met with
former participants of the program that
currently work on the project. Branquinho
Caetano, Leader of the Bricklayers’ Group,
commented about the activities of the new
workers. “They are developing excellent
work, since they place into practice what they
learned and are interested and dedicated,” said
Caetano. “I believe that, in just a short period
of time, they will be the best bricklayers on our
teams,” he said.
THE GOOD RESULTS OF BELIEVE
Flávio Moisés and Renato Sequeira, instructors from Believe, and Branquinho Caetano, Team Leader, with bricklayers from the Moatize Expansion Project, trained through the program
33
The Vacation Internship Program, promoted by
Odebrecht Infraestrutura, selected 66 students from
39 Brazilian universities to hold internships at some of
its construction projects during the months of January
and February 2013.
With more than 3,000 students signed up, the
program offered the courses of Administration,
Engineering (Civil, Environmental, Mechanical and
Production), Economy, Accounting Sciences and
Architecture. During previous years, many of the
students were contracted. “Those who stand out
may become paid interns,” explained Marcela
Araújo, responsible for selecting and monitoring the
participants. “We also maintain the relationship with
those who were not hired, in case new opportunities
arise,” she said.
Camila Colnaghi, who participated for the
second time, pointed out that she learned more
about diversity. “In addition to putting into practice
everything that I saw in college, I learned to respect
the culture and customs of the different people
that we met,” said the youth, this time working at
the Submarine Development Program (PROSUB)
construction project in Itaguaí, Rio de Janeiro.
VACATION IS ALSO A TIME FOR LEARNING
This year, more than 60 students put their knowledge to practice at 20 projects located in different regions of the country
34
people fast
Formed by Odebrecht Engenharia Industrial
and OAS, the CONEST Consortium invited the
former captain of the Rio de Janeiro Special Police
Operation Battalion (BOPE), Paulo Storani, to
speak to the contract leaders. He was one of the
police officers that inspired the character “Captain
Nascimento” from the movie Elite Squad.
The action, held at the end of January, is part
of the motivational campaign that will be developed
during 2013 with the theme “Goal Planned, Goal Met.”
Paulo Storani reinforced that being part of a
project like the Abreu e Lima Refinery, located
in Pernambuco, represents an opportunity
for each professional to be recognized and
become a reference in the activities he or
she undertakes. “You are all here to write
the history of the future,” Storani said. “Let’s
build an ‘elite squad,’ where only the best are
found. Be the best! Get out there and do it!,” he
emphasized.
A VISIT TO CONEST
During the meeting between the captain of BOPE and the Members, topics such as motivation and teamwork were addressed
35
On January 20, the Cambambe
Hydroelectric Power Plant Facility
– currently being constructed by
Odebrecht Angola – held its 1st
Walk, involving the participation of
200 Members and partners.
The 5K course, which takes
approximately 40 minutes, passed
through Vila de Cambambe, and its
hills did not intimidate participants.
For Manatinu Filipe Diambote, who
has worked in the Commercial
area for eight months, the walk
motivated him to go back to
practicing sports: “I always liked
walking and now I want to get back
into this habit,” he said.
At the end of the walk, Members
were welcomed at the recreation
area of the project, where they
took part in drawings for free
prizes and recreational games.
For Filomena Belo, who has been
at Odebrecht for 25 years, the
activities do not only contribute
toward health, but also help
promote integration. “We end up
meeting colleagues from other
areas with which we do not have
the opportunity to have much
contact from day-to-day,” said
Belo.
1ST CAMBAMBE WALK
Called Kwenda Kiambote, which in the Kibundo language means “walk right,” the initiative promotes sports, caring for one’s health and quality of life
h e E n s e a d a d o
Pa ra g u a ç u S h i pya rd
[ E E P ] i s a ke y
ve n tu re fo r t h e d e ve l o p m e n t
o f a m e c h a n i c a l m e t a l c e n te r
i n B a h i a . ” Th e s t a te m e n t wa s
m a d e by t h e P re s i d e n t o f t h e
B a h i a St a te Fe d e ra t i o n o f
I n d u s t r i e s ( F I E B ) , J o s é d e Fre i t a s
M a s c a re n h a s , d u r i n g t h e o p e n i n g
o f t h e B u s i n e s s Ro u n d t a b l e w i t h
St ra te g i c S u p p l i e rs . Th e m e e t i n g ,
h e l d o n J a n u a ry 2 9 i n S a l va d o r,
wa s d e s i g n e d to d e ve l o p a n
ex te n s i ve n e two r k o f s u p p l i e rs ,
p r i m a r i l y i n t h e c o u n t ry ’ s
N o r t h e a s t re g i o n , w h o wo r k i n
t h e s e c to rs o f p a r ts , s e rv i c e s ,
e q u i p m e n t a n d te a c h i n g a n d
re s e a rc h i n s t i tu t i o n s .
Th e e ve n t , w h i c h re c e i ve d
t h e s u p p o r t o f t h e B a h i a St a te
G ove r n m e n t a n d t h e N a t i o n a l
O i l I n d u s t ry O rga n i z a t i o n
( O N I P ) , i n c l u d e d t h e p re s e n c e
“T
36
o f t h e S e c re t a ry o f t h e B a h i a
St a te N ava l I n d u s t ry, C a r l o s
Co s t a , D i re c to r o f I n s t i tu t i o n a l
Re l a t i o n s a n d S u s t a i n a b i l i ty
a t E E P, H u m b e r to R a n ge l ,
t h e M a ra go j i p e M ayo r, Ve ra
d a S a ú d e , l e a d e rs o f E E P
A Shipyard under Construction
businesses
37
a n d re p re s e n t a t i ve s f ro m t h e
E u va l d o Lo d i I n s t i tu te ( I E L )
– t h e I n d u s t ry Sys te m e n t i ty
re s p o n s i b l e fo r d e ve l o p i n g
s e rv i c e s t h a t p ro m o te t h e
i m p rove m e n t o f m a n a ge m e n t
a n d b u s i n e s s t ra i n i n g , w h i c h
a d d re s s e d t h e q u a l i f i c a t i o n o f
s u p p l i e rs .
I N C E N T I V E T O WA R D
D E V E L O P M E N T
W i t h t h e i n i t i a l d e m a n d
g u a ra n te e d – t h ro u g h p re v i o u s l y
A Shipyard under Construction
With construction work that began in 2012, EEP is formed by Odebrecht, OAS, UTC and Kawasaki Heavy Industries and will generate 3,000 job
s ign e d co ntra c ts i n th e a m o u nt of
US $ 6 . 4 b i l l i o n – EEP i s d e d i cate d
to th e co n stru c ti o n a n d i ntegrati o n
of th e offs h o re u n i ts, su c h a s
p latfo rm s, FPSOs a n d d ri l l r igs,
a n d b ega n th e co n stru c ti o n wo rk
fo r th e s h i pya rd i n Ma rago j i p e i n
2012 . Th e d eve l o p m e nt i nvo lve s
a n i nve stm e nt of a p p roxi mate ly
R $ 2 . 6 b i l l i o n, th e la rge st ma d e by
p rivate i n i t iative ove r th e pa st 1 0
ye a rs i n Ba h ia .
A c c o rd i n g to H u m b e r to R a n ge l ,
o n e o f t h e m a i n c h a l l e n ge s i n
te r m s o f i n s t a l l i n g E E P i s t h e
i n te n s e wo r k re q u i re d to t ra i n
a n d q u a l i fy l a b o r, p r i m a r i l y i n
t h e c i t i e s t h a t a re i m p a c te d
d i re c t l y a n d i n d i re c t l y, s u c h a s
M a ra go j i p e , S a l i n a s d a M a rga r i d a
a n d S a u b a ra . “ We a re i n s t a l l i n g
a s h i pya rd w i t h a l o n g te r m
v i s i o n , w i t h a p e r m a n e n t l e ve l
o f o rd e rs , a n d a c c o rd i n g l y, i t
w i l l b e n e c e s s a ry to d e ve l o p
a n d a t t ra c t s u p p l i e rs , w h e t h e r
s e rv i c e p ro d u c e rs o r p rov i d e rs ,
a s we l l a s e n s u re t h e t ra i n i n g
a n d i m p rove m e n t o f l o c a l l a b o r, ”
s a i d R a n ge l .
Th e i n s t a l l a t i o n o f t h e
s h i pya rd i n B a h i a w i l l ge n e ra te
38
The Business Roundtable with Strategic Partners, organized by EEP, gathered 300 entrepreneurs and discussed the areas of Construction, Engineering, Rig Design Supply and People
5 , 0 0 0 d i re c t j o b o p p o r tu n i t i e s ,
a n d w i t h t h e s t a r t o f t h e
o p e ra t i o n s , s e t fo r J a n u a ry
2 0 1 4 , a n a d d i t i o n a l 1 5 , 0 0 0
i n d i re c t o p p o r tu n i t i e s . “ We wa n t
to e n c o u ra ge t h e d e ve l o p m e n t
o f a c h a i n o f s u p p l i e rs , c re a t i n g
o p p o r tu n i t i e s fo r s m a l l a n d
m e d i u m - s i z e d c o m p a n i e s , ”
s a i d R a n ge l . “ We ex p e c t t h a t
t h i s w i l l h e l p s t re n gt h e n n e w
d e ve l o p m e n ts , ” h e s a i d .
P R O G R E S S O F T H E
C O N S T R U C T I O N W O R K
E E P wa s a l s o t h e to p i c o f
t h e m e e t i n g b e twe e n B a h i a
G ove r n o r, J a q u e s Wa g n e r, t h e
St a te S e c re t a ry o f I n d u s t ry,
Tra d e a n d M i n i n g , J a m e s
Co r re i a , a n d t h e g ro u p f ro m
t h e d e ve l o p m e n t fo r m e d by
Fe r n a n d o B a r b o s a , Exe c u t i ve
D i re c to r, a n d H u m b e r to R a n ge l ,
D i re c to r o f I n s t i tu t i o n a l
Re l a t i o n s a n d S u s t a i n a b i l i ty. Th e
D i re c to rs o f E E P p re s e n te d t h e
p ro g re s s o f t h e c o n s t r u c t i o n
wo r k a n d h i g h l i g h te d t h e
s u p p o r t re c e i ve d f ro m t h e B a h i a
a u t h o r i t i e s .
W i t h n e a r l y 8 0 % o f t h e
39
Starting from the left: James Correia, Jaques Wagner, Fernando Barbosa e Humberto Rangel, during the meeting held in Salvador, Bahia
l a n d l e ve l i n g p h a s e c o m p l e te d ,
D e c e m b e r 2 0 1 2 m a r ke d t h e
s t a r t o f t h e d re d g i n g p ro c e s s
to b u i l d t h e m o o r i n g d o c k s a n d
d ry d i ke . I n o rd e r to d e e p e n
t h e a re a , E E P h i re d t h e B e l g i a n
c o m p a ny J a n D e N u l , o n e o f
t h e m o s t s p e c i a l i z e d i n t h e
40
wo r l d . “ We h ave t a ke n a l l t h e
n e c e s s a ry p re c a u t i o n s a n d we
c o n t ra c te d t h e m o s t m o d e r n o u t
t h e re i n te r m s o f te c h n o l o gy a n d
e nv i ro n m e n t a l c o m m i t m e n t , ” s a i d
Fe r n a n d o B a r b o s o . “ We p l a n to
f i n a l i z e t h e wo r k s t i l l d u r i n g t h e
f i rs t h a l f o f M a rc h , ” h e s a i d .
41
With an area extending 1.6 million m2 in Maragojipe, Bahia, EEP (illustration) is already considered one of the largest shipyards in Brazil
42
awards fast
For the first time, Braskem had four finalists in
three categories at the world’s largest event focused
on Processes of Excellence, held in Orlando, Florida.
The award ceremony took place on January 22 and
the company was the winner in two categories: Best
Improvement Project in Under 90 Days and in More
than 90 Days.
The awarded Members were Bruno Marcelo Peres,
from the UNIB 3 ABC, with the project “Increasing GDP
Productivity,” and Vanessa Eidelwein, from the UNIB
2 RS, with “Reducing Fuel Gas Consumption on the
11F08.” It is the first time that a Brazilian company has
earned the award.
The projects also received 1st and 2nd place for the
2012 Destaque Award in the category of Continuous
Improvement. “They are highly important works,
aligned with improving the competitiveness of the
industrial area,” said José Kelso Moraes, responsible
for Competitiveness and Investments. “All of those
involved contributed significantly toward Braskem’s
results during the last year,” he said.
Larry Josey, from the PP 8 La Porte, received
the Honorable Mention for the project “The Path
toward Understanding Waste,” in the category of
Sustainability, Values and Organizational Culture, and
Daniel Junqueira, from the UNIB 1 BA, was a finalist with
the study “Increasing Butadiene Productivity” in the
same category.
EXCELLENCE RECOGNIZED IN THE UNITED STATES
Members participated in the award ceremony (starting from the left): Vanessa Eidelwein; Larry Josey; Chris Lendo, a client of Braskem USA; Mark Drejza and Bruno Peres
43
People who learned from work and
from life.
With each edition of Odebrecht Informa
magazine, a Member from the Organization is invited to share his
or her experiences lived and challenges
overercome.
View the testimonials featured through videos on the website: www.odebrechtonline.com.br
he Harvard University
publication ReVista (Harvard
Review of Latin America)
invited Luiz Gabriel T. Azevedo,
responsible for Sustainability at
Odebrecht Energia, to present an article
for its January 2013 edition focused on
the topic of “Water.”
With the title “Rivers of the
Amazon - Sources of Renewable
Energy,” the text highlights the water
resources of the Amazon region as
renewable sources, presents the Santo
Antônio Hydroelectric Power Plant in
Porto Velho, Rondônia, and also cites
the professional qualification program
Believe.
Located on the Madeira River, the
plant will have the capacity to
generate 3,150 MW of energy,
TThe Amazon and its Resources
article
The Amazon and its Resourcesenough to supply more than 40 million people.
The investments in the project will surpass R$ 16
billion, with R$ 1.6 billion of this total directed at
social-environmental programs. More than 15,000
direct job opportunities were generated to build
the hydroelectric power plant.
Designed based on the Run-of-the-River
model, which eliminates the need to form a
large reservoir by adopting 44 bulb turbines, the
plant features innovations designed to reduce
environmental impacts. On March 30, 2012,
the Santo Antônio HPP began its commercial
generation of energy, nine months ahead of the
originally-scheduled date.
Odebrecht News presents below the full text of
the article by Luiz Gabriel T. Azevedo. The text was
translated from the original article in English.
Access the ReVista website, a Harvard
University publication.
With over 80% of its construction work concluded, the Santo Antônio HPP is an example of a sustainable construction in the Amazonian Basin
Amazon Rivers
Sources of Renewable Energy
By Luiz Gabriel Azevedo
The vast Amazon rainforest spans over eight South American countries and
covers an area of approximately 6.7 million square kilometers. Thirty million people
live in the Amazon, coexisting with about 10% of the known wildlife species. The
immense network of rivers, lakes and wetlands overlapping this area forms the
largest watershed on earth, accounting for 15% to 16% of the total river discharge
into the oceans.
Rivers in the Amazon are essential to the livelihood of local communities,
representing an important natural resource base for the economic and social
development of the countries they cross. High gradients between the Andes
mountains and the Amazon plains, and the gigantic water flow through the region,
signify an enormous energy potential.
The Amazon is the next and perhaps one of the last frontiers for hydropower
expansion. Hydroelectric development in South America over the next twenty
years will be concentrated in the basin. In Brazil alone, the largest country and
economy in the region, hydropower corresponds to 68% (88.2 gigawatts-GW) of
the total 130.8 GW that are to be installed between 2005 and 2030, considering
46
all other sources of energy (such as gas, coal, nuclear, wind, biomass and solar).
This growth in hydropower generation will take place primarily through the
implementation of new projects in the Amazon.
Only a fraction of the Amazon hydroelectric potential has been tapped for
power production to date. However, the first crop of projects implemented during
the 1970s and 80s did not fully succeed in balancing energy generation with other
objectives. New projects, in contrast, are more holistic in nature, focusing on
multiple objectives as a consequence of lessons learned from past experience.
This process is also aided by increased scientific and technical knowledge, the
implementation of strict legal and regulatory frameworks, better social controls,
and the innovative thinking of proactive and responsible companies involved with
a new generation of hydropower investments.
Companies realize that in a world increasingly focused on sustainable
development, it is essential to anticipate how a hydroelectric project — or set of
projects — will affect the environment and, in turn, how the project is influenced by
that environment. In the Amazon this implies developing solutions that integrate
power generation and its vast stream of positive externalities with effective
environmental gains, the preservation of a unique natural heritage, and long-term
benefits to local communities, including traditional and indigenous populations.
In traditional hydropower models, different phases of the project cycle — from
47
identification and feasibility through design, construction, commissioning and
operation — were often fragmented into separate short-term implementation
stages. New hydropower developments favor competitive models that seek
integrated solutions, providing companies with long-term concessions to
build projects and to sell their energy as they move towards more sustainable
hydropower. The long-term perspective of a company that will design, build,
and then run a project for a number of years involves the ability to anticipate
challenges, to manage risks, and to obtain a “social license” to operate.
Therefore the modern dam´s greener hue is not only a consequence of increased
environmental awareness, but it also reflects the need to avoid or mitigate the
unpredictable extra costs of environmental suits, opposition from indigenous
populations, and political backlashes.
Companies that have been successful in overcoming the challenges to
sustainably expand renewable energy generation in the Amazon have looked
critically into the past and realized that their “social license” to operate
requires: (a) a strategic vision to advance the development of a comprehensive
sustainability perspective; (b) technical excellence to evaluate a range of
feasible engineering layouts and alternatives; (c) comprehensive in-depth
knowledge of the area (e.g. environment, social, etc.) where a project is planned;
(d) a broad basin-wide and/or regional view to anticipate project impacts and
risks — in particular short- and long-term indirect impacts and cumulative
impacts; (e) effective communication with a wide range of stakeholders, from
local communities to global players such as financiers and non-governmental
organizations; (f) strong monitoring and supervision controls to effectively
check implementation against plans; (g) efficient management systems able to
adapt to unforeseen events and rapidly changing conditions; and (h) transparent
governance systems.
A contemporary generation of hydropower developments can be seen in a
recent example. The Santo Antônio Hydroelectric Project was the first large plant
to be built in the Brazilian Amazon in almost three decades. Once completed, it
will be the third largest in the country, with an installed capacity of 3,150 MW —
48
enough to supply 11 million households or approximately 40 million people. Plans
are being finalized to further increase its installed capacity by 13% (429.6 MW) at
marginal social and environmental cost, through the incorporation of six additional
turbines. This will optimize its energy output and generate additional benefits to
the Brazilian grid. In spite of its location in the midst of the Amazon rainforest, it is
considered a pioneer in breaking paradigms and showing how hydropower can be
generated sustainably.
Planning for the development of Santo Antônio began in 2001 through a public-
private partnership between Eletrobras-Furnas and Odebrecht Energia, which
received government authorization to conduct the feasibility studies. Following
approval by the Brazilian government, the project was put up for auction in
December 2007, and the 35-year concession was awarded to Santo Antônio
Energia S.A., the company that offered the lowest tariff to generate energy (R$
per kilowatt – KW). The concession contract was formalized about seven years
after initiation of the planning stage. In March of 2012 the first of Santo Antônio´s
44 turbines initiated power generation, around three and a half years from the
beginning of construction. The longer planning stage, as compared to a shorter
implementation phase, represents a major change in the historical pattern and is a
true success story. The project will be completed by early 2016.
The implementation of Santo Antônio has been marked by extensive
environmental work to ensure that negative externalities are fully mitigated or
compensated. This has included, for example, state of the art technology to ensure
that fish can continue to migrate upstream and that fish eggs and juveniles can
pass unharmed through the dam as they move downstream. The dam´s layout
was adapted to ensure the maintenance of adequate sediment flows, and the area
to be preserved is significantly larger than that occupied by its reservoir.
One of the strategic early decisions was the adoption of bulb turbine technology
suited to high water flows. The use of this technology has reduced the size of the
planned reservoir from 1.500 km2 to approximately 546 km2, an area roughly equal
to the river´s natural flood plain. This has led to a highly efficient project with the
lowest reservoir-to-power ratio amongst dams in the Amazon (0.11 km2/MW).
49
Another fundamental step towards sustainability was the early initiation of
the dialogue with interest groups. Seeking participation and open discussion of
the project with those affected by its implementation, Odebrecht Energia and
Eletrobras-Furnas implemented a process to establish trust with local groups.
This involved specific strategies directed at those affected, namely: (a) traditional
populations (“ribeirinhos”) living on the banks and flood plains of the Madeira
River; (b) indigenous peoples; (c) the urban population of Porto Velho, the capital
city of Rondonia; and (d) municipal, state, and federal governments.
The early consultation process set the foundation for a trusting relationship,
and allowed for the identification of major concerns and needs of the community,
which involved but were not limited to: employment opportunities; skills training
and capacity building; concerns with the potential growth of slums in Porto Velho;
and the lack of adequate infrastructure in the capital city. A consequence of this
dialogue was the development of initiatives that directly met the expectations of
this set of stakeholders.
One of the most successful initiatives resulting from the consultation process
was the “Acreditar” (Believe) Program, an innovative and unprecedented capacity-
building program developed and implemented by Odebrecht Energia. The lack
of a skilled labor force in Porto Velho, a town of about 300,000 people located
8 km from the project site, provided the inspiration for “Acreditar”. A survey of
professional skills in the area showed that the number of locals that would be able
to work in the implementation of the project represented only 30% of the total
necessary workforce (estimated at about 20,000 at peak). The majority of the
manpower to work at the construction site would thus have to come from out of
town or state and might trigger a spurt of population growth exacerbating the
town’s social problems.
Odebrecht Energia developed “Acreditar” to turn that equation around, setting
a goal of hiring 70% of the workforce locally. The success of the program is
measured by the fact that 82% of the workforce employed in the construction of
the project has been hired around the region. Gender inclusion has also been an
aim of “Acreditar,” and in Santo Antônio women represent over 10% of the total
50
workforce, a record in the heavy infrastructure industry. The stream of benefits
resulting from this initiative is massive, including significant growth of employment
and income generation in Porto Velho with consequent spinoff benefits to the local
economy. “Acreditar” has expanded to other large infrastructure projects in Brazil
and abroad (over 55,000 workers have completed the program), including two other
hydropower plants currently under implementation by Odebrecht – the Teles Pires
Hydroelectric Project in Teles Pires River in Brazil, and the Chaglla Hydroelectric
Project in the Huallaga River in Peru. Ultimately, “Acreditar” is leaving a legacy of
continued professional development and environmental awareness.
The significance of these voluntarily driven, replicable initiatives supported by
innovative thinking is that they have been implemented for commercially viable
projects.
A person watching the myriad of workers, cranes, trucks and concrete
structures that make up the “temporary city” of 15.000 by the clay-colored
mighty Madeira River would not be able to fully appreciate the range and
magnitude of challenges involved with the implementation of such massive
projects. Overcoming such difficulties requires, more than anything, the courage to
see challenges as real opportunities.
Santo Antônio and other such projects represent a new dawn of hydropower
development in the Amazon. They show how to reconcile a full range of local
to global objectives through strategic long-term vision. The choice facing
hydropower expansion in the region is between the set of forward looking
governmental institutions, companies, NGOs, and communities working together
and pushing forward successful approaches, and those who still support myopic
interests and confrontational agendas. What would you choose?
Luiz Gabriel Azevedo is a Brazilian water resources engineer who has dedicated
his career to development issues in Brazil and in many other countries. A former
executive with the World Bank and the World Wildlife Fund, he is the Sustainability
Director for Odebrecht Energia. He is a graduate of the Federal University of Bahia
and Colorado State University.
51
environmentfast
Six months after its launch, the
Yo Cuido (I Care For) Program –
developed by Odebrecht in Argentina
– has presented some important
results in terms of the responsible
consumption of energy, paper and
water at the company’s construction
projects and offices in the country.
During the period, there was a 6%
reduction in energy consumption, the
daily use of paper was cut by 45% and,
with the installation of double flush
valves in the toilets, 217,600 liters of
water were saved.
More than 250 Members
participated in the training courses
focused on caring for the environment,
administered by Cascos Verdes
(“Green Shells”), an NGO formed
by individuals with special needs.
Approximately 60% of the goods and
services used in the program were
acquired at partner entities, which
helped generate job and income
opportunities for those people
assisted.
CARE TO PRESERVE
At all of the construction projects and offices, a campaign was kicked off focused on Members with messages about responsible resource consumption
52
53
On January 31, Odebrecht Agroindustrial held
the first meeting in São Paulo to discuss corporate
responsibility when dealing with the topic of
sustainability in the country. The meeting was
promoted by the Brazilian Business Council For
Sustainable Development (CEBDS) Thematic
Chamber on Biodiversity and Biotechnology (CTBio).
Participating in the event were representatives
from the company and from others operating in
Brazil, such as Wal-Mart, BASF, Monsanto, Alcoa,
Dow Química, Petrobras, Mexichem, Anglo American
and Syngenta, in addition to the Minas Gerais chapter
of the Brazilian Support Service for Micro and Small
Companies (SEBRAE) and the consulting firm
Florestas Inteligentes.
A range of different proposals were presented
for practice between 2013 and 2014, including
ecological restoration, responsible agriculture
and the biodiversity indicators practiced by the
participating companies. The Sustainability area at
Odebrecht Agroindustrial presented its initiatives
for preserving biodiversity in projects concentrated
near its Agroindustrial Units and which include
everything from the monitoring of fauna and flora
to the restoration and conservation of Permanent
Preservation Areas (PPAs) and Legal Reserves (LRs).
During this year, meetings will be held at the head
offices of each participating company.
DISCUSSING BIODIVERSITY MANAGEMENT
Concern with fauna and flora: the investments in environmental protection made by Odebrecht Agroindustrial during the 2011/2012 harvest totaled R$ 32.8 million
54
environmentfast
The construction work to install the edge
areas of the Dom Pedro I Highway (SP-065)
along the Campinas stretch implemented its
first environmental compensation measure
on February 6, when the Rota das Bandeiras
Concessionaire began planting 3,900 native
tree seedlings at the Campinas Agronomic
Institute Experimental Center (IAC), located in
rural São Paulo.
The action involved the participation
of some 50 students from the Professor
Adiwalde de Oliveira Coelho State School,
ages 8 to 10. “The objective of the action,
besides promoting compensation, is to
awaken awareness among children about
environmental preservation,” explained
Ronaldo Brasil Jungers, from Rota das
Bandeiras, which is responsible for the activity.
While he ran between the prepared earth
and buried seeds, Vitor Gabriel Mathias
demonstrated what he learned. “Planting is
something very fun to do and we are also
helping the environment,” he said.
For each tree removed from the
Dom Pedro Corridor due to the system
modernization work, 25 seedlings are planted.
Since 2009, at the start of the concession,
Rota das Bandeiras has already planted more
than 72,000 seedlings. Last year, a total of
36,125 were sown.
NEW TREES FOR CAMPINAS
Children participate in the Rota das Bandeiras action, which plans to plant more than 51,000 seedlings to recover a 30-hectare area
55
As a result of the environmental
service restoration and conservation
actions being implemented in the
Pratigi Environmental Protection
Area, important partnerships have
been established by the Land
Conservation Organization (OCT) – an
institution associated with the Bahia
Southern Lowlands Environmental
Protection Area Mosaic Program for
Development and Growth Integrated
with Sustainability (PDCIS), supported
by the Odebrecht Foundation. One of
these came to be at the start of 2013,
when the pilot project Payment for
Water Environmental Services (PSA),
which promotes the recovery of water
sources, earned the direct support of
the National Water Agency (ANA).
Associated with the Brazilian
Ministry of the Environment, ANA
develops the Water Producer program,
which supports, orients and certifies
Brazilian projects that help reduce the
erosion and silting of water sources
in the rural environment. “The project
meets the parameters established
by the agency, primarily because it
presents objectives aligned with our
work,” said Devanir Garcia, Sustainable
Water and Soil Manager at ANA.
WORKING TO RECOVER WATER SOURCES
Associated the Water Producer program, the OCT pilot program becomes the first initiative in the Brazilian Northeast to receive the incentive of ANA
56
environmentfast
B ra s ke m p re s e n te d
t h re e c a s e s a b o u t t h e
m a n a g e m e n t o f g re e n h o u s e
g a s e s ( G H G ) d u r i n g t h e
o p e n i n g fo r t h e 2 0 1 3
B ra z i l i a n G H G P ro to c o l
P ro g ra m , h e l d o n Fe b r u a ry
7 . O rg a n i z e d by t h e G e t ú l i o
Va rg a s Fo u n d a t i o n B u s i n e s s
A d m i n i s t ra t i o n S c h o o l ( F G V-
E A ES P ) Ce n te r fo r S t u d i e s
i n S u s t a i n a b i l i ty ( G Vc e s ) ,
t h e t h e m e o f t h e m e e t i n g
wa s t h e “ M a n a g e m e n t o f
G H G E m i s s i o n s i n t h e Va l u e
C h a i n . ”
T h e B ra z i l i a n G H G P ro to c o l
P ro g ra m , o f w h i c h B ra s ke m
i s a s i g n a to ry, i s t h e m a i n
n a t i o n a l i n i t i a t i ve d e s i g n e d
to p ro m o te a n d d i f f u s e t h e
c u l t u re o f fo r m u l a t i n g a n d
p u b l i s h i n g c o r p o ra te G H G
e m i s s i o n i n ve n to r i e s .
T h e f i r s t c a s e ,
c a l l e d “ P a c k- Le s s –
I m p l e m e n t a t i o n i n t h e
B ra z i l i a n C a b o t , ” wa s a b o u t
t h e u s e o f p l a s t i c p a l l e t a s
a n a l te r n a t i ve fo r m ov i n g
c a rg o , w h i c h h a s a n e f fe c t i ve
c o s t a n d i s c o n s i d e re d
m o re s u s t a i n a b l e , b e s i d e s
b e i n g s i m i l a r to wo o d . T h e
o t h e r two we re a s s o c i a te d
w i t h t h e B ra s ke m M a x i o
l i n e , l a u n c h e d to b o o s t i ts
c l i e n ts ’ c o m p e t i t i ve n e s s
a n d c o n t r i b u te towa rd
s u s t a i n a b l e d e ve l o p m e n t –
“ B ra s ke m M a x i o - R e d u c i n g
E n e rgy U s e a n d I n c re a s i n g
P ro d u c t i v i ty ” a n d “ B ra s ke m
M a x i o - E l i m i n a t i n g t h e
G e n e ra t i o n o f O z o n e a n d
I n c re a s i n g P ro d u c t i v i ty. ”
ACTIONS THAT REDUCE GREENHOUSE GAS EMISSIONS
57
Learn more about the history of the Odebrecht Organization, which began
in the mid-19th century. Over the decades, a small company grew, consolidated its place in Brazil and also
expanded into fi ve continents.
Embark on a journey through time.
Access:www.odebrecht.com/culturaodebrecht/
Share to Develop
Odebrecht Foundation
58
Share to Develop
59
Starting from the left: the Mayors Isravan Barcelos, from Ibirapitanga; Carlos Antônio Azevedo, from Nilo Peçanha; Iramar Costa, from Ituberá; Leandro Santos, from Igrapiúna; and Heráclito Menezes, from Piraí do Norte
he Pratigi
Environmental
Protection Area
Intermunicipal Consortium (CIAPRA)
shared experiences during the
National Meeting with Mayors,
promoted by the Brazilian Federal
Government, with the participation
of the President of the Brazilian
Republic, Dilma Rousseff. CIAPRA
presented its experience with the
administrative modernization being
developed in the five cities that it
represents – Ibirapitanga, Igrapiúna,
Ituberá, Nilo Peçanha and Piraí do
Norte, located in the Bahia Southern
Lowlands.
With the theme “Strong
Municipalities, Sustainable
Brazil,” the event gathered more
than 5,000 city mayors from the
country from January 28-30 in
Brasília. Dilma Rousseff opened the
meeting and highlighted that this
is the time for consolidating state
partnerships. “It is important that
the new mayors make the best use
of the set of plans, actions and
services that exist in the Federal
Government for the municipalities,”
she said.
T
The guests learned more about the
main Federal Government programs
being undertaken in partnership
with the local administrations
and the good practices by the
municipalities and intermunicipal
public consortiums in different areas
and also participated in technical
workshops.
60
PARTICIPATION OF CIAPRA
On January 30, the President of
CIAPRA and the Mayor of Piraí do
Norte, Heráclito Menezes, presented
the consortium’s experience during
the programming of “Good Practices”
and also talked about the support
offered to the administrative units
that make up CIAPRA in terms of
elaborating and implementing the Tax
Management and Basic Social Sector
Management Modernization Program
(PMAT), an initiative promoted by
the National Economic and Social
Development Bank (BNDES).
“The program will improve the
transparency of public accounts and
enhance security for the manager
61
Dilma Rousseff opens the National Meeting with New Mayors, designed to provide the municipal managers with information about federal programs and actions, focused on sustainable development
that must comply with the Tax
Responsibility Law, in addition to
adding revenue for the municipalities
and making more services available
to the population,” said Menezes.
The training of government
workers, structure of the IT sector,
improvement of the city government
infrastructure, implementation
of protocol and process control
systems and budgetary and financial
execution are some of the items
financeable by the Automatic PMAT,
a category of the program currently
being implemented in the Southern
Lowlands. The resources are being
requested through the Bahia State
Development Agency – DESENBAHIA
and the different city councils
approved laws that authorize the
credit operation. The period for
implementing the project is 24
months starting with the contracting
of financing and the estimated
investments total R$ 15.9 million.
Still during the meeting, Heráclito
Menezes and the Mayor of Nilo
Peçanha, Carlos Azevedo, signed
a cooperation agreement that will
make it possible to implement
in their cities the Ministry of
Communications pilot program
62
Heráclito Menezes emphasized the participation of the five municipalities that make up CIAPRA, and its interface with the state and federal governments, the community and private sector
“Digital Cities.” In addition to offering
access to the network in public
spaces, the initiative will also provide
free Wi-Fi for unrestricted use.
UNION OF THE CITIES
Founded in 2008, CIAPRA seeks
to serve as an interface between the
federal and state governments and
the city governments it represents.
Its actions are geared toward the
implementation and improvement of
public services, infrastructure and
the social and production actions in
its area of operations, strengthening
public policies.
Together with the federal,
state and municipal governments,
Civil Society Organizations of
Public Interest and the Odebrecht
Foundation, CIAPRA instituted
the Bahia Southern Lowlands
Environmental Protection Area
Mosaic Program for Development
and Growth Integrated with
Sustainability (PDCIS). The challenge
is to turn a rural area with important
environmental assets into a
prosperous and dynamic region,
placing talented youth in the field.
63
The partnership with the pilot project Digital Cities was signed with the presence of the Minister of Communications, Paulo Bernardo, and the Secretary of Digital Inclusion, Lygia Pupatto
64
social actionsfast
Luanda is a vivacious city. Amidst the buildings and
infrastructure projects, social and cultural movements
also drive Angola’s economic growth. For five years,
the Luanda Expressways Project – being undertaken
by Odebrecht Angola – has helped modernize the
city and improve citizens’ quality of life, creating and
maintaining public spaces for leisure and convenience
and promoting social actions with aims of involving
and integrating the Luanda people.
The partnership between the Province
Government of Luanda and Odebrecht inaugurated
the fourth unit of the Shine Station Program and
Miguel Lutonda Multisport Court.
In order to reintegrate young shoe shiners, Shine
Station offers a suitable space designed for work
and civil, school and vocational instruction. The
fourth unit, located in the revitalized zone of Alameda
Van-Dúnem, increases the number of assisted shoe
shiners to 40.
The Province Governor of Luanda, Bento Sebastião
Francisco Bento, participated in the inauguration of the
Miguel Lutonda Multisport Court, whose name honors
the greatest basketball athlete in the country’s history.
In all, 11 plazas and public squares were recovered and
the work is progressing also along the plazas of the
Sacred Family Church and FAPA.
VALUING CITIZENSHIP
Created three years ago, the Shine Station Program benefits 63 young shoe shiners from Luanda
65
In order to raise Members’ awareness as to drug use, the Línea II Consortium,
in which Odebrecht Venezuela participates, has been promoting a plan for the
prevention of legal and illegal drug abuse since 2012. The Sowing Values for Life
Project drives the strengthening of family values and helps improve the quality
of life of the workers and their families.
Led by the consortium’s Social Responsibility area, the initiative received the
support of the National Anti-Drug Fund (FONA) and benefited more than 500
people during the first phase during 20 lectures held on the topic.
This year, the company will move forward with the project and continue
raising Members’ awareness through other actions.
STRENGTHENING FAMILY VALUES
Members participate in project-related activities: the idea is to strengthen the relationship between the company and workers, seeking to promote the well being of the Venezuelan society
66
social actionsfast
On year after frevo (a typical Pernambuco dance) officially became an Immaterial Heritage of
Mankind, the Recycling Center – developed by the CONEST Consortium (formed by Odebrecht
Engenharia Industrial and OAS) – demonstrated that dance and sustainability can indeed walk
hand-in-hand.
During the Pernambuco Carnival this year, 115 youth from the cultural group Acauã Cia. de
Dança paraded through the steep streets of Olinda, a historical city located in the Metropolitan
Region of Recife, wearing costumes produced with fabric recycled from the uniforms of
consortium Members. The clothing was made by the seamstresses of the Na Emenda
Cooperative, located in the city of Ipojuca, near the Abreu e Lima Refinery.
The initiative earned repercussion in the local media and was featured in articles in Jornal do
Commercio, a newspaper of wide circulation in the state, and in the Internet portal G1, published
by the Globo Network.
‘RECYCLING’ ON THE SLOPE STREETS OF OLINDA
The brightness of the costumes, due to the reflective tape of the former uniforms, awakened the curiosity of the Pernambuco Carnival-goers
History, businesses and holdings and sustainability programs,
publications and the media center, all gathered into a single space.
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