on demand data mining od d m ™ from lasersearch, inc
TRANSCRIPT
On Demand Data MiningODDM ™
from
LaserSearch, Inc.
Use ODDM ™ On Your CRM
Data To Qualify Leads To Qualify Opportunities To Control Customer Churn For Targeted Sales and Marketing
Consider the Following Insurance Company Example
Given Existing Customer Information: Socio-Demographic Data Product Usage Data
“Which Customers Would Be Interested In Buying a Caravan Insurance Policy?”
Existing Customer DataSocio-Demographic Data - Derived From Zip Code Areas Average Size Household Average Age Percent Roman Catholic
Plus 41 Additional Items
Customer Product Usage Data Number of car policies Number of fire policies Number of life insurances
Plus 40 Additional Items
Total of 86 Variables
Spreadsheet View of the Data
The Big Question
Can You Identify A Potential Caravan Policy Customer?
Using ODDM ™
One Click Is All It Takes!
One Click Training & Testing!Training
Derive a Set of Customer Behavior Rules From Existing Caravan Policy Customers
Testing
Use The Rules to “Qualify” Potential Customers
An Example Rule:
If A Customer
Has A Fire Insurance Policy
And Two or More Car Insurance Policies
And Lives in a Neighborhood with a High Percentage of Rental Houses
Then They Are Likely to Buy a Caravan Policy
One Click Training!
Using your SalesForce.Com Platform
Click Button to Start Training
The Training Process– Finding a Set of Rules
SalesForce.comDatabase ServerSalesForce.comDatabase Server Application Server Application Server
Extract Customer Data (Using Secure Data Channel)
ODDM Tool
Entire process is in
RAM
RulesCreate
d
Rules Stored With Your Company Data
Email sent when processing completes
One Click Qualifying!
Using your SalesForce.Com Platform
Click Button to UpdateTarget Class Prediction 0.0 – Not a Potential Caravan
Customer 1.0 – Potential Caravan CustomerTarget Probability – Low / Medium /
High
The Testing Process – Qualifying a Potential Customer
SalesForce.comSalesForce.com Application ServerApplication Server
Customer Data
ODDM Testing Tool
Updates the customer record
Rules
Customer Record(s) Updated
One Click Is All It Takes!
ODDM ™
On Demand Data Mining
FROM LaserSearch, Inc.