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Plan for Your Organization
Cross Media MarketingCampaign
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For 100 Yearsyour organization
has been helping Jewsall over the world!
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How can yourorganization
do this better?
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Let’s lookat Cross Media
Marketing!
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Key findings from the 2008 donor Centrics Internet Giving Benchmarking Analysis include:
• Online giving still represents a small portion of donors, but it is growing rapidly.
• Online donors are younger and have higher incomes than traditional direct mail donors.
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According to the Giving USA Foundation,U.S. charitable giving reached $306 billion,
a 3.9 percent increase over the previous yearand the first time in history that it exceeded
$300 billion. And while online giving accountsfor a small percentage of the total, givingvia the Internet has grown rapidly, from
$250 million in 2000 to an estimated$6.9 billion in 2006,
according to the ePhilanthropy Foundation.
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"As the younger generation settles into their
communities, they're not going to be carrying
checkbooks,”said Peter Rudden, Qgiv's directorof marketing, "they're going to
be(transacting) online."
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Yahoo, has donated some of its advertising spots to nonprofit organizations.
Amazon has also have arranged deals with nonprofits to dedicate a sales to charities.
Such Internet companies are developing symbiotic relationships with nonprofits, driving traffic and dollars both ways,
Bill Massey, presidentof the National Charities Information Bureau.
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Yearly Gantt 2010• Q1 – Research • Q2 – Website modifications and On-
Line Marketing structure and activities
• Q3 – Website launch and On-Line Marketing campaigns
• Q4 – On going Marketing activities and website maintenance
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Research
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Research• Definition of the target audiences by
continents
• Studying trends and donor behavior over the web
• Understanding how to approach each target audience
• Keywords research for SEO and PPC campaigns
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• Finding the most suitable affiliate networks to carry our messages
• Defining conceptional ideas for viral movie clips
• Analyzing competitors websites • Collaboration with key personnel in your
organization• Conclusions and detailed working plan
Research
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Website Modifications
Process
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The Process
• The process includes:– E-Branding– Website modifications– New Marketing content– Graphic design and development– Ongoing website maintenance
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E-Branding
• We understand the web potential asa unique medium, that allows effective and focused exposure.
• It delivers varied and relevant information and keeps a close relationship with its users
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E-Branding
• We use structured questionnaires and proven methodology
• Our goal is to maximize the internet potential for strengthening your online brand, based on the abilities and needs of the internet world
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Website modifications• Determination of the required modifications
for your current website, such as:– Content– On-Line Payment– Social Tools– Statistics Analysis and Tracking
• The site updates will be based on the insights achieved during the E-Branding process
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Marketing Content
• Upon the updated website structure, a new marketing content will be written
• The new content will be written according to the concept and messages that will emphasis the new online brand
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Graphic design and development process
• The complete site modifications will be created, including the graphic changes that will fit the online brand concept, target audience and activities
• New modules and applications will be developed according to the schematically structure that was determined
• This process will include milestones for displaying the progress
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Cross Media Marketing
Process
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The Process
• The process includes:– Personalized Cross Media Campaigns– Viral videos productions– Blog Sphere coverage– Search engine strategy and marketing– Affiliate networks plan– Cellular campaigns
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Cross Media Campaign• Create, produce, track, analyze, refine• Personalized e-mails, postcards,
websites, and more created for your clients.
• Personalization reflects age, gender, and name of client.
• All information is instantly tracked in the XMPie Marketing Console.
• The Marketing Console makes analysis and refinement easy.
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Marketing Console
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Social media marketingcampaign
• The goal of the social media marketing campaign is to expose your organization, to its target audiences & to drive traffic to its website
• Leading social networks can serve as strong marketing tools for transferring information and creating interest in your brand
• Millions of users and well known organizations around the world use these networks in order to promote their services
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• The following steps are required in order to differentiate the brand: – To apply the appropriate social
network for each market segment– To build network reliability and
personality– To create interesting content that
will attract the potential donors
Social media marketingcampaign
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The viral marketing process contains the following:
• Creating and maintaining a blog for your organization
• Tracking online conversations: Forums, talkbacks and articles
• Creating and maintaining profiles on Social networks, in order to create social Buzz
• Creating and maintaining profiles on Video networks
• Creating and maintaining profiles on bookmarking networks
Social media marketingcampaign
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• Adding friends on a daily basis, according to the rules of each network
• Building personal relationships and reliability
• Spreading relevant content containing links to the brand website
• Opening groups
• Joining other groups
Social media marketingcampaign
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Viral Video Production
• Creating a series of viral videos which approach different target audiences
• The viral video will be designed to generate buzz regarding your organization‘s activities
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Comprehensive coveragein the Blog Sphere
• Approaching the relevant bloggersin order to get coverage in the most relevant blogs
• Getting the highest rates in SEO boosting high-PageRank links andin-depth reviews of new activities
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Search engine strategy and marketing
• Search engine marketing will cause your organization an optimal visibility through all search engines
• PPC campaigns• We will define the your organization strategy
and goals while analyzing the competitive arena, the required keywords and copywriting
• The your organization will be reported within ongoing reports which are easy to understand and concluded
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Affiliate networks plan -Banners Campaign
• We will create an affiliate networks plan which is the most effective solution in order to expose the organization to its audience & for driving traffic to the your organization donor page
• We will use an immense number of different websites which will display your organization banners & will promote your organization brand
• We have the knowledge to choose wisely the appropriate network that will display your organization designed banners in the most effective way in terms of content, traffic and target audience
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Cellular campaigns• We will produce & design cellular campaigns for
your organization• The campaign can be sent to any amount of cell
numbers, with no limitations, and it can be personalized
• You will be able to manage the campaign dynamically, through a back office system
• Additional features:– Ability to schedule the campaigns– Ability to build a mini site for your organization– Add company call back number to the
campaign– Detailed reports and ROI tracking
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Thank You !