on page seo in 2016
TRANSCRIPT
ON PAGE SEO IN 2016
LIST OF ON PAGE SEO STRATEGIES
WHAT IS SEO
• Search engine optimization (SEO) is the process of driving visibility to a website in a search engine. (Google, Bing, Yahoo etc.). As the SEO strategies bring unpaid results, it is often referred to as "natural," "organic," traffic. • As a rule of thumb, the higher is the page
ranked among the search engine results, the more traffic a site will get from the search engine's users. • SEO techniques optimize alternative searches
such as images, local stores, videos, news.
SEO AND WHY IT IS IMPORTANT
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ON PAGE SEO STRATEGIES
• Keywords analysis to identify the right audience• Great titles to attract readers• Keywords rich title tags• Meta Descriptions• Submit sitemap to Google Webtools
KEYWORDS
• Start SEO with a proper keyword analysis• Keywords should represent what your business is about• Keywords are one of biggest determining factors in the success of an online
business• Aim for longer tail keywords• Look for keyword having a high enough number of monthly searches (200 or
more) but a low enough competition (10,000 or fewer searches). • Make a list and select the best 30 keywords• Keyword density (keywords/total word count) on a webpage should be around 2
– 7%
GREAT TITLES TO ATTRACT AUDIENCE
Winning Titles
How to…The Key to…
The Facts about…The Truth
about…
TITLE TAGS
• They are hyperlinks that appear in search results• They describe the content of each page• Keywords in the page title have great weight in Ranking• They are located in <head><title>Title Tag</title></head>• Do not exceed 60-65 characters (the title gets truncated)
TITLE TAG
HEADLINE ANALYSER
Great Tool to generate better
headlines
META-DESCRIPTION
• They are HTML attributes that provide concise explanations of the webpage
• They are used to display snippets of a searched page
TITLE DESCRIPTION
WRITE BETTER META-DESCRIPTIONS
• As they help users select your webpage• Make them concise, compelling and unique• Add keywords (don’t overdue)• Make them up to 160 characters
SITE MAPS
• A site map is a list of pages of a web site accessible to crawlers or users
• You can use a Sitemap generator such as https://www.xml-sitemaps.com/• Download the file and add it to your website directory under /public• Add the final URL address to Google Web Master Tools • Open Web Master Tools• Click on Crawls on the left-hand side menu• Click on Site Map• Click on ADD/TEST SITEMAP
FINAL TIPS
• Use keywords in the URL and hyphens to separate words for better reading
• Create internal links and a clear website hierarchy• Write and update a Blog regularly (each entry should be at least
300 words long)• Submit an Image Site Map• Add Alt = “description” to your images
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