THE BEST OF PROFESSIONAL GOLF

A guide to local advertising opportunities

Your Customers, Delivered

• Drive, Chip and Putt

• Why Advertise in Golf?

• Tee Off – Golf on Cable

• A Hole in One

AGENDA

DRIVE, CHIP AND PUTT

DRIVE, CHIP AND PUTT

• The PGA of America is the world’s largest sports organization, comprised of 27,000 men and women golf Professionals who are the recognized experts in teaching and growing the game.

• The LPGA is one of the longest-running women’s professional sports associations in the world. Founded in 1950, the organization has grown from its roots as a playing tour into a non-profit organization involved in every facet of golf.

• Once considered a mature sport, professional golf is attracting newer and younger audiences thanks to high profile players like Michelle Wie, Brittany Lang, Mo Martin, Rory McIlroy, Rickie Fowler and Jordan Spieth.

• In June 2014, Forbes Magazine listed PGA Tour star Tiger Woods as the sixth highest paid athlete in the world with earnings at 61.2 million. Phil Mickelson was listed as the 8th highest paid athlete in the world with 53.2 million in earnings.

1Source: Forbes.com. The World’s Highest Paid Athletes, 11 June 2014, accessed 13 October 2014. www.forbes.com/sites/kurtbadenhausen/2014/06/11/the-worlds-highest-paid-athletes-2014-behind-the-numbers/

THE PGA TOUR

As the most widely known golf organization in the world, thePGA Tour operates the United States’ main men’s professionalgolf tours.

MAJOR GOLF ORGANIZATIONS

CHAMPIONS TOUR

Run by the PGA Tour, the Champions Tour hosts events throughout the United States and Canada for golfers 50 and older.

LGPA TOUR

The LPGA is the most prestigious women’s golf organizations and is the longest-running women’s sports association in the world.

WHY ADVERTISE IN GOLF?

WHY ADVERTISE IN GOLF?

Associate with dynamic personalities like Phil Mickelson, Bubba Watson, and Rory McIlroy as well as the ladies who chip in like Stacy Lewis, Michelle Wie and Paula Creamer.

The Ryder Cup returned to Scotland after an absence of 41 years and proved

a masterstroke.

Golf allows an advertiser to target an unparalleled upscale audience in all 12 months of the year.

The hallowed ground of the Augusta National Golf Club made a historic decision to allow female members in 2012. Now in 2014 The Royal and Ancient Golf Club of St Andrews, which is one of the oldest and most prestigious golf clubs in the world, has voted to allow female members to join.

On the road to Rio as Golf makes its return to the Summer Olympics in 2016. Players will be vying for the top spot as they look to represent their country at the games.

MEN’S GOLF ATTRACTS AN AFFLUENT AND WELL-EDUCATED AUDIENCE

THE UPSCALE ADVANTAGE

8%

12%15%

18%

20%25%

AGE

18-24 25-34 35-44 45-5455-64 65+

34%

35%

16%

13%

HOUSEHOLD INCOME

Under 50K 50 - 100K 100-150K 150K +

76%

19%

3%

HOME OWNERSHIP

Own Rent Other

Source: Scarborough USA Plus Research, Fe13-Mar14, Total Survey Area, Adults 18+ Target: Sports View Cable TV netwrks.PsYr.:: PGA TOUR (men’s golf) Population: 241,532,596 Qualitative Population: 19,124,606

Nearly 71% male66% have a

college education60% are married

WOMEN’S GOLF ATTRACTS AN AFFLUENT AND WELL- EDUCATED AUDIENCE

THE UPSCALE ADVANTAGE

5%8%

11%

18%

25% 30%

AGE

18-24 25-34 35-44 45-5455-64 65+

41%

35%

14%

10%

HOUSEHOLD INCOME

Under 50K 50 - 100K 100-150K 150K +

72%

24%

4%

HOME OWNERSHIP

Own Rent Other

Source: Scarborough USA Plus Research, Fe13-Mar14, Total Survey Area, Adults 18+ Target: Sports View Cable TV netwrks.PsYr.:: LPGA TOUR (women’s golf) Population: 241,532,596 Qualitative Population: 6,104,952

Nearly 69% male62% have a

college educationNearly 58% are married

TEE OFF – GOLF ON CABLE

TEE OFF – GOLF ON CABLE

Cable provides viewers with the most comprehensive golf schedule on television

PGA TourJanuary - DecemberCoverage of over 45 tournaments annually including the Major Championship events

Champions TourJanuary - NovemberCoverage of 24 tournaments annually, all exclusive to cable

LPGA TourJanuary - NovemberCoverage of 32 tournaments annually, 30 of which are exclusive to cable

Phoenix Open (Golf)January 29 – February 1, 2015TPC Scottsdale, Scottsdale, AZ

U.S. Open (Fox Sports 1)June 18 – 21, 2015Chambers Bay, University Place, WA

The Open Championship (ESPN)July 16 – 19, 2015St. Andrews Links (Old Course), Fife, Scotland

PGA Championship (TNT)August 13 – 16, 2015Whistling Straits, Sheboygan, WI

Championship Tour (Golf)September 24 – 27, 2015East Lake GC, Atlanta, GA

MAJOR PROGRAMMING OPPORTUNITIES

A HOLE IN ONE

A HOLE IN ONE

• From January’s Hawaiian swing to Glen Abbey in Canada, The Old Course in Scotland to the Presidents Cup in Korea, cable provides viewers with International and comprehensive golf coverage on television.

• Five Cox Media networks – Fox Sports 1, The Golf Channel, TNT, ESPN, and ESPN2 – will showcase nearly 100 professional golf tournaments including coverage of the four “Majors” and the Ryder Cup.

• Partnering with Cox Media and the major golf organizations is a “Hole in One” giving you access to a growing fan base.

Source: National Numbers Reflect Coverage Area HH Ratings from Nielsen’s National People Meter Sample; may include viewing from ADS/Satellite Homes

NATIONAL AUDIENCE

A WORD FROM OUR SPONSORS

PGA OF AMERICA OFFICIAL SPONSORS