on personas - user experience digest
DESCRIPTION
What are personas? What purpose do they serve? Are they just buzz words thrown around by designers? Do reputable companies benefit from it? Meet Antonella and let me know in the comments section.TRANSCRIPT
On Personas - Who is Antonella?
28 year old ItalianFocused on friends and fun, clubbing and parties
She drives the Ford Fiesta
Antonella
Is Not Real
Invented Her
So that their Engineers would stop arguing about their likes and dislikes and focus on building a car
Personas Succeed if…She is well researched(Assumptive Personas do not help in eliminating subjectivity)
If she has a life beyond a design artifact
If conversations about the product factor her requirements, mindset, expertise and temperament
If an anti-persona exists (someone who isn’t the target user)
She complains that the product team’s likes and dislikes don’t matter much to her