MedData Point is a market research program powered by MedData Group that collects and analyzes data to provide healthcare marketers with insights into the latest trends, technologies and perceptions in healthcare among physicians and other healthcare professionals and across a variety of specialties and practice sizes. The following survey was fielded as a partnership between MedData Group and Capko & Morgan, and the survey data is reflective of 455 U.S. physicians. This survey was fielded in both 2015 and 2016. Results are compared year-to-year where noteworthy.

on Physician Use of Mobile

Insights into Physician Use of Mobile Devices in the Workplace

0 10 20 30 40 50 60 70 80

Time efficiencies

Improved quality and continuity of patient care

Improved communication with patients

I don’t use mobile apps/software in the workplace

Patient demand

- Other

Cost efficiencies

66.67%

52.94%

26.36%

24.84%

16.78%

12.42%

5.23%

Top reasons for physician adoption of mobile health

Physician predictions for the most-used mobile healthcare applications in 2016

Types of content physicians are accessing on their mobile devices

(smartphone or tablet) over the past 12 months

Smartphones and other mobile technologies continue to change the way physicians manage their patients and their practices. In practices today, mobile devices are used for everything from practice management and workflow to patient diagnosis and treatment.

When physicians were asked their top reasons for adopting mobile health, it’s no surprise that time efficiencies topped the list.

Pharmaceutical information

Specialty-specific/clinical content

Apps related to my field

CME articles Practice management articles

CME videos I don’t read professional content on my mobile device

Other0

10

20

30

40

50

60

56.86% 55.56% 55.34%

39.65%

27.45%

22.88%

14.60%

6.32%

0 10 20 30 40 50 60

57.30%

44.44%

43.79%

40.52%

32.46%

32.46%

18.30%

16.56%

5.66%

4.79%

ePrescribing

Lab or imaging test results

Medication interactions

EHR access

Diagnostic applications

Clinical notes

Tele-medicine technologies

None of these

Patient wearables

Other

Time efficiencies moved from the #2 reason in 2015 to the #1 reason in 2016, increasing by 25%.

Pharmaceutical information moved to the #1 position this year from the #2 position in 2015.

Interestingly, our data shows that the age of a physician does not play any significant role in a physician’s use or perceptions of mobile.

Medication interactions jumped from #3 in 2015 to #1 in 2016, increasing by 14%. Similarly, ePrescribing

fell from #1 in 2015 (50% to 40%) to #4 position in 2016.

About MedData Group: MedData Group provides demand generation, content marketing, and data services for providers of healthcare technology, medical devices, pharmaceuticals, medical education and others looking to engage with hard-to-reach physicians and other healthcare communities and audiences by using a fundamentally unique approach. Learn more about our services for healthcare marketers or contact us today.

Follow us on Twitter: @MedDataGroup #MedDataPoint Download this infographic at: www.meddatagroup.com/infographic-physician-use-mobile

About Capko & Morgan: Capko & Morgan is a medical practice management consultancy with over 20 years of experience serving physicians and healthcare organizations. Our consulting services make practices of all sizes more efficient and profitable. We also work with marketing teams at healthcare IT, pharmaceutical, and medical device companies to help them position and sell their products to medical practices. Learn more about Capko & Morgan at www.capko.com.