on-prem and the cloud: effective big data solutions and services for content owners by brian...

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Effective Big Data Solutions for Content Owners Brian Campanotti Global Director of Business Development Oracle Digital Media Solutions


2013 2017

Unstructured Data

79.2%

125 Exabytes

37.4 Exabytes

Structured Data

20.8%

Source: IDC - 2014, Structured Data vs. Unstructured Data: The Balance of Power Continues to Shift

Dat

abas

e A

pp

licat

ion

Digital Archive

Backup

Storage Options

Data Growth Driven by Unstructured Data

2


Leads Future Storage Investment Top Purchasing Drivers

3

Archive Investment is Growing

Which applications are most important to you when considering future storage investment?


0%

10%

20%

30%

40%

50%

60%

Large and High Growth Archive Use Cases

Big Data

Gro

wth

Rat

e

HPC

$6.1B

Media and Broadcast

Surveillance Video Cloud

Healthcare

Market Size and Growth Rates for Archive Software, Servers, and Storage

Sources: IDC, ESG, Front & Sullivan, HIS, Transparency Market Research, Tom Coughlin, and Oracle Internal

Cloud

$4.7B

$2.5B

$1.8B

$1.5B

$1.1B

$.9B

4


Not a Content Graveyard! • Content Storage Management (CSM) is an object-based, content-aware intelligent

storage abstraction, archive and preservation solution

• CSM sits between devices that produce/consume content and commodity IT storage

• Include direct integration with business systems linking processes, resources and metadata with the asset repository

• CSM solutions include many “content aware” and workflow features • Direct device integration • In-path transcoding • Timecode based partial restore • Asset analytics • Metadata mining


Content Storage Management

Newsroom Post Production Transmission

Online Publishing

Disaster Recovery

Daily Ingest

Migration

Content Storage Management (CSM)


CSM and the Connected Media Enterprise


What about CSM in the Cloud?

• Philosophical challenges

• Asset security concerns

• Physical data center location

• Economic risk

• Long-term accessibility

• Immature and failed solutions

• Proprietary implementation risk

• On and off-boarding challenges

• Deep device integration

• “Simple” storage is simply not enough


Private Cloud CSMaaS Today

• Highly scalable PRIVATE-cloud based CSM as a Service (CSMaaS)

• Not just “simple storage”

• Built for big data archiving, distribution and long-term preservation

• Geo-predictable locations with physical “on/off-boarding”

• Security risks are minimized – encrypted links, physically partitioned user space, encrypted storage, etc.


Private Cloud CSMaaS Today

• Based on high performance data tape which offers increased safety, portability, asset protection and durability

• Open APIs and deep third party integration

• Price aligned with public cloud solutions while offering much higher functionality and increased SLAs

• Leverages the Archive eXchange Format (AXF) standard for transport, storage and preservation


SMPTE AXF Standard

• Society of Motion Picture and Television Engineers recently published standard SMPTE ST 2034-1:2014

• A standardized way to store and transport any type of file-based assets and asset collections

• Includes all the functionality of LTFS while overcoming its limitations and adding significant transport, security and preservation features

• Check out OpenAXF.org for more info

http://www.openaxf.org/


CSMaaS Use Case: Active Archive


CSMaaS Use Case: Business Continuance


Private and Public Cloud Synergies

Private Cloud CSM Services

• Built by domain experts specifically serving the market

• Provides core CSM functionality as a Service (CSMaaS)

• Highly secure and protected private cloud environment

• Massively scalable storage, archive and preservation

• Leverage for “Active Archive” and “Assets at Rest”

• Replaces or augments on-prem CSM infrastructures

• Meets or exceeds public cloud durability, uptime SLAs

• Elastic storage with simple on and off-boarding

• Open APIs with deep third party integration

• AXF standard based asset transport and storage

• Cost competitive to public cloud services

Public Cloud Services

• Many providers to choose from

• Massively scalable compute resources

• Compelling app ecosystem

• Elastic resources

• Powerful production/collaboration tools

• Focused on simple object storage

• Proprietary interfaces and storage

• Provides a valuable toolset rather than a solution

• Copy assets in and out of private cloud CSM

• Ideal for transactional and bulk services!


DAILIES INGRESS

DATACENTER ECOSYSTEM

Remote User

Private CSMaaS

Infrastructure(s)

Work on data as it resides in centralized federated storage

Low latency, High performance

etc Workflow

DISTRIBUTION

Metro Ethernet or Mobile Network

PRODUCER CREATIVE FINANCIAL BACKER

CREATIVE

VFX GRAPHICS SOUND

GRADE QC

EXPORT/ DELIVERY

Remote User

VENDOR PRODUCER VENDOR EDITING

Media Network Exchange

Bring the Production Ecosystem to the Asset


etc Workflow Media Network Exchange


Your CSMaaS Cloud Services Checklist Private cloud service

Content Storage Management (CSM) capabilities

Redundant copies of all assets

Physically partitioned user-space

Automatic migration to new storage technologies

SMPTE Archive eXchange Format (AXF) open standard based

Automatic generation of frame accurate proxies

Web-based MAM front-end for browsing, metadata, etc.

Direct Integration with leading media devices and systems

First byte of data access in seconds

Content aware features (timecode based restore, etc.)

Advanced media aware lifecycle policy engine

Federated view of assets stored on-prem and the cloud

End-to-end checksums for content authentication

Open APIs for third party control

On and off-boarding by bulk media shipments

Copies of assets maintained both online and offline


More Customers. More Countries. Dominant Global Market Share.


Trusted by Brands Around the Globe

19


The Fulcrum of Media Workflows

20

on-prem and the cloud: effective big data solutions and services for content owners by brian...

Technology

oracle andor

unstructured data

encrypted storage

oracle internal cloud

storage sources

future storage investment

big data archiving

effective big data solutions