on the edge business plan

Motocross isn’t a lifestyle, it’s a life, style is optional.

- Graham Noyce

Business Plan

1.

2. Index

3. Executive Summary

4. Ethos

5. MX timeline

6. Team

7. PHOTO

8. PHOTO

9. Details/Vision

10. Details/Vision

11. Brand Identity

12. Brand Identity

13. Brand Identity

14. Brand Identity

15. Brand Identity

16. Brand Identity

17. Competitors

18. Competitors

19. Competitors

20. PHOTO

21. Customer

22. Customer

23. Customer

24. Customer

25. Marketing

26. Marketing

27. Marketing

28. Marketing

29. Finance

30. Finance

31. Finance

32. Finance

33. PHOTO

34. PHOTO

35. Markert Research Survey




39. Note from MD

40. The End

Index

Front page: Cole Seely, Troy Lee Designs Lucas Oil Hon-da, Team Honda Super-cross Test TrackQuote by Graham Noyce 2

3

Business Name : ON THE EDGE Registered Address : Fevrier Hubits De Haut St. Martins Guernsey Channel Island United Kingdom Post Code : GY4 6NA Website Address : www.ontheedge.co.uk

Contact Details : Email : [email protected] Number : 07714 27 28 67

Legal Status : Unincorporated Ownership : Abigail Le Prevost Robin Le Prevost

Exec

utiv

e Su

mm

ary

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‘Webazine’ an online and interactive magazine style website where men can read about their favourite extreme sport, latest gadgets and even fashion. The reader can post and discuss their thoughts, photos or videos and exchange views and ideas with other like-minded people, they will become my ‘followers’.

The interest in Extreme Sports may be by way of taking part or just spectating. My followers will want to ‘get involved’ and make their opinions known.

In the past it has been accepted that trend for men moves at a slower pace than womens, however the gap is closing rapidly with my followers now wanting up to the minute fashion which is on trend with colour and style. Traditionally women prefer to have different clothes for different occasions i.e. Work, Leisure, Sport etc. Men want their clothing to cover a wider range of activities with Sport clothing eas-ily crossing over to Leisure and even Work.

Ethos

1906 First originated in the UK

1924 First scramble race took place

1930 British teams would compete

Became more known internationally

1940 BSA riders dominated internationally 1950 Swinging fork rear suspension wasdesigned1952 European 500cc Championship started

1957 World championship status

1962 250cc world championship was created

1966 MX was introduced to USA

Expolosive growth in the sport

1970 Suzuki their claimed first worldchampionship

1972 First Stadium sx event - Los Angeles Coliseum

1975 125cc world championship was introduced

1970s European riders continue to dominate mx

1980 Americans began winning international competitions

1990 Environmental issues in California forced manufacturers to develop environ-mentally friendly four-stroke technology

2005 First womans world cup

2008 Womans got world championship status2006 Veterans’ World Cup was created

2004 125cc was renamed MX2 and 250cc MX1

2006 Travis Pastrana became the first rider to land a double backflip in a competition

1995 X Games started

1997 FMX was founded

1998 First womans MX race

1993 First back flip

2011 First monster energy cup

2004 Pit bikes were designed

2013 SX champions 450cc - Ryan Vil-lopoto, 250cc West - Ken Roczen and 250cc East - Will Hahn

Oppisite page Mx time line 1906 to present showing all the big events in history. 6

Team Abigail Hansie Amelia Le Prevost, know as - Abi

MD

Currently at AUB studying Fashion Promotion

My main area of interest is men’s fashion particularly sports fash-ion and the use of technology to enhance performance clothing and the different dimensions this can add. I have excellent digital communication skills and social networking knowledge which is universally required in the fashion industry today.

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Double Page #151: Justin Barcia, Gei-co Honda, Blue Diamond MX Park

Det

ails

/Vis

ion On The Edge (OTE) is an information and promotional website that will appeal to people who par-

ticipate in, or who wish to follow the world of Extreme Sports. To begin with OTE will concentrate on Motocross (MX) as this is something I have knowledge of and also, more importantly, I have immediate access to a number of participants in the sport. However I see the website quickly evolving and expanding to include skate boarding, snowboarding, BMX etc, in fact any extreme sport that my followers wish to see added.

OTE will give it's followers the opportunity to be kept informed of the latest updates in relation to their chosen sport, i.e. articles about any new hi-tech fabrics for performance sportswear, the in-troduction of new kit and accessories - opinions will be sought from the followers on the function-ality, reliability and accessibility. General news on the sport, and updates about the top perform-ers and the up and coming stars to watch out for.

Action videos will be a mainstay of the website. The emergence of cameras such as the GoPro have opened up endless possibilities of filming oneself, team mates and others whilst actually par-ticipating in the sport. The cameras can be attached to helmets, handlebars, skateboards, surf-boards to mention a few. This has led to a wealth of filmed material being available on websites such as You Tube, but what I want to do is bring these films together in one place where they can be reviewed and discussed by like-minded followers. By comparing themselves to others tech-niques and style can be changed or improved upon. Venues (well known, new or under utilised) can be discussed with users (both participants and spectators) making comments and recommen-dations.

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In addition to the sport angle I also propose to include information and articles on mens grooming and wellbeing, as well as sports clothing that has crossed over into the street style market. I see my followers being typical ‘metrosexual man’ - happy to shop, visit the Gym and his hairdresser. He will probably be unmarried and have a disposable income. He likes to look good and whilst he takes a keen interest in his chosen sport he looks to be associated with that sport by way of his individual and casual style. It should all look effortlessly achieved!

My first action would be to launch a website, this would be quickly followed by an App. I would also send out regular updates via Facebook and Twitter to keep my followers interested and included. Inclusion plays a big part in my vision, I want my followers to feel compelled to get involved and help create the 'Webazine' (as it will be known) my job will be to make it happen and to keep it interesting by linking similar material together, as well as introducing those with oppos-ing views in order that informed discussions can take place. Everyone always has an opinion and this is somewhere they can actually air those thoughts with the like minded.

Details/Vision

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30%

41%

4%7%

19%

Business Name

19% On The Edge4% In The Zone 30% Forty Four41% Live - Breathe - Ride7% To The Limit

Choosing Brand NameBr

and

Iden

tity

ON THE EDGE

Living on the edge - "a type of life in which you are often involved in exciting or dangerous activi-ties. If you were always living on the edge like that I'm sure you wouldn't live past the age of sixty". Extreme Sports encompasses this ethos - pushing yourself to the limit, higher, faster, better. Even spectators get a thrill out of watching this type of performance. My webazine will bring like minded people together to show, discuss and share.

LIVE - BREATHE - RIDE

This tag line can be attributed to all those that take their extreme sport very seriously be it MX, Surfing, Skateboarding or Snowboarding to name but a few. My experience of the MX riders I have met epitomise the quote "Motocross isn't a lifestyle - its a life - style is optional".

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Logo Designs Brand Identity

LOGO

Black, White and Grey - Colours that stand out, and are good to work with, allowing simple, clean and masculine designs which have immediate impact. The logo design reproduces well on all merchandise and against a myriad of background colours.

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Bran

d Id

entit

y

BUSINESS CARDPart of my advertising will be to hand out my Business Cards at all events I attend, and to every-one who appear in my street style reports and photos. They will be encouraged to visit the site to view their photos and to become ‘a follower’.

BRANDED VECHICLE Going to MX and other sports events having a Van willl be great advitisment on the road, with having to pay just one off fee for the graphics and having a VW Transporter all ready its a cheap advitisment.

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Bran

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entit

y BRANDED MERCHANDISE

T-Shirts, hats, phone cases and stickers all symbolise the brand. These goods are important as they allow my followers to identify each other, instantly recognising a 'brother'. People wear labels to show their appreciation of that brand and to tell you something about themselves and their aspirations. This is a simple way people can show support for a particular individual, team, sport or cause. Celebrity endorsement can increase sales instantly.

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0

12.5

25.0

37.5

50.0

Yes No Other Skipped

Branded merchandise

‘Branded merchandise is a great way to get ON THE EDGE out in there.’

Com

petitors

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Ben Le Cornu, Danger UK KTM, Guernsey two-day MX 2012

My research on competitors has been to review various websites and magazines ranging from niche sports to fashion for men .

You Tube attracts users due to its ability to share and comment on postings and has a proven track record, with its most popular videos going viral in a matter of hours. Whilst sporting action is posted it can take a while to find what you are looking for and the site does not send out ‘Alerts’. OTE has the advantage of posting action videos for individual sports and followers will be ‘Alerted’ to any new postings that will be of interest to them.

Vurb Moto is a MX website. The articles are of a more journalistic nature and only edited videos are available to view. Readers can comment only.

Moto produces a magazine and has a website and App. It offers a forum which allows discussion by readers and videos can be uploaded to their site. Moto is purely MX it does not offer its reader information of any other sports, or lifestyle trends.

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Com

petitors

Fashion Sports

Interactive

NotInteractive

JC Clothing

Moto Mag

YouTube

Fashion Bean

Vurb Moto

Broken Clothing Co

Mpora

Using the positioning map I have shown where OTE’s rivals are positioned, using the Y axis to show how interactive they are with their customer and the X axis showing where they are between Sports and Fashion. You can see the gap for OTE as it is centre top of interactive and in the mid-dle of fashion and sports.

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Com

petit

ors Mpora is a website only competitor but although this website invites users to upload videos and

photos, and enter various competitions the participation by readers is limited, the blog is a se-ries of postings (written mainly by the Managing Editor of Mpora) which seem only to advertise upcoming events. This site relies heavily on leading the user to other more specific websites for their chosen sport, and whilst these websites provide in-depth information they do not promote the amount of user interaction that OTE will encourage from its followers. Mpora or the other websites mentioned do not include the lifestyle trends that OTE will also be covering.

JC Clothing Company is an ethical brand based in Australia and not widely followed outside of there - they do have their own FMX Team. Whilst they could be seen as a competitor I like the feel of their website which includes a lifestyle element - they currently head up The JC Denim Stop Traffik campaign which produces hi-quality denim jeans. This is “A fashion-meets-social-justice project” something which I would like OTE to aspire to.

OTE will be more than just a Sports ‘webazine’ its unique selling point will be as a sought after communication tool for men. It will combine interests they care about with lifestyle trends. OTE will go further; when providing information on sports clothing, where possible, it will lead the fol-lower to ethical clothing companies, as many of todays generation like to ‘do their bit’ so why not benefit someone less fortunate than yourself by way of the choices you make.

There are similarities between all of the above, however I have been unable to identify a direct like for like competitor to On The Edge. OTE is all about participation and interaction with its end user - ‘the follower’, building a community interest through technology. OTE will appeal to a wider audience due to its more diverse content and my conclusion is that On The Edge is a unique concept.

Photo opposite, Twitch at X Games2012 Gold meld

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Cus

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0

10

20

30

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16-18 19-22 23-26 27-30 31+

Age

‘This shows 19-22 year olds have the most interest in ON THE EDGE therefore we will base our site in favour of them.’

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Custom

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7.5

15.0

22.5

30.0

Participate Not interested

What do you do

‘From the survey ON THE EDGE have found that MX is one of the stongest extreme sports. So we will use the find-ings and start off with basing the site around MX.’

On The Edge will appeal initially to those participating in or with a strong interest in Extreme Sport, starting with Motocross (MX). The age group will be sixteen to thirty, mainly single men with a disposable income.

As On the Edge gains popularity I would like to see the demographic change to include men of all ages who perhaps although no longer taking part are still keen to follow their chosen extreme sport. The Lifestyle element of the webazine will appeal to them, as with their interaction and participation, this can quickly grow to include any current issues that may be being discussed at any given time.

The metrosexual is here to stay and the current generation will continue to expect technology to play a part in every aspect of their lives from hobbies and interests, to trends and wellbeing. All information must be available at the 'touch of a screen or a button' when they want it. They want to be kept constantly updated with news and information as it happens this generation does not need to wait for news and sports bulletins on the TV or a newspaper through the door. They want it now and they can have it.

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Cus

tom

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Pen Portrait

Follower Profile

Ryan is twenty-three, active and currently single - although always on the look-out! Clean shav-en and middle class, He still lives at home with his parents in Dorset, like many of his mates. £20,000 a year does not run to a place of his own and why bother when he can come and go as he pleases and has no bills to pay, apart from the up keep of his VW Transporter.

He enjoys his job as a sound engineer in a small recording company but is always looking for the move that will get him into working with well known bands and recording stars.

Style is important. He favours a street look and wears all the brands - Troylee designs, DC, Fox, Oakley and Alpinestars all make an appearance in his wardrobe. He has an assortment of hats with a new era flat cap being his current favourite. Clothes must be comfortable as well as fash-ionable, a look that is easy to maintain but can take you anywhere - work, pub or club.

Ryan is up to date with the latest technology, his newest purchase being his GoPro camera meaning he can film him and his mates, stream it back and immediately watch it on his iPad which goes everywhere with him. He Likes to keep up to date with the sports, news and watches American super cross online.

He spends his spare time hanging out with his mates working on their bikes, doing up cars and watching extreme sports. MX every other weekend, gym in the week, and weekends away with his friends. He mainly shops online. He downloads music, lots of American bands, and films. Ryan is very creative. His friends are always asking him to customize their bike helmets and to search out new kit, which must include an element of safety as well as looking good.

Holidays are usually spent in vans on road trips. They travel with their bikes visiting Motocross circuits throughout the UK and Europe. In the Winter they swop bikes for snowboards - both adrenalin pumping sports! Ryan has persuaded his close friends to go on a month long holiday to the US, where they will be visiting amazing MX circuits and have bikes lined up to use and 'show the Americans how it is done'. They will drop into Las Vegas for a little RnR- the ultimate 'lads' vacation!

He dreams of living in California and of a career in extreme sports; a dirt track on his door step and snow covered mountains in sight.

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Marketing and Promotion will be the biggest focus for On The Edge due to it being such an inter-active site. Making people feel part of On the Edge and being engaged by it is fundamental.

A number of strategies will be deployed to get that crucial engagement;

Viral Marketing - Marketing campaigns where the message is spread by consumers on the inter-net .

Experience marketing - focuses on experience as a way to create connection between a publi-cation and its audience.

Market Research - research into a specific market including investigation of consumers.

Peer Marketing - Recommendation and promotion of products among consumer.

E-commerce - Business and retail conducted via the internet.

Direct marketing - when a company markets directly to the end consumer via mail out, emails, text message or magazine inserts.

Crowdsourcing - A Company outsources design or other functions to the public, usually via the internet.

Promotion and PR

Business cardsFlyers/leafletsBranded merchandise - Stickers, Hats, Hoodies, t-shirts (organic) – to engender a feeling of being part of a team.Vehicle graphics Event attendance utilising stands, promotional give-aways and retail selling. Sponsorships from relevant brands.Hold competitions to gain exposure and marketing lists.QR codes to drive traffic to the website.

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Marketing

Use social media for competitions - like, follow, share and win (a photo of the prize - t-shirts, hats etc.)

Photo of the week from social network.

Street style - if photo is taken then business card is given and encourage tags on social media sites.

WEBSITE - will be designed using Adobe Dreamweaver, Muse or Wordpress.org. I have already enlisted help to build the site from a colleague who is working for me at a vastly reduced rate.

Crowdsourcing A simple and effective way of obtaining material and articles to use on the website. The primary attraction for Crowdsources is seeing their work ‘out there’, other benefits include social contact and the possibility of their contributions leading to future financial gain or reward.

It is crucial for the website to have an open format which can lead to a large network of contribu-tors, this provides the obvious financial benefit of little or no payment being necessary, in the early days, as well as an ever changing discussion base.

APP - Smart phone/tablet allowing people to keep connected with OTE wherever they are, with the ability to send Notifications and keeping people updated all the time. The OTE app will allow you to upload and comment on the site as if you had accessed it from the web page.

27% of the 4 billion mobile phones worldwide are smartphones25% of smartphone owners go online mostly on their phones62% reach for their smartphones immediately after waking up, while 79% do so within 15 minutes of waking up

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FACEBOOK +350 million users suffer from Facebook addiction syndrome.INSTAGRAM 575 Likes per second. 5million images uploaded every 24 hours.TWITTER If twitter was a country it would be the 12th largest in the world.YOUTUBE The average visitor spends 15 minutes a day on the site.

FacebookPromoted posts (pages with over 100 likes) - increase your audience. People to tag themselves in photos, follow, share, like. Be able to talk to OTE.

Instagram Followers are interested in the behind the scenes, advertise where you are going to or have been. Document everything through a photo (photo = 1000s words) It’s human nature to be curious about what’s going on. Interact with followers - ‘like’ photos, comment, follow back in return builds the community, en-courage uploads and hash tags.‘aura’ - the distinctive atmosphere or quality that seems to surround and be generated by a per-son, thing, or place

TwitterGrow your business, 140 characters at a timeRetweets lets your followers know you are interested in what they are doing. Encourage hash tags Competitions again - tags, shares, likesPay to increase your market presence

All the above provide cost effective and rapid market penetration which is absolutely essential and relevant to the target market.AMAZON/EBAY - Get people through online shops - they search for things and come across OTE from tags.

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Marketing

TwitterInstagramFacebook

AppsWebsites

OtherSkipped

0 15 30 45 60

View social media

0

15

30

45

60

Twitter Facebook Websites Skipped

Interact social media

‘Tumblr’

Using the findings from the research survey 95.2 % use facebook, 51.6% use apps on there phone

When asked if they interacted with social media sites, the outcome was highly possitive. Being able to link all your social media together now makes it easier to post on facebook, instagram and twitter.

29 Oppisite page Honda Crf250r 4 stroke - Joseph Holden

Fina

nce

ExpensesYear 1 Year 2 Year 3 Year 4 Year 5

Website Development & Hosting £382.45 £500.00 £750.00 £1,000.00 £2,000.00

Promotional material £397.00 £500.00 £600.00 £700.00 £800.00

Travel £200.00 £800.00 £2,800.00 £4,000.00 £6,000.00

Telephone £600.00 £720.00 £840.00 £960.00 £1,080.00

General Office Exp £480.00 £550.00 £750.00 £1,000.00 £1,250.00

Salary £0.00 £0.00 £0.00 £0.00 £0.00 No salary would be required until the business was able to afford it

Total Expenses £2,059.45 £3,070.00 £5,740.00 £7,660.00 £11,130.00

Total Income @ 5% hit rate £1,067.50 £2,135.00 £4,270.00 £8,540.00 £17,080.00

Total Income @ 10% hit rate £2,135.00 £4,270.00 £8,540.00 £17,080.00 £34,160.00

Profit / Loss @5% -£991.95 -£935.00 -£1,470.00 £880.00 £5,950.00

Profit / Loss @10% £75.55 £1,200.00 £2,800.00 £9,420.00 £23,030.00

No salary would be taken until the business was able to afford it, so I will be working this part time with another job untill a salary could be paid out of the profits.

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FinanceTime

PeriodUnique Users

Increase in Users 10.0% 5.0%

1 Year 5000 500 2502 Years 10000 5000 1,000 5003 Years 20000 10000 2,000 10004 Years 40000 20000 4,000 20005 Years 80000 40000 8,000 4000

Time Period

Buying Users

Profit Buying Users Profit Avg Profit per sale.

1 Year 500 £2,135.00 250 £1,067.50 £4.27 Of which 40% click through, 25% buy merchandise and 35% create affiliate commission. Therefore average profit per buying user = £4.27Of which 40% click through, 25% buy merchandise and 35% create affiliate commission. Therefore average profit per buying user = £4.27Of which 40% click through, 25% buy merchandise and 35% create affiliate commission. Therefore average profit per buying user = £4.27Of which 40% click through, 25% buy merchandise and 35% create affiliate commission. Therefore average profit per buying user = £4.27Of which 40% click through, 25% buy merchandise and 35% create affiliate commission. Therefore average profit per buying user = £4.27Of which 40% click through, 25% buy merchandise and 35% create affiliate commission. Therefore average profit per buying user = £4.272 Years 1000 £4,270.00 500 £2,135.003 Years 2000 £8,540.00 1000 £4,270.004 Years 4000 £17,080.00 2000 £8,540.005 Years 8000 £34,160.00 4000 £17,080.00

Of which 40% click through, 25% buy merchandise and 35% create affiliate commission. There-fore average profit per buying user = £4.27

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Start

Clothing and merchandising - add more lines.

Sponsor amateur sportsmen - my logo on their bikes giving increased exposure. Using the sports covage as advertisment.

Main aim will be to sponsor competi-tions, an to building OTE to become a leading world wide and respected brand.

Set up a website, Run OTE from home in Guernsey, Working by myself with the help of friends and family.

Introduce other sports into OTE, from only having MX this will increase my followers.

Build a team, From working by myself having people work for me to enable me to keep up todate in all areas of extreme sports.

Build a specific sports team,

1Year

2-3 years

5 years

8-10 years

Time line of OTE progression.

Fina

nce

Average click through commis-sion £0.06

30% of Gross profit on sales. Based on aver-age purchase of £25.00 assuming gross profit of £15.00Based on aver-age sale less cost of produc-tion (65%) and distribution (35%).Includes a 40% personal dis-count.

AssumptionsAssumptionsAssumptions ContributionSales Income Income Cost Profit to Avg sale

Click Through Commission £ 0.06 00 £ 0.06 40 £ 2.40

Affiliate Income £ 5.00 00 £ 5.00 35 £ 175.00

Direct Merchandising Sales £ 25.00 £ 15.00 £ 10.00 25 £ 250.00

£ 427.40

Average Sales based on 40% create click through income, 25% buy merchandise and 35% create affiliate income.Average Sales based on 40% create click through income, 25% buy merchandise and 35% create affiliate income.Average Sales based on 40% create click through income, 25% buy merchandise and 35% create affiliate income.Average Sales based on 40% create click through income, 25% buy merchandise and 35% create affiliate income.Average Sales based on 40% create click through income, 25% buy merchandise and 35% create affiliate income.Average Sales based on 40% create click through income, 25% buy merchandise and 35% create affiliate income.Average Sales based on 40% create click through income, 25% buy merchandise and 35% create affiliate income.In turn this creates an average profit per buying user of £4.27.In turn this creates an average profit per buying user of £4.27.In turn this creates an average profit per buying user of £4.27.

WebsiteWeb Address £14.95Web Hosting £7.5Website Construction £360

£382.45

Company Ads Price Quantity TotalVan graphics £98.00 1 £98.00Business Cards £49.00 250 £49.00Brochures and hand bills £250.00 £250.00

£397.00

Stock Price Amount

200 (Merchandise) £10.00 £2,000.00

1 Year 2 Years 3 Years 4 Years 5 YearsTravel Cost £200.00 £200.00 £350.00 £400.00 £500.00Trips year 1 4 8 10 12Total £200.00 £800.00 £2,800.00 £4,000.00 £6,000.00

Phone bill £50 per month£50 per month £60 £70 £80 £90Rent N/A

General Office Expenses £40 per month£40 per month£40 per month

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Surv

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63 people took part in the Survey from all over the world. OTE have used the market research to find out about their potential followers.

Questions asked ranged from how old they are to what extreme sports they do.

From the answers OTE received, the website will be be designed around what the follower wants to see. The majority read magazines and prefer to read them as hard copy, using this imfomation On The Edge will concider publishing a monthly print out.

0

12.5

25.0

37.5

50.0

Blogs News Paper

Do you read any of the following

Hard copy

Online

Skipped

0 12.5 25.0 37.5 50.0

Do you prefer

Market R

esearch Survey

36

78% like to read Magazines

79% prefer Hard copy to an online magazine.

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Double page, Ken Roczen, Red Bull KTM, Lake Elsinore Pro Ride Day 2013

Graphics

Videos

Photo

Skipped

0 10 20 30 40

Competitions

‘Having competitions will encorage followers to upload their videos and photos, which will populate my site.’

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Under £5 £5-£10 £10+ Skipped

How much a month £

‘Having asked about monthly sub- scriptions ON THE EDGE will look to charge around £4.99’

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Surv

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37%

63%

Yes No

Interested in the site

‘Would especially ap- preciate being able to contribute to the content.’

‘Including, upcoming events, deals/sales etc on equipment/ merchandise also compe-titions’

‘Loads of Ass’

Market R

esearch Survey

The last question was would you be intrested in the site, 63.5% said they would with a few saying no due to not being intrested in sports.

Finally there was a comment box at the end of the survey, asking for any ideas. The re-sponses are as above - highlighted in green.

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Photo above, #92: Adam Cianciarulo, Pro Circuit Kawasaki, 2nd Place @ 2012 Ama-teur All Stars Monster Energy Cup

Note From the MD - Producing my Business Plan for On The Edge has been a very interesting experience. I have learnt a lot from all of my research about starting my dream business like how to ap-proach other businesses and most importantly how to engage with my ‘followers’ and to provide them with what they want. As suggested I bought the book ‘How To Start a Business with No Money’ by Rachel Bridge and this has proved to be an invaluable source of information. On The Edge is a combination of my love for guys style, my interest in the extreme sport of MX and being able to use my considerable digital communication skills and knowledge of social networking. As part of my research I have visited and watched MX in Guernsey and the UK, notably #RBPN. I have shared my experiences on Facebook and Twit-ter and have even been Re-Tweeted by Red Bull one of the main spon-sors of MX - result!!

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The End

Business Plan by Abigail Le Prevost Managing Director of On The Edge

on the edge business plan

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