on the list: “america’s most trustworthy companies” forbes magazine
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On the List: “America’s Most Trustworthy Companies” Forbes Magazine. Themes (Agenda) Production Integration Experiences, Goodwill Integrated Campaign, direct-to-consumer, Buycostumes.com Brands and Bands, Jive artist JLS. Product Integration-Experience Goodwill, Amazing Finds Back2School. - PowerPoint PPT PresentationTRANSCRIPT
On the List: “America’s Most Trustworthy Companies”Forbes Magazine
Themes (Agenda)• Production Integration Experiences, Goodwill• Integrated Campaign, direct-to-consumer,
Buycostumes.com• Brands and Bands, Jive artist JLS
Link
“The integration and engagement made it work!”
Pat Boelter, VP of Marketing Goodwill
Product Integration-ExperienceGoodwill, Amazing Finds Back2School
Challenge: •drive retail sales for back2school•activate existing ad campaign strategySolution:
multi-week integrated campaign linking personalities with listeners in a fun and innovative wayResults:
Increase in retail traffic (sales) in Sept. for back2school, renewed campaign in 2010
Spikes in traffic, conversions, sales during
2009 season.
BuyCostumes.comIntegrated Campaign/Direct-to-Consumer
Link
Challenge: •Create engagement around finding your Halloween costume•Activate salesSolution:
multi-week integrated campaign linking personalities to listeners with a direct-to consumer offerResults:
Spikes in traffic, conversions
Link
Brands and BandsJLS
“We saw immediate results.”Joe Riccitelli, EVP, Promotion Jive Label
Group