on transmedia and ownership

Download On transmedia and ownership

Post on 22-May-2015

261 views

Category:

Design

2 download

Embed Size (px)

DESCRIPTION

Presentation given at the Filmakademie Baden-Wrttemberg (http://www.filmakademie.de/). Topic is the ownership in transmedia projects; how much control are makers prepaired to give away? And are a lot of transmediaprojects in fact classical storytelling?

TRANSCRIPT

  • 1. On transmedia (on ownership?)

2. Astrid Poot Creative & strategist interactive media Children, youth, families programdirector TEDxYouthAmsterdam 2013, teacher, speaker, blogger www.wethefamily.nl 3. heroes Sarah Illenberger 4. i ng h ar s Telling i ng e at & cra story across multiple platforms (inviting user-interaction or participation) 5. Fans want to import stories or ideas that are valuable to them into their own life. They want to make (even more) meaning. 6. A natural, fluid use of media We can travel media light as butterflies It fits like a glove, its tailor-made, the user is the owner 7. I have this great concept Ill offer extra content to my audienceyou push (I interact) you (maker)I pull & interactIts really mine me (user) 8. I have this great concept Id love my audience to participate (and hope thell build on it!) You push (I interact) you (maker)I pull & interactIts really mine me (user) 9. Sinterklaas 10. The numbers... 1.661.791 children believe Sinterklaas exists 15.000.000 support this Sinterklaas is in Holland for 3,5 weeks 11. A daily TV-show covers the adventures 12. December 5, 8:30... 7000 primary schools 7000 Sinterklaas-es & 14000 Black Piets on foot, on 500 boats or 1000 horses or ...19:30... 3.000.000 bags of presents are delivered (by a knocking neighbor) 13. Then the UN got in 14. No owner...Sinterklaasyou (maker)me (user) You push (I interact)I pull & interactIts really mine 15. You push, I explorehttp://www.youtube.com/watch?v=t-SQAViDdPk 16. Limited interaction and userpower SinterklaasBear71you (maker)me (user) You push (I interact)I pull & interactIts really mine 17. I pull, I interact 18. Interaction, limited userpowerCan you fix it SinterklaasBear71you (maker)me (user) You push (I interact)I pull & interactIts really mine 19. I pull, I interact, I give back The Spiralhttp://vimeo.com/53333035 20. I pull, I interact, I give backhttp://vimeo.com/53333035 21. I pull, I interact, I give backhttp://vimeo.com/53333035 22. Controled userpower... Spiral Can you fix it SinterklaasBear71you (maker)me (user) You push (I interact)I pull & interactIts really mine 23. I make it really minehttps://www.youtube.com/watch?v=Cz9xMUDcs_E 24. I make it really mine 25. 2 way ownership Tinkertank Spiral Can you fix it SinterklaasBear71you (maker)me (user) You push (I interact)I pull & interactIts really mine 26. So, the future of transmedia... 27. Connect to something that is already there to someting we know and wanta need, a shared history, an emotion, a belief 28. From story=concept... 29. ... to the core concept 30. On stories: narrative experiences will always stay, and are in fact more clever and more engaging ways of classical storytelling 31. On user interaction:you provide context, but its my world 32. Thank you@astridpoot astrid@wethefamily.nl wethefamily.nl