on transmedia, lecture in prime4kids&families workshop
DESCRIPTION
Lecture I did when working as a mentor in the Prime4Kids&Families workshop. Goal was to explain the basics of transmedia and provide tools to start the creative development in relation to the proposed story-based projects. More on the workshop: http://www.primehouse.eu/primehouse/prime4kidsandfamily/TRANSCRIPT
- 1. ON TRANSMEDIA why, what, how
2. TELLING A STORY ACROSS MULTIPLE PLATFORMS (inviting user-interaction of participation) 3. WHY? Because if I dont people will not notice my project Because people like gaming! Because its cheaper (than traditional advertising) Because everybody is doing it Because its fun to make my project even bigger Because I really care about my audience Just because ;) Yeah, right. All plausable. Now for the real why 4. MAIN REASON Fans want to import stories that are valuable to them into their own life. They want to make (even more) meaning. 5. OUR CURRENT STATUS With interactive media we return to our natural state: storytelling around a (virtual) campfire. Shift Entertainment > experience Lean back media > lean forward media 6. EFFECTIVE 7. MODELS 8. COBWEB: Core Satellites (with lineair experience) 9. COBWEB Website: www.hamsterwereld.nl 10. STAR Game: http://canyoufixit.sense.info/ Casemovie: http://tinyurl.com/9fnpzl6 11. STAR Hun eerste keer (their first time) Casemovie: http://tinyurl.com/9wygo7s 12. CATERPILLAR Serial (linear) With contextual satellites 13. Hollywood (Robert Pratton, www.transmediastoryteller.com) 14. HOLLYWOOD THE SPIRAL 13 IN THE WAR The Spiral www.thespiral.eu 15. 13 in de oorlog (13 in the war) http://www.13indeoorlog.nl/ 16. CLOUD Fuzzy: no core, no lineair relation between satellites room for audience participation/influence 17. CLOUD 18. Onder controle Case: http://www.woedend.nl/werk/77-live-twitter-thriller.html 19. CLOUD COCA-COLA Liquid and linked Observe it onto a story http://tinyurl.com/7s64qaf http://tinyurl.com/c4zym3a 20. http://www.youtube.com/watch?v=lqt_dpapj9u 21. HOW? 22. WE ALL PLAY 23. I HAVE THIS GREAT CONCEPT Ill offer extra content to my audience 24. I HAVE THIS GREAT CONCEPT Ill invite my audience to participate 25. WHO ARE YOUR AUDIENCE? 26. WHO ARE YOUR AUDIENCE? (exept for age and gender) 27. UNDERSTAND YOUR AUDIENCE Our projects need to slip in with the minimum amount of friction 28. HELP YOUR AUDIENCE And changing platforms causes friction Think about: Why change platforms How to motivate users How to reward users 29. HELP YOUR AUDIENCE And changing platforms causes friction Think about: Why change platforms How to motivate users How to reward users 30. MAP YOUR PROJECT Stages of engagement discovery experience exploration Level of engagement attention evaluation affection advocacy contribution Content(type) Small parts instore / magazine / corporate website Site: little casual games (topic) Site: stories (characters) Site: enrich characers / sequal Inhouse family activity / prize (topic) Goal for content Find me Try me Love me Talk about me Be me How Be relevant Be credible Be exceptional Be spreadable Be open Succes Get people to the site Nr. of plays / players Conversa- tions about the characters Appreciation in parents / children Uploads 31. ASK YOURSELF Per (sub)story: 1. WHO (host and user) 2. What is the story I want to tell? 3. (What is the relation to the main story?) 4. How will I deliver the story? 5. What kind of participation do I want or need? 6. How will the participation effect the overall story? 32. CREATE MEANINGFUL INTERACTION 33. FAIL BETTER! 34. More? @astridpoot Astridpoot.nl www.linkedin.com/in/astridpoot www.woedend.nl [email protected]