on youtube, on tnt, in theaters: all together now!
TRANSCRIPT
ALICE BRAGA
DANIEL OLIVEIRA
ONE LOVE STORY
8 DESTINATIONS
8 EPISODES#sxswLatitudes #brasilsxsw
#sxswLatitudes #brasilsxsw
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3 MEDIAS 3 FORMATS
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8 DESTINATIONS 8 LESSONS
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LESSON Digital doesn’t mean cheap.
#1
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2 high- profil
e actors
shot in 8 countries
exclusive
locations
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LESSON3 Medias, 3 Formats, 1 Strategy.
#2
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TIMETABLE
AU SEP OCT NOV
DEC JAN FEV MA
PRE-LAUNCHING BROADCAST TV (TNT) + INTERNET (YOUTUBE) + SOCIAL MEDIA CONTENT
ENDING FILM AND LAUCHING: MOVIE THEATERS / ON DEMAND
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Pre-launch Building online
audience +171k fans
PHASE 01
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PHASE 02TNT + YouTube + Social Media
TUE WED TH FRI SAT SUN MON
CHECK-IN AT THE NEW
NEW POSTER ABOUT THE
EPISODEONLINE ATYOUTUBE
MAKING OF
OF THE
CURIOSITYABOUT
THE EPISODE
TEASER OF
THE NEXT
CALL TO
THE TV CALL TO
TV
BROADCAST OF TV
SOCIAL MEDIA AND
SOCIAL MEDIA AND
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During this phase we had more then 2,5 mm views on
YouTube
PHASE 02
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PHASE 03
DEC JAN FEV MA
ENDING FILM AND LAUNCHING: MOVIE THEATERS / ON DEMAND
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LESSON#3Branded contentSponsorship
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BRAND MEANS CONTENT
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Audience + Consumers =a new category
LESSON#4
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Online and Offline can be
friends.
LESSON#5
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+
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Different channels mean complementary audiences.
LESSON#6
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Try.Be bold.LESSON#7
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Empowering the audience.
LESSON#8
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OBRIGADO!#sxswLatitudes #brasilsxsw