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1ON24 Webinar Benchmarks Report | 2015 edition

ON24 BENCHMARKS REPORT

ON24 WebinarBenchmarksReport

2015 EDITION



TABLE OF CONTENTS


EXECUTIVE SUMMARY 03

METHODOLOGY

PRE-WEBINAR BENCHMARKS 05

DRIVING REGISTRATION PROMOTIONAL TOOLS SCHEDULING WEBINARS

WEBINAR BENCHMARKS 10

REGISTRATION DATA ATTENDANCE DATA VIEWING DURATION INTERACTIVE TOOLS

POST-WEBINAR BENCHMARKS 15

ON-DEMAND VIEWING INTEGRATION INTO VIRTUAL ENVIRONMENTS

CONCLUSION 19



EXECUTIVE SUMMARY

Webinars have never had a more important role for companies

than they do today. Webinars are how we connect to our

customers, partners and prospects and how we communicate

with and train our employees. Perhaps the most important

role for webinars today is for marketers. As buyers increasingly

self-educate across the entire buying cycle, marketers are now

responsible for driving prospects from a first engagement almost

to the point of sale. Webinars have become the primary

source of information that buyers turn to at key stages of the

purchase decision. A few years ago, webinars were primarily used

for top-of-funnel lead generation tactics only; now, webinars

are being used to nurture prospects through each stage of the

buyer’s journey, taking a much bigger role in the marketing and

sales process. This report highlights key data in the lifecycle of

delivering a webinar, including webinar promotions, webinar

delivery, audience behavior and webinar syndication.



EXECUTIVE SUMMARY [CONTINUED]

METHODOLOGY

The findings in this report were compiled by ON24, the world’s leading webinar

marketing platform. In 2014, ON24 supported over 40,000 webcasts globally,

and this report is based on a random subset of those events. Variables were

measured from webcasts that included the following criteria:

• Webinars held between January – December of 2014

• Conducted from a cross section of 500+ organizations

• 9,375 webinars were measured in the analysis

• Company size ranges from large enterprise to SMB

This study measured statistics across the entire lifecycle of a webinar, including

webinar promotion and registration metrics, webinar interactivity metrics,

audience viewing habits and both live and on-demand attendance and

conversion metrics.

Unless noted otherwise, webinar event types are defined as:

• Live webinars: audio or video-based events that are streamed on a

specific day and time.

• On-demand webinars: audio or video-based events that are

streamed upon request anywhere, anytime. These also include live

webcasts that have been archived for additional viewing.

• Audio webinars: events that are streamed with audio plus slides.

• Video webinars: events that are primarily streamed with video or

include integrated video clips.

Unless noted otherwise, audience information is defined as:

• Registrants: people who registered to view an event.

• Attendees: people who registered to view an event and

attended that event.



One of the top challenges in delivering successful webinars remains

the ability to drive registration. This year’s benchmark continues the

trend towards longer promotional cycles, implying additional email

drops and extended social promotion. Longer promotional cycles

enable marketers to increase the number of email drops while avoiding

spamming their mail lists.

PRE-WEBINAR BENCHMARKS

200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN

REGISTANT TO LIVE ATTENDEE PROMOTIONAL CYCLE

BEST DAYS PROMO EMAILS

VIEWING TIME - LIVE

INTERACTIVITY

REGISTRATION PERCENTAGE

AVERAGE ATTENDEE RATE BEST TIME

ON-DEMAND VIEWERS - REG LIVE

ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S

BEST DAYS PROMO EMAILS - PREVIOUS YEAR

17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S

BEST DAYS WEBINAR ATTENDANCE

9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S

BEST DAYS WEBINAR ATTENDANCE - PREVIOUS YEAR

10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%

VIEWED LIVE AND ON DEMAND

24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT

REGISTER THEWEEK OF WEBINAR

REGISTER OVER ONEWEEK BEFORE WEBINAR

14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%

ON-DEMAND REG. POST LIVE

20%

VIRTUAL ENVIRONMENTS POST LIVE REGISTRATION

POST LIVE REGISTRATION TREND

REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST

INTEGRATION OF VIDEO

100+ATTENDEES

EVENTS W/

258ATTENDEES

5+

PROMOTIONAL CYCLE



BEST DAYS TO SEND PROMOTIONAL EMAILS

The heart of the week, Tuesday, Wednesday and Thursday, are the top days

for sending promotional emails, with the three days in a statistical tie (23%)

for highest registrations by days of the week. Trending over the last few years

shows Tuesday through Thursday consistently outperforming other days of

the week but with Monday consistently performing better than Friday,

Saturday and Sunday.

PRE-WEBINAR BENCHMARKS [CONTINUED]


200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN



VIEWING TIME - LIVE

INTERACTIVITY




ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S


17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S


9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S


10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%


24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT



14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%


20%



REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST


100+ATTENDEES

EVENTS W/

258ATTENDEES

5+




BEST DAYS FOR WEBINAR ATTENDANCE

Much like the best days for webinar promotions, the sweet spot for running

webinars is the middle of the week, with Wednesday and Thursday (28%)

having the highest attendance, followed closely by Tuesday (25%). There is a

huge drop off on the other days, with the next highest performing day,

Monday, at 9%. These results reflect the fact that Tuesday through Thursday are

the primary days that webinars are run; however, this is largely due to time-

tested trial and error.


200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN



VIEWING TIME - LIVE

INTERACTIVITY




ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S


17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S


9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S


10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%


24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT



14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%


20%



REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST


100+ATTENDEES

EVENTS W/

258ATTENDEES

5+




BEST TIMES TO RUN WEBINARS

The key to choosing the best time to run your live webinar is finding a time

that supports the broadest possible geography. In North America, the time slot

with the most attendees (24%) was 11AM PST/2PM EST. This time avoids both

commuting times on the west coast and lunch on the east coast. The next best

performing time slots (at 17% and 18% respectively) were 10AM PST/1PM EST

and 12PM PST/3PM EST. The results shown are the top five performing times

by percentage of total attendees.

BEST TIME

200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN



VIEWING TIME - LIVE

INTERACTIVITY




ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S


17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S


9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S


10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%


24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT



14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%


20%



REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST


100+ATTENDEES

EVENTS W/

258ATTENDEES

5+



WEBINAR BENCHMARKS

REGISTRANT TO ATTENDEE CONVERSION

Perhaps the most stable benchmark over the last few years has been

registrant-to-attendee conversion, which has held steady at 42%. This result

is slightly influenced by partner and training events that typically have a higher

attendance percentage and thus drive the conversion number slightly higher.

For marketers, a registrant-to-attendee conversion performing anywhere

between 35% and 45% should be considered a strong result.

REGISTANT TO LIVE ATTENDEE AVERAGE ATTENDEE RATE

200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN



VIEWING TIME - LIVE

INTERACTIVITY




ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S


17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S


9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S


10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%


24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT



14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%


20%



REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST


100+ATTENDEES

EVENTS W/

258ATTENDEES

5+

200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN



VIEWING TIME - LIVE

INTERACTIVITY




ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S


17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S


9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S


10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%


24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT



14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%


20%



REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST


100+ATTENDEES

EVENTS W/

258ATTENDEES

5+



WEBINAR BENCHMARKS [CONTINUED]

AVERAGE ATTENDEE RATE

As the popularity of webinars grows, so do average attendee rates. We

measured average attendance in multiple ways by shifting the minimum

number of total attendees. Measuring events that have a minimum of five

attendees may include small meetings or presentations that could skew

the definition of what some companies consider a “webinar”. In every case,

however, the average attendee rates continue to rise.

We also looked at the average attendance percentage by a sliding scale of

minimum attendee numbers. The biggest growth in attendee size came when

we measured events that had a 1,000+ minimum attendance number, which

grew from 1% in last year’s report to 9% in this year’s report. This signifies that

webinars that draw over 1,000 attendees are no longer limited to events held

by large enterprise brands.

PREVIOUS YEAR

1%

NUMBER ATTENDING

200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN



VIEWING TIME - LIVE

INTERACTIVITY




ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S


17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S


9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S


10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%


24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT



14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%


20%



REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST


100+ATTENDEES

EVENTS W/

258ATTENDEES

5+

200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN



VIEWING TIME - LIVE

INTERACTIVITY




ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S


17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S


9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S


10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%


24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT



14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%


20%



REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST


100+ATTENDEES

EVENTS W/

258ATTENDEES

5+




AVERAGE VIEWING TIME

At a time when most marketers are talking about the need for “snackable” bite-

sized content to appeal to the limited attention spans of their target audiences,

webinars continue to defy the trend. Over the past five years, webinar viewing

time, for an average one-hour webinar, has steadily risen and has stabilized

over the past two years at 56 minutes.

VIEWING TIME - LIVE

200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN



VIEWING TIME - LIVE

INTERACTIVITY




ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S


17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S


9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S


10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%


24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT



14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%


20%



REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST


100+ATTENDEES

EVENTS W/

258ATTENDEES

5+

200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN



VIEWING TIME - LIVE

INTERACTIVITY




ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S


17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S


9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S


10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%


24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT



14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%


20%



REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST


100+ATTENDEES

EVENTS W/

258ATTENDEES

5+

200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN



VIEWING TIME - LIVE

INTERACTIVITY




ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S


17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S


9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S


10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%


24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT



14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%


20%



REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST


100+ATTENDEES

EVENTS W/

258ATTENDEES

5+

200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN



VIEWING TIME - LIVE

INTERACTIVITY




ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S


17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S


9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S


10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%


24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT



14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%


20%



REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST


100+ATTENDEES

EVENTS W/

258ATTENDEES

5+

200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN



VIEWING TIME - LIVE

INTERACTIVITY




ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S


17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S


9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S


10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%


24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT



14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%


20%



REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST


100+ATTENDEES

EVENTS W/

258ATTENDEES

5+

VIEWING TIME - LIVE - PREVIOUS YEARS




AUDIENCE ENGAGEMENT BENCHMARKS

Another reason for the steady increase in average webinar viewing times (listed

on the preceding page) is the increasing level of audience interactivity and

engagement in the webinar experience. For this study, we first looked at the

average usage of the many interactivity tools available on the webinar platform.

Not surprisingly, Q&A is the most used interactivity tool at 82%. It has become

almost expected that there will be a Q&A period at the end of every presentation.

However, there has also been significant growth in the use of other interactivity

tools, including 35% of webinars integrating social media applications, such as

Twitter, Facebook and LinkedIn, and 24% of webinars using polling as a way to

directly engage audience members.

INTERACTIVITY

200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN



VIEWING TIME - LIVE

INTERACTIVITY




ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S


17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S


9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S


10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%


24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT



14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%


20%



REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST


100+ATTENDEES

EVENTS W/

258ATTENDEES

5+

200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN



VIEWING TIME - LIVE

INTERACTIVITY




ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S


17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S


9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S


10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%


24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT



14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%


20%



REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST


100+ATTENDEES

EVENTS W/

258ATTENDEES

5+




We also measured audience participation in the webinar experience,

choosing three metrics that marketers can use to score leads by gauging

audience interest. These benchmarks represent the percentage of audience

members that participated in the listed activity. These numbers will continue

to rise as webinar hosts learn to more effectively encourage the participation

of their audience members.

200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN



VIEWING TIME - LIVE

INTERACTIVITY




ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S


17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S


9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S


10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%


24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT



14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%


20%



REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST


100+ATTENDEES

EVENTS W/

258ATTENDEES

5+





This is the second year that we measured the integration of video into

webinars. This benchmark is defined by the following types of video:

• Video streaming

• Webcams

• Integrated video clips

Webinars that integrated video increased dramatically, from 9% in 2013 to

16.5% in 2014, highlighting that companies are clearly trying to increase the

level of engagement and visual appeal of their webinars. Adoption of video has

likely increased due to the evolution of video technology, reduced costs and

the ability to reliably push video without bandwidth constraints.

200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN



VIEWING TIME - LIVE

INTERACTIVITY




ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S


17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S


9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S


10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%


24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT



14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%


20%



REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST


100+ATTENDEES

EVENTS W/

258ATTENDEES

5+

VIDEO INTEGRATION

PREVIOUS YEAR

9%



POST-WEBINAR BENCHMARKS

ON DEMAND VIEWING

Perhaps the most important trend in webinars is the steady increase in

on-demand viewing. This is driven by a number of factors, including:

• There are only so many webinars that people have the time to view live

• Most webinars are held at the same days and at the same times

(see Pre-Webinar Benchmarks)

• Mobile access has enabled viewers to watch webinars at the time and

place of their choosing

This report measures on-demand benchmarks in two key ways:

• On-demand viewers who registered for the live webinar

• People who registered for a webinar after the live date

One of the more dramatic trends we have seen is the increase of people who

registered for a live event but viewed it on demand. This number climbed from

21% in 2013 to 43% in 2014. Note that 8.3% of the people who registered for

the live event viewed it live and also on demand. This repeat viewing can be

the result of people having to drop off the live airing and wanting to catch up

on what they missed or in some cases people who want to go back and

re-view specific parts of the presentation.

200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN



VIEWING TIME - LIVE

INTERACTIVITY




ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S


17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S


9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S


10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%


24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT



14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%


20%



REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST


100+ATTENDEES

EVENTS W/

258ATTENDEES

5+

200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN



VIEWING TIME - LIVE

INTERACTIVITY




ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S


17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S


9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S


10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%


24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT



14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%


20%



REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST


100+ATTENDEES

EVENTS W/

258ATTENDEES

5+

200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN



VIEWING TIME - LIVE

INTERACTIVITY




ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S


17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S


9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S


10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%


24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT



14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%


20%



REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST


100+ATTENDEES

EVENTS W/

258ATTENDEES

5+

ON DEMAND VIEWERS -

REG LIVE

VIEWED LIVE AND

ON DEMAND

ON DEMAND REG -

POST LIVE



POST-WEBINAR BENCHMARKS [CONTINUED]

POST LIVE REGISTRANTS

Of the total webinar registrants in this study, 20.6% registered after the live

event was over. These are people who registered to view a pre-recorded,

on-demand webinar. That number is up slightly from 18.5% the previous year,

showing that webinar audiences are increasingly comfortable registering for

and viewing a webinar after the live date has passed. Further, on-demand

registrations can occur many weeks after the initial live airing, particularly

as companies find new ways to promote their on-demand content.

200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN



VIEWING TIME - LIVE

INTERACTIVITY




ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S


17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S


9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S


10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%


24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT



14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%


20%



REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST


100+ATTENDEES

EVENTS W/

258ATTENDEES

5+

POST LIVE REGISTRATION




ON DEMAND VIEWING TIME

While average viewing times for live webinars have grown to 56 minutes,

the average viewing time for on-demand webinars is 29 minutes. The lower

viewing time is likely a result of a number of factors, including:

1. Some on-demand viewers also viewed live and simply needed to catch up

on missed content.

2. Most on-demand webinar tools enable audience members to fast forward

through webinar content, allowing them to find the content that they are

particularly interested in.

3. On-demand webinars can be viewed multiple times.

200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN



VIEWING TIME - LIVE

INTERACTIVITY




ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S


17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S


9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S


10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%


24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT



14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%


20%



REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST


100+ATTENDEES

EVENTS W/

258ATTENDEES

5+

ON DEMAND VIEWING




WEBINARS INTEGRATED INTO VIRTUAL ENVIRONMENTS

For the second straight year, we calculated the percentage of webinars that

were integrated into virtual environments. Examples of virtual environments

include virtual learning environments, virtual executive briefing centers, client

portals, virtual partner centers, virtual trade shows and virtual user conferences.

These environments often feature multiple webinar presentations, presented

both live and on demand, directly from the virtual portal. This year, 20% of the

webinars studied were at some point integrated into a virtual environment.

This is up 1% from last year.

200+LIVE ATTENDEES

43%

56%

64%36%

36% 20% 9%

17% 7% 31%

16.5% 56 38 53 56

26%

15+ 8-14 1-7

19% 31% 24%

2010

AVERAGE

MIN MIN

DAYS DAYS DAYS

MIN MIN



VIEWING TIME - LIVE

INTERACTIVITY




ENGAGEMENT METRICS

NUMBER ATTENDING

ATTENDEES

EVENTS W/

2012 2013

17%

MON

23%

TUE

23%

WED

23%

THU

11%

FRI

2%

S/S


17%

MON

23%

TUE

22%

WED

24%

THU

11%

FRI

2%

S/S


9%

MON

25%

TUE

28%

WED

28%

THU

7%

FRI

1%

S/S


10%

MON

27%

TUE

27%

WED

27%

THU

7%

FRI

1%

S/S

56MIN

2014

29MIN

ON-DEMAND VIEWING

9%

8.3%


24%

POLLING

4%

GROUP CHAT

SUBMITTEDQUESTIONS

RESPONDEDTO POLLS

DOWNLOADEDCONTENT



14%

SURVEYS

35%

SOCIAL

82%

Q&A

523ATTENDEES

43%AVERAGE

300+LIVE ATTENDEES

1000+LIVE ATTENDEES

500+LIVE ATTENDEES

4%

COLLABORATION

20.6%


20%



REGISTRATIONS

300K

225K

150K

75K

WK 1 WK 3 WK 5 WK 7 WK 9 WK 110

PROPOSEDICONOGRAPHY

BENCHMARK REPORT

DAYOF

24%

11AM PST

18%

10AM PST

17%

12PM PST

13%

9AM PST

10%

8AM PST


100+ATTENDEES

EVENTS W/

258ATTENDEES

5+

VIRTUAL ENVIRONMENTS



The benchmarks from this year’s report highlight the increasingly

important role that webinars play for marketers today. The pre-

webinar benchmarks indicate that marketers are expanding their

promotional cycles to increase total registration. We also see how

audience sizes are growing and that attendees are becoming

increasingly engaged in a more interactive webinar experience.

Finally, the increased growth of on-demand registration and viewing

shows how the lifespan of webinar content is extending far beyond

the initial live date. This benchmark data can be used as a set of

guidelines to create, promote and deliver successful events.

CONCLUSION

© 2015 ON24, Inc. For more information on the benefits of the ON24 platform, contact us at 877-202-9599 or visit www.ON24.com.

ABOUT ON24, INC.

ON24 is the leading webinar marketing platform for demand generation, lead

qualification and customer engagement. Its award-winning, patented, cloud-

based platform enables companies of all sizes to deliver engaging live and on-

demand webinars. Providing industry-leading analytics that can be integrated

with all leading marketing automation and CRM platforms, ON24 enables

marketers to optimize demand generation, enhance lead qualification and ac-

celerate sales pipeline opportunities.

Additional applications for the ON24 product portfolio include virtual training,

talent development and town hall meetings. More than 1,000 enterprises rely

on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte,

Credit Suisse and SAP.

For more information on the benefits of the ON24 platform,

contact us at 877.202.9599 or visit ON24.com.

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