ona13: audio everywhere: radio in the digital age
DESCRIPTION
The Internet and mobile devices have changed the way people listen and that has big implications for radio. In the age of Stitcher, Flipboard and SoundCloud, how do you get ahead of the rapid shift in listener habits? Make audio available anywhere and anyway people want to listen. This digital audio strategy has brought great change to the way we create audio content, produce it, manage it, archive it and package it for audiences. In this hands-on workshop for radio, audio and podcast professionals, we’ll share tips and tricks for creating, managing and monetizing syndicated digital audio.TRANSCRIPT
Audio Everywhere
Tiffany CampbellDigital Managing Editor, WBUR@TiffanyCampbell
Matt BergerDigital Director, Marketplace from APM@byMattBerger
Radio in the digital age
producer v. platform
A creator of original content
for distribution to audiences on
various platforms
A community of content consumers linked by location,
function, or another common thread
Get it Your Way
Anatomy of a Segment
Managing Segments
REQUIRED: Headline, Subhead, Image, Story Link, Meta DataOPTIONAL: Full Text, Transcript, Photo/Video/PDF/Embed Code
Syndication and the PMP
<item> <title>TITLE</title><description>DESCRIPTION</description><body>STORY</bod><link>LINK</link>
<enclosure url='MP3' type='audio/mpeg' /><pubDate>DATE</pubDate><topic>TOPIC</topic>
</item>
The Result
A
Jan. 2010Audio Nowhere
Sept. 2013Audio Everywhere
NewTactics Begin
Audio Ect...
WBUR In Boston
WBUR: Experiments In Content Development On A Traditional Digital News Platform
How NPR/WBUR is thinking about ‘small’ segments
Crowdsourcing ‘KindWorld’ on Tumblr
Whitey Bulger with The Creatavist
bulger.wbur.org
Mashup of long-form narrative + live coverage
Bridging broadcast and digital with Soundcards
Audio blogging with Generation Stuck
Do partnerships work?
$ = ?
# = ?
Questions?
Your Assignment
In 5 Years, what role will audio have in your lives as a news consumer and journalist?
RECORD YOUR ANSWER