once upon a stage presentation

Ux ctÜà Éy à{x TÜàUx ctÜà Éy à{x TÜàUx ctÜà Éy à{x TÜàUx ctÜà Éy à{x TÜà

g{x VÉÅÑtÇçM bÇvx hÑÉÇ T fàtzxg{x VÉÅÑtÇçM bÇvx hÑÉÇ T fàtzxg{x VÉÅÑtÇçM bÇvx hÑÉÇ T fàtzxg{x VÉÅÑtÇçM bÇvx hÑÉÇ T fàtzx‹‹‹‹• We are an Arts Organisation aimed at promoting a sense of community.

• Our company is a company limited by guarantee, so is structured and organised in the

following hierarchy:

bÇvx hÑÉÇ T fàtzx tá t V{tÜ|àçbÇvx hÑÉÇ T fàtzx tá t V{tÜ|àçbÇvx hÑÉÇ T fàtzx tá t V{tÜ|àçbÇvx hÑÉÇ T fàtzx tá t V{tÜ|àç

Benefits:

• Tax exemptions

• Being listed on the charities register

•We will receive a registration number

• Information on the charitable sector and the legislation in New

Zealand

•Invitations to the Commissions Annual Meeting

• People are more likely to put time, energy and money into a

registered charity.

• Many grant makers and funders only give to charities

• Many organisations offer free or discounted help to registered

charities.

Why did we choose to be a charity?

bÇvx hÑÉÇ T fàtzx ÖâtÄ|y|xá àÉ {ÉÄw t V{tÜ|àtuÄx fàtàâá

•Purpose to develop a public understanding of performing and creativity

• We will facilitate active participation within the whole community

• Our organisation is non profit

• Our organisation's name ‘Once Upon A Stage’ complies with the organisations act.

• Our organisations officers are qualified under the act

• We will ensure we have the correct CRB checks in place.

TÜà|áà|v cÉÄ|vçMWe believe:

1. It is possible for everyone to be creative and enjoy drama ; you don't have to be an 'actor'.

2. Performance can bring people together and help everyone recognize shared values and create a sense of community.

3. Bringing people together through performance not only provides entertainment, but also promotes co-operation and respect.

Therefore we will:

1. Involve as many members of the public as possible in large-scale performance events, combining all sectors of society. People of all age ranges and who have never done anything like this before will be encouraged to be involved.

2. Use common areas of understanding and interest e.g. fairytales, to connect with the public, and help them unite with each other and the dramatic form.

3. Show the end product to as many people as possible, all free of charge.

g{x XäxÇàThe aim of the company is to put on a theatre event that would take place in a

day, and involve members of the public as the central actors.

1. Set up a stage and marquee area within the city centre.

2. Members of the public could come along and perform: acting scripted fairytales, rehearsing a scene for a short amount of time, then performing this (obviously scripts would be allowed to be read from), whilst being filmed.

3. Members of the public would be invited to watch all the performances that went on throughout the day.

4. All the scenes would then be put together in a film that would be shown at the end of the day, on a large screen in the city centre square.

5. This format of event could then be repeated across the country in different cities, depending upon the initial success of the first proposed event.

g{x XäxÇàM U|ÜÅ|Çz{tÅDate: would take place 20/02/2010; 7am-10pm.

(Performance 9am- 5.30pm, Film viewing 8pm – 10pm)

� School children- it is half term week. � Students from universities will be around as its term time.� There should be a good mix of the general public as it is a

Saturday.

Location: It would be held in Victoria Square, Birmingham

Xáà|Åtà|ÉÇá Éy UxÇxy|àM• 8 artists will benefit from our event;

3 professional actors, 5 being recruited voluntarily

• 250 participants will benefit;

Performances will include around 80 people, pre-event workshops we will conduct in schools, community groups and Borders book shop will include about 170 people.

• 600 Audience members;Watching performances throughout the day and then on screen in the evening showing.

• 300 audience members;

Post event DVD sales.

• Unknown number of audience; Available through technology or marketing strategies

XåÑxvàxw gtÇz|uÄx exáâÄàáM

Number of events/performances:

Unknown, as dependent on success of first event, however;

• one event guaranteed

• 8 workshops

Total events= At least 9

Number of new products/ commissions:

•3 plays commissioned

• DVD of the event

Total Products= 4

XÅÑÄÉçÅxÇà `tÑ

bÇvx hÑÉÇ T fàtzxN à{x ÑÜtzÅtà|vá Éy à{x xäxÇàA

XÖâ|ÑÅxÇàThe Marquee, including the stage:

Hiring from a Company called ÁTA\A` `tÜÖâxx [|ÜxË

• 15 x 20 metre framed marquee • 15 x 15 metre of black with blackout walls • 15 x 5 metre internal partition

• 32 “ x 16” stage with steps • Marquee fixed to hard standing• Hand rails • Set of doors •Chairs

•Trestles

This includes a team to set up and take down the marquee.

XÖâ|ÑÅxÇà VÉÇàw‹Projector and Big Screen

Hiring from a company called ÁcÜÉ@fvÜxxÇáËA•21 x 11 ft Screen •Projector

•Sound System

Lighting and Sound

Hiring from a company called ÁTuáÉÄâàxÄç Â\ÇáÑ|Ü|Çz cxÜyÉÜÅtÇvxÊË• Medium Sound Package • Intelligent Lighting

• Rigging • Colours • Technician

Costumes and Props

Hiring from a company called

ÁWÜtÅt Xåv{tÇzxË

•Cinderella 125 piece set of costumes and props •Snow White and the Seven Dwarfs 125 piece set

•Hansel and Gretel 125 piece set

XÖâ|ÑÅxÇà VÉÇàw‹

•Our project is about including everyone therefore the marketing must appeal to all.

•The media that we choose should be widespread to make sure everyone knows about the project.

•But not only does it have to appeal to the community but it must be cost effective within our budget.

`tÜ~xà|Çz tÇw cÜÉÅÉà|ÉÇá

££££££££££££

• Posters

• Flyers

• Radio Publicity

• Newspaper Publicity

• Emails

• Website

• Sponsorship

• Workshops within Schools

`tÜ~xà|Çz tÇw cÜÉÅÉà|ÉÇá

•Emailing people that might be interested is a good way to reach people.

•A mailing list, for example the Drama Department of Birmingham University, would be a good place to start.

•A local newspaper will get local people interested.

•The target audience of a local newspaper such as The Birmingham Post is similar to the people that we hope will attend our event .

•A small article or interview within the paper would help make people aware of what we are doing and hopefully spark further interest.

•Student newspapers, for example Redbrick would also be a good idea. This would be particularly effective and appealing to the newspapers as we are using student volunteers within our project.

•Part of the article could be directing people towards volunteering if they do not wish to participate.

XÅt|Ä

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•Student radio such a Burn fm would be good for the same reasons as student newspapers.

•Many radio stations have sections titled ‘what’s going on in the area’ to highlight events that people might want to get involved in.

•Another idea would be to invite radio reporters down to the event on the day to account on the progress with the possibility of interviewing some of the participants.

•Getting good reviews from the participants is another great way to get people involved on the day.

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•Posters should offer relevant information for

example; time, date, location and further contact details

•Our image is also key it must captivate our audienceand persuade them to come along.

•It also needs to appeal to all; difficult as fairytales are traditionally more appealing to girls and children.

cÉáàxÜá

Flyers are another good way of reaching a wide audience of people. They can be distributed widely;

• Victoria Square

• Community Centres

• Park cafés and local shops

• University gates

• Areas of the city centre to promote to weekend shoppers.

• Schools - This will tie in with the school activities as a reminder to the children of the event.

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jxuá|àx

•A website is a great way to get information to lots of people. It appeals to a

large area of our target audience including young people and students.

•We have therefore created a website that will allow people to gain more

information about our event and access merchandise.

•The website is themed so that there is continuity between our other

promotional material.

http://www.onceuponastage.moonfruit.com/#

• Sponsorship would be invaluable in not only raising awareness but also providing funding for our project.

• It will endorse our project making it legitimate to the public.

As our project is based in Birmingham we have contacted Cadbury World for sponsorship;

•Cadbury World is local to the Birmingham area

•We are a community based project therefore, it reflects well on them to support a local

project.

•As a result, they have offered £2,500 towards our project.

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Primary school

g{Üxx áàtÄÄá ã|à{ t ätÜ|xàç Éy w|yyxÜxÇà áâu}xvàáA•First Activity-Props. Making simple props to be used within the performances

•Second Activity-Costume. Making simple items of costume or decorating other items.•Third Activity-Acting. Improvising some of the scenes and learning basic acting techniques.

Secondary School

g{Üxx áàtÄÄá ã|à{ t ätÜ|xàç Éy w|yyxÜxÇà áâu}xvàá•First Activity-Costume. Using more advanced skills and equipment including sewing machines to create simple costumes for the production•Second Activity-Playwriting. Using the three fairytales as a base looking at ways that these could be modernised or changed to create a more interesting and relevant piece.•Third Activity-Acting. Working through some of the scenes and looking at simple

performance ideas and characterisation.

jÉÜ~á{ÉÑá j|à{|Ç fv{ÉÉÄá

YâÇwÜt|á|Çz

Why do/should organisations fundraise, and why do we want to?

_xz|áÄtà|ÉÇá tÇw TwÅ|Ç|áàÜtà|ÉÇáCommissioning a Playwright

bÇvx hÑÉÇ T fàtzx’á script criteria:

1. We want three scripts that are 30 minutes in length

2. We want local references in the scripts

3. Our chosen subject is well known fairytales but with a twist;

Cinderella

Hansel and Gretel

Snow White and the Seven Dwarfs

4. We want six scenes with minimal staging directions

5. The scenes must have between two and eight characters

fÉ ã{xÜx àÉÉ ÇÉã……A

cÄtçãÜ|z{à

• Look on ContactAnAuthor.co.uk

_çÇwt ‘^’UtÜÄxç eÉu|ÇáÉÇ... A Warm, Quirky, Subtle and Sophisticated Wit!’

FairyTale Poet

Dramatic & Humorous Verse-Fabulist,

Narrative/Epic Poet.

Dramatic

Witty

Quirky Verse-Fables/FairyTale Poems

Humorous Narrative Verse For All Ages.

Tät|ÄtuÄx yÉÜMTät|ÄtuÄx yÉÜMTät|ÄtuÄx yÉÜMTät|ÄtuÄx yÉÜM Interview, Talk, Workshop and Commission

XÅt|ÄM ^|ààçc|zy|á{StÉÄAvÉÅXÅt|ÄM ^|ààçc|zy|á{StÉÄAvÉÅXÅt|ÄM ^|ààçc|zy|á{StÉÄAvÉÅXÅt|ÄM ^|ààçc|zy|á{StÉÄAvÉÅ

YtvàÉÜá àÉ vÉÇá|wxÜ ã{xÇ vÉÅÅ|áá|ÉÇ|Çz t ÑÄtçãÜ|z{à

• How would the playwright be paid?

• Where would the read-through be held?

• Hold long before the date of the project should you contact the playwright?

• How long will it take the playwright to write your desired script?

• If there is need for script changes how much will a) this cost b) it take

• What are the dimensions of the performance space? Entrances and exits

g{x ixÇâx

Victoria Square

Open area

Large Public space

Free of charge Next to other

large attractions

`t~|Çz ÉâÜ vÉÅÑtÇç ÇtÅx Äxz|à|Åtàx

• Look on www.companieshouse.gov.uk

Once finding that our name is available you then have to go towww.chettleburgh.co.uk

To register as a Charity which also registers the company it will cost £235.00

Website costs: (covered in Marketing)

Host - £80Domain name - £20Web Design - £700.00

cxÜÅ|áá|ÉÇ yÉÜ ãÉÜ~á{ÉÑÑ|Çz |Ç fv{ÉÉÄá

• Send an initial letter to the school explaining about our project and our desire for the project.

• Explain how the school will benefit from the project

• If the school agrees, we must make sure that letters are sent out to their parents from the school, in order to gain parental consent.

• Holding an afternoon workshop rather than going into after school clubs means we benefit in two ways:

1)jx ãÉâÄw zxà ÅÉÜx v{|ÄwÜxÇ |ÇäÉÄäxw |Ç à{x xäxÇàjx ãÉâÄw zxà ÅÉÜx v{|ÄwÜxÇ |ÇäÉÄäxw |Ç à{x xäxÇàjx ãÉâÄw zxà ÅÉÜx v{|ÄwÜxÇ |ÇäÉÄäxw |Ç à{x xäxÇàjx ãÉâÄw zxà ÅÉÜx v{|ÄwÜxÇ |ÇäÉÄäxw |Ç à{x xäxÇà2)\à wÉxá ÇÉà ÜxÖâ|Üx âá àÉ áxÇw Éâà ÑxÜÅ|áá|ÉÇ áÄ|Ñá |à |á à{x á\à wÉxá ÇÉà ÜxÖâ|Üx âá àÉ áxÇw Éâà ÑxÜÅ|áá|ÉÇ áÄ|Ñá |à |á à{x á\à wÉxá ÇÉà ÜxÖâ|Üx âá àÉ áxÇw Éâà ÑxÜÅ|áá|ÉÇ áÄ|Ñá |à |á à{x á\à wÉxá ÇÉà ÜxÖâ|Üx âá àÉ áxÇw Éâà ÑxÜÅ|áá|ÉÇ áÄ|Ñá |à |á à{x áv{ÉÉÄá v{ÉÉÄá v{ÉÉÄá v{ÉÉÄá ÜxáÑÉÇá|u|Ä|àçÜxáÑÉÇá|u|Ä|àçÜxáÑÉÇá|u|Ä|àçÜxáÑÉÇá|u|Ä|àç

jÉÜ~á{ÉÑá VÉÇàw…• Estimated £200 for taking on four classes of which each class

would provide a teacher supervisor for the event.

~

• A similar approach would be taken for approaching drama colleges for example, Castle Vale School and Specialist Performing Arts College

ASWELL AS

Community groups

For each of these groups there would be slight adaptations to the phrasing of the letter, due to age difference.

Y|ÄÅ|Çz cxÜÅ|áá|ÉÇ

axxw àÉ Åt~x áâÜx à{tàaxxw àÉ Åt~x áâÜx à{tàaxxw àÉ Åt~x áâÜx à{tàaxxw àÉ Åt~x áâÜx à{tà…

1) All IDs are checked

2) EVERYONE signs the document made by the company this also must be witnessed by another member of the company.

3) If any children are under the age of 16 they must have parental consent and a signature

4) Children are not to act on the same stage as anyone over the age of sixteen (for legal reasons)

bâàzÉ|ÇzábäxÜ{xtwá UÜxt~wÉãÇM

Office Phone-Contract with 02: Small Business

Frequent User

Phone contract £ 360.00

Office and Buildings £ -

Office and buildings budget –not accounted for, as business will be run from the homes of the 4 co-coordinators, with the use of the

company mobiles.

The central business location will be:

24 George Road, Selly Oak, Birmingham, B29 6AH

Total Overheads Budget=£ 360.00

XÅÑÄÉçÅxÇà UÜxt~wÉãÇM

Total Employment Budget=£19,255.00

Staff Cost of Hire/ Wage

Security £ 375.00

Acting Professionals £ 750.00

Volunteers £ 130.00

Filming Crew £ 8,000.00

Organisers Wages £ 10,000.00

`tÜ~xà|Çz UÜxt~wÉãÇPosters £ 126.84

Flyers £ 52.00

Business Cards £ 3.75

Website:

Design £ 750.00

Buy domain name for 2 years £ 20.00

To host it per year £ 80.00

Total Website cost: £ 850.00

School Workshop Material Costs:

Materials £80 £ 80.00

Breakdown

Felt £ 10.00

Glue £ 4.00

Washing up bottles, lolly sticks, glitter £ 15.00

Felt £ 20.00

Thread £ 3.00

Marker pens £ 5.00

Wood £ 23.00

Total Marketing Budget =£1,112.59

XÖâ|ÑÅxÇà UÜxt~wÉãÇMMarquee

15 x 20 metre framed marquee £2,000.00

15 x 15 metre of black with blackout walls £775.00

15 x 5 metre in internal partition £200.00

32" x 16" stage with steps £740.00

Marquee fixed to hard standing £400.00

Hand rails £75

Set of doors £200.00

Chairs £200.00

Trestles £90

Total £4,680.00

Screening equipment

26 x 11ft screen

Projector

Sound system

Total £1,800.00

Costumes and Props

Cinderella costumes and props £1,213.00

Snow white costumes and props £1,213.00

Hansel and Gretel £1,213.00

Script Printing £100.00

Total £3,739.00

Lighting and Sound Equipment

Medium sound package £250

Technician £100

Intelligent lighting £160

Rigging £30

12 x Colours £96

Total £636.00

Total Equipment Budget: £10,855.00

_xztÄ|à|xá UÜxt~wÉãÇM

Charity Registration £ 235.00

Commissioning Cost £ 5,000.00

Total Legality Budget=£ 5,235.00

bâàzÉ|Çzá

Total Outgoings=£40,499.59

\ÇvÉÅ|Çzá

Total Incomings= £40,800

VÉÅÑÄxàx UâwzxàMOutgoings: Incomings:

Overheads £ 360.00 Arts Council Grant £25,000.00

Employment £19,255.00 JP Getty Jnr Charitable Trust Grant £ 6,000.00

Marketing £ 1,112.59

Paul Hamlyn Foundation Art Open Grants

Scheme £ 5,000.00

Equipment £10,855.00 Workshops £ 500.00

Legalities £ 5,235.00 Fundraising £ 1,000.00

Contingency at 10 % £ 3,682.00 Commercial Sponsorship £ 2,500.00

Earnings from DVD sales £ 800.00

Total Outgoings (Budget for first

event) £40,499.59 Total Incomings £40,800.00

fàtÇfàtÇfàtÇfàtÇËËËËá dâxáà|ÉÇáM [Éã ãÉâÄw ãx }âáà|yç ÉâÜ á dâxáà|ÉÇáM [Éã ãÉâÄw ãx }âáà|yç ÉâÜ á dâxáà|ÉÇáM [Éã ãÉâÄw ãx }âáà|yç ÉâÜ á dâxáà|ÉÇáM [Éã ãÉâÄw ãx }âáà|yç ÉâÜ xäxÇàRxäxÇàRxäxÇàRxäxÇàR

1. Why would people want to act in your event?

What do they get out of it?

• Enjoyment

• Self confidence and belief

• Interaction with family/friends /strangers

• 5minutes of fame, chance to see themselves on the big screen or DVD

• Chance to showcase their talent

2. Most people are too embarrassed to perform anything in public even if well prepared, why would these people not be?

• No pressure situation, the emphasis isn’t on acting well, it’s about having fun and having a go.

• Welcoming environment created by volunteers and organisers.

• Workshops in schools etc. • The 24 hour Shakespeare project put on by Point Blank

Theatre in Sheffield: http://news.bbc.co.uk/1/hi/england/8117824.stm

• The rise of ‘Flashmobs’ over the past 5 years : http://www.youtube.com/watch?v=7EYAUazLI9k

3. Why is it a fairytale?

• A fairytale provides the chance for shared understandings and common values to be exposed.

• Fairytales have broad appeal.

• Fairytales are light hearted and relatively narrative simplistic.

4. How is the film that you make not going to look absolutely appalling? Even brilliant theatre tends to look rubbish on video, imagine how shocking rubbish theatre would look! Who would want to put this on a big screen and why would people want to watch?

• Because our event is not about theatre per se it wouldn’t be about the quality of the resulting film.

• The unstructured nature of the performance and viewing system means it is highly inclusive, therefore encourages people to get involved as performers or members of the audience.

5. Why do you want to do this project (even if it is hypothetical)? What purpose would it serve? Who would benefit from it anyway?

• Bringing people together, promoting a sense of community.

• Providing entertainment, enjoyment and experience of the dramatic form.

• Promoting self confidence and education.• Provide the opportunity for individuals to showcase

talent• Promoting achievement through togetherness.• This means everyone involved would benefit!

g{tÇ~ çÉâ

once upon a stage presentation

Documents

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public understanding

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general public

organisations act