INTERESTED IN LEARNING MORE? PLEASE CONTACT MARVIN BOWE @ MBOWE@NAVICORGROUP.COM

Anyone looking for a PRINT specialist AGENCY?So why would anyone look for a digital specialist agency?

In today’s media-neutral promotional marketplace, it’s surprising the cachet that agencies styling themselves as digital specialists still conjure up. While there are many of these companies to choose from, few offer the combination of digital expertise with knowledge of the oncology marketplace that we do at The Navicor Group.

What makes us different? We’re probably the best “specialist digital agency” you never heard of. And that’s because The Navicor Group has integrated digital excellence into its DNA. Our digital capabilities (cutting-edge, ground-breaking, “how did they do that” capabilities) go

beyond techy production. It’s never been just about the medium for us, but always about the message. Expertise in digital mediums is part of what makes us oncology specialists. We’ve built our set of capabilities around providing exactly what you need to sell oncology products into the oncology marketplace and to build oncology brands with oncologists—who just happen to consume digital content as naturally as they do the content of every other important channel.

The Navicor Group employs some of the best qualified and most deeply experienced digital experts around. You will find a few samples of our work in this

document and we’d be happy to share some more examples of the exciting digital projects in our portfolio with you on request.

We’ve considered digital to be an integrated part of our offering since we opened our doors. In fact, digital projects comprise about a third of our billing, and continues to grow at a rapid rate year over year.

Let the experts available to you at The Navicor Group collaborate to propose, design, and implement effective, cutting-edge digital solutions to your marketing and communication challenges.

At Navicor, it’s

never been just

about the

medium, it's

always been

about the

message.

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INTERESTED IN LEARNING MORE? PLEASE CONTACT MARVIN BOWE @ MBOWE@NAVICORGROUP.COM

Damon Lynn Digital Engineer

As this title suggests, Damon’s deep expertise in programming and analytics means that he can take a “what if we could do . . .” kind of notion and turn it into reality. He brings 10 years of hard-earned experience on successful projects ranging from small business websites and innovative mobile apps to large-scale, service-oriented, database-driven, e-commerce solutions. Damon’s ability to furnish solutions is based on a deep understanding of the social dynamics, marketing context, and relevance of each project that he and his team undertake.

Matt Blubaugh Interactive Developer

Matt lives by the maxim that an intuitive design eliminates confusion and empowers the user to explore. He is an expert Flash developer with a knack for enhancing interactivity with animation. While his appreciation for effective interface design elevates his work way above standard fare, it is his interest in gadgets and electronics that keeps him (and us) at the forefront of the latest trends and techniques. With the popularity of mobile devices and touch screen technology on the rise, Matt’s ability to optimize content and deliver an intuitive experience for smart phone and tablet users gives our clients a real strategic advantage.

JR Prospal Web Designer

JR infuses his web development talents with over 20 years of design experience to create web- and email-based communication solutions that not only work seamlessly, but look fantastic as well. His understanding of web standards ensures that your messages present well across the various platforms. He utilizes story and structure to produce memorable presentations. JR’s personal mission is to clearly and persuasively express each project’s message through a rich visual vocabulary in ways that harness the internet’s powerful opportunities to inform physicians and patients alike.

Marvin Bowe SVP, ECD

Marvin leads the new media development for Navicor, focusing on Internet linking strategies; engaging physicians, patients, and caregivers through online social community dialogue; tracking online trends and enhancing SEO by maximizing user-generated content for client’s brands. He started his career as a contract web developer in the early dot com era before shifting to pharmaceutical advertising industry. Not only has Marvin created multimedia solutions, he actually taught students the genre for four years. Marvin offers the perfect balance between digital strategic thinking and a deep understanding of the specialized requirements of communicating in the oncology marketplace.

Erik Slangerup VP, Creative Director

Erik has been developing brands and writing content for the web for more than 13 years. Recognized in the community as an industry leader, Erik currently instructs a popular advanced-level college course on writing for digital media. In 2010, Erik was a winner of the Ohio Interactive Awards for development of an augmented reality microsite, the “Universal Seasonal Greeter.” Over the past decade, he has focused on the healthcare space, launching multiple consumer and professional brands—from chemotherapies to cosmeceuticals—online. Prior to immersing himself in the specialized healthcare arena, Erik cut his teeth on site creation for a broader category of products, including everything from hot tubs to hotel chains.

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Navicor focuses on

Internet linking

strategies; engaging

physicians, patients,

and caregivers

through online social

community dialogue;

tracking online trends

and enhancing SEO

by maximizing user-

generated content

for clients.

Expertise in digital mediums is part of what makes us oncology specialists.

INTERESTED IN LEARNING MORE? PLEASE CONTACT MARVIN BOWE @ MBOWE@NAVICORGROUP.COM

Biogen Idec Oncology

Virtual Representative

Booth at ASH

For some years, Biogen Idec had been struggling to transcend its reputation as a company that could develop products but not commercialize them. In 2007 it had a wealth of exciting announcements it wanted to share with the ASH audience about its pipeline of products but was reluctant to risk unstructured discussions straying off topic and potentially imperiling the approval process. Of course, while it’s one thing to have relevant information, it is quite another to bring those data to life in ways that encourage delegates to visit the booth—especially in the absence of real, flesh-and-blood representatives!

Convinced that human presentation was key to the project’s success, the Navicor Group’s solution was to deploy four 6-foot high plasma touch-screens featuring “research scientist” avatars that would “interact” with delegates in a compelling way.

Upon approaching a panel, a visitor would see an image of the scientist working at a desk across a room.

Stepping onto a footpad triggered the avatar to walk over to the delegate in full life-size. The avatar would frame the topics for presentation on the sheet of glass—all that appeared to separate him or her from the visitor—who would simply touch the topic they were interested in hearing about. The

“company scientist” would then deliver a scripted presentation. This device served both to convey information and attract other delegates into the booth to participate. The technology worked seamlessly, and company officials considered the entire enterprise to be a resounding success.

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iQ is our “intel inside.” As part of the inVentiv family of services, iQ is a

unique resource available to you where digital experimentation becomes

marketing innovation. Its mission is to bring bold, breakthrough innovations

to our clients in fast-changing areas like mobile, social, and tablet

computing. Its collaborative process has led to the creation of products

like Segue, a delivery system that simply and effectively turns secure brand

content into powerful, personal conversations, resulting in more relevant

sales calls. Another iQ innovation is Fluent, a web-based tool that lets

nurses digitally assemble comprehensive, personalized action plans for

their cancer patients using drag-and-drop technology.

iQ, Digital lab of inVentiv Communications

INTERESTED IN LEARNING MORE? PLEASE CONTACT MARVIN BOWE @ MBOWE@NAVICORGROUP.COM

Hemophilia is a lifelong condition that keeps many young boys from enjoying as active a lifestyle as they could due to the risk of triggering joint bleeds. So for the many children and families attending the 2009 meeting of the National Hemophilia Foundation, the ability to play a virtual Xtreme BMX video game was a fun diversion from the serious content of the congress, and proved to be a huge draw to the company’s booth. The game interface was completely envisaged, designed, and coded in-house.

There are parallels between the BMX game play and our client’s hemophilia product development program: Like the players of the game, the people at Syntonix are committed to going the distance to develop innovative products for hemophilia. They chose to develop this asset with us because they were confident in our ability to realize the project above their expectations. They were not disappointed.

The game was so successful that it is now a permanent feature on the brand website and can be downloaded to play on both Mac and Windows platforms. Again, the coding for this was done by the resident digital experts at The Navicor Group. Periodic enhancements to the game are in the works, keeping loyal customers coming back for more.

Syntonix HemophiliaDistance Challenge X-Treme

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Download the Game! for >>Windows or >>Mac OS X

INTERESTED IN LEARNING MORE? PLEASE CONTACT MARVIN BOWE @ MBOWE@NAVICORGROUP.COM

As you know, not all web sites are created equal. While these items are pretty standard fare nowadays, the mark of a superior website isn’t always immediately apparent, but emerges out of the user experience, the utility of what the site offers, and the ease of the interface.

For Lundbeck, we created the atryn.com site predominantly to provide physicians with an easy-to-use dosage calculator that took just 3 steps to simplify the otherwise very complicated adjustment for switching patients from other antithrombin medications to the benefits of Atryn. User feedback from our target audience was overwhelmingly positive.

The design of the site also allowed us to make a wealth of product information available without cluttering the appearance or compromising the site’s usability. All in all, a very clean example of how a deceptively simple looking site can produce tangible benefits from a commercial point of view.

Lundbeck ATryn web site

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