one-day mba 2014 by winmark - professional learning and development
DESCRIPTION
Winmark's One-Day MBA The course takes time-poor, expert knowledge workers and immerses them in the language and culture of an MBA. It covers all of the key concepts and models taught in business schools. Strategy: Introduction to Strategy; Generic Tools; The Strategic Planning Process; Business Models; Strategy and Implementation Financial Management: Cash Management; Cost Reduction; Financial Reporting; Financial Analysis Marketing: Segmentation and Mix; Marketing; Sales Differentiation and Branding: Brand Options; Measuring Brand Value; McKinsey’s Branding Rules; Internal Branding; Core Competencies; Differentiation Change Management: Strategy; Leadership Questions; Resistance to Change; The Change Process; Case Studies Leadership and Persuasion: The Role of the Leader; Focus and Energy; Level 5 Leadership; Habits and One Minute Manager; Influence and Persuasion. Please contact me through LinkedIn https://www.linkedin.com/in/darrenackersTRANSCRIPT
Where theory & practice meet
What is Winmark Global?
Leading Peer Learning Network
A community of 3,500+ Executives
Facilitated Contacts
Who is the One Day MBA relevant to?
Are you considering undertaking a formal MBA
education?
Are you a current or aspiring leader who wishes to influence your organisation by better understanding various aspects of
the business?
Are you "time poor"?
One Day MBA offers:
Unique & exclusive real-life content
from the Winmark Network
Proven tools - offer immediate value through better use of
existing resources
A blend of best practise & theory
Institutes who run the course:
Delegates from:
Law Firms who run the One Day MBA In-House:
What is the structure of the One Day MBA?
(Open Course Version)
Open Course Structure:
Topics Version 1 Version 2
Strategy YES YES
Marketing YES YES
Financial Management YES YES
Project Management & Consulting Skills
YES
Change Management YES
Leadership YES YES
Total Topics: 5 5
Real-Life Content From:
Can I bespoke the One Day MBA?
(In-House Delivered Version)
In-house Course Structure Examples:
Topics Example 1 Example 2 Example 3
Strategy YES YES YES x2
Marketing YES YES x2 YES
Financial Management YES
PM & Consulting Skills
Change Management YES YES YES
Leadership YES YES YES
Total Modules: 5 5 5
Testimonials:
"The One Day MBA has caught the imagination...the course sells out
everything and the feedback is excellent. It is the perfect quick fix business skills
solution for time starved staff"
"At last!"
"A really useful and interesting course. I feel a lot more confident...I would highly
recommend it!"
Would you like to find out more…
Darren Ackers, Head of New Business Relationships
Email: [email protected]
Tel: +44 (0) 20 7605 8000
Key Contacts: