one fine stay
TRANSCRIPT
What do we think? - BRAINSTORMING
- Innovative- Attractive and dynamic website- « live like a local »: experience the real life of the city- Equivalent of the concierge service: IPhone information about the city from One Fine Stay- Flexibility: have a room whenever you want- Luxury appartments- Personalized Hospitality service- 4 destinations only but will develop
ANALYSIS
BOOKING AND PAYMENT:Similar to the hotel procedure (Reservation online or by phone, date of stay, number o fpersons…)
ADVANTAGES:- Detailed description/ pictures
of the appartment before booking
- Researched more focused on our needs and expectations (i.e: price/night, lot f choices…)
BUT: Prepayment mandatory
DESIGN OF THE WEBSITE:The website makes us confident about the bookingEasy to use
ADVANTAGES:- Large choice at the reception- People know what they get (no surprise at arrival)
CONCEPT:Isolated appartmentsLarge appartmentsMix of the rent of a house and a hotelCustomers: certainly foreigners and average length of stay (approximately 3 nights)
ADVANTAGES:- More privacy- Less expensive for a family than 2 hotel rooms- More space- Cancelation policy more flexible (free cancellation until 24h in advance)
What expectations does it create for travel experiences?
- This will create direct competition to boutique hotels- Client will expect the hotels to be decorated more in details- Client will expect more flexibility for the hours of check-in and check-out time
What should hotels do?
- They should put their suites available on the website
- They should adapt their decoration and do a more « home sweet home » atmosphere
- Propose more flexible hours of check-in and check-out
- Reinforce the « human » side of the hotel service (no human service on One Fine stay)