one million volunteer redea rstutors … corp toolkit...anyone with passion and commitment can help...

An Invitation to Global Corporate Leadership Companies

liveunited.org/gclvolunteer

GIVE. ADVOCATE. VOLUNTEER.

ONE MILLION VOLUNTEER

READERSTUTORS &MENTORSEMPLOYEE ENGAGEMENT TOOLKIT

ADVANCING EDUCATIONINCOME AND HEALTH

Why is United Way Recruiting One Million Volunteer Readers, Tutors and Mentors? ......................1

How Can Employeee Volunteers Help Students Succeed Through READING? .................................2

How Can Employee Volunteers Help Students Succeed Through TUTORING? .................................3

How Can Employee Volunteers Help Students Succeed Through MENTORING? ..............................4

Who Benefits When Employees Become Volunteer Readers, Tutors, or Mentors?............................5

How Can Global Corporate Leadership Companies Support this Call to Action? ...........................5

How to Get Started ..........................................................................................................................6

How to Find Volunteer Opportunities ..............................................................................................7

How to Ensure Employee Volunteers Stay Engaged and Your Customers Value Your Company’s Commitment to Education ..........................................................................................8

Appendix 1: Customizable Press Release ...................................................................................................... 9

Appendix 2: “Count Me In” Email Campaign Snapshot ..............................................................................10

Appendix 3: Customizable Marketing Material ............................................................................................11

Appendix 4: From Commitment to Action Email Campaign Snapshot ........................................................12

Appendix 5: LIVE UNITED Read Learn Succeed ............................................................................................13

Appendix 6: Social Networking Toolkit .........................................................................................................14

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Employee volunteer readers, tutors and mentors can help students:

n Enter school ready to succeed

n Read proficiently by fourth grade

n Make a successful transition into and out of middle school

n Graduate from high school on time

n Be ready for success in college, work and life

The difference between a student graduating or dropping out could be you.

WHY IS UNITED WAY RECRUITING ONE MILLION VOLUNTEER READERS TUTORS AND MENTORS?

AMERICANS VALUE EDUCATION AND THE OPPORTUNITIES THAT A GOOD EDUCATION PROVIDES,

AND THEY KNOW THAT WHEN STUDENTS DROP OUT OF SCHOOL, COMMUNITIES SUFFER. THE

SCOPE OF THE DROPOUT PROBLEM IS STAGGERING. ABOUT ONE QUARTER OF ALL STUDENTS

– ONE MILLION STUDENTS A YEAR, 3,000 A DAY – FAIL TO GRADUATE ON TIME. IN SOME

LARGE URBAN DISTRICTS, THE PERCENTAGE IS CLOSER TO HALF OF STUDENTS, WITH THE

PROBLEM MOST ACUTE FOR AFRICAN AMERICAN AND HISPANIC YOUTH.

Throughout 2010, United Way spent time listening. We talked to people in communities across the

country to learn more about their hopes and aspirations when it comes to education. Above all, we

heard that everyday people are willing to do whatever it takes to set children up for success. While

much of the attention and responsibility has been placed on schools, the people we heard from said

again and again that while schools play an important role, communities and individuals have to step

forward too.

That’s why, on June 21, 2011, United Way launched its commitment to recruit one million volunteer

readers, tutors and mentors to help students succeed. We want one million people – including employ-

ees from Global Corporate Leadership companies across the U.S. – to join us over the next three years.

Anyone with passion and commitment can help a young person achieve greater academic success.

We can’t focus on high school alone. Students who drop out of high school are 18 years in the making,

and it starts with early childhood education. By focusing on building kids’ academic skills starting

in the early years by reading, tutoring and mentoring, employee volunteers can set them on the path

to graduation.

READ THE FULL REPORT at liveunited.org/report

READING

Employees can make the difference by:

n Taking the volunteer pledge at liveunited.org/gclvolunteer

n Texting READ to UNITED (864833)*

n Scanning the QR code below:

Reading and helping children engage in storytelling is a fun and easy way for a volunteer to support literacy development. Here are a few tips for reading with children:

1. HAVE FUN

n Practice ABC songs and poems together.n Be expressive. Add sounds. Make the snake hiss and the door creak.n Sing, rap or chant the words and invite your reading buddy to join in.

2. ENGAGE THE CHILD

n Ask “what do you think happens next?” and “why did they do that?”n Let the child follow along with finger and turn the pages.

3. BE A CHEERLEADER

n Offer specific praise, such as “good job sounding that word out!”n Give kids time to figure out words and encourage them along the way.

HOW CAN EMPLOYEE VOLUNTEERS HELP STUDENTS SUCCEED THROUGH READING?

Poor academic skills are often rooted in family environments in which adults don’t talk a lot

with children, or surround them with books and other reading materials. As a child grows,

reading becomes increasingly important for understanding the world, achieving academic

excellence and succeeding in the workforce or college. The foundation for reading reaches a

critical juncture between kindergarten and third grade. That’s when children begin to acquire

the skills that enable them to find meaning in written text. One of United Way’s education focus

areas prioritizes the development of strong reading skills by the end of third grade – a phase

when employee volunteers, who become readers – can make a real difference.

* Message and data rates may apply. Terms: www.mGive.com/E

BECOME A VOLUNTEER READER, TUTOR OR MENTOR

CHANGE WON’T HAPPEN WITHOUT YOU

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n Introduce yourself and get to know your student. Find out what he likes and dislikes and what his strengths and weaknesses might be.

n Listening to your student is more important than lecturing. Be prepared to adjust the work and your style as you learn more about your student’s abilities and nature.

n Monitor your student’s understanding of the subject. Does she have the necessary skills?

n Pay attention to your student’s body language – this can tell you a great deal. Often students let you know what they are thinking and feeling in subtle ways.

HOW CAN EMPLOYEE VOLUNTEERS HELP STUDENTS SUCCEED THROUGH TUTORING?

Tutoring – instructing a child one-on-one or in small groups – has been shown to have positive

effects on academic performance and reading difficulties. The literacy and math skills that stu-

dents receive from volunteer tutors can put them on the path to high school, college and career

success. Volunteer tutors can help in two basic ways: instructional tutoring and assignment

assistance. Often, volunteer tutoring involves a combination of the two.

INSTRUCTIONAL TUTORING: Volunteer tutors can

provide instruction around a specific content area,

where students are expected to develop new knowl-

edge and become proficient in topics previously

unknown to them. Most volunteer tutors provide

instruction around reading and math.

ASSIGNMENT ASSISTANCE: Volunteer tutors can

meet with individual or small groups of students who

have difficulty completing class assignments and

support them in specific tasks.

TUTORING AND ASSIGNMENT ASSISTANCE: Volunteer tutors can support students in completing

assigned class work while helping them understand

how to learn and apply their reading skills and

existing knowledge.

n Be creative and imaginative in your tutoring methods. Look for ways to motivate and involve your student.

n No one likes to do the same thing for a long time. Break your tutoring time into nice short slots.

n People can have different styles of learning. Your student may have a visual bias or an audio bias. Adapt to your student and be prepared to change your tutoring methods.

Here are a few tips for becoming an effective volunteer tutor:

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TUTORING

HOW CAN EMPLOYEE VOLUNTEERS HELP STUDENTS SUCCEED THROUGH MENTORING?

Children and youth need more than academic support to make it through school successfully.

Mentors provide emotional support that improves a child’s self-esteem and self-control. Mentors

also provide guidance and advice that many teens may be uncomfortable seeking from their parents.

Mentoring can take a number of forms and include varying goals and outcomes. Some mentoring

takes place within schools while other mentors work with students in the community. Objectives

run the gamut and may include improving academic achievement, school retention and job

preparation, substance abuse prevention and avoiding socially inappropriate behaviors.

Community-based mentoring and school-based mentoring have similar objectives around

student success, achievement and self-esteem.

With only 20% of a student’s time spent in school, out-of-school time serves as an integral part of a child’s education. Here are a few tips for becoming a successful volunteer mentor:

What we do today will ensure that the work-force of tomorrow will be ready to take on the challenges facing our nation. Through these proven ways of reaching youth, the workforce of today can help kids graduate.

n Decide how you will spend your time together.

n Be consistent and dependable. Make a commitment to maintain a steady presence in your mentee’s life.

n Don’t be put off if the relationship is fairly one-sided at first. As a mentor, you are responsible for keeping the relationship alive and part of your job is to seek your mentee’s trust and involvement. This takes time.

n Call your mentee before each meeting or appointment to confirm their attendance.

n Pay attention to your mentee’s need for fun.

n Respect your mentee’s opinions and beliefs.

n Allow your mentee to make mistakes and learn from the experience.

n Leave your personal agenda behind. Separate your own goals from those of your mentee.

n Do not focus on the negative aspects of your mentee’s life, neighborhood, or care givers — leave it alone.

FOR ADDITIONAL RESOURCES PLEASE VISIT

National Mentoring Partnership mentoring.org

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MENTORING

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WHO BENEFITS?WHO BENEFITS WHEN EMPLOYEES BECOME VOLUNTEER READERS, TUTORS OR MENTORS?

Despite the positive evidence that volunteers are helping students succeed, many promising

efforts remain at a smaller scale than what we need because of a gap in volunteers and other

resources. Global Corporate Leadership companies can help close the gap by supporting and

expanding employee volunteer efforts in reading, tutoring and mentoring. Win-Win is not just a

cliché; it’s a proven concept when it comes to helping students succeed by becoming a

volunteer reader, tutor or mentor.

STUDENTS BENEFIT: When United Way of Northeast

Florida involved corporate partners, education leaders

and other stakeholders in a pilot initiative for middle

schoolers called Achievers for Life, students’ academic

performance and behavior improved. Elsewhere, a

Public/Private Ventures impact study of Big Brothers

Big Sisters j.mp/PPV-Study showed that children with

mentors were less likely to skip school than those

without mentors.

EMPLOYEES BENEFIT: Employees who volunteer

through their workplace report more positive

attitudes toward their employer and their coworkers.

Further, those who volunteer are more positive about

their own physical and emotional health than non-

volunteers. It’s also a great way to develop skills.

COMPANIES BENEFIT: Top-level executives

recognize the bottom-line value of corporate citizen-

ship because it: enhances a company’s reputation

and image; is valued by customers; and helps recruit

and retain employees.

THE COMMUNITY BENEFITS: Cutting in half the

number of students who drop out of high school

would have significant economic benefits. Individuals

with at least a high school diploma earn more

throughout their lives than those who drop out.

Moreover, well-prepared high school graduates

continue their education, serve in the military or

develop workplace skills that strengthen our

economy and society.

n Encourage your employees to become volunteer

readers, tutors and mentors.

n Enable employees to volunteer on a regular basis

during work hours through policies such as

volunteer release time.

n Consider setting a recruitment goal of volunteer

readers, tutors or mentors for your company to

motivate employee volunteers and showcase your

support of education to customers.

n Make a financial investment to support United Way

in its ability to provide infrastructure, technology

and measurement tools for maximum impact

in education.

n Consider a cause marketing partnership

with United Way through the LIVE UNITED

Read Learn Succeed back to school promotion

slated to launch in 2012. To learn more see

Appendix # 5 or contact Randy Punley at

[email protected].

n Make a financial investment to support schools,

libraries, and community organizations where

employees volunteer through programs such

as Dollars for Doers.

n Communicate this opportunity to your employees,

clients, customers, vendors and the public.

HOW CAN GLOBAL CORPORATE LEADERSHIP COMPANIES SUPPORT THIS CALL TO ACTION?

We invite Global Corporate Leadership Companies to consider one or more of the opportunities listed below:

GET STARTED

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2

3

HOW TO GET STARTED

Getting started is easy as 1-2-3. Encourage employee volunteers to:

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GET COUNTED. LEARN MORE. GET TRAINED.

GET COUNTED. Employees can pledge to become volunteer readers, tutors or mentors at liveunited.org/gclvolunteer.

LEARN MORE: Employees can check out our volunteer resources to help them decide how to best volunteer their time liveunited.org/gclvolunteer. As the employer, make sure to provide sufficient release time for volunteering so that employee volunteers achieve maximum impact and their pupils spend regular time with their volunteer readers, tutors or mentors.

GET TRAINED: View the on-demand webcast orientation for volunteer readers, tutors and mentors. Find out how employee volunteers can get started making a difference in the life of a child. The webcast can be viewed at liveunited.org/orientation.

FOLLOW US. SHARE YOUR COMMITMENT. RECRUIT YOUR FRIENDS.

Share the Pledge http://j.mp/RTM-Share-FB Facebook.com/onemillionvolunteers

Tweet the Pledge http://j.mp/RTM-Share-Twtr @Live_United, #KidsWin, #UnitedWay

Employees can create lots of buzz through social media by sharing their commitment to volunteer as readers, tutors, or mentors or their reflections thus far if they are already volunteering. See Appendix # 6 for some helpful social networking tips for you and your employee volunteers.

FIND AN OPPORTUNITY. START VOLUNTEERING.

FIND AN OPPORTUNITY: By visiting liveunited.org/gclvolunteer, employees can browse through volunteer opportunities to become a volunteer reader, tutor or mentor via the “All for Good” widget such as the one shown below. Opportunities are based on the IP address or nearest cell phone tower in a 25-mile radius range from the zip code entered.

START VOLUNTEERING: Employee volunteers can contact the agency, school, or library requesting volunteers on the “All for Good” widget.

NEED EXTRA HELP? Your company’scommunity affairs manager or the employee volunteer coordinator can contact a United Way where they live or work. United Way staff can help with employee volunteer training, matching and/or background checks. Find your United Way at liveunited.org/myuw.

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HOW TO FIND VOLUNTEER OPPORTUNITIES

Depending on your company’s philanthropic and community engagement strategy, employee

schedules, skills and interests, as well as the most pressing educational needs in the communities

where they live and work, many kinds of opportunities exist.

n United Way makes it easy to find opportunities

directly from liveunited.org/gclvolunteer. The

“All for Good” widget at the bottom of the page

offers volunteer opportunities nearby based on

the IP address, nearest cell phone tower or zip

code. Pre-set to 25 mile radius, the search area can

be reduced or enlarged via “change settings” link.

n United Way in your community might be able to

host an orientation for your company’s employee

volunteers and match them with a volunteer reading,

tutoring or mentoring opportunity. Community

partners of the United Way can also help train,

conduct background checks, and match employee

volunteers and with students. To find a United Way

nearby, visit liveunited.org/myuw.

n A Corporate Volunteer Council (CVC) in your area

can be a great resource. ReadUP, a program of

the Central Indiana Corporate Volunteer Council,

matches employee volunteers from their member

companies with middle schools students. The

volunteers spend one hour every week (or every

other week if matched with a partner) reading,

tutoring or mentoring students. These companies

are not only giving employees release time to

volunteer with programs such as ReadUP, they are

also encouraging other companies in the area to

get involved. To find a CVC in your area, visit

j.mp/Find-CVC.

n A public library is a great place to get started and

find volunteer opportunities too. The library might

have an existing reading, tutoring or mentoring

program, or know of other local programs that

can offer volunteer opportunities to work with

students. To find a public library nearby, visit

publiclibraries.com.

n Schools can often use the help of volunteers to

support both educators and students. A local Parent-

Teacher Association (PTA) can be a great resource

to help to determine the needs of schools in your

company’s community. To find a PTA nearby, visit

j.mp/my-PTA.

n Many communities have a Big Brothers Big Sisters

(BBBS) and/or Boys & Girls Clubs of America

(BGCA) presence. Your company’s volunteers can

contact them even if they aren’t ready to become

volunteer readers, tutors or mentors. Other volunteer

initiatives that employee volunteers can participate

in also exist. To find a BBBS nearby, visit BBBS.org.

To find a BGCA nearby, visit BGCA.org.

n Volunteer from the comfort of your desk. Consider

online and virtual volunteer opportunities. For

example, In2Books provides a safe platform for

busy professionals to help early grade students

develop their reading and writing skills through

an online pen pal program. To learn more, visit

In2Books.org.

n Make it a team building opportunity. Encourage

the Employee Volunteer Council or community

affairs manager at your company to consider work-

ing with organizations that cater to groups of adult

volunteers or busy professionals. For example

Power Lunch, a signature initiative of Everybody

Wins!, is a lunchtime literacy and mentoring

program that brings groups of volunteers into low-

income elementary schools for one-on-one read

aloud sessions with students. To learn more, visit

j.mp/EW-Power-Lunch.

VOLUNTEER OPPORTUNITIES

HOW TO ENSURE EMPLOYEE VOLUNTEERS STAY ENGAGED AND YOUR CUSTOMERS VALUE YOUR COMPANY’S COMMITMENT TO EDUCATION

n Set a company-wide recruitment goal of

volunteer readers, tutors and mentors and

communicate your progress on a regular basis.

Remember this goal does not have to be public,

it’s up to you. Just make sure to let United Way

know your recruitment projections.

n Alternatively, set multiple goals across different

departments, office floors, or branches of your

company and engage employees in friendly

competitions to motivate each other.

n Make it official. Circulate a joint press release

from your company and United Way Worldwide.

See Appendix # 1 or download the customizable

press release from liveunited.org/gcltools.

n Ask more than once. Ask often. Or don’t ask

at all. Instead have employees ask each other

to get counted as volunteer readers, tutors or

mentors. See Appendix # 2 for a snapshot a

customizable email campaign or download the

entire document from liveunited.org/gcltools.

n A picture is worth a thousand words. Take

advantage of customizable marketing material

for web and print. See Appendix # 3 for a snap-

shot of available collateral and download them

all from liveunited.org/gcltools.

n Employee volunteers can share their

commitment to become volunteer readers,

tutors or mentors and invite friends to

participate via Facebook and Twitter just as

soon as they take click on “Count-Me-In” on

liveunited.org/gclvolunteer or later by visiting

liveunited.org/pages/thank-you-for-taking-

the-pledge.

n Once employees raise their hand and commit to

help students succeed by becoming volunteer

readers, tutors or mentors, help them find an

opportunity, educate them why it’s important

that they volunteer, tell them why your company

cares, and how students who graduate improve

their lives and lives of others in your community.

In other words guide them on their volunteer

reading, tutoring or mentoring journey. See

Appendix # 4 for a snapshot of a customizable

email campaign or download the entire

document from liveunited.org/gcltools.

n Leverage social networking to showcase your

company’s commitment to corporate citizenship

and keep employee volunteers engaged by mak-

ing it easy for them to share their commitments,

thoughts, and experiences via their own social

networking channels or your company’s intranet

tools. See Appendix # 6 for a social networking

toolkit that includes sample Facebook and

Twitter posts that will allow you to make the

most out of social networking. Alternatively

you can download this toolkit from

liveunited.org/gcltools.

n Reward employee volunteers as they reach

important milestones such as 3 months,

6 months, a year or more of volunteering as

a reader, tutor or mentor.

n Encourage employees to share their volunteer

stories by visiting the “Share your Story” tab

on liveunited.org/gclvolunteer. This option is a

great opportunity for those who do not enjoy

social networking and/or would like to offer

a more substantial account of their

volunteering experience.

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STAY ENGAGED

* Message and data rates may apply. Terms: www.mGive.com/E



Employees can make the difference by:

n Taking the volunteer pledge at liveunited.org/gclvolunteer

n Texting READ to UNITED (864833)*

n Scanning the QR code below:

One Million Volunteer Readers, Tutors and MentorsSample Press Release for Global Corporate Leadership Companies

APPENDIX 1: CUSTOMIZABLE PRESS RELEASE

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MAKE IT OFFICIAL. Circulate a joint press release from your company and United Way Worldwide. Download it from liveunited.org/gcltools.

One Million Volunteer Readers, Tutors and MentorsSample Press Release for Global Corporate Leadership Companies

APPENDIX 2: “COUNT ME IN” EMAIL CAMPAIGN SNAPSHOT

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Ask. Ask more than once. Ask often. Or don’t ask at all. Instead have employees ask each other to get counted as volunteer readers, tutors or mentors. Download it from liveunited.org/gcltools.

Today, fewer Americans are likely to earn a diploma than their parents, a distinction not shared by any other indus-trialized country. Research concludes that the solution will require greater community involvement. As a result, United Way has launched an ambitious goal to recruit and mobilize one million volunteer readers, tutors and mentors. This won’t happen without you.

JOIN US TODAY AND TAKE THE PLEDGE • visit liveunited.org/luwvolunteer• text the word READ to UNITED (864833)*• scan this bar code with your smart phone

SHARE AND SPREAD THE WORDFacebook.com/onemillionvolunteers

@live_united, #KidsWin, #UnitedWay

*Message and data rates may apply. Terms: www.mGive.com/E

123 Any StreetAnytown, Any State 45678 U.S.A.

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Sample Customizable Poster Place your company logo here

Sample Customizable Facebook ButtonSample Customizable Web Banners

Sample Customizable Postcards

APPENDIX 3: CUSTOMIZABLE MARKETING MATERIAL

A picture is worth a thousand words. Download it from liveunited.org/gcltools.







LiveUnited.org/gclvolunteer

GIVE. ADVOCATE. VOLUNTEER.

ADVANCING EDUCATIONINCOME AND HEALTH

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Guide employee volunteers on their volunteer reading, tutoring or mentoring journey. Download it from liveunited.org/gcltools.

APPENDIX 4: FROM COMMITMENT TO ACTION EMAIL CAMPAIGN SNAPSHOT

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APPENDIX 4: FROM COMMITMENT TO ACTION EMAIL CAMPAIGN SNAPSHOT APPENDIX 5: LIVE UNITED Read Learn Succeed

LIVE UNITED Read Learn Succeed is a back-to-school cause partnership opportunity slated to launch on June 21, 2012. Download this flyer from liveunited.org/gcltools.

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Today, fewer Americans are likely to earn a diploma than their parents, a distinction not shared by

any other industrialized country. Research concludes that the solution will require greater community

involvement. As a result, United Way has launched an ambitious goal to recruit and mobilize one million

volunteer readers, tutors and mentors.

The following pages are designed to guide Global Corporate Leadership companies – in particular

community affairs managers and/or employee volunteer coordinators – in realizing and achieving the

benefits of engagement through social media by rallying to help kids succeed.

If leadership of your company is a little wary of allowing access to social media to employees, you’re

not alone. You are, however, missing out on an opportunity to strengthen employee commitment to

volunteering, workplace loyalty, and teamwork. Based on a 2010 study by the Pew Research Center,

people who are involved in social media and other online groups are significantly more likely to be

involved in offline groups, especially voluntary activities. According to the study, the open and social

nature of the online tools facilitates mobilization of individuals offline. Introducing social media to

your employee volunteer program would energize them to participate. You can find this study at

j.mp/Pew-Study.

Employees can create lots of buzz through social media by sharing their commitment to volunteer as

readers, tutors or mentors or their reflections thus far if they are already volunteering. Employees can

also invite their co-workers, friends and families to LIVE UNITED and take the pledge via their personal

social media channels or the company’s intranet. Ultimately, that’s great news, not just for students

at risk of dropping out, but for your company too. Here’s how:

Engaged employee volunteers = Engaged employeesEngaged employees = More interest in company sponsored volunteeringEmployees interacting with colleagues via social media = More offline interaction among colleagues offline

Community affairs managers and/or employee volunteer coordinators can create lots of buzz too by sharing

the company’s commitment to communities in which it operates and by showcasing and recognizing their

employee volunteers for their efforts. Once more, that’s great news for at-risk students in your community

and your company.

More employees volunteering = Better employee volunteer programStrategic impact oriented goal = Increased legitimacy in the eyes of employees, customers and partnersOngoing and regular opportunities to volunteer = Real impact in the community

APPENDIX 6: SOCIAL NETWORKING TOOLKIT

Leverage social networking to showcase your company’s commitment to corporate citizenship and keep employee volunteers engaged. Download the Social Networking Toolkit from liveunited.org/gcltools.

TIPS FOR TWITTER

Twitter is an ideal vehicle for distributing shorter media (relative to Facebook or Blogs). Likewise, an intranet

microblogging tool such as Yammer or SocialText as well as Twitter for enterprise can provide similar benefits.

Learn more about MicroBlogs providers for business via:

n Dion Hinchcliffe’s “Twitter on your Intranet: 17 Microblogging Tools for Business” j.mp/MicroBlogs

n Roy Lachica’s “Using Twitter for your Intranet” j.mp/Tw4intranets

It is recommended that your Tweets & MicroBlogs follow a similar messaging architecture to your company’s

Facebook posts. Use both as an opportunity to link your audiences directly to liveunited.org/gclvolunteer.

@Live_United

j.mp/Tw_Live_United

WHAT’S IN A TWITTER HASH TAG?

Remember the good old chat rooms of the early ’90s when the Internet was just becoming popular?

Fast forward 15-20 years and think of Twitter hash tags as the chat rooms of today. For instance, to make

your tweets more memorable and capable of reaching ever wider audiences of Twitter users who care

about improving education in America, use one or more of the hash tags listed below.

Signature hash tag for the one million volunteer readers, tutors and mentors initiative.

Signature hash tag for all United Way related tweets.

Signature hash tag commonly used by the larger community of organizations improving education in America.

Signature hash tag commonly used by anyone who is concerned with the magnitude of high school dropout rates.

Other good to know education, volunteering and workplace volunteering thematic hash tags include:

EDUCATION:

#AcAdv = academic advancement #EarlyEd = early age education #EdReform = education reform #edu = education #K12 = kindergarten through 12th grade education #HS = high school #Lit = literature #STEM = Science, Technology, Engineering, Math

To learn more about hash tags visit: j.mp/TwHashTags.

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VOLUNTEERING:

#Vol = volunteering #VolMgr = volunteer manager #VolOpp = volunteer opportunity

WORKPLACE VOLUNTEERING:

#CSR = corporate social responsibility #EmpEng = employee engagement #EmpVol = employee volunteering

CHECK OUT THIS BLOG

Making the Case to Execs for Social Media in your Employee Volunteer Programj.mp/EVP-SM-MakingTheCase

APPENDIX 6: SOCIAL NETWORKING TOOLKIT

CHECK OUT THIS BLOG

Social Media and Employee Volunteeringj.mp/EVP-SM-Intro

APPENDIX 6: SOCIAL NETWORKING TOOLKIT CONTINUED

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abt = about alrdy = already B = be B4 = before b/c = because b/t = between C = see IC = I see cn = can Cld = could cre8 = create Ez = easy 4 = for Gr8 = great

CAN YOU SAY IT ALL IN 140 CHARACTERS OR LESS?

It is no coincidence that Twitter and other similar tools are so often described as MicroBlogs. Twitter

imposes a strict limit on the number of characters (including spaces) allotted for each Tweet. The origin of

the 140-character limit is rooted in Twitter’s initial and continuing popularity among mobile-messaging

enthusiasts. And since the standard length of a text message is 160 characters, the founders of Twitter

settled on the 140-character limit to allow up to 20 characters for the Tweet’s author’s username (known

as “Twitter Handle” in the emerging language of Twitter). Below you’ll find a few proven techniques to keep

your tweets within the 140-character limit:

n Acronyms are the best friend of any seasoned or beginner Tweeter (a person who tweets). Below you’ll find a sample of common Twitter acronyms, many quite useful when discussing education, volunteering or activism.

n Another way to make the most use of the limited character count, try eliminating spaces between words but capitalizing each new word to make it more legible and easier on the eye. For example try writing “OurCompany” instead of “our company”.

n Many third-party interfaces for Twitter, such as TweetDeck or HootSuite, include features that will shorten a tweet with a single click or allow for more than 140 characters by posting the first 80+ characters of a tweet followed by a custom link, which will display your entire tweet, when selected.

n Links are some of the most common culprits of over-the-limit tweets. Thankfully there are several free link shortening services available online. We recommend Bit.Ly & J.Mp – BitLy.com or Tiny URL – TinyUrl.com. It is common knowledge that all web links begin with “http://”, therefore it is not necessary to include it when typing a link into a browser. The opposite is true for Twitter. All links typed into Twitter must be preceded by “http://”. For example, if you type “http://LiveUnited.org” into a tweet, it will appear as a hyperlink that users can click on. But if you only write “LiveUnited.org” it will NOT become a clickable link.

n Below please find a few short links related to the one million volunteer readers, tutors and mentors initiative:

hlp = help lk = like L8 = late PRT = please re-tweet RT = re-tweet R = are Sum1 = someone Smt = sometimes Thx = thanks 2 = to w/ = with U = you Y = why √. = check this out

liveunited.org/gclvolunteer = http://j.mp/GCL-RTM liveunited.org/volunteer = http://j.mp/KidsWin Thank-You-1-2-3 Page = http://j.mp/RTM123 Resources for Volunteers = http://j.mp/4-RTMs One Million Volunteers Facebook Page = http://j.mp/FB-RTM

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• HaveUTaken the #UnitedWay Pledge2Become a #volunteer #reader, #tutor or #mentor so #KidsWin? GetStarted: http://j.mp/GCL-RTM #DropOutCrisis

• HearFromExperienced #READERS, #TUTORS & #MENTORS abt how U cn hlp #KidsWin! CheckOut #UnitedWay resources: http://j.mp/4-RTMs #DropOutCrisis

• LearnTheBasics of #Volunteer #Mentoring so #KidsWin: http://j.mp/4-RTMs #UnitedWay #DropOutCrisis #AmericanGraduate

• LearnTheBasics of #Volunteer #Tutoring so #KidsWin: http://j.mp/4-RTMs via @Live_United #DropOutCrisis #AmericanGraduate

• @Live_United #Volunteer & GetStarted #READING w/kids: http://j.mp/4-RTMs #KidsWin #DropOutCrisis #AmericanGraduate

• If U Wnt2Make a difference in a child’s life, #UnitedWay cn hlp U GetStarted: http://j.mp/GCL-RTM via #KidsWin #DropOutCrisis

TIP: Use or customize this Tweet in late December or early January

• What will yr #NewYear resolution B? Pledge2Become #volunteer #readers, #tutors or #mentors & hlp #KidsWin: http://j.mp/GCL-RTM

• #DoSomething 2 improve #education. #KidsWin when we #volunteer in schools. Join #UnitedWay via @Live_United: http://j.mp/GCL-RTM

• CallingAll TeamMembers, join #UnitedWay & Pledge2Become #volun-teer #reader, #tutors or #mentors so #KidsWin: http://j.mp/GCL-RTM

• EnjoyReading w/kids? Become a #volunteer #reader & hlp us w/ Our-Goal 2 recruit 5000 #volunteers so #KidsWin: http://j.mp/GCL-RTM

• Smt kids need sum1 2 believe in them, that’s Y #mentors ChangeLives. Will U #volunteer so #KidsWin: http://j.mp/GCL-RTM? #DropOutCrisis

• Fight the #DropOutCrisis w/ #UnitedWay & yr team. Pledge 2 #volunteer so #KidsWin: http://j.mp/GCL-RTM #AmericanGraduate

• RT THIS if U believe that #EDUCATION is a BuildingBlock 4 a BetterLife. Pledge 2 #volunteer: http://j.mp/GCL-RTM so #KidsWin

• U√. YrBoss√. A child who needs hlp learning How2Read√. ChangeWon’tHappen w/out U! #DoSomething: http://j.mp/GCL-RTM so #KidsWin

• NowIsTheTime 2 make a DifferenceInTheLife of a child. B a #Reader, #Tutor or #Mentor so #KidsWin: http://j.mp/GCL-RTM #DropOutCrisis

• BlueState√. RedState√. UpTown√. DownTown√. http://j.mp/mVgyDn #Volunteer w/yr colleagues 2 hlp #KidsWin: http://j.mp/GCL-RTM

• Is #education yr passion too: http://j.mp/nahbLu? That’s Y we’re recruiting 5000 #volunteers: http://j.mp/GCL-RTM so #KidsWin

• A mentor’s story: http://j.mp/noxoPO Use yr ReleaseTime 2 #read, #tutor or #mentor so #KidsWin: http://j.mp/GCL-RTM #DropOutCrisis

• R U taking advantage of yr ReleaseTime 4 #volunteering? GetStarted via #UnitedWay so #KidsWin: http://j.mp/GCL-RTM #DropOutCrisis

• So U’ve pledged? Now GetStarted so #KidsWin, it’s Ez as 1-2-3: http://j.mp/RTM123 #DropOutCrisis #AmericanGraduate

CHECK OUT THIS BLOG

How to Get Employee Volunteers to Follow You On Social Mediaj.mp/EVP-SM-EmpAttention

CHECK OUT THIS BLOG

5 Social Media Tips for Your Employee Volunteer Programj.mp/EVP-SM-5Tips

Category 1: Encouraging employees to volunteer

• We’ve pledged 2 recruit 5000 of OurEmployees 2 become #readers, #tutors & #mentors w/ #UnitedWay so #KidsWin: http://j.mp/KidsWin

• LearnTheBasics of #Volunteer #Mentoring so #KidsWin: http://j.mp/4-RTMs OurEmployees have! #UnitedWay #DropOutCrisis

• LearnTheBasics of #Volunteer #Tutoring so #KidsWin: http://j.mp/4-RTMs via @Live_UnitedOurEmployees have! #DropOutCrisis

• OurEmployees @Live_United, #Volunteer & #READ w/kids: http://j.mp/KidsWin so #KidsWin via #UnitedWay #DropOutCrisis

• If U Wnt2Make a difference in a child’s life, #UnitedWay cn hlp U GetStarted: http://j.mp/KidsWin. OurEmployees R so #KidsWin


• What will yr #NewYear resolution B? OurEmployees R pledging 2 #volunteer & @Live_United & hlp #KidsWin: http://j.mp/KidsWin

• OurEmployees #DoSomething 2 improve #education so #KidsWin We #volunteer & @Live_United: http://j.mp/KidsWin #DropOutCrisis

• CallingAll #VOLUNTEERS, JoinUs & #UnitedWay & Pledge2Become #volunteer #reader, #tutors or #mentors so #KidsWin: http://j.mp/KidsWin

• EnjoyReading w/kids? Become a #volunteer #reader so #KidsWin. OurEmployees R doing so already: http://j.mp/GCL-RTM #DropOutCrisis

• Smt kids need sum1 2 believe in them, that’s Y #mentors Change-Lives. OurTeam is #volunteering so #KidsWin: http://j.mp/KidsWin

TIP: Replace “@____” with your company’s Twitter Handle.

• @_____ is fighting the #DropOutCrisis w/ #UnitedWay. We Pledged2Recruit 5000 #volunteers so #KidsWin: http://j.mp/KidsWin

TIP: Include a link to a blog or article describing a recent volunteer activity. Remember to shorten the link first.

• RT THIS if U believe that #EDUCATION is a BuildingBlock 4 a BetterLife & C what OurEmployees R doing so #KidsWin: http://j.mp/_____

• OurCompany√. OurEmployees√. A child who needs hlp learning How-2Read√. We #DoSomething abt it: http://j.mp/KidsWin so #KidsWin

• NowIsTheTime 2 make a DifferenceInTheLife of a child. OurEm-ployees R pledging 2 #volunteer so #KidsWin: http://j.mp/KidsWin #DropOutCrisis

• BlueState√. RedState√. UpTown√. DownTown√. http://j.mp/mVgyDn OurEmployees @Live_United & 2 hlp #KidsWin: http://j.mp/KidsWin

• #Education is OurCompany’s passion too: http://j.mp/nahbLu. That’s Y we #volunteer so #KidsWin: http://j.mp/KidsWin #DropOutCrisis

• A mentor’s story: http://j.mp/noxoPO. OurEmployees get 8 hrs ReleaseTime a month 2 #volunteer so #KidsWin: http://j.mp/KidsWin

• OurEmployees R GettingStarted. It’s Ez as 1-2-3 2 #volunteer so #KidsWin: http://j.mp/RTM123 #DropOutCrisis

Category 2: Showcasing your company’s volunteer efforts to your Twitter followers and customers

SAMPLE TWEETSSample posts for Twitter and other MicroBlogs in four audience categories.

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• HaveUTaken the #UnitedWay Pledge2Become a #volunteer #reader, #tutor or #mentor so #KidsWin? 50 of yr colleagues did alrdy! #DropOutCrisis

• Learn the basics of #Volunteer #Mentoring so #KidsWin: http://j.mp/4-RTMs #UnitedWay #DropOutCrisis #AmericanGraduate

• Learn the basics of #Volunteer #Tutoring so #KidsWin: http://j.mp/4-RTMs via @Live_United #DropOutCrisis #AmericanGraduate

• Nearly 100 of yr colleagues @Live_United, #Volunteer & #READ w/kids: http://j.mp/KidsWin so #KidsWin via #UnitedWay

• Wnt2Make a difference in a child’s life? #UnitedWay cn hlp U GetStarted : http://j.mp/GCL-RTM. Many of yr colleagues R so #KidsWin


• What will yr #NewYear resolution B? Many of yr colleagues R pledging 2 #volunteer & @Live_United so #KidsWin: http://j.mp/GCL-RTM

• #DoSomething 2 improve #education. #KidsWin when we #volun-teer in schools. Join yr colleagues & @Live_United: http://j.mp/GCL-RTM

• CallingAll TeamMembers, join yr colleagues & Pledge2Become #volunteer #reader, #tutors or #mentors so #KidsWin: http://j.mp/GCL-RTM

• EnjoyReading w/kids? Join yr co-workers & become a #volunteer #reader so #KidsWin: http://j.mp/GCL-RTM #DropOutCrisis

• NowIsTheTime 2 make a DifferenceInTheLife of a child. WillUjoin yr colleagues & #volunteer so #KidsWin: http://j.mp/GCL-RTM

• Is #education yr passion too: http://j.mp/nahbLu? Yr colleagues #volunteer so #KidsWin: http://j.mp/GCL-RTM #DropOutCrisis

TIP: Customize the remaining Tweets with the name(s) or Twitter Handle(s) of the employee volunteer(s) or departments volunteering together.

• Smt kids need sum1 2 believe in them. _____ knows it & that’s Y he #volunteers: http://j.mp/GCL-RTM so #KidsWin. #DropOutCrisis

• ______ is fighting the #DropOutCrisis w/ #UnitedWay. We need 2000 more #volunteer so #KidsWin: http://j.mp/GCL-RTM #AmericanGraduate

• RT THIS if U believe that #EDUCATION is a BuildingBlock 4 a BetterLife & join yr colleagues: http://j.mp/KidsWin so #KidsWin #DropOutCrisis

• ____√. ____√. A child who needs hlp learning How2Read√. Will U #DoSomething? http://j.mp/GCL-RTM so #KidsWin

• NowIsTheTime 2 make a DifferenceInTheLife of a child. ______ is a #volunteer #mentor so #KidsWin: http://j.mp/GCL-RTM

• BlueState√. RedState√. UpTown√. DownTown√. http://j.mp/mVgyDn. _______ is hlping #KidsWin: http://j.mp/GCL-RTM

• _____ uses his ReleaseTime 2 #mentor so #KidsWin. Join him & pledge 2 #volunteer: http://j.mp/GCL-RTM #DropOutCrisis

• _____ uses his ReleaseTime 2 #read w/a 1st grader. Join him & pledge 2 #volunteer so #KidsWin: http://j.mp/GCL-RTM

• ______ pledged & it was Ez as 1-2-3 to GetStarted: http://j.mp/RTM123. WillUjoin him & so #KidsWin? http://j.mp/GCL-RTM

Category 3: Recognizing and rewarding employee volunteers


Category 4: Enabling employees to tweet and/or microblog via their own social media channels.

• HaveUTaken the #UnitedWay Pledge2Become a #volunteer #reader, #tutor or #mentor so #KidsWin? I did, willUjoin me? http://j.mp/KidsWin

• HearFromExperienced #READERS, #TUTORS & #MENTORS abt how U cn hlp #KidsWin! CheckOut #UnitedWay resources: http://j.mp/4-RTMs

• LearnTheBasics of #Volunteer #Mentoring so #KidsWin: http://j.mp/4-RTMs #UnitedWay #DropOutCrisis #AmericanGraduate

• LearnTheBasics of #Volunteer #Tutoring so #KidsWin: http://j.mp/4-RTMs via @Live_United #DropOutCrisis #AmericanGraduate

• @Live_United #Volunteer & GetStarted #READING w/kids: http://j.mp/4-RTMs #KidsWin#DropOutCrisis #AmericanGraduate

• Wnt2Make a difference in a child’s life? #UnitedWay cn hlp U GetStarted: http://j.mp/KidsWin. I have so #KidsWin


• What will yr #NewYear resolution B? Pledge2Become #volunteer #readers, #tutors or #mentors & hlp #KidsWin: http://j.mp/KidsWin

• #DoSomething 2 improve #education. #KidsWin when we #volunteer in schools. Join #UnitedWay via @Live_United: http://j.mp/KidsWin

• CallingAllFriends, join #UnitedWay & Pledge2Become #volunteer #reader, #tutors or #mentors so #KidsWin: http://j.mp/KidsWin

• EnjoyReading w/kids? Consider becoming a #volunteer #reader & @Live_United? Learn more: http://j.mp/KidsWin #KidsWin #DropOutCrisis

• Smt kids need sum1 2 believe in them, that’s Y #mentors ChangeLives. Pledge 2 #volunteer so #KidsWin: http://j.mp/KidsWin #DropOutCrisis

• Fight the #DropOutCrisis w/ #UnitedWay. Pledge2Become #volunteer #readers, #tutors or #mentors so #KidsWin: http://j.mp/KidsWin

• RT THIS if U believe that #EDUCATION is a BuildingBlock 4 a BetterLife & #DoSomething: http://j.mp/KidsWin so #KidsWin #DropOutCrisis

• U√. Me√. A child who needs hlp learning How2Read√. ChangeWon’tHappen w/out U! #DoSomething: http://j.mp/KidsWin so #KidsWin

• NowIsTheTime 2 make a DifferenceInTheLife of a child. Be a #Reader, #Tutor or #Mentor so #KidsWin: http://j.mp/KidsWin #DropOutCrisis

• BlueState√. RedState√. UpTown√. DownTown√. http://j.mp/mVgyDn @Live_United & #volunteer 2 hlp #KidsWin: http://j.mp/KidsWin

• Is #education yr passion too: http://j.mp/nahbLu? JoinMe, Katelyn & 100s of other #volunteers so #KidsWin: http://j.mp/KidsWin

• A mentor’s story: http://j.mp/noxoPO. Will U JoinMe 2 #read, #tutor or #mentor so #KidsWin? http://j.mp/KidsWin #DropOutCrisis

• I pledged 2 #volunteer so #KidsWin. GettingStarted was as Ez as 1-2-3: http://j.mp/RTM123 #DropOutCrisis

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TIPS FOR FACEBOOK

Whether your company has an organization-wide Facebook Page and/or one dedicated to your company’s

workplace volunteering program, you can create buzz and excitement around volunteer readers, tutors or

mentors and encourage your employees to do the same through their own Facebook profiles.

facebook.com/onemillionvolunteers

Make sure your company encourages employee volunteers to LIKE the One Million Volunteer Readers,

Tutors and Mentors Facebook Page. Doing so will allow employees to connect with other volunteer readers,

tutors or mentors and tag the page in their own Facebook posts. For example, typing “@” followed by the

first few characters of the page’s name will bring up a drop-down list of suggested pages. One of them will

be the One Million Volunteer Readers, Tutors and Mentors Facebook Page. Don’t forget, you can also tag

Facebook pages from your company’s page on Facebook.

IDEAS FOR FACEBOOK SHARING AND CONTENT

Facebook is an ideal vehicle for distributing longer posts (relative to Twitter) and embedded media.

Use Facebook as an opportunity to link users directly to liveunited.org/gclvolunteer.

CHECK OUT THIS BLOG

Fitting Social Media into the Workflow of Your Employee Volunteer Programj.mp/EVP-SM-HowTo

20


n Have you taken the pledge to become a volunteer reader, tutor or mentor? Learn more about getting started at @One Million (…) or by following the link below… [LINK: http://liveunited.org/gclvolunteer]

n The school year is in full swing and plenty of kids need the support of a caring adult. You could be the difference between a young person who graduates or drops-out. YOU can make a differ-ence by pledging to become a volunteer reader, tutor, or mentor. @One Million (…) [LINK: http://liveunited.org/gclvolunteer]

n Now is the time to make a difference in the life of a child. Learn what it takes to get started as a volunteer reader, tutor or mentor at @One Million (…) or by following the link below… [LINK: http://liveunited.org/gclvolunteer]

n EMPLOYEES: LEAVE A COMMENT- What can our company do to make easier for you to volunteer?

n LIKE THIS POST if you believe that EVERYDAY PEOPLE, you and me, have the power to address our community’s toughest problems by giving, advocating, volunteering and LIVING UNITED via @United Way

n Americans have spoken and the votes are in: improving education is a community responsibility. Today, fewer Americans are likely to earn a diploma than their parents, a distinction not shared by any other industrialized country. Learn what it takes to get started as a volunteer reader, tutor or mentor at @One Million (…) or by fol-lowing the link below… [LINK: http://liveunited.org/gclvolunteer]

Category 1: Encourage your employees to become volunteer readers, tutors or mentors

SAMPLE FACEBOOK POSTSSample posts for Facebook in four audience categories.

n The school year is in full swing and plenty of kids need the sup-port of a caring adult. Our employees are making a difference between a young person who graduates or drops-out. Learn more via @One Million (…) [LINK: http://liveunited.org/volunteer]

n Now is the time to make a difference in the life of a child. We’ve com-mitted to recruit 5000 of our employees to make a difference in child’s life. Our employees are making a difference between a young person who graduates or drops-out. Learn more via @One Million (…) [LINK: http://liveunited.org/volunteer]

n The school year is in full swing and plenty of kids need the sup-port of a caring adult. We’ve committed to recruit 5000 of our employees to make a difference in child’s life. You too can join our efforts and LIVE UNITED via @One Million (…) [LINK: http://liveunited.org/volunteer]

n Now is the time to make a difference in the life of a child. We’ve committed to recruit 5000 of our employees to make a difference in child’s life. You too can join our efforts and LIVE UNITED via @One Million (…) [LINK: http://liveunited.org/volunteer]

n LIKE THIS POST if you share our belief that EDUCATION is a building block for a better life. We’ve committed to recruit 5000 of our employees to make a difference in child’s life. You too can join our efforts and LIVE UNITED via @One Million (…) [LINK: http://liveunited.org/volunteer]

n LIKE THIS POST if you share our believe kids should replace one hour of TV every day with one hour of playing outside. We’ve committed to recruit 5000 of our employees to make a difference in child’s life. You too can join our efforts and LIVE UNITED via @One Million (…) [LINK: http://liveunited.org/volunteer]


n Americans have spoken and the votes are in: improving education is a community responsibility. Today, fewer Americans are likely to earn a diploma than their parents, a distinction not shared by any other industrialized country. We’ve committed to recruit 5000 of our employees to make a difference in child’s life. Our employees are making a difference between a young person who graduates or drops-out. Learn more via @One Million (…) [LINK: http://liveunited.org/volunteer]

Category 2: Showcase your company’s work for the community to your Facebook page fans and customers

21

n The school year is in full swing and plenty of kids need the support of a caring adult. 500 of our employees are already making a difference in child’s life. Here’s a blog post from [first name], a member of the [department name]. [LINK: the blog link]

TIP: Don’t forget to include this link in as a comment on the post so that more of your employees become motivated to become volunteer readers, tutors or mentors: [LINK: http://liveunited.org/gclvolunteer]

n Now is the time to make a difference in the life of a child. We’ve committed to recruit 5000 of our employees to make a difference in child’s life. 500 have taken the first step by pledging to become volunteer readers, tutors or mentors [LINK: http://liveunited.org/gclvolunteer]

n LIKE THIS POST if you believe that EDUCATION is a building block for a better life and would like to join the 500 of us who took the first step to becoming volunteer readers, tutors or mentor by pledging via the link below… [LINK: http://liveunited.org/gclvolunteer]

n EMPLOYEES: LEAVE A COMMENT – What is your favorite part of volunteering?

n LIKE THIS POST if you believe kids should replace one hour of TV every day with one hour of playing outside and would like to join the 500 of us who took the first step to becoming volunteer readers, tutors or mentor by pledging via the link below… [LINK: http://liveunited.org/gclvolunteer]

n LIKE THIS POST if you believe that EVERYDAY PEOPLE, you and me, have the power to address our community’s toughest problems by giving, advocating, volunteering and LIVING UNITED via @United Way. We’ve committed to recruit 5000 of our employees to make a difference in child’s life. 500 have taken the first step by pledging to become volunteer readers, tutors or mentors [LINK: http://liveunited.org/gclvolunteer]

n Americans have spoken and the votes are in: improving education is a community responsibility. Today, fewer Americans are likely to earn a diploma than their parents, a distinction not shared by any other industrialized country. 500 have taken the first step by pledging to become volunteer readers, tutors or mentors [LINK: http://liveunited.org/gclvolunteer]

Category 3: Recognize employees who become volunteer readers, tutors or mentors

n I just took the pledge to become one in a million and help a child succeed. YOU too can do something at @One Million (…) or by following the link below… [LINK: http://liveunited.org/volunteer]

n You √ Me √ A child who needs help learning how to read √ Change won’t happen without YOU, ME, and One Million of Us. Do something at @One Million (…) or by following the link below… [LINK: http://liveunited.org/volunteer]

n LIKE THIS POST if you believe that EDUCATION is a building block for a better life and do something about it at @One Million (…) or by following the link below… I did [LINK: http://liveunited.org/volunteer]

n LIKE THIS POST if you believe kids should replace one hour of TV every day with one hour of playing outside and do something about it at @One Million (…) or by following the link below… [LINK: http://liveunited.org/volunteer]


n Americans have spoken and the votes are in: improving education is a community responsibility. Today, fewer Americans are likely to earn a diploma than their parents, a distinction not shared by any other industrialized country. Do something about it at @One Million (…) or by following the link below… [LINK: http://liveunited.org/volunteer]

Category 4: Employees can use to share their commitment to become volunteer readers, tutors or mentors

CURIOUS ABOUT WHAT YOUR PEERS ARE DOING?

Check out the “Social Media and Employee Volunteering” LinkedIn Groupj.mp/EVP-SM-LinkedIn

CHECK OUT THIS BLOG

Social Media Policies for Your Employees and Your Employee Volunteer Programj.mp/EVP-SM-Policies

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111United Way Worldwide

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UNITED WAY WORLDWIDE CONTACTS

VOLUNTEER AND EMPLOYEE ENGAGEMENTMei [email protected] 703.836.7112 ext. 573

Kiren [email protected] 703.836.7112 ext. 117

Paulina [email protected] 703.836.7112 ext. 432

GLOBAL CORPORATE LEADERSHIPAmanda [email protected] ext. 253

Sarah [email protected]

CAUSE MARKETING PARTNERSHIPSRandy Punley [email protected] ext. 525

Lauren Kinsey [email protected] ext. 566

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