one person's link bait is another person's news: understanding generational computing

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DHLB SOCIALIST MOVEMENT

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Page 1: One Person's Link Bait is Another Person's News: Understanding Generational Computing

DHLB SOCIALIST MOVEMENT

Page 2: One Person's Link Bait is Another Person's News: Understanding Generational Computing

Generational Computing How people approach systems

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Likes every. Single. Post. On. Facebook. Hates Pinterest

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Simply Cannot Explain How To Organize Apps. Again.

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Simply Cannot Explain How To Organize Apps. Again.

Subscribes to Music Hulu Makeup Clothing

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Messaging on KiK While Watching Video And Doing Homework And Sending Snaps About the KiKs

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Why do these people use technology so differently?

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Erik Erikson!

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Between 12 and 18, We

Build and Rebuild Identity In Our Peer Groups

Understand Our Adult Place in Society

Cement Vocal Accent

Frame Our Mental Model of Systems

Page 10: One Person's Link Bait is Another Person's News: Understanding Generational Computing

Boomers: Hierarchical and Linear

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Products Evolve Within Their Own Technological Footprint

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Icebox Refrigerator

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Drying Rack

Washing And Drying

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Typewriter Typewriter +

Page 17: One Person's Link Bait is Another Person's News: Understanding Generational Computing

Note Note

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This Makes Digital Systems Impossibly Complex Series Of Linear Machines

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Maintaining Discreet Mental Frameworks

Phone Friends Work

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Even Though It’s Barely A Phone

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Profile Pictures of Pictures

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Boomers: Dusty Old Thing 6.7x Affinity

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Boomers: 12 Tomatoes 5.3x Affinity

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Boomers: WomanFreebies.com 4.2x Affinity

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Boomers: Little Things – Amazing Stories 5.6x Affinity

Page 26: One Person's Link Bait is Another Person's News: Understanding Generational Computing

GenX: Optimizing and Translating

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What Boomers and GenXers Buy is Similar

Generation X Boomers Food and drink Clothing

Clothing Food and drink

Subscription services Subscription services

Pet Products Pet products

Sports and outdoors Sports and outdoors

Health and beauty Household products

Household products Health and beauty

Home and garden Home and garden

Business purchases Business purchases

Kids products Kids products

Sources: Datalogix, Epsilon, Acxiom

Source: Datalogix, Epsilon and Acxiom

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GenX: Pairs and Posing for the Viewer

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GenX: Giftcards.com 3.6x Affinity

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GenX: Thank You Mom By P&G 3.3x Afinity

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GenX: Crockin’ Girls 3.1x Affinity

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Page 36: One Person's Link Bait is Another Person's News: Understanding Generational Computing

Millennials: Workarounds and Dynamic Systems

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Access > Food

Generation X Millennials Food and drink Subscription services

Clothing Clothing

Subscription services Food and drink

Pet Products Kids products

Sports and outdoors Sports and outdoors

Health and beauty Health and beauty

Household products Pet Products

Home and garden Household Products

Business purchases Business purchases

Kids products Home and garden

Sources: Datalogix, Epsilon, Acxiom

Source: Datalogix, Epsilon and Acxiom

Page 39: One Person's Link Bait is Another Person's News: Understanding Generational Computing

37% Un- And Underemployment

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Networks to Solve Dynamic Problems Through Perspective

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GenZ: Systematic Invisibility Perspective Junkies

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Page 44: One Person's Link Bait is Another Person's News: Understanding Generational Computing

Fandoms Group identity in a post-sports, post-hetero-normative culture

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Ships

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Graphics > Words

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Humanity, Control, Expression •  glitch

•  90s

•  Miniature

•  dorm

•  cinematography

•  emoji

•  Steal His Look/Steal Her Look

Page 50: One Person's Link Bait is Another Person's News: Understanding Generational Computing

Boomers Linear Systems

GenX Adapt Within Systems

Millennials Create Dynamic Systems

GenZ Perspectives

Thank you!

@mleis @Digitas_Health

Page 51: One Person's Link Bait is Another Person's News: Understanding Generational Computing