one size fits none - sendwithus + jetlore webinar
TRANSCRIPT
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One Size Fits NoneBest of Breed Solutions by Sendwithus + Jetlore
With Matt Harris (Sendwithus) & Dan Buckstaff (Jetlore)
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Hi, I’m Dan
● VP Marketing at Jetlore
● Focused on Individualized Content
Personalization
● Email: can be the foundation of a ‘virtuous
circle’ with customers
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Hi, I’m Matt
● CEO + Co-Founder at Sendwithus
● Former Developer
● Work w/ Enterprise Clients
● Email+Growth
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Housekeeping
● Zoom
● Q&A for Matt and Dan
● Follow-up - Video to be posted
● Swag Giveaway (?)
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● Email template management
● Iterate / Optimize without deploying code
● Set up A/B tests, drip campaigns
● Simplify workflow with Litmus & Smartling integration
Jetlore & Sendwithus
● Individualized Content, at Scale
● Unified Cross-Channel Experience Optimization
● Lifetime Customer Profiles
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Sendwithus Overview
● Y Combinator company (founded Jan. 2013)
● Based in Victoria, BC and San Francisco, CA
● Email done right
● Top 300 Email sender Worldwide
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Jetlore Overview
● Stanford StartX Accelerator
● Based in San Francisco Bay Area
● Serve Enterprise Ecommerce on 5 Continents
● Gartner, Cool Vendor, 2016
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Today’s Objectives
● Why Best of Breed
● What’s the big deal with personalization
● Personalization in Transactional Email Demo
● Questions? We got answers
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Best of Breed Solution
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Best of Breed Solution
Benefits:
● Flexibility● Solve specific growth problems● Best version tech● Larger companies: Agility● Smaller companies: No need for “all in one”
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Best of Breed Solution
Watch out for:
● Increased time to manage different products/platforms
How to mitigate:
● Integrate - API’s are you friend!● Proven solution
‘Top Marketing leaders today are 5X more likely to think that acquiring their marketing technology from a single vendor (like a marketing suite) is “not very important” than to think it’s “very important.”’ Also, 81% of marketers surveyed have a higher tolerance level for 3 or more vendors.
According to a recent study by Morgan Stanley
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What do these Best of Breed solutions look like?
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Online Advertising: Adobe
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Sales Stack: Salesforce (All-in-one) CRM
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Consumer User Onboarding: Responsys
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Personalized Marketing - ExactTarget/Salesforce Marketing Cloud
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Demo time!
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Jetlore Overview● Seamless integration with Sendwithus● Automates the personalization of content in emails (transactional, promotional,
triggered, lifecycle) - keeps the user experience Fresh and Relevant
Configure desired ‘experience’(Jetlore Layout Generator)
Copy & paste code snippet into Sendwithus(from Jetlore Layout Generator)
When transactional email is opened, Jetlore inserts personalized content
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Personalized Transactional Emails● Embed Jetlore Snippet in any Template● A/B Test Different Personalization● Update personalization in one place
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PlaceholderMatt head shot
Questions?
@mrmch
@buckstaff