one spark presentation
TRANSCRIPT
Park Genius
One Spark
Confidential & Proprietary
Motorist Parking Provider
Problem
Motorist Parking Provider
Solution
“Park Genius has demonstrated an effective and viable
option for cities looking to upgrade their on-street parking
payment technology.”
- Donovan Durband, Director of Parking & Transportation, Tucson, AZ
Tucson Pilot
• Duncan Solutions – Single-Space Parking Meter
– 2000 Clients
• Parkeon– Multi-Space Parking Meter
– 300 Clients
• HUB Parking– Off-Street Parking Solution
– 120 Clients
Partnerships
Motorist• $0.35 Convenience Fee
– Example: $2.00 Transaction +
$0.35 Convenience Fee = $2.35
Parking Provider• No Capital Investment
Business Model
Multi-Space
Parking Meter
Credit Card
Parking MeterPark Genius
Cost Per Unit $10,000 $500 $0
Parking
Spaces1000 1000 1000
Units Needed 100 1000 0
Total Cost $1,000,000 $500,000 $0
Cost Comparison
Motorists• $600 Billion in Mobile
Payments
• 140 Million Mobile Application Users
Parking Providers• 5 Million Coin-Only Meters
• Targeting 400 Cities – Population 50,000-1,000,000
• 105 Million Commercial Parking Spaces
Market
Emerging Trends
Competitors
• Utilize Existing
Infrastructure
• Customizable Solution To
Ignored Market
• First Parking Meter
Validation Program– Patent Pending
“I’ve dealt with similar systems in other cities across the country,
however none are as intuitive and user-friendly as Park Genius.”
– Mark Kelly, Captain, U.S. Navy & NASA Astronaut
Competitive Advantage
• Reimbursed Parking
Session
• Increase Customer
Experience
• Drive Local Commerce
• Increase Adoption
Rates
Validation Program
Monetize Local
Commerce• Geo-Tagged Coupons
• Participating Local Merchants
• Parking Habits Database– Location
– Duration
– Frequency
– Etc.
Future Strategy
Market Strategy
Tradeshows•Parking Industry Exhibition: March 16-19, 2014 Chicago, IL
•International Parking Industry: June 2-4, 2014 Dallas, TX
•National Parking Association: October 20-23, 2014 Las Vegas, NV
•Southwest Parking Association: November 16-18, 2014 San Diego, CA
________________________________________________________
2014 2015 2016 2017 2018
% of Target Market 1/400(Tucson, AZ)
3/400 20/400 100/400 220/400
Projected Revenue $75,000 $225,000 $2,000,000 $15,000,000 $33,000,000
Pro-Forma Financials
Funding
$90,000
$80,000
$80,000
Sales/Marketing
R&D
Operations
Recent Acquisitions• PayPoint Acquired
PayByPhone $49M (2010)
Potential Acquirers• ParkMobile
• PayByPhone/PayPoint
• Duncan Solutions
• Parkeon
• HUB Parking
Exit Strategy
Investors/Advisors• Emre Toker
• Base Horner
• Huw R. Jones
• David C. Smallhouse
Park Genius
“The perfect combination of energy and work ethic
connected with wisdom and experience.”
Park Genius
One Spark
Confidential & Proprietary
2014 2015 2016 2017 2018
Number of Units Sold
214,300 642,900 5,714,300 60,000,000 132,000,000
Avg. selling price
$0.35 $0.30 $0.30 $0.25 $0.25
Gross margin %
100% 100% 100% 100% 100%
Revenues $75,000 $225,000 $2,000,000 $15,000,000 $33,000,000
Total Operating Expenses
$235,000 $315,000 $425,000 $2,800,000 $5,000,000
EBITDA (160,000) (90,000) $1,575,000 $12,200,000 $28,000,000
Cash Flow from
Operations(160,000) (90,000) $1,575,000 $12,200,000 $28,000,000
Financials
City, State Meters
Tucson, AZ 1500
Salem, OR 1800
Santa Fe, NM 1200
York, PA 1100
Metuchen, NJ 700
Nogales, AZ 1000
Hermosa, CA 1600
Long Beach, CA 1800
Redondo Beach, CA 780
Gulf Shores, AL 0
Green Bay, WI 850
Berkeley, CA 3700
Santa Rosa, CA 1600
Ridgewood, NJ 1400
Potential Locations
• PG Average # Of Transactions A Day/ Total Possible
Transactions Per Day
• Total Possible Number Of Transactions = # Of
Meters X 6 Potential Transactions A Day
• Average Transaction: 1 Hour 30 Minutes
• Average Meter Hours 8am-5pm
Adoption Rate
• # of Meters x 6 Potential Transactions Per Day x 5 Days A Week x 52 Weeks A Year x Adoption Rate x $0.35
Revenue Projection Equation