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ONE STEP AHEAD OF THE COMPETITION How leading foaming agent manufacturer Dongjin Semichem leverages CPA Global’s resources to lower its patent renewals costs, manage its trademark assets and align its IP portfolio with its business strategy. When a company’s mission statement is: “Conquer the world through new technology development,” you can safely assume that it takes IP management very seriously. As the world’s largest producer of organic chemistry foaming agents and a leading manufacturer of energy-related materials with more than 2,000 patents/patent applications in progress, Dongjin Semichem requires a global approach to innovation and protection of its IP assets as well as cutting-edge portfolio analysis and decision support tools. Operating in a particularly competitive industry, Dongjin Semichem also felt it needed to develop a clearer picture of where it stands in comparison with its competitors, identify potential threats of infringement of its key designs and assets, and highlight opportunities to develop existing and future technologies. And with Europe earmarked as a key market for its semiconductor and fuel cell products, the company wanted to develop a broader understanding of the patent landscape in order to develop a more comprehensive and educated IP strategy in the region. PROJECT SUMMARY About Dongjin Semichem Established in 1967 and headquartered in Seoul, South Korea, Dongjin Semichem is a pioneer in the domestic and international fi ne chemistry field, specializing in the development of semiconductors and electronic materials for the Flat Panel Displays industry. The company is also the world’s largest manufacturer of foaming agents, holding a 35 percent share of the international market. Since 1995, the company has applied for 1,622 domestic and international patents and 24 trademarks. Partnership Goals Strengthen protection of company’s key IP assets and portfolio Mitigate risk with a more efficient and cost-effective patent renewals system Utilize CPA Global’s Insight analysis tool to develop deeper understanding of competitor- related IP activity Key Benefits Significant savings in patent renewals fees Enhanced decision support and patent landscaping Accurate reporting of trademark issues on key products Software/Products Used Patent Renewals Insight CONNECTION INTEGRATION COLLABORATION PARTNERSHIP SUCCESS ©CPA Global 2016

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Page 1: ONE STEP AHEAD OF THE COMPETITION - CPA …...ONE STEP AHEAD OF THE COMPETITION How leading foaming agent manufacturer Dongjin Semichem leverages CPA Global’s resources to lower

ONE STEP AHEAD OF THE COMPETITION

How leading foaming agent manufacturer Dongjin Semichem leverages CPA Global’s resources to lower its patent renewals costs, manage its trademark assets and align its IP portfolio with its business strategy.

When a company’s mission

statement is: “Conquer the

world through new technology

development,” you can

safely assume that it takes IP

management very seriously. As

the world’s largest producer of

organic chemistry foaming agents

and a leading manufacturer of

energy-related materials with

more than 2,000 patents/patent

applications in progress, Dongjin

Semichem requires a global

approach to innovation and

protection of its IP assets as well

as cutting-edge portfolio analysis

and decision support tools.

Operating in a particularly

competitive industry, Dongjin

Semichem also felt it needed to

develop a clearer picture of where

it stands in comparison with its

competitors, identify potential

threats of infringement of its key

designs and assets, and highlight

opportunities to develop existing

and future technologies. And with

Europe earmarked as a key market

for its semiconductor and fuel cell

products, the company wanted to

develop a broader understanding

of the patent landscape in order to

develop a more comprehensive and

educated IP strategy in the region.

PROJECT SUMMARY

About Dongjin Semichem

Established in 1967 and headquartered in Seoul, South Korea, Dongjin Semichem is a pioneer in the domestic and international fi ne chemistry field, specializing in the development of semiconductors and electronic materials for the Flat Panel Displays industry. The company is also the world’s largest manufacturer of foaming agents, holding a 35 percent share of the international market. Since 1995, the company has applied for 1,622 domestic and international patents and 24 trademarks.

Partnership Goals

• Strengthen protection of company’s key IP assets and portfolio

• Mitigate risk with a more efficient and cost-e�ective patent renewals system

• Utilize CPA Global’s Insight analysis tool to develop deeper understanding of competitor-related IP activity

Key Benefits

• Significant savings in patent renewals fees

• Enhanced decision support and patent landscaping

• Accurate reporting of trademark issues on key products

Software/Products Used

• Patent Renewals• Insight

CONNECTION INTEGRATION

COLLABORATION

PARTNERSHIP SUCCESS

©CPA Global 2016

Page 2: ONE STEP AHEAD OF THE COMPETITION - CPA …...ONE STEP AHEAD OF THE COMPETITION How leading foaming agent manufacturer Dongjin Semichem leverages CPA Global’s resources to lower

THE SOLUTIONA combination of global resources and specialist local knowledge

To mitigate the risk involved in managing Dongjin Semichem’s substantial patent portfolio, the responsibility for processing the company’s annuity payments was assigned to a team of highly experienced administrators at CPA Global’s UK headquarters.

Instead of having to oversee the entire renewals process, Dongjin’s in-house IP team is now relieved of many of the time-consuming administrative tasks and is involved only in double-checking the output to ensure there are no lapses. If any issues are identified, a team of local experts is available to the client on a real-time basis.

One of the key challenges in the early stages of the relationship was to work through some administrative issues unique to the Asia market, including the implementation of a local currency payment system. With the goal of making the billing and payment

processes for Dongjin as simple as possible, CPA Global leveraged its international agent network and assigned a team of local specialists to negotiate with local banks, process the necessary paperwork and set up the accounts.

In addition to patent renewals, Dongjin also uses CPA Global’s trademark search tools to identify potential mark issues with key products, as well as the company’s new decision support tool, Insight, to provide comprehensive patent landscaping data. Insight’s set of custom analysis tools help Dongjin senior management make more informed renewals decisions by identifying new competitors in the market, comparing the strength of the firm’s IP assets with all patents within its industry/sector, and highlighting activity and technological innovation in key industry sectors and geographical markets.

THE BENEFITSImproved efficiencies and enhanced decision support

Substantial Savings in IP Management

CPA Global’s competitive price structure enabled Dongjin to streamline its annuity payment process and realize significant savings in its IP management budget. The all-inclusive renewals service also relieved the administrative burden on the in-house IP team, enabling them to focus on higher value work.

Accurate reporting of trademark issues on key products

Global legal services highlight potential trademark issues with key products, while comprehensive trademark management services o�er enhanced search capabilities.

Availability of Global and Local Resources

Dongjin benefits from CPA Global’s international resources and legal capabilities as well as a local team of patent and trademark paralegals with specialist knowledge of the Korean and Asian IP market.

Enhanced Decision Support

Using Insight’s set of unique custom analysis tools, Dongjin is able to gain a competitive edge in the industry and make more strategic portfolio management decisions. The analysis tools review what major competitors are doing and highlight key technological developments taking place within specific industry sectors.

For further information please contact us at [email protected]

As we continue to develop new technologies and expand our operations around the world, it is increasingly important that we are able to secure, maintain and e�ectively manage our IP rights. As a world leader in our field, it’s natural that we should choose the world’s leading IP management services provider to support us in this e�ort.

MR. JIHUM BAIK

IP Manager

www.cpaglobal.com©CPA Global 2016