one world airlines

7/31/2019 One World airlines

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oneworld CEO Bruce Ashby

Bruce Ashby is oneworld's CEO.The airline industry veteran took on the leadership of theleading global airline alliance in December 2010.

Before his oneworld appointment, he spent 16 years working for US airlines and thenheaded start-up carriers in India and the Middle East.

He entered the airline industry in 1987 as a consultant, joining United Airlines full-time in1989 as Manager Operations Research. He remained with the airline until 1995, serving inseveral positions, including Vice-President Financial Planning and Analysis and Vice-President Finance and Treasurer.

He then moved to Delta Airlines, as Vice-President Marketing Development.

In 1996, he joined US Airways as Vice-President Financial Planning and Analysis. In1997, he was named its Senior Vice-President Planning and then, in 1999, Senior Vice-President Corporate Development and IT. He served as US Airways' Senior Vice-President Alliances from 2003 to early 2005 - as the airline joined Star Alliance - beforestepping up to become Executive Vice-President Marketing. At the same time, he also ledUS Airways Express, the group's regional operation, as its President, from 2003 to 2005.During this time, he played a central role in the restructuring of US Airways out of Chapter11 bankruptcy and negotiating and planning its merger with America West.

As the merger was completed in late 2005, he moved to India to launch IndiGo as its CEO.After three years leading the Indian airline, he was recruited in late 2008 to serve as CEOof Saudi Arabia's SAMA Airlines.

Besides English, he speaks French, Italian and some Hindi. Aged 50 and with UScitizenship, he is a graduate of Stanford University.

About oneworld

oneworld is the worlds premier global airline alliance. It brings together some of the bestand biggest names in the airline business airberlin, American Airlines, British Airways,Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN, Qantas, Royal Jordanian and S7


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Airlines plus around 20 affiliates including Austrias NIKI, American Eagle, Dragonair,LAN Argentina, LAN Ecuador and LAN Peru. Malaysia Airlines will join later this year,with Kingfisher Airlines also a member elect. Mexicana is an inactive member.

Between them, oneworlds current member airlines:

Serve some 800 airports in 150 countries, with more than 8,750 daily departures. Offer more than 550 airport lounges for premium customers. Carry almost a million passengers a day on a combined fleet of nearly 2,500

aircraft. Generate around US$ 100 billion annual revenues in total.

oneworld enables its members to offer their customers more services and benefits than anyairline can provide on its own. These include a broader route network, opportunities to earnand redeem frequent flyer miles and points across the combined oneworld network andmore airport lounges. oneworld also offers more alliance fares than any of its competitors.

oneworld currently holds three of the leading international awards for airline alliances -named the Best Airline Alliance by Global Traveler in its GT Tested Reader Survey 2011Awards for the second year running, the Worlds Leading Airline Alliance in the 2011World Travel Awards, retaining that title for the ninth consecutive year and the WorldsBest Alliance in the 2011 debut Australian Business Traveller awards.

oneworld airlines and the environmentWe all share one world - and oneworld member airlines are all determined to doeverything they can to care for that world.

Each has its own comprehensive programme for minimising its impact on the environment- programmes which are widely recognised as being among the most responsible andprogressive in the industry.

As a cornerstone of this commitment, the alliance's member airlines are in the midst of re-equipping their fleets with a total of more than 1,325 new aircraft that are more fuel

efficient, produce less greenhouse gases and are quieter - an investment more than US$150billion.

Since the year 2000, they have taken delivery of more than 675 of these moreenvironmentally friendly aircraft, worth in excess of US$65 billion, with outstandingorders for another 651 for delivery in the coming years, worth more than US$90 billion.


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They are also all active participants and supporters of environmental activities co-ordinatedby the international industry bodies - globally by IATA (the International Air TransportAssociation) and regionally by the Association of European Airlines, the Association ofAsia Pacific Airlines, the USA's Air Transport Association and the counterparts elsewhere.

Many of them are also leading participants in industry efforts to develop cleaner, moresustainable aviation fuels and in groups working towards equitable global approachestowards handling the industry's emissions compliance and trading.

While their efforts are focused on these three levels, oneworld too makes its owncontribution to each of their environmental efforts. For instance, oneworld in April 2005became the first global airline grouping to enable passengers to connect between flightsoperated by any member airline using electronic tickets only - eradicating each yearmillions of traditional paper tickets which were thrown away after use.

Also, oneworld airlines are individually and collectively working with authorities

responsible for airports and air traffic control (ATC) to address the single largest cause offuel wastage in the industry - inefficient management of air traffic space.

Airlines connect people, places and cultures and help keep commerce in business. We'reproud of that. But we recognise that the freedom air travel brings has an impact. That iswhy oneworld airlines are leading the industry in minimising the environmental effects ofair travel.

The global perspective

The airline industry as a whole generates less than 2 per cent of the world's total CO2

emissions - less than the world's cattle and a sixth of the CO2 output generated by roadtransport.

Today's passenger aircraft are typically 70 per cent more fuel efficient than those of 40years ago, and 20 per cent better than those of just ten years ago.

Latest models - like the Airbus A380s and Boeing 787s ordered by various oneworldmember airlines - burn three litres per 100 kilometres (78.5 miles per gallon) perpassenger. This is helping make aviation one of the more fuel efficient forms of transportavailable.

Today's aircraft are typically 50 per cent quieter than those of ten years ago and some 20decibels quieter than those of 30 years ago. The "noise footprint" of a typical new jetliner is15 per cent smaller than the aircraft they replace.

Air transport delivers mankind and the world with many benefits. According to IATA(International Air Transport Association), the total economic impact of air transport ongross world output is at least US$1,360 billion. It provides 28 million jobs worldwide,rising to 31 million by 2010.


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An industry responsible for 2 per cent of the world's CO2 emissions generates 8 per cent ofworld economic activity.

Now the world's airlines are working towards the target, set by IATA Director GeneralGiovanni Bisignani at the association's 2007 annual summit, of zero CO2 emissions within

50 years.

IATA's 240 member airlines have agreed a four-pillar strategy on climate change:

Invest in new technology Build and use efficient infrastructure Operate aircraft effectively Consider positive economic measures while working with governments to define an

emissions trading scheme that is fair, global and voluntary.

American Airlines

In 2007, American Airlines established a long-term goal of increasing fuel efficiency 30per cent between 2005 and 2025. American remains committed to this goal despite thedifficult times the company, as well as the rest of the airline industry, is enduring.

After three years, efficiency improved 3.2 per cent versus a target improvement of 4.5 percent. The airline has a plan to get it back on track.

Its fleet replacement programme began in 2009 with the delivery of new Boeing 737s toreplace its less efficient MD80s. In coming years, American will also take delivery of 42Boeing 787 "Dreamliners," which are the most efficient aircraft of their size.

These modern 737s and 787s are also a great deal quieter than the aircraft they arereplacing. Meantime, the airline is also adding winglets to its established aircraft - andthese not only save fuel burn but also make them quieter too.

American's Fuel Smart programme has matured into a steady source of fuel savingsinitiatives that in 2008 resulted in a reduction of 111 million gallons of fuel. The goal is toincrease this to 120 million gallons by the end of 2009.

American actively participates in industry efforts to promote environmentally friendlyalternative fuels. The airline continues to work with the Commercial Aviation Alternative

Fuels Initiative (CAAFI) which is a consortium of airlines, government agencies,manufacturers, airports, and current and prospective fuel suppliers.

Its Utility Management Council's efforts resulted in a savings of more than US$2.3 millionof annual direct energy that would otherwise have been purchased and used sinceAmerican began tracking its performance in this area in 2005. In 2008, efforts focused on:

Lighting technology upgrades at various locations


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A new boiler water treatment system installed at Tulsa A new cargo building roof at Dallas Fort/Worth which went from black to white,

reducing cooling costs Turning off vending machines lights Upgrading air conditioning systems at Dallas/Fort Worth gates to improve

efficiency for aircraft and jetbridges.

American is trying to reduce or eliminate paper from many of its workflows. It hascompletely eliminated ticket paper jackets, saving 500,000 lbs of paper through thisinitiative alone.

The group is committed to recycling waste materials, where practical, and to promotingemployee awareness and empowering them to identify additional ways to conserveresources used to conduct its busines

British Airways

British Airways aims to be the world's most responsible airline. To this end, theenvironment is one of the prime areas on which it focuses as part of its "One Destination"corporate responsiblity programme.

British Airways believes that aviation should play its full part in addressing climate change- and the airline has a good track record in this area.

It has already delivered a 28 per cent improvement in fuel efficiency since 1990 -equivalent to three times its annual carbon emissions.

It is the only airline in the world to have participated in a carbon emissions trading scheme.During this time it reduced C02 emissions by 23 per cent.

Its ultimate aim is to reduce net carbon emissions by 50 per cent by 2050 with anintermediate goal of becoming 25 per cent more carbon efficient by 2025.

These goals will be achieved by concentrating on four main areas:

Investing in cleaner aircraft. Use of alternative fuels More efficient flight routings and operational procedures.

Campaigning for the spread of emissions trading from Europe to the whole world.

Environmental performance is a priority for British Airways when selecting any futureaircraft. It has orders for new cleaner, quieter Airbus A380s and Boeing 787s which willreduce emissions by up to 30 per cent per aircraft.

British Airways is working with engine manufacturer Rolls-Royce on a test programme onpractical alternative fuels to jet kerosene. Progress in this area has been very encouraging.


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The airline is also trialing various procedures to improve operational performance andreduce fuel burn - taxiing aircraft with one engine switched off, for example, and testingadvanced navigation systems to aid aircraft arriving at Heathrow.

British Airways was the first airline to offer customers the chance to offset their flight

emissions, and the first airline to produce an environmental report, back in 1992, and hasdone so annually since.

British Airways is a member of the Aviation Global Deal Group which is calling for carbonemissions from international aviation to be included in a new global climate deal. Theairline believes carbon trading is the most effective and economically efficient way toreduce net carbon emissions.

The airline's environmental performance is not just focused on flying. It has recentlyinvested more than 25 million on a new fleet of 550 airport vehicles as part of its move toTerminal 5 in 2008. The new vehicles, including baggage tractors, loading equipment and

passenger buses, will help the airline to reduce its ground emissions at Heathrow.

It is also working hard to reduce the impact of waste it generates. It aims to recycle 50 percent of its waste by 2010 and send no UK waste to landfill by 2010. It is currentlyrecycling 30 per cent of waste from Heathrow and Gatwick.

One world corporate responsibility

As the worlds premier airline alliance, serving customers across six continents, werecognise our responsibility to society, our communities and the environment.

Community and charitable

oneworld's airlines have long philanthropic associations with large charities like UNICEFsChange for Goodcampaign, Comic Reliefand Susan G. Komen for the Cure. Our memberscollectively raise millions of dollars a year for their chosen charities, through directdonations and fundraising. Non-financial assistance is given in the form of flights, freightand baggage allowances.


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At a local level, all of our members are closely involved with community organisations,such as schools, arts and youth groups. Colleagues contribute their time and expertise toraise funds, and to assist and advise smaller initiatives at the grassroots level.

From high profile multi-million dollar charity partnerships through to small scale butequally important support for the communities around us, oneworld carriers make aformidable difference around the world.

Environment

oneworld shares the goals ofIATA, to halt the rise in aviation carbon emissions by 2020,then to halve carbon emissions on 2005 levels by 2050. In pursuit of these objectives, ourairlines invest extensively in new equipment and technology to increase their aircraft fuelefficiency, cut noise pollution and reduce our dependence on fossil fuels.
http://www.iata.org/SiteCollectionDocuments/Documents/Global_Approach_Reducing_Emissions_251109web.pdfhttp://www.iata.org/SiteCollectionDocuments/Documents/Global_Approach_Reducing_Emissions_251109web.pdfhttp://www.iata.org/SiteCollectionDocuments/Documents/Global_Approach_Reducing_Emissions_251109web.pdf


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Collectively, our airlines are spending billions of dollars on next-generation aircraft withdramatically reduced carbon emissions. The Boeing 787 Dreamliner, already operated byoneworld memberJapan Airlines, uses composite materials, new engines and the latestcomputer systems to achieve a 20 percent lower fuel burn than its predecessors. Over thepast ten years, oneworld airlines invested over US $65 billion in new aircraft and our

carriers currently have over US $110 billion of firm orders* for new aircraft such as theBoeing 787 andAirbus A350 XWB.

oneworld airlines are working closely with researchers to develop and test new carbon-neutral aviation fuels. For example, British Airways is working with leading enginemanufacturer Rolls-Royce to test sustainable biofuels. American Airlines participates in theAIREintergovernmental initiative to speed up application of new technologies andoperational procedures which have a direct impact on reducing carbon emissions and noisepollution, as well as conserving fuel.

On the ground too, waste reduction, recycling and reduced electricity consumption all serve

to bring us closer to our objectives.

Humanitarian

When the unexpected happens and help is needed, a rapid response can often save many lives.Over many years, when natural disasters have created humanitarian crises,oneworld membershave responded rapidly by flying relief workers, supplies and equipment to the places they areneeded most. Here are some recent examples.

In early 2010, an earthquake in Haiti killed over 300,000 people and left around 1 million peoplehomeless. oneworld members airberlin, American Airlines, British Airways, Finnair and LAN alloperated special flights to deliver much needed emergency supplies such as water and foodrations, sanitation equipment and tents to the disaster zone. Where possible, the flights alsotransported specialist aid workers into Haiti and carried victims of the earthquake out to safety.

Following the March 2011 earthquake and tsunami in Japan, Japan Airlines donated flights totransport relief workers and operated numerous extra flights into the worst-affected area.

East Africa has recently experienced one of the most severe famines in two decades. In August2011, British Airways flew a Boeing 747 freighter to East Africa with a full load of emergencysupplies for UNICEF and Oxfam including food, medical aid and water piping. Another flight inNovember brought more aid to the region. British Airways has donated tickets for relief experts totravel to the region.
http://www.jal.co.jp/en/787/http://www.airbus.com/aircraftfamilies/passengeraircraft/a350xwbfamily/technology-and-innovation/http://www.airbus.com/aircraftfamilies/passengeraircraft/a350xwbfamily/technology-and-innovation/http://www.jal.co.jp/en/787/http://www.airbus.com/aircraftfamilies/passengeraircraft/a350xwbfamily/technology-and-innovation/


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Network and Operations

oneworld airlines CountriesDaily

dept'sFleet

Passengers

(millions)

RPKs

(scheduled,

millions)

ASKs

(scheduled,

millions)

Pa

F

149 8,627 2,381 324,433 734,819 928,952 79

45 719 169 33.6 45,244 58,780 76

54 3,400 914 105.2 201,950 246,617 81

80 800 24051.7 168,617 213,193

43 1,000 176

31 326 159 26.8 96,558 115,748 83

33 286 65 8.0 21,498 29,345 73

20 700 250 39.7 62,785 91,635 68

20 408 149 22.6 38,423 48,154 79

17 725 189 27.9 78,947 97,523 81

39 116 29 3.0 7,805 10,986 71

25 192 41 5.9 12,992 16,971 76

Members elect

9 392 66 12.0 13,100 16,165 81

27 266 88 13.1 37,838 49,613 76

Total with members elect 152 9,361 2,516 346.4 766,080 970,921 78

Notes

As at 03 April 2012.Due to rounding, the oneworld total may be different from the sum of the individual carrierdata.


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All figures are for main airline and related carriers covered by the oneworldagreement. Operating figures are the latest published.

RPKs: Revenue passenger kilometres.

ASKs: Available seat kilometres.

Top

Marketing

oneworld airlinesFlight

codeWebsite

Frequent

flyer

programme

Airport

lounges

Number

of

lounges

o

*O oneworld.com 584

AB airberlin.com topbonusairberlinLounge

28 N

AA aa.com AAdvantage

AdmiralsClub andFlagshipLounges

52AA

iairgroup.com

BA ba.comExecutiveClub

Galleries 138BC

IB iberia.com Iberia Plus Salas VIP 70IbNEx

CX cathaypacific.comThe MarcoPolo Club /Asia Miles

CathayPacificFirst andBusiness

72 D

AY finnair.com Finnair PlusFinnairLounges

46 N

JL jal.comJALMileageBank

JAL First,Sakura,JALLounge,Arrival,DiamondPremier

51JAJa
http://www.oneworld.com/news-information/oneworld-fact-sheets/oneworld-at-a-glance/#tophttp://www.oneworld.com/news-information/oneworld-fact-sheets/oneworld-at-a-glance/#top


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LA lan.com LANPASS LANPASS 12

LA(4(X(L(L

CthLAno

QF qantas.comQantasFrequentFlyer

QantasClub, FirstandBusiness

53

Q(NSyASuJe

RJ rj.com Royal Plus CrownLounge 42 N

S7 s7.ru S7 Priority S7 Lounge 67 G

Members elect

IT flykingfisher.com King ClubKingfisherLounge

3 N

MH malaysiaairlines.com EnrichGoldenLounge

9 N

Notes

As at 03 April 2012.All figures are for main airline and related carriers covered by the oneworld agreement.Top

Financial

oneworld airlines

Total

revenue (US

millions)

Passenger

revenue

(US

millions)

Operating

profit

(US

millions)

Net profit

(US millions)

105,514 72,539 4,696 1,267

4,976 4,553 -12 -130

23,979 20,671 -1,054 -1,979
http://www.oneworld.com/news-information/oneworld-fact-sheets/oneworld-at-a-glance/#tophttp://www.oneworld.com/news-information/oneworld-fact-sheets/oneworld-at-a-glance/#top


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21,762 18,214 646 739

11,477 7,609 1,806 1,825

2,990 2,608 -118 -117

16,379 13,691 2,266 2,266

5,718 4,009 540 321

15,955 12,900 690 591

966 763 23 14

1,312 1,212 -91 3

Members elect

1,171 1,126 -203 -366

3,648 3,200 35 33