ALUMNI OPINIONS

„I was one the students at the first IMM course. For me it was a great pleasure to attend to this great and usefull course, not only becuase it allowed me to learn more about marketing, besides because it allowed me to meet great people and to have fun while I was learning new and interesting things.”

„The IMM study program gives a possibility to get to know diverse business domains necessary for effective marketing management and decision — making in todays’ rapidly changing market. For me, the crucial value added were business solutions and their implications for particular business units — case studies presented by market practitioners. Knowledge gained through IMM studies facilitates my day-to day work to a considerable extent.”

„I would like to encourage all of you to enroll International Marketing Management in Łódź because of extensive program of that studies. I have only good memories from those classes. They were very interesting and practical. Those studies have allowed me to know many people from business world and many friends not only from Poland also from India and China.”

www.imm.uni.lodz.pl www.imm.uni.lodz.pl www.imm.uni.lodz.pl

A UNIqUe postgraduate scholarly PrOgrAMMe dedicated to individuals who wish to strengthen their management skills and bring their knowledge and market experience to up-to-date levels.

Our integrated degree programme is blend of:1) academic courses held by market professionals,2) real-life marketing examples put in an academic

context,3) intellectual challenge and vocation training

on international level.

FOr WHOM: for individuals with management and non-management background who wish to get a sound foundation in marketing management theory and practice on international level.

MONtHS OF eNtry: March–October every academic year.

StUDy HOUrS: approximately 200 hours per course.

FEE: 3000 € + 200 € (for foreign students)

FEE: 6500 zlotys (for Polish students)

OUr grADUAteS:develop the vocational skills necessary for a career or career advancement in marketing management in international organization in Poland and abroad,

establish good rapport with experts, consultants and academic professionals and help develop valuable business contacts,

understand different aspects of international marketing management from a strategic perspective applicable to all organizational types,

are able to manage international projects using up-to-date methods and instruments.

Master your experience to a University Degree Master your experience to a University Degree Master your experience to a University Degree

ONe yeAr POSt-grADUAte DIPLOMAthe only you can get in International Marketingat the University of Łódź

Master your experience to a University DegreeDepartment of International Marketing and retailingUniversity of Łódź

International Marketing Management International Marketing Management International Marketing Management

photo: archive of IMM photo: archive of IMM photo: archive of IMM

Post-graduate Diploma

Joint programme for Polish and foreign candidates

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International Marketing Management

Meet business experts and academic professionals

Establish contacts to boost your career

Learn from real-life case studies

Improve your business English

Study in international groups

Feel the benefits of participate learning

Director: Full Professor Tomasz DomańskiCoordinator: Marta Hereźniak, Ph.D.

Department of International Marketing and RetailingUniversity of ŁódźNarutowicza 59a, 90–131 Łódź, Poland

Office: Sylwia Dorcz M.A.

e-mail: imm@uni.lodz.pl

www.imm.uni.lodz.pl

Telephone: (48 42) 665 54 52

www.imm.uni.lodz.plOUr OtHer INterNAtIONAL BUSINeSSPOSt-grADUAteS PrOgrAMMeS

French MBA

A unique programme in French, run for 20 years in cooperation with Lyon University, Graduates obtain two diplomas: Polish and French (MBA equivalent)http://www.francemba.uni.lodz.pl/

www.wsmip.uni.lodz.pl

Master your experience to a University Degree

photo: Paweł Herzog