onesmart international education group limited investor...
TRANSCRIPT
November 2018
OneSmart International Education Group Limited
Investor Presentation
2
Disclaimer
This presentation contains forward-looking statements made under the "safe harbor" provisions of Section 21E of the
Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends,"
"plans," "believes," "estimates," "confident" and similar statements. OneSmart may also make written or oral forward-
looking statements in its reports filed with or furnished to the U.S. Securities and Exchange Commission, in its annual repor t
to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or
employees to third parties. Any statements that are not historical facts, including statements about OneSmart's beliefs and
expectations, are forward-looking statements that involve factors, risks and uncertainties that could cause actual results to
differ materially from those in the forward-looking statements. Such factors and risks include, but not limited to the following:
OneSmart's goals and strategies; its future business development, financial condition and results of operations; its ability to
continue to penetrate premium K-12 after-school education services market; diversify and enrich our education offerings;
enhance the development and management of our teacher team and teaching materials; competition in our industry
in China; its ability to maintain and expand online education presence; relevant government policies and regulations relating
to the corporate structure, business and industry; and its ability to protect our students’ information and adequately address
privacy concerns . Further information regarding these and other risks, uncertainties or factors is included in the Company's
filings with the U.S. Securities and Exchange Commission. All information provided in this presentation is current as of the
date of the presentation, and OneSmart does not undertake any obligation to update such information, except as required
under applicable law.
Section 1
Company Overview
4
Who We Are – Mission, Vision and Values
Bring out the utmost learning power in each student by cultivating his or her study
motivation, capability and perseverance, and enable our students to pursue life-long success
Our Mission
Build the most trusted ‘‘Third Classroom’’ outside of home
and school
Our Vision
Customer FocusExecution
InnovationTeamwork
Our Values
• Bring out the utmost learning power in each student by cultivating his or her study motivation, capability and perseverance, and enable our students to pursue life-long success
Our Mission
• Build the most trusted ‘‘Third Classroom’’ outside of home and school
Our Vision
• CEIT:
•Customer Focus
•Execution
•Innovation
•Teamwork
Our Values
5
Who We Are - Largest Premium K-12 Education Service Provider
in China
Notes1. In terms of revenue in 2016 and 2017, according to Frost & Sullivan2. For students from kindergarten to the third grade in Shanghai in terms of revenue in 2016 and 2017, according to Frost & Sullivan 3. As of August 31, 20184. In terms of revenue in 2017, according to Frost & Sullivan5. A student enrollment is defined as a student who takes at least one class in one subject during a certain period. Under this definition, a student taking at least one class in each of two subjects during a certain period is treated as two
student enrollments for the period. The number of students enrolled in our invested K-12 schools and OneSmart Online is not included for this purpose6. For the fiscal quarter ended August 31, 20187. Fiscal year ended August 31
Well-recognized brand with 315
study centers covering 42cities in China(3)
Dominant 2017 market share of
26.3%(4) in Shanghai’s premium K-12
after-school education market
122,498 average monthly student
enrollments(5)(6)
#1 premium K-12 after-school tutoring
service provider in China(1)
#1 young children mathematics education
service provider in Shanghai(2)
6,057full-time teachers(3)
RMB2.9Bnrevenue in FY2018(7) with
36.8% 3-year CAGR
6
OneSmart VIP
1-on-1, 1-on-3 3rd–12th Grade
Kids Math
1-on-8 1-on-14
Newly Acquired & New Program Initiatives
OneSmart Class
OneSmart International
EducationHappyMathOneSmart VIP
Notes1. In terms of revenue in 2016 and 2017, according to Frost & Sullivan2. For students from kindergarten to the third grade in Shanghai in terms of revenue in 2016 and 2017, according to Frost & Sullivan
also covers Chinese, Computer Programming and Science Education
What We Do
FasTrack English
Kids English
#1 premium K-12 after-school tutoring
service provider in China
3 to 8 Years Old
#1 young children mathematics education service provider in Shanghai
3 to 8 Years Old
Kids English with a focus on STEM English
OneSmart Study Camp
Tianjin Huaying OneSmart Small Group Class
Tus-Juren
Strategic Investments in Online Education
Yimi Online Tutoring UUabc BestMath
7
Our Key Milestones
2008
2018
Launched Our UPC System(1)
Opened Our First Study
Center in Shanghai
Opened Our First Study
Center Outside Shanghai
Launched
HappyMath Program
Number of Study
Centers Surpassed 100
Launched 1-on-3 Programs
315 Study Centers in
42 Cities in China(2)
Listed on NYSE on March 28, 2018
2009
2012
2014
2016
U.S. Secretary of Education Dr. John B. King Jr.
visited OneSmart
Notes1. Unique Personalized Coach, an operational management system that enables us to build a set of robust operational and management information solutions that integrate and unify our operations and improve the efficiency of how we
expand and operate our study center network2. As of August 31, 2018
2013
8
Company Highlights
Leader in premium K-12 after-school education services market with established brands
Significant expertise in teaching staff management and curriculum development
brings R&D economy of scale
Customized and comprehensive learning experience powered by innovation
Robust teaching and operation system supported by our standardized
technology platform
Comprehensive suite of service offerings that significantly extend life time value of
customers for margin expansion
Experienced management team with proven track records6
1
3
4
2
5
9
Core Operation Strategies
Our future core operation strategies will focus on customer satisfaction, profitable growth and
diversification of our business
• Strengthen our
technologies
and in-house
teaching
capabilities
• Expand our online education presence
• Enrich our
education
program offerings
Profitable Growth
Diversification
1 Customer Satisfaction
• Continue to
penetrate
premium K-12
tutoring market
• Enhance the
development and
management of our
teacher team and
teaching materials
2
3
• Pursue selective strategic
investments and acquisitions to
further build ecosystem
10
1
3
4
2
Expand more subjects taken by each student and maximize student life-time revenue
Start offering Chinese, science, and computer programming subjects at HappyMath centers
Cross-selling among Happymath and FasTrack English students
Manage geographic expansion profitably
Further penetrate into top cities that we operate to achieve higher marketing and G&A efficiency and ensure early ramp-up of new learning centers
Selectively enter into new cities with great market potential
Enrich product and service offerings
Successfully acquired FasTrack English in Jan 2018 and Tianjin Huaying in Aug 2018
Strategically invested in Tus-Juren, Yimi Online Tutoring, UUABC and BestMath
Launched OneSmart Small Group Class and OneSmart Class programs
Continuous margin expansion opportunity through better product mix
Higher revenue contribution from 1 on 8 HappyMath and 1 on 14 FasTrack English
Roadmap to Revenue Growth and Margin Expansion
Section 2
Key Highlights for Fourth Fiscal
Quarter of 2018
12
Monthly Average Student Enrollments Increased by 49.9% Year-over-
Year
Net Revenues Increased by 46.6% Year-over-Year
Net Revenues from OneSmart VIP Programs increased by 37.1%
Year-over-Year
Net Revenues from HappyMath increased by 63.9% Year-over-Year
New Student Enrollments of newly acquired FasTrack English
increased by 75.8% Year-over-Year
Non-GAAP Net Income Attributable to OneSmart’s Shareholders
increased by 10.5% Year-over-Year
Key Financial Highlights for Fourth Fiscal Quarter of 2018
13
Key Business Highlights for Fourth Fiscal Quarter of 2018
OneSmart VIP
Despite the opening of 18 new OneSmart VIP learning centers in Shanghai over the past 12 months, OneSmart VIP business in Shanghai continued to achieve a healthy EBIT margin of
above 40% during the quarter;
In the meantime, we experienced extremely strong growth in markets outside Shanghai. Monthly average student enrollments
increased by over 50% in the following 12 cities, most of which we entered during the past two years: Chengdu, Kunming, Xi’an, Zhengzhou, Chongqing, Hefei, Shenyang, Shijiazhuang, Yancheng, Zhuhai, Dongguan, and Taizhou;
We opened 5 new OneSmart VIP learning centers during the fourth fiscal quarter of 2018;
To provide one-stop shopping opportunities for premium families and further accelerate the growth, we newly launched OneSmart International Education (premium overseas study preparation, language training and consultation services), and OneSmart Study Camp programs.
HappyMath
We continued to accelerate our growth in HappyMath.
Revenues increased by 63.9% year-over-year to RMB117.2
million (US$17.2 million) from RMB71.5 million in the same
quarter of last year, with monthly average student enrollments
increased by 67.2% year-over-year to 23,201 from 13,874in the same quarter of last year;
Revenue in mature market continued to achieve strong growth
momentum – Revenue in Shanghai increased by 49.7% year-over-year.
We see strong revenue and student enrollment growthmomentum in almost every city that HappyMath has enteredinto. Revenues in Chengdu, Xiamen, Suzhou, Shenzhen and
Changsha all achieved more than 100% growth year-over-
year; while revenues in Beijing increased by 214.5% year-over-year.
The three newly launched subjects, Chinese, science, and computer programing, continued to experience rapid growth of student enrollments due to the strong market demand. More
than 5,600 students were enrolled for the Chinese language classes during the fourth fiscal quarter of 2018.
14
Successful Acquisition & Integration of
FasTrack English
Leveraging our “Standard Operation Perfection System” (“SOPS”) for integration management of acquired business, we successfully accelerated growth of FasTrack English. We re-positioned it as premium kids English training brand with a focus on STEM English and expanded the operation into Shenzhen;
After the acquisition, we opened 9 new FasTrack Englishlearning centers;
New student enrollments increased by 75.8% year-over-
year, compared to approximately 30.0% historical growthbefore acquisition;
The above demonstrated our strong acquisition andintegration capabilities, which will continuously accelerate thegrowth of FasTrack English business nationwide.”
Key Business Highlights for Fourth Fiscal Quarter of 2018 (Cont’d)
New program Initiatives &
Strategic Investments
We continued to benefit from the consumption upgrade in Tier 1and Tier 2 cities, where we are incubating and investing heavilyin new online and offline product offerings, in order to deliverrapid top-line growth over the next five years –
For example, Yimi Online Tutoring, a leading premium online K-12 tutoring company, which we incubated and took a significantstrategic stake, achieved accelerated growth since its inception.For the first nine months ended September 30, 2018, its gross
billings and revenues increased by 336.1% and 341.6%year-over-year, respectively.
We also strategically invested in UUABC (online kids Englishtraining services) and BestMath (online kids mathematicstraining services), which will further expand our footprints in theonline education market and form an integral part of ourecosystem.
Section 3
Financial Highlights
16
72 117
FQ4 2017 FQ4 2018
567 777
FQ4 2017 FQ4 2018HappyMath
1,529
2,058
2,863
FY2016 FY2017 FY2018
Net Revenues(1) OneSmart VIP
RMB MM
Notes
1. Fiscal years ended August 31 and fiscal fourth quarters ended August 31
RMB MM
+78.6%RMB MM
+63.9%
Growth
+30.6%
CAGR
CAGR
637
934
FQ4 2017 FQ4 2018
+46.6%
Growth
113
212
359
FY2016 FY2017 FY2018
+36.8%
CAGR
+37.1%
Growth
Strong Top-line Growth Momentum in Different Business Segments
36
73
FQ42017
FQ42018
FY2017 FY2018
FasTrack English
1,416 1,840
2,416
FY2016 FY2017 FY2018
17
2,943,745
4,116,138
549,524
988,627
207,258
FQ4 2017 FQ4 2018
123 157
225 27
38
66
24
FY2016 FY2017 FY2018OneSmart VIP Happymath FasTrack
7,486
8,711
11,744
FY2016 FY2017 FY2018
Scaling-up in Various Metrics
48,153 63,295
85,830
7,867
13,545
18,884
7,431
FY2016 FY2017 FY2018
112,145
67,846
89,470
13,874
23,201
9,827
FQ4 2017 FQ4 2018
+41.5%
CAGR
Average Monthly Enrollments(1) Consumed Class Units(1)
Number of Classrooms(1)
+25.3%
CAGR
Notes
1. Fiscal years ended August 31 and fiscal fourth quarters ended August 31
Number of Study Centers(1)
+44.9%
CAGR
150
195
315
+49.9%
Grow th
56,019
76,841
7,618,276
9,611,332
12,383,864
935,902
1,600,858
2,680,033
433,160
FY2016 FY2017 FY2018
11,212,290
8,554,178
+34.6%
CAGR
OneSmart VIP Happy Math FasTrack English OneSmart VIP Happy Math FasTrack English
+52.1%
Grow th
15,497,057
81,720
122,498
5,312,023
3,493,269
18
Gross Profit and Gross Margin(1)
High Gross Margin
RMB MM
Notes
1. Fiscal years ended August 31 and fiscal fourth quarters ended August 31
52.2% 51.3%
735
935
1224
63
126
203
26
FY2016 FY2017 FY2018
50.8% 50.6%
FY2016
FY2017
FY2018
FQ42017
FQ42018
Premium Tutoring
51.9% 50.8% 50.6% 50.7% 50.3%
Happy Math 56.3% 59.6% 56.5% 62.4% 57.4%
FasTrackEnglish
NA NA 35.5% NA 38.0%
Overall Gross
Margin
52.2% 51.3% 50.6% 50.8% 50.6%
Gross Margin
OneSmart VIP
FasTrackEnglish
287 391
45 67 14
FQ4 2017 FQ4 2018
50.6%
Happy Math
19
30.9% 32.0%
8.5%9.2%
2.9%2.3%
6.9% 5.9%
FQ4 2017 FQ4 2018
31.7% 30.8% 30.5%
8.4% 9.0% 9.9%
2.9% 2.6% 3.0%
4.8% 6.3% 6.0%
FY2016 FY2017 FY2018
Clear Cost Structure
Notes
1. Fiscal years ended August 31 and fiscal fourth quarters ended August 31
47.8% 48.7% 49.4% 49.2%
Staff costs Rental costs
Depreciation and amortization Other costs
49.4%
20
Non-GAAP Selling & Marketing Expenses as % of
Revenues(1)(2)
Non-GAAP General & Administrative Expenses as
% of Revenues(1)(2)
Efficient Management Leads to Lower and Stabilizing Expenses
Notes
1. Fiscal years ended August 31 and fiscal fourth quarters ended August 312. Excluding share based compensati on expenses
16.1% 17.4% 16.9%17.0% 17.9% 20.6% 16.8%
RMB MM RMB MM
261
368
588
FY2016 FY2017 FY2018
104
193
FQ4 2017 FQ4 2018
247
357
485
FY2016 FY2017 FY2018
107
141
FQ4 2017 FQ4 2018
16.4% 20.7% 15.1%
21
112 138
FQ4 2017 FQ4 2018
291 330 376
FY2016 FY2017 FY2018
234
305
229
FY2016 FY2017 FY2018
109 111
FQ4 2017 FQ4 2018
Robust Income and Healthy Margin
Operating Income and Operating Margin (1) Non-GAAP operating Income and Operating Margin (1)
Net Income and Net Income Margin (1) (2) Non-GAAP Net Income and Net Income Margin (1) (2)
RMB MM RMB MM
RMB MM RMB MM
Notes
1. Fiscal years ended August 31 and fiscal fourth quarters ended August 312. Net income attributable to OneSmart
19.1% 16.0% 13.1% 17.6% 14.8%15.3%
189
259 246
FY2016 FY2017 FY2017
14.8% 8.0% 17.1% 11.9%
12.4% 12.6% 8.6% 15.0% 8.8%
247 284
392
FY2016 FY2017 FY2018
16.1% 13.8% 13.7% 15.5% 11.7%
96 83
FQ4 2017 FQ4 2018
99 109
FQ4 2017 FQ4 2018
22
84
173
255
FY2016 FY2017 FY2018
Robust Cash Flows and Healthy Balance Sheet with Low
Capex Requirements
Operating Cash Flows(1) Capex and Capex as a % of net revenues(1)
Prepayments from Customers(1)
Cash and Cash Equivalents and Short-term
Investments(1)
RMB MM RMB MM
RMB MM RMB MM
Notes
1. Fiscal years ended August 31 and fiscal fourth quarters ended August 31
5.5% 8.4%
8.9%6.0%
614 773
945
FY2016 FY2017 FY2018
289 286
FQ4 2017 FQ4 2018
38 77
FQ4 2017 FQ4 2018
1,053
1,531
1,992
FY2016 FY2017 FY2018
1,010
1,396
2,296
FY2016 FY2017 FY2018
8.3%
Thank You