onitsuka tiger newsletter autumn 12

Issue 2

. Au

tum

n 2

01

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A QUARTELY BRIEF ON ONITSUKA TIGER EUROPE

JAPANESE DESIGN TRENDS

SPOTTED!!

GTM AW13

COLLABS

SPOTTED!!

OT AMSTERDAM

STORE OPENING

Bread & Butter Berlin

Issue 2. Autumn 2012.

G T M A U T U M N - W I N T E R 1 3

MERCHANDISING SESSIONS: Markets were challenged to present their merchandising

selections with interactive sticker sheets

OCTOBER 15-19, 2012 All markets came to HQ in Hoofddorp, NL for our bi-annual GTM



G T M A U T U M N - W I N T E R 1 3

MARKETING SNEAK PREVIEW: MY TOWN. MY TRACKS

MY TOWN. MY TRACKS Lightbox Mock-Ups

PRODUCTMERCHANDISING PREVIEW

MY TOWN. MY TRACKS Manifesto

SS13 Window Display



OT S TO R E O P E N I N G A M S T E R DA M

Our new Onitsuka Tiger store in Amsterdam opened its doors on November 30, 2012



S N E A K E R N E S S C O LO G N E

OCTOBER 6-7, 2012

At least 50% of the visitors were women! The space reached MAXIMUM capacity and had to be closed!

Bread & Butter Berlin A S I C S C O L L A B

ASICS X FOOTPATROL


ASICS X FOOT PATROL

RELEASE DATE: 22 September

On the release date 228 pairs SOLD OUT! This was the best collaboration since the Foot Patrol reopening!

Bread & Butter Berlin O N I T S U K A T I G E R C O L L A B


ONITSUKA TIGER X RUIZ GALÁN

Watch the behind the scenes video at

https://vimeo.com/48801428

The collaboration was worn at Galán’s SS13 runway show at Mercedes Benz Fashion Week in Madrid

https://vimeo.com/48801428

Bread & Butter Berlin S P OT T E D ! !


Sneaker blog Kicks On Fire

ASICS X SLAM JAM featured on

SNEAKER FREAKER

Onitsuka Tiger & ASICS GEL at

Solemart Berlin 2012



The team from the fashion blog Design Boom

American Native The Kavanaughs

Adam Young of the band Owl City

Rapper Theophilius London

German actor Daniel Brühl



Our fans share their love on Instagram



OT was featured in Spanish artist Pol Ubeda’s photo

series “I’m not there”

Bread & Butter Berlin JA PA N E S E D E S I G N T R E N D S


Prism, by Keiichi Matsuka for Veuve Clicquot London

Yayoi Kusama for Louis Vuitton

House-S by Keiji Ashizawa Design

Bread & Butter Berlin JA PA N E S E T R E N D S


Kenzo SS13 Ready to Wear

Kagome stool by Shinn Asano

Teacup series by Saito Daisuke

Dog Cooler by Hiroshi Naito

Reiko Sudo textile

Bread & Butter Berlin T E A M T I M E : C A R S T E N F R A N K E COLOUR DESIGNER ONITSUKA TIGER


His favourite shoe is the GEL LYTE III…

He has worked at OT for 3.5

years//He is recognised by EU sneakerheads as the vintage GEL

expert

He ran his first marathon in Amsterdam this past October in

3:38:05!

“I’m inspired by everything around me.”

…and he loves to take photos of them and his camo outfits on Instagram

He wrote his thesis and a book on marketing ASICS GEL LYTE SPEED!

onitsuka tiger newsletter autumn 12

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