online academic library services for online users
DESCRIPTION
presentation for the University of California-Berkeley Student Library Users Conference in October 2009.TRANSCRIPT
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Online Library Services for Online Users
Sarah Houghton-JanDigital Futures Manager, San Jose Public LibraryAuthor of LibrarianInBlack.net
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Ahh, the good old days
Your Library probably used to have money for:
- going to conferences
- databases & eBooks
- extra staff
- software and hardware
- web technologies
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You probably also used to have time for:
- work off of the service desks
- going to conferences
- writing articles and presentations
- your own projects
- engaging in academic discussions
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Those days are gone.
Sorry.
Now you know how public libraries have
felt for the last century.
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brick and mortar library users
digital library users
POWER USERS
Library Users Today
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brick and mortar library users
digital library users
POWER USERS
Library Users Tomorrow
Angry Robot courtesy of www.bohdate.com/angryrobot
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Digital Library Activity
(annual per capita stats)Library 1 (150,000)
Library 2 (350,000)
Website visits 5.6 6.3
Database usage 0.7 0.4
eBooks usage 0.2 0.3
Virtual Reference usage
0.01 0.01
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Necessary Library Services
(& how we do this online)
1) Book & Media Collections
2) Periodicals
3) Reference and Research Help
4) Information Literacy
5) Special Events
6) Marketing all of the above
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1) Book & Media Collections
eBookseMusic, eMovies, eGamingdigital special collections
Concerns: DRM, formats, platforms, devices, ADA compliance
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Book & Media Collections
eBooks – free eBook siteseMusic, eMovies, eGaming – free music & video sites
digital special collections – scanner + WordPress = special collection
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Free eBooks• Project Gutenberg• AudioBooksForFree• Escholarship• Google Books• ManyBooks• Memoware• Online Books Page• Oxford Text Archive
& many more!
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2) PeriodicalsdatabaseseJournals
Concerns: DRM, formats, open access, costs, sustainability of the subscription model
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Periodicalsdatabases – free article sites & other resources
eJournals – open access (!)
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Free Databases• ArticlesBase.com• FindArticles.com• + free language learning sites• + free practice test sites• + free sites in all disciplines
Why not add this stuff to your website, or even your catalog?
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3) Reference & Research Help
IMweb-chat & widgetsVOIP & videoTwittertext messaging
Concerns: staffing models, co-ops
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Reference & Research Help
IM – AIM, Yahoo, MSN, GoogleTalkweb-chat & widgets – Meebo, Plugoo
VOIP & video – Skype, AOL & other video chats
Twitter – FREEtext messaging – hacks (be careful)
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4) Information Literacy
screencastspodcastsvideo class recordingsclass websiteslive office hours
Concerns: use, learning models
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Information Literacyscreencasts – Wink, CamStudiopodcasts – Audacity, OurMediavideo class recordings – Avidemux, YouTube or Blip.tv
class websites – WordPress, Bloggerlive office hours – FreeConferenceCall
free & low-cost hardware on Free After Rebate
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5) Special Events
podcastsvidcastslive webcastsevent websites for comments & questions before & after
Concerns: use, access
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Special Events
podcasts – Audacity, OurMediavidcasts – Avidemux, YouTube or Blip.tv
live webcasts – UStream.tvevent websites for comments & questions before & after – Wordpress, Blogger, Google Sites
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Audio/Video TipsEveryzing ($) Audio & Video to Text
TextAloud ($) Text to Audio
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6) Marketing Services
Social networksMicroblogsEvents sites
Concerns: going where your users go, where to distribute staff time
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Marketing Services
Social networks – Facebook (+ page apps, search apps, & ads), Ning, etc.
Microblogs – TwitterEvents sites – Eventful, Upcoming.org, Craigslist, Going.com
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Be SocialBe present where your users are
Be realBe reliable and continuously new
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$10 = 5000 Facebook Flyers to targeted audiences
Facebook Flyer image by Steve Lawson: http://www.flickr.com/photos/tuttlibrary/1546577200
CHEAP ADVERTISING!!!
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8 More Tips!
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1) InteractingWelcome comments on everything
Respond quickly
Respond like a human being
Tools: Google Groups, Google Wave, WordPress, PB Works
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2) Use Cheap Services
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3) Use Free ServicesFree web hosting, statistics, and web
gadgets
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4) Use LibraryThing
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5) Project Planning
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6) Getting Staff Buy-In
Let staff know about the project early.
Ask staff for their input and use it.
Keep everyone informed at all stages.
Managers must consistently support the new project or service.
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7) Project EvaluationSurvey users & staff 6 months after launch
- Would you recommend this service to a friend? Why or why not?
Evaluate statistics - How much staff time is being used?
- How much is the service being accessed?
Evaluate the library's follow-through
- Has adequate marketing & training been done?
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Evaluation ResultsContinue service
Discontinue service
Extend pilot
Change aspects of the service
Do more promotion or trainingDiscontinuing a service is not failing.
Persisting in a failed effort is failing.
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8) Push for ChangeTry new things!
Push administrators (they like 24/7 nature of web services, minimal staffing and cheap costs, highest ROI in the library)
Rejoice in failures (it means you're pushing boundaries!)
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the democratization of information and
expertise
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Questions?
Sarah Houghton-Janweb: LibrarianInBlack.netemail: [email protected]: LibrarianInBlackSkype: LibrairanInBlackFacebook:
facebook.com/librarianinblackTwitter: twitter.com/TheLiB