online activism may not be enough
TRANSCRIPT
Clicktivism: The Next Stage in Social ActivismHow to properly utilize the new era of Hyperconnectivity
By: Cory Turk
Photo by: Radek Grzybowski
Or Social Media Activism on its own does not promote real change but relevant Social Media Activism coupled with a larger campaign, can lead to effective results.
Photo by: William Iven 2
1. What is Clicktivism and why it’s beneficial
2. Failed Attempts
3. Success Stories
4. Tips for Success
Photo by: NASA 3
Clicktivism is the use of social media and other online methods to promote a cause
Photo by: Mario Purisic 5
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1. What is Clicktivism2. Failed Attempts3. Success Stories4. Tips for Success
We live in a world of overexposure, where
we are unable to properly pay
attention to one thing for an extended
period of time
Photo by: Matthew Brodeur 6
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Why is it Beneficial?
1. What is Clicktivism2. Failed Attempts3. Success Stories4. Tips for Success
“It takes seven to eightexposures, on average, to motivate someone to take action. So any help with awareness is a boon.”
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“The goal of clicktivism isn’t to solve problems;
it’s to bring awareness to a cause that we
otherwise wouldn’t know about.”
Photo by: Marc-André Julien
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people are on social media. That’s roughly 7times the population of The United States. This number increases by roughly 10 million a year.
Photo by: Jakob Owens 9
There are roughly 2.22 Billion people on social media. That’s roughly 7times the population of The United States. This number increases by roughly 10 million a year.
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As More and more people turn towards social media. There is
an opportunity to spread messages and ideas about
causes that would have been previously impossible to spread
to the masses.
Photo by: Kai Oberhäuser10
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“The real power of social media, compared to passive mass media, is that they can be used by any person or self-organizing group for a common goal.”
Be warned, you have to be careful how you go about your cause, or nothing may happen!Photo by: William
Iven
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was a social media campaign designed to raise awareness over the kidnapping of 276 girls in Nigeria by terrorist group Boko Haram. 58 of them escaped, 218 are still missing.
Photo by: TWITTER/@FLOTUS HTTPS://TWITTER.COM/FLOTUS/MEDIA
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3 million retweets were sent using this hashtag. Worldwide attention was on these girls but Boko Haram, was not going to respect political pressure.
#BringBackOurGirls got worldwide attention but was not structured to succeed since they were targeting an unrealisticgoal.
“One year ago the world stood with a small Nigerian community to demand authorities “bring back our girls.” Today, there may be no one to bring back.”
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The ALS Ice Bucket Challenge and the UNICEF Tap Project both properly utilized clicktivism by incorporating a larger campaign that was tailored towards individual contribution and overall tangible success.
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Was a social media campaign that received worldwide recognition and got numerous celebrity endorsements. The challenge was to get people to either dump a bucket of ice water on their heads or donate $100.
Photo by: Elise Amendola Forbes http://www.forbes.com/sites/matthewherper/2014/08/19/think-the-ice-bucket-challenge-is-stupid-youre-wrong/#37d7461839b0
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The ALS ice bucket challenge raised tremendous amounts of money. 15.6 million from July 29 – August 18 Alone! 800% over what was raised in the same period last year.
ALS’ achieved greatsuccessbecause they were able to involve everyone individually and offer a tangible and fun contribution that helped a noble cause and took the social media world by storm
“The ice bucket challenge is raising awareness by being inclusive, fun, humorous, and touching. It is a true viral offline/online campaign, and a great blueprint for other nonprofits to follow.”
Photo by: Fabian Blank17
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Was a social media campaign that raised money by people being unplugged. The more time people stayed off their devices, the more money donated to clean water projects. Fifteen minutes of “digital detox” lead to a day’s supply of clean water.
Photo by: Scott Umstattd18
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In 2014, 2.6 million UNICEF Tap Project participants from around the world generated more than a million dollars. Over 350,000 referrals to the site were sent on Facebook.
success can be credited to a cool approach to clicktivismby encouraging people to turn off social media. The campaign was paired with corporate sponsors, tangibleresults, and a larger cause, led people to feel their individual contributions were making a real difference
Photo by: Matthew Brodeur
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1. Pair online task or challenge with a much larger ongoing campgin. real
Photo by: Stuart Vivier21
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1. Pair online activism with a larger ongoing campaign. Real world issues resonate with people and tend to grab their attention!
2. Promote a cause that can lead to an actual result. spreading awareness is great but if you want change, the results need to be achievable.
3. 60% of Clictivists have expressed their opinion on a political issue by writing emails to government or signing a petition. Any cause can be impactful, find one you are passionate about and go for it!
As with any stand-alone action, a petition cannot sustain a campaign by itself and is unlikely to create change. But coupled with offline actions, media, and grassroots
activism, a petition can bring new voices into a campaign and cause effective results
Final Thoughts
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1. Prosser, Nate. "What Is Clicktivism." Clicktivist - Digital Campaigning One Click at a Time. Web. 01 June 2016. <http://www.clicktivist.org/what-is-clicktivism/>. Continous blog with no date
2. Sharma, Ritu. "Stop Pouring Ice on Clicktivism." The Huffington Post. TheHuffingtonPost.com, 20 Aug. 2014. Web. 03 June 2016. <http://www.huffingtonpost.com/ritusharma/stop-pouring-ice-on-click_b_5692555.html>.
3. "Number of Worldwide Social Network Users 2010-2019 | Statistic." Statista. Web. 02 June 2016. <http://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/>.
4. "Countries in the World by Population (2016)." Worldometers. United Nations, Department of Economic and Social Affairs, Population Division, 2015. Web. 01 June 2016. <http://www.worldometers.info/world-population/population-by-country/>.
5. Bresciani, Sabrina, and Andreas Schmeil. "Social Media Platforms for Social Good." 2012 6th IEEE International Conference on Digital Ecosystems and Technologies (DEST). June 2012. Web. 02 June 2016. <http://ieeexplore.ieee.org.proxy.queensu.ca/xpls/icp.jsp?arnumber=6227944>.
6. "Bring Back Our Girls." Bring Back Our Girls Now. 2014. Web. 01 June 2016. <http://www.bringbackourgirls.ng>. continuously updated blog 23
7. Kielburger, Craig, and Marc Kielburger. "A Click Is Not Enough to Have Impact on World." Canoe.com. 10 Apr. 2015. Web. 01 June 2016. <http://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html>.
8. Stern, Caryl M. "In Praise of Clicktivism." The Huffington Post. TheHuffingtonPost.com, 31 Mar. 2015. Web. 03 June 2016. <http://www.huffingtonpost.com/caryl-m-stern/in-praise-of-clicktivism_b_6978314.html>.
9. Xie, Jenny. "Pew: Online Political Activism Grows, But ‘Slacktivism’ Problem Remains." Pew: Online Political Activism Grows, But ‘Slacktivism’ Problem Remains. Web. 03 June 2016. <http://mediashift.org/2013/05/pew-online-political-activity-is-growing-but-slacktivism-and-class-related-gaps-loom/>. no published date
10. Dewey, Caitlin. "How Facebook Knows Who All Your Friends Are, Even Better than You Do." Washington Post. The Washington Post, 2 Apr. 2015. Web. 03 June 2016. <https://www.washingtonpost.com/news/the-intersect/wp/2015/04/02/how-facebook-knows-who-all-your-friends-are-even-better-than-you-do/?wprss=rss_technology>.
11. Moore, Garth. "When Clicking Counts: In Defense of Slacktivism and Clicktivism." ONE. 03 May 2012. Web. 03 June 2016. <https://www.one.org/us/2012/05/03/when-clicking-counts-in-defense-of-slacktivism-and-clicktivism/>.
12. Each photo is from www.UnSplash.com , every photographer is credited on their photo. (unless stated otherwise)
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