online advocacy for gender equality and women's rights
TRANSCRIPT
Advocacy 2.0 : Social Media for Gender Equality
Ms. Jagriti Shankar Gender Consultant Goa, India [email protected]
Guest Lecture at Goa University, India February 26, 2016
Objectives ¡ Understand Advocacy
¡ Traditional & New Tools of Advocacy
¡ Ongoing Online Campaigns
¡ Social Media for Social Cause
¡ Rules of Online postings
What is Advocacy? & Why People Do it? & How They Do it?
Do we need to do Advocacy for gender equality and women’s empowerment?
Remember what all have been achieved…
But still there is a long way to go…
A convincing
Idea
Strength, Network
Strategy & Organization
Continuous Efforts
What it takes?
Advocacy 2.0 Tools
In line with Web 2.0 is the new version of advocacy for the advancement of social causes.
Social Media (FB, Twitter, You Tube Instagram, Pinterest, ..
Social Networking Sites (LinkedIn, FB,..
Blog
Wikis
Video Sharing
Benefits of Advocacy on Social
Media
Faster Communication
Two way participation
Transparent Communication Likes/ favorites
Aggregated content
Democracy on web
How Social Media can help for the Gender Cause?
The power of social media campaigns ¡ Arab spring (2012); Egyptians and Tunisians used
Facebook and Twitter to organize protests and spread awareness
¡ Oxford dictionary agreed to review the sexist words after a roar over twitter (Jan 2016)
¡ Everydaysexism: a campaign started by Laura Bates has become a universal online campaign against gender stereotypes
Twitter stats # Followers Tweets
Everydaysexism 236,224 42,786
UN Women 861,133 32,279
HeforShe 295,347 3,032
LeanIn 142,734 4,740
#Sexism
#GenderPayGap
#GenderBasedViolence
# @
#GenderEquality
#Gender
#feminism
@UnWomen
#Nirbhaya
#IamNirbhaya
#WomenEmpowerment
#GenderParity
@manekagandhibjp
@SherylSandberg
@GloriaSteinem
@DrVandanaShiva
@Sunita_Krishnan
#EverydaySexism
Shall we leave the traditional advocacy medium and shift to digital advocacy?
Internet Users: 350 million, 27% of Population Social Media Users: 134 million, 10% of Population
http://wearesocial.com/uk/special-reports/digital-social-mobile-india-2015
Rules
Be Polite
Don’t Offend People
Be Culture
Sensitive
Be Gender Sensitive
Use Correct Language,
Avoid Typos
No Hate
Speech
Shall we? Do our bit for International Women’s Day on 8th March
Build Goa University’s Campaign for Gender Equality
Checklist for advocacy campaign ¡ Do you have a cause? (women’s advancement)
¡ What you want to achieve? (specific goal)
¡ Do you have what all it takes? (resources, time)
¡ Is your action plan ready? (strategy, collaborate)
¡ What are you waiting for? (put things together and execute)
Thank you!