online agent handbook
DESCRIPTION
Adonai Beverages Agent HandbookTRANSCRIPT
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ADONAI BEVERAGES
Sales Agent Hand Book
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Table of Contents
1. About Us
2. About Owner
3. Our Goals
4. Our Market
5. Marketing Plan
6. 2011 Tour
7. The Opportunity
8. Pay Structure
9. Management Plan
10. Sellers Information
11. Merchant Agreement
12. Application
13. Buy Now Pay Latter
14. NC Regional Map
15. CDC Obesity Report
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ABOUT US
Executive Summary
Adonai Beverages is a start-up beverage wholesaler that has develop a natural drink line. The mission of Adonai Beverages is to bring a weight loss and detox drink to the masses. Adonai Beverages, based in Raleigh/Durham, NC, believes that health and wellness should be affordable and attainable for everyone. In a real world study among individuals who were between 30-40 years old, of those who returned data, they have lost 5-20 pounds in a span of 30 days, without any change to their diets or physical activities. The products can be formulated for children as young as 6 and made stronger for adults. The products can also be formulated for everyday use or a 30 day weight loss plan with many different flavors and smoothie variations. The drink line will have a merchant or e-commerce website, and will also be marketed within various online networks. There will be staff to take orders by phone and work in the warehouse. There will be agents that will penetrate local markets.
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Most good weight loss and detox products are very expensive and out of reach for those who really need help with obesity. Adonai Beverages will provide the customer a national brand at a price that beats the competition and generates higher profits for businesses and savings for the consumers. Obesity rates in the United States are among the highest in the world with 64% of adults being overweight or obese, and 26% are obese. Estimates of the number of obese American adults have been rising steadily, from 19.4% in 1997, 24.5% in 2004 to 26.6% in 2007. Should current trends continue, 75% of adults in the US are projected to be overweight and 41% obese by 2015. The U.S. Surgeon General report declared that obesity is responsible for 300,000 deaths every year. These overwhelming research statistics reveal an alarming obesity trend, and a call to action. The most widely disseminated CDC research statistics on American obesity tell us that 63% of adult Americans have a Body Mass Index (BMI) in excess of 25.0 and are therefore overweight; more than a quarter surpass 30.0, having been declared obese, and perhaps the most riveting statistics concern obesity in kids: research shows that childhood obesity has more than tripled over the past two decades. There are 307,784,458 people in the US as of today. 75% of our population is 18 years old and older as of 2007 leaving 25% between the ages of 5-17.
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A study looking at obesity and poverty trends between 1971 and 2004 showed that among adolescents 15 to 17, those most likely to be overweight lived below the poverty line. From 1999 to 2004, a poor adolescent was 50 percent more likely to be overweight than one who was not poor. The NAS formula shows the poverty rate to be at 15.8 percent, or nearly 1 in 6 Americans, according to calculations released this week by the Associated Press, Oct 20, 2009. The level of poverty in America is even worse than first believed. Poverty rates were higher for non-Hispanic whites (11 percent), Asians (17 percent) and Hispanics (29 percent) when compared to the traditional measure. For blacks, poverty remained flat at (24.7 percent), due to the cushioning effect of non-cash aid. There is a need for a real product that can produce real results at a real price for everyone.
The company provides a wide range of all natural weight loss/detox drinks and smoothies. Products will be distributed through small businesses, medium business, local and national chains as well as nationwide sales agents or Area Distributors. The company plans to increase the number of stores and sales agents in the next years, we currently have 14.
The expected growth rates of the business show a positive dynamic growth of at least 100% to 250% but as high as 500% for the first few years. The customers are private customers, businesses and corporations. The expected revenue is between at least $500,000 and $1,500,000 in the first year. All depending on number of sales agents brought on with the company.
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The goal is the operation of a detox and weight loss drink line manufacturing wholesale company. The company has a website for online orders, area distributors for product saturation locally and nationwide. We will contract out co/packers and distributors our methods of large long distance deliveries for the first couple of years. Each Area Distributor will be equipped with mobile merchant services to make onsite sales and be hold a merchant consignment agreement to supply product at the point of sale. We plan to have major distribution centers spread out across the states in metropolitan areas. We will analyze all data in our second and fourth year of operations to open and operate our own manufacturing facility and delivery methods to optimize profits.
The drink line has a website, and will also be marketed within various online social networks. We will use its creator as a spokesperson and wholesales agents to speak at or hold conferences/seminars events nationwide as well as in infomercials. We will also use the testimonials of others. All marketing will underscore the health risk of being overweight, healthy living, the need for a product that works and is affordable.
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ABOUT THE OWNER Telethia Denise Barrett born Telethia Denise Jones was born in Gary, IN to Sheila Ann
Calmese and Darryl Glenn Jones. She is a 33 year old African American women, Christian
and a mother of 3 children. She is the founder of JC Innovation, with Adonai Beverages as
a subsidiary. She also serves as overseer of Adonai Health and Wellness Ministries.
Her passion for others has always been at the core of her business adventures. She started
her first business at 18 as a real estate investor and landlord. She then started a
construction referral company, and later a billiard room. While in school for Aesthetics she
took an interest in natural products and began to study plant life. She made many product
for her family which eventually grow into a line of personal care products.
Years later she struggled with her weight after giving birth to her third child. Through
prayer and fasting she received a natural weight loss and detox drink Fat Zappn Zinger
and this was the birth of Adonai Beverages. Adonai is a Hebrew word that means “The
Lord”
Telethia Denise Barrett heard the call of God on her life as a child, but accepted her call to
ministry at the age of 28 as a armor barer and intercessor. She is now called to minister
through health and wellness.
She has dedicated her life to serve others through both business and ministry as she feel
both are connected and intertwined as her God given assignment. Her leadership and
management style is biblically based and biblically driven.
She believe we all deserve a chance to make a living and to live a healthy life.
Health and wellness should be affordable and attainable for everyone. “Telethia D. Barrett”
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OUR GOALS
The goal is the operation of a natural weight loss and detox drink line, manufacturing and wholesale company.
We will contract out to co/packers and distributors our methods of large long distance deliveries for the first couple of years.
We seek to bring on 15,000 Distributors nation-wide who will be equipped with mobile merchant services to make onsite sales and hold a merchant consignment agreement to supply product at the point of sale.
We plan to have major distribution centers spread out across the states in metropolitan areas.
We will analyze all data in our second and fourth year of operations to open and operate our own manufacturing facility and delivery methods to optimize profits.
We seek to be the number 1 natural weight loss and detox dink line world-wide.
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OUR MARKET
Residential Sales
Business Sales
Vending Companies
Fitness Centers
Grocery Stores
Drug stores
Convenience stores
Gas Stations
Weight loss Centers
Restaurants
Hair Solons/Spas
Beauty Supply Stores
Hotels
Business Offices
Governmental Agencies
Libraries
Retailers
Non-Retailers
Call Centers
Churches
Non-profit organizations
Apartment Complexes
Bus stops and Bus Stations
Travel Locations
Nation-Wide
World-Wide
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MARKETING PLAN
To place literature stands in identified locations
Market to family and friends
Social Media Marketing
Cold-Call businesses
Cold-Call residence
Press releases
Press release events
Multiple websites
Magazine and newspaper advertisement
Radio, TV, advertisement
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2011 TOUR
Adonai Health and Wellness Ministry Tour
To have Level 1 and Level 2 agents speak at different
conferences on Healthy living
Hosting Health and Wellness conferences and
meetings
Adonai Product Demonstration Tour
To have Level 1 and Level 2 agents speak with
business and faith based leaders about being a major
distributor of the products
Speak with business and faith based leaders about
providing health and wellness product, services or
ministries
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THE OPPORTUNITY
This is a founding level opportunity, with extreme growth potential, there will not only be great room to grow financially there will be career growth opportunities as well.
The company will have positions to fill such as. Levels 1, 2 and 3 Distributors
City management
State regional management
State management
National Regional management
National management
We will look to promote from within the company. A college degree will not always be required, good old fashion hard work and proven skills will be all that you need to succeed with our company.
Once we open a manufacturing warehouse facility there will be other opportunities. Here are just a few.
Customer Service Managers
Fork lift Drivers
Local/State Delivery Drivers
Warehouse Managers
Manufacturing Operations Director
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PAY STRUCTURE
Level 1 Wholesaler Level 2 Distributor Level 3 Distributor
Purchase Price
•$15 per unit
Commercial Sales
•$17-$20
Residential Sales
•$25-$30
Purchase Price
•$20 per unit
Commercial Sales
•$25
Residential Sales
•$30-$35
Purchase Price
•$25 per unit
Residential Sales
•$30-$35
•Ordering in high quantities
•Trainer
•Team of 20-150
•Conference/Seminar State
to State Travel
•Trainer
•Team of 0-20
•Conference/Seminar City
to City Travel
City Based Sales
Residential Door to Door
Sales
Friend and Family Sales
Available Promotion
National Regional
Management
Available Promotion
Level 1 Wholesaler
Team members must sale
330 UPM for 6 consecutive
months
Available Promotion
Level 2 Distributor
Must sales 30 UPM for 6
consecutive months
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PAY STRUCTURELevel 1 Wholesaler Level 2 Distributor Level 3 Distributor
Purchase Price $15 per unit
Self Commercial Sales
$17x30=$2x30=$60
$20x30=$5x30=$150
Self Residential Sales
$25x30=$10x30=$300
$30x30=$15x30=$450
Purchase Price $20 per unit
Self Commercial Sales
$25x30=$5x30=$150
Self Residential Sales
$30x30=$10x30=$300
$35x30=$15x30=$450
Purchase Price$25 per unit
Residential Sales
$30-$35
Self Residential Sales
$30x30=$10x30=$300
$35x30=$15x30=$450
Sales Team 30 UPM each
20 v/s 150 Reps
20x30=600 UPM
$5x600=$3000
$3,000 per team of 20
150x30=4500 UPM
$5x4500=$22,500
$22,500x12=$270,000
Sales Team 30 UPM each
20 Reps
20x30=600 UPM
$5x600=$3000
The goal is 500 UPM each
500x151=75500 unites per
month
151people
75500 unites sold
$5x75500=$377,500
$377,500x12=$4,530,000
The goal is 500 UPM each
500x21=10500 unites per
month
21people
10500 unites sold
$5x10500=$52,500
$52,500x12=$630,000
The goal is 400 UPM each 20
units per day UPD
Unites Per Month
$5x200=$1000
$10x200=$2000
$5x300=1500
$10x300=$3000
$5x400=$2000
$10x400=$4000
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MANAGEMENT PLAN
State Director
Develops new state area markets
Manages entire state
Manages up to 20 State Regional Directors (Level 2 Distributor) Semi Manage Level 3 Distributors with monthly teleconference meetings
20 Level 2 will each manage teams of 20-150 level 3 Distributors
Take orders all order over 200
State Regional Director (Level 2 Distributor)
Manages a state area
Trains and manages up to 150 distributors
Takes all orders over 25 units from one customer
Delegates management duties to Top 20 level 3 Distributors
Monitors area growth by zip codes.
Research Area of interest
Designs and executes market penetration methods
To be promoted to the next level you must have 20, level 3 distributors selling 30 units per month for 6 month consecutively. Those 20 or more team members within that 6 month period of time will then be promoted to level 1, and will be assigned an area within the South East region. We will start with South Carolina, Virginia, and Tennessee. They will be given a choice of which area they will be willing to travel to grow. Most interaction will be via internet and teleconferences. If they don’t want to travel they will qualify for lower purchase prices. They can also suggest a state of their interest.
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MANAGEMENT PLAN
The Southern United States region comprises Alabama, Arkansas, Florida,
Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina,
Tennessee, Virginia and West Virginia.
•All order from level 3 will be sent to level 2
•All level 2 orders will be sent to State Director
•All State Director order will be sent directly to major distribution
warehouse
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MANAGEMENT PLAN
Share Holder CEO
National Directors
South East Regional Manger
Level 2
Distributors
Level 3
Distributors
South West Regional Manager
Level 2
Distributors
Level 3
Distributors
Mid West
Regional Manager
Level 2
Distributors
Level 3
Distributors
North East Regional Manger
Level 2
Distrutors
Level 3
Distributors
West Regional Manager
Level 2
Distributors
Level 3
Distributors
Natioanl Marketing Director
National Quality Services
DirectorAdvisory Board
oThere will be many 5 National Regional Managers
oUp to 50 State Directors Level 1
oUp to 20 State Regional Managers per state Level 2
oUp to 3000 Level 3 Distributors per state for the entire state
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MANAGEMENT PLAN
National Regional Director
Level 1 Distributors
Level 2
Distributors
(20-150)
Level 3
Distributors
(20)
Residentual Customers
Commercial Clients
Residentual
Clients
National Chain Store
Cleints
Commercial
Clients
Residentail
Customers
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SELLERS INFORMATION(DISTRIBUTOR)
Needs a internet ready mobile device to take credit
card payments
Will have a deposit only bank card for cash purchases
Will be able to accept checks with check verify only
Will have their own business website and be able to
maintain it as well.
Will be able to take online orders
Will soon be able to take EBT food stamp purchases
Will soon be able to take no logo Benefits Debit Card
purchases (SSI card holders)
We be able to enroll clients into our new Buy Now
Pay Later Plan
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Find out how much is it to get a Solicitation license from your city or county office.
Find out if you need a license from you city or county to operate a home base business that will have no incoming traffic.
Find out when local meetings are being held ask if you can set up a vendors table. City meeting, church meetings, community meetings, school meetings, business meetings.
Find out about local and state-wide conferences.
Social Media Marketing get a FaceBook or Twitter page and market yourself there.
Find out if you can join a Farmers Market
Find a flee market to set up a vendor table
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Set up local meetings with church and business
leaders for product demonstrations.
Set up seminars in local libraries and other non-
profit facilities.
Become the go to person on healthy living
Start a garden with the city or non-profit
organization
Start a training program for healthy living for
families
Start a work out club
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MERCHANT AGREEMENT Consignment Sales Agreement
Name of Manufacturer or Owner of Goods
__Adonai Beverages__________________
Name of Selling Entity (Seller, or Consignment Merchant)
_________________________________
Description of Goods to be sold on Consignment
A)_Fat Zappn Zinger Natural Weight Loss Detox Drink
Minimum sales price ______________________
B) _______________________________________
Minimum sales price _____________________(list each item and min. price)
Seller agrees to make best effort to maintain goods in good condition and to market goods so as to enable sale in reasonable amount of time.
Insurance Maintained/Replacement fees paid by: Consignment Merchant/ Level 2 / 3 Distributor
If seller (consignment merchant) maintains insurance, it is agreed that Manufacturer will be listed as "Loss Payee" on insurance.
Flat rate: ___________
Accounting days: Every __30_____ days, Seller will provide a complete accounting, with full payment for sales made, less commission. Interest of __10____% per month (as allowed by law) will apply for amounts not paid when due.
Return date: Unsold Goods will be returned to Manufacturer after 30 Days.
_____________________________ / _________________Signature & Title - Manufacturer / Date
_____________________________ / _________________Signature & Title - Consignment Merchant / Date
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MERCHANT ACCOUNT SET UP
Cell Phone number____________________________
Carrier_______________________________________
Internet Ready Phone Y / N
Full Name____________________________________
Business Name_______________________________
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APPLICATION
PLEASE PRINT ALL INFORMATION REQUESTED EXCEPT SIGNATURE
APPLICANTS MAY BE TESTED FOR ILLEGAL DRUGS
DATE ________________________________
Name __________________________________________________________________________
First Middle Last Maiden
Present address__________________________________________________________________
Number Street City State Zip
How long ____________________
Telephone ( )
If under 18, please list age _____________________
Position applied for (1) ________________________
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APPLICATION
Days/hours available to work
No Pref _______ Thur ________
Mon __________ Fri __________
Tue __________ Sat _________
Wed _________ Sun ________
How many hours can you work weekly? _________________________ Can you work nights?
Type desired __ FULL-TIME ONLY __ PART-TIME ONLY __ FULL- OR PART-TIME
When available for work?___________________________________________________________
TYPE OF SCHOOL NAME OF SCHOOL LOCATION
(Complete mailing address)
_______________________________________________________________________________________
NUMBER OF YEARS COMPLETED ____________________________________________________
MAJOR & DEGREE
High School___________________________________________________________________________
College_______________________________________________________________________________
Bus. or Trade School___________________________________________________________________
Professional School____________________________________________________________________
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APPLICATION
HAVE YOU EVER BEEN CONVICTED OF A CRIME? __ No __ Yes
If yes, explain number of conviction(s), nature of offense(s) leading to conviction(s), how recently such offense(s) was/were committed, sentence(s) imposed, and type(s) of rehabilitation. _________________________________________________________________________
__________________________________________________________________________________________________________________________________________________
DO YOU HAVE A DRIVER’S LICENSE? __ Yes __ No
What is your means of transportation to work? ________________________________
Driver’s license number ____________________________ State of issue _______ __
Operator __ Commercial (CDL) __ Chauffeur
Expiration date ______________________
Have you had any accidents during the past three years? How many? ___________________
Have you had any moving violations during the past three years? How Many? ___________________
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BUY NOW PAY LATTER AGREEMENT
$________________________
_________________________ (Date of Making)
_________________________ (Place of Making)
For product received I,___________________________________________________________(name), of
___________________________________________ (address),
___________________________ (city), ______________________ (county),
_____________________ (state), ________________Zip Code promise to pay (or promise
to pay to the order of) Adonai Beverages at _ 9 Yale Court__________ (address),
_Clayton___ (city), __Johnston____ county), __North Carolina____ (state), 27520
Zip Code, ___30 days__ after date of purchase without grace or on date, or if payable on demand,
on demand) the sum of __________________________________________ ($______________), by
automatic bank card deduction monthly, in the monthly amount of _____________ until completely
paid in full.
__________________________
(Signature)
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BUY NOW PAY LATER AGREEMENT
BANK ACCOUNT INFORMATION
Name of Bank_______________________________ Bank Phone Number_______________________
__________________________________ ___________________________________
Checking Account Routing Number Checking Account Number
Check Card Number___________________________Name on Check Card______________________
_____________ _________________________________ ___________________________________
Card Type Check Card Security Code on Back Expiration Date
How long have you had this bank account_____________________________________
Please attach a voided check for Checking Account debits
Signature_______________________________Date ________________
Print Name_____________________________Date_________________
Security Code Word __________________________________________________________________
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NC REGIONS
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STATE WITH HIGHEST OBESITY RATES
Obesity Trends* Among U.S. Adults; BRFSS, 2009
(*BMI greater than or equal to 30, or about 30 lbs overweight for 5’4" person) No Data Less than 10% 10%-14% 15%-19% 20%-24% 25%-29% Greater than or equal to
30%
Colorado Alaska Arizona Alabama
Washington D.C. California Delaware Arkansas
Connecticut Florida Kentucky
Hawaii Georgia Louisiana
Idaho Illinois Mississippi
Massachusetts Indiana Missouri
Minnesota Iowa Oklahoma
Montana Kansas Tennessee
New Jersey Maine West Virginia
New York Maryland
Oregon Michigan
Rhode Island Nebraska
Utah Nevada
Vermont New Hampshire
Virginia New Mexico
Wyoming North Carolina
North Dakota
Ohio
Pennsylvania
South Carolina
South Dakota
Texas
Washington
Wisconsin
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