© 2013 Blue Cross and Blue Shield of Minnesota. All rights reserved.

ONLINE CARE ANYWHERE WHERE THE DOCTOR STILL MAKES HOUSE CALLS

Kevin Luther SW/WC Annual Fall Health Conference

September 19, 2013

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ONLINE CARE ANYWHERE

93% RECOMMENDED

TO FRIENDS &

FAMILY

96%OF PATIENTS

SAVED TIME

80% REPLACED AN

OFFICE VISIT

Online Care Anywhere allows your employees to see a doctor online when they need to. Beginning

October 1, 2013, doctors are available nationally, 24 hours a day, 365 days a year including

weekends and holidays.* No hassles. No appointment necessary. Just $45 a visit.

*Current hours are 7 a.m. to 11 p.m. To see a current list of available states, visit

OnlineCareAnywhereMN.com.

NATIONAL ACCESS

WA*

OR*

CA

AK

NV*

ID*

MT*

CO*

TX

NM AZ*

UT

WY*

ND*

SD

NE*

OK

KS

MN

WI

IA*

MO*

AR*

LA

IL

MS AL

TN*

KY*

IN*

MI*

OH

WV*

FL*

GA*

SC*

NC*

VA

MD

DE*

NJ*

NY

PA CT RI

MA*

VT NH*

ME

HI

*In these states a prescription can not be issued as a result of an online encounter. 1. Doctors using Online Care Anywhere can not issue prescriptions for controlled substances or lifestyle drugs in any state. 2. Blue Cross and Blue Shield of Minnesota is committed to compliance with laws and rules governing the operation of Online Care Anywhere. 3. Laws in each state vary. Because of the dynamic nature of telehealth - laws, statutes, or policies regarding telehealth may change.

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AN AFFORDABLE ALTERNATIVE

SAVE UP TO

$300 PER VISIT*

• Visits can be processed as claims for Blue

Cross and Blue Shield of Minnesota

members, so employees pay the same

co-pay or co-insurance.

• At $45 a visit or less, it’s an affordable

alternative to office visits, lowing your

medical spend and employees out-of-

pocket expenses towards their deductible.

• Good option for employees with high

deductible plans, saving both time and

money.

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WORK-LIFE BALANCE WEAPON

• Real-time availability, with an average 10 minute wait time

• Easy, one-time registration

• Multiple ways to communicate with a doctor, including video and live text-chat

• Most conditions are treatable online

• A network of board-certified doctors

“I will definitely use it again. I

saved at least three hours by not

going into the doctor – and a ton

of cash!”*

*Response by Online Care Anywhere user to a survey conducted through 5/13/2013

BUILD AWARENESS

Poster

Table Tent

E-mail Campaign

Newsletter Campaign

Desktop Icon

Table Tent

Wallet Card

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BUILDING AWARENESS

Your employees need to first be aware of Online Care Anywhere to use it. Our complimentary jump

start kits are designed to drive awareness of the service.

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Our experience shows that in order to truly increase utilization of Online Care Anywhere, you need a

hands on approach. Building on our successful complimentary kits, we offer an additional

communications package that drives increased registration and utilization of Online Care Anywhere.

MAXIMIZING ONLINE CARE ANYWHERE

BUILD AWARENESS

Poster

Table Tent

E-mail Campaign

Newsletter Campaign

Desktop Icon

Table Tent

Wallet Card

DRIVE ENROLLMENT

Onsite Enrollment Event

Event Promotion

Direct Mail Campaign

INCREASE UTILIZATION

Online Care Anywhere

onsite location

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A strong introduction. Consistent follow-through. It’s how to make Online Care Anywhere a

successful resource for your employees.

1. Setting the Stage

- Leadership e-mail

2. Spreading the Word

- Introduction from Human Resources

- Signage and materials in the workplace

- Intranet, newsletter articles

- Desktop icon

- Special On-site Event

3. Walking the Talk

- Ongoing communications (e-mails, desk drops, direct mail, signage)

- Inclusion in existing employee events and communications (for example: health fairs)

EASY STEPS TO DRIVE RESULTS

$192 $78

$60

1 Online Care for Employees: Case Study, Mercer

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WHERE ARE EMPLOYEES USING ONLINE CARE

ANYWHERE? • Nearly half of users report

using Online Care

Anywhere at the office

• By providing ready access

from both work and home,

presenteeism and

absenteeism related costs

can be reduced

• Virtual worksite clinics give

employees a private and

secure environment to

manage their healthcare

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VIRTUAL WORKSITE CLINIC

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VIRTUAL WORKSITE CLINIC RECOMENDATIONS

• Room Dimension

• 9 feet x 11 feet

• Computer and Software

• Desktop or laptop computer

• Internet Explorer 7 (or later), Firefox 3.0 (or later) or Safari 4.0

(or later)

• Adobe Flash Player 10 or later

• Adobe Reader 7 or later

• Printer – Multifunctional Device (MFD)

• A dedicated printer allows users to print out visit summary or

Healthwise articles

• An MFD device allows faxing of visit summary to a primary

care physician (PCP)

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VIRTUAL WORKSITE CLINIC RECOMENDATIONS

• Phone

• A desk phone with a good quality speaker is recommended

for using Online Care via phone

• Sanitation and Other Supplies

• Sanitizers or wipes

• Sharps Container

• Disposable Thermometers

• Security/Privacy

• Door lock with Occupied Indicator

FREE ONLINE CARE ANYWHERE VISIT

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Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.