online creative that goes beyond the norm prepared by wade forst creative director october 5, 2006
TRANSCRIPT
Online Creative that Goes Beyond the Norm
Prepared by Wade ForstCreative Director
October 5, 2006
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Introduction Creating an Experience Techniques & Technology Examples Overview & Analysis Tips Q&A
Menu
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Overview
Spunlogic Spunlogic, formed in 1998, is an award-winning interactive marketing and technology agency that uses an in-depth understanding of the user experience to help companies attract, convert and retain customers.
Sample Solutions: User Experience Strategy Interactive Design Web Development Email Marketing Online Advertising E-commerce Applications
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Creating an Experience
What Are The Three Most Important Things For Experience-Based, Engaging Websites.
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Entertain!
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Interact!
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Be Different!
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Creating an Experience
Uniqueness is not risky, it is remembered. The days of simply sponsoring an adver-game are over… to be remembered in this media age, we must stand apart and be unexpected.
Ways to be Remembered:HumorEdgyInteractive That EngagesPersonalized ExperienceUser ContentMultiple Touch Points (Email, Web, SMS, Etc.)
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Techniques & Technologies
Rich in Media = Rich Experience 97% of browsers are Flash enabled. 44% have hi-speed at home.
Viral Techniques:SMSEmailSocial Sites (YouTube, MySpace, Etc.)Send to a Friend
Technologies:Flash Video and Database Driven ContentStreaming VideoGlue ConnectorsPodcasts, Vodcasts and Video BlogsRSS
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Examples
Volkswagen
GTI Features Website
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Examples
Volkswagen
GTI Features Website
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Examples
Volkswagen
GTI Features Website
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Examples
Jim Ellis
Automotive Website & Search Application
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Examples
Coca-Cola
The Coke Show - Video Website
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Examples
SeaWorld
Penguins Unite Website
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Examples
California Milk Processor Board
Brittlelactica Website
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Examples
IKEA
Swedish Organization Website
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Examples
IKEA
Swedish Kitchen Website
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Examples
MGM Grand
Maximum Vegas Website
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Examples
Hilton
Hilton Journeys Website
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Examples
Brawny
Brawny Academy Website
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Examples
Royal Caribbean
Freedom of the Seas Website
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Examples
Royal Caribbean
Video Newsletter
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Overview & Analysis
Viral Campaign Goals – B2B & B2CBrand awareness and lead generation still top the charts for engaging viral campaigns.
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Overview & Analysis
Viral Campaign – What WorksRich media microsites with video and interactive components are engaging the most and have the best results.
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Tips
Tips for Success Apply business rules to everything… even viral sites.
Tips:End content with CTA and/or logo Always make it easy to spread (ie. Forward, SMS, Etc.)Engage viewers with multiple touch points Include user contentLook at building your campaign w/in social networking sitesCelebrity or talent placementRich media enriches the experience (Video, Flash, Etc.)Review metrics and adaptBe different – entertainPlan for interactive (Not A Stepchild Approach)
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Wade ForstCreative Director
404-601-4321 main
Diane MyerDirector of Business Development
404-601-4343 direct
404-601-4321 main
Contact Information
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Examples
PHILIPS
ShaveEverywhere.com - BodyGroom Website