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ONLINE GROWTH TRACK
Post Launch Success: Building the Right Team and Processes
Karthik Chidambaram, Founder & CEO, DCKAPBart Jensen, VP of Client Services & Consulting, DCKAP
Day 2 on Magento
1. Process & skill sets needed to run your Magento store – map to your organization
2. Benchmark - Case Studies
Thank You!
Thank You!
About You?
New Platform – Lots at Stake• Blockbuster
DevelopmentLife Cycle
Life Cycle - Where to Start
Support = Ongoing Process
Manage Hosting
Manage Magento StoreNew Functionality
Site Maintenance
Front End Development
Merchandising
Measure
More Technical
SKILL SETSD
aily
Te
am Im
pac
t (l
ow
to
hig
h)
More Business
Technical Architect
Developer
Q.A. Manager
Front End Developer
UI/UX
Technical MarketerMagento Administrator
eCommerce/Project Manager
Skill Set - Map
Map to your people to your team and strategy
Can Do
Ability + Potential
Experience
Will Do
Values aligned?
Motivation?
Fit
Organization
Good partner?
A Look Inside
Benchmark - Case Studies
E-commerce Manager
ERP Developer
PHP Developer
QA Manager
Data Entry
Case Study 1
Branded ManufacturerHeavy B2B but Multi-channelSteady Growth
Case Study 2
B2B ManufacturerBroad product line
Front End Developer System Admin. E-commerce Manager Magento Admin.
Technical Architect ERP Developer PHP Developer QA Manager
Magento Support
Front End Developer
Developer
UI/UX + System Admin.
QA Manager
Admin/Data Entry
Case Study 3
Under $5MMMulti-channelPrimary direct to Consumer
Case Study 4
Brick & Mortar + WebsiteHeavy mobile
E-commerce Manager
Developer QA Manager
Data EntryTechnical Marketer
Front End Developer UI/UX Specialist
Case Study 5
Content site with a small shop
E-commerce Manager
QA Manager
Front End Developer
System Admin.
Case Study 6
B2C, ~$5MMOnline Pure-PlayFast Growth
E-commerce Leader
Front End DeveloperDeveloperTechnical Architect
UI/UX Graphic Designer
Udi Shamay’s Key Points (paraphrased)
Align GoalsIdentify and resolve conflicting
priorities in advance
Insist upon transparent, open communication
Accountfor all Roles
Clear line of sight to 1 person responsible for each
Keep focuson the situation at hand
Thanks Again -
for coming to this Event and our session!