Online Industry- New Era

Presented By: Ranbijay Kumar

5 May 2015

Agenda ¡  Business Problem

¡ Analyses and Recommendation

¡  Solution Approach and Implementation

Business Problem in the Online Industry ¡  Maintaining efficiency during scaling-up / Updates

¡  Mastering content distribution

¡  Juggling revenue streams in a post-click era

¡  Access (anywhere, anytime) – multiple devices, different locations

¡  Big Data Analytics – migration of Ipv4 to Ipv6

¡  Security

¡  Customers return much of the commodities they purchase online

¡  COD is the preferred payment mode – manual cash collection is painstaking

¡  Payment gateways have a high failure rate

¡  Tracking cookies/Pixels – still challenging to reach out target audience/promotion

¡  Assets Management

Analyses and Recommendation

¡  Understand different online business activities •  Providing information

•  Internet advertising

•  Personalized marketing

•  Sales/online transactions

•  Market research

¡  Understand the issues relating to doing business online Ø  Issues:

•  Selling online v online promotion

•  Design and set-up

•  Technical expertise

•  Maintaining/updating the website to ensure up to date information

•  Suitable domain name

•  Opportunity to personalize the page to the user

•  Method of payments

•  Storing customer details

•  Delivery of order

Ø Operational risks:

•  Out of date information

•  Fraud & Hacking

•  Problems with payments

•  Legal issues of operating in many countries

•  Data security

•  Language Issues & Remote communication

•  Reliance on email if there are problems

•  Cost of set-up/maintenance

•  Meeting demand

•  Distribution needs

•  Insurance and licensing

•  Safety of goods in delivery

Cont.… ¡  Be able to create webpages or a websites for a

started business needs Ø  Web-pages:

•  Design

•  Layout

•  Fonts

•  Colors

•  Images

•  Created on appropriate software

Ø  Needs of the business:

•  Reaching wide audience

•  Accurate product details

•  Information sharing

•  Targeted promotions

•  Making sales

•  Secure payment systems

•  promoting logo/brand

Ø Need of the customer:

•  Secure payments systems

•  Accurate information

•  Availability of products

•  Speedy delivery

•  Easy navigation

•  Search facility

¡  Know the impact of an online business presence Ø  Benefits:

•  Wide audience •  Global online presence •  Access to websites from phone/computers –

distance shopping

•  Ordering systems •  Enquiries can inform market research •  Delivery •  No need for expensive high street location

Ø  Impact on society: •  Less mobile people can access products and

information •  24/7 shopping available •  Less demand on high street for certain products

leading to store closures •  Increased competition – lower prices

•  Social isolation and associated health risks

Solution Approach & Implementation

¡  If you are a publisher, you need to experiment with alternative revenue sources to stay profitable. •  Native advertising

•  Behavioral Data

•  Paywalls and Content Lockers

•  Affiliate Marketing

¡  Key of Success: •  Product High Adoption (Revenue Associated) – Cost, Time and

Scope

•  Customer Matrix/Deal –Checked off

•  Customer Satisfaction/Engagement

Future of IoT Source: Accenture estimates that it could add more than $10 trillion to the global economy by 2030

Thank You

Ranbijay Kumar 5 May 2015