Listening to the conversation

Employer brands: the opportunities and threats of the social media

What are we talking about?

•Blogs •Social Networks •Business Networks•Micro-blogs, Social bookmarks•Wikis, other participatory / user-

generated media•Virtual Worlds

Why wouldn’t my organisation actively participate in the social media? a) No one reads blogs anywayb) I get enough applications, thanks very much c) Facebook is blocked to our employees.

What would be the point? d) I don’t want my recruitment ads appearing

on inappropriate personal pages e) I haven’t got the budget or the time to

manage thisf) All of the above reasons, plus another 100

there isn’t space to list

Why must my organisation actively participate in the social media?

You’re already involved

Why is this stuff important?

Why is this stuff important?

•Your target audience is listening •Brand perception•Internal morale / behaviours•Damage to your digital DNA

Why is this stuff important?

•Your target audience is listening •Brand perception•Internal morale / behaviours•Damage to your digital DNA

•The social media offer us unprecedented opportunities to connect and engage with talent

•It’s the future

Start listening.

So, what is the single most important thing you can start doing tomorrow?

Advanced social media tracking and reputation monitoring

Develop a strategy

And then?

How can you use these channels to develop one to one dialogue?

• Conversation not interruption • Trust your people

• The most compelling conversations happen when you’re not present.

Key points

In conclusion:

•Risk is outweighed by opportunity

•Develop an achievable roadmap

•Be authentic

Thanks for listening

* Slideshare.net/CarveConsulting * CarveConsulting.com/blog* LinkedIn.com/in/PaulHarrison* Twitter.com/CarveConsulting