The iQuantum Online IQTM

How to create business success with online marketing?

What does your homepage tell us?

How are you standing out from other competitor’s?

What would you like to improve on your current website?

• More interactive• Innovative and ground breaking• Improve on: Product content and photos, navigation,

design layout, technical information• SEO, Google search ranking• Add CMS: Ability to add new products easily, online

light fitting builder, online buying (e-commerce), better industry communication (i.e. blogs/twitter/facebook etc), the ability to upload case studies

What are people looking for from a website?

• Aptitude. Fast download time. Little use of Flash animation.• Offerings. Clearly defined products. • Samples. Examples of previous work (screen shots and testimonials).• People. Information about the team (in-house skills). • Knowledge. On-going accumulation of knowledge (how well you know the industry

and how well your connected within that industry ex. Awards, articles or blog posts, LinkedIn recommendations, etc.)

• Social engagement. What is your corporate culture? Who do you associate with? Who are your peers? (using social media can help to convey your personality and working environment – it can help potential customers to see you as a person and not an entity)

• Approachability. Provide copy that is easy for anyone to read is vitally important. Language cannot be technical or too high-level. Make it as easy as possible for a potential customer to get in touch.

• Innovation. The skills involved in lighting engineering and manufacturing need to be showcased through the offering on your site – not just listed as products, but illustrated by the sites functionality and layout.

How does the functionality and layout reflect your technology?

What Effects SEO?Content is KING! Writing or rewriting content is a very important part of Search Engine Optimisation. A well written web site will attract other web sites to link to you.

Search Engines use linking information like a voting system, you can consider every link to your web site as a vote, the more votes you have the more Search Engines will respect & promote your web site.

Optimise images by providing a text-equivalent for every non-text element in case some of the users have visual impairments or if users have the image display turned off on their browsers. (It also helps web crawlers recognize non-text content).

Capturing the Search Audience

30-40% of search clicks come via Pay Per Click (PPC) ads often costing as little as $0.10 per click

Pay Per Click (PPC) Advertising is a quick and easy way to generate quality leads to a website.

Organic search results are listings on search engine results pages that appear because of their relevance to the search terms.

Why Create An Online Brand?

• In June 2009, the Australian Bureau of Statistics reported 8.4million active internet subscribers in Australia

• 79.1% of internet users in Australia view online video. • YouTube receives 6.17 million Australian visitors

monthly. • A study on social networking usage in Australia, found

more than 70 percent of Internet users in Australia visited a social networking site in June 2009, up 29% from the previous year.

Sources: ComScore, Nielsen, Australian Bureau of Statistics

Showcase Offerings

Describe the value you provide.

Offer More Than A Catalogue

Know Your Audience

Search Engine Optimisation is not about Google.SEO, is about people. To attract more traffic to your website you need to

know who you’re speaking to and how they communicate.

There are systems of value other than, or in addition to, money, that are very important to people: connecting with other people, creating an online identity, expressing oneself- and not least, garnering other people’s attention.

Think of the pitch.

Develop A Disruptive Strategy For Your Brand

• Netflix disrupted the market by introducing two simple changes to Blockbuster’s model:– Shared cost savings with the customer by

eliminating annoying late fees.– Utilized a pre-existing service by delivering DVDs

through the mail.

Keep it Simple

• Netflix succeeded by not doing anything too complex, by simply offering up a more customer-centric solution and experience they’ve gained market share.

• Blockbuster was one of the most powerful brands in home video and is now on the verge of going out of business.

Focus on the Critical Value

Drivers: Strive to be the Best at What Your

Customers Value Most

(not what the competition is doing)

Wondering How to Get Started? Tap into New Resources

Develop a new business strategy that harnesses the wisdom of the crowd.

Enable your business to problem solve product solutions by linking customers and creative talent.

Innovation comes from multiple sources: your customers, peers and partners and within your own organization – aka “the crowd”.

The crowd is full of specialists

For Procter & Gamble, the crowd is the world’s scientific community; for VH1 it’s any ham with a camcorder; for iConclude it’s the handful of professionals with experience troubleshooting

Microsoft’s server software.

Connect a Community Through Digital Services

Focus on Issues That Matter to Everyone

Reward People For Participating

Think of Apps as Online Services

What is a mashup?

A mashup is a web page or application that combines data or functionality from two or more

external sources to create a new service.

The term mashup implies easy, fast integration, frequently using open APIs and data sources to

produce results that were not the original reason for producing the raw source data.

An example of a mashup is the use of cartographic data to add location information to real estate

data, thereby creating a new and distinct web API that was not originally provided by either source.

The Standalone Website is Dead

• Web 2.0 is about empowering people to collaborate online.

• Prosumption, is a term referring to customers participation in the creation of products in an active and ongoing way.

• The new Web challenges conventional assumptions that information must move from credentialed producers to passive consumers.

• Products that don’t enable and invite customer participation will be discarded- seen as old-fashioned remnants of a less customer-friendly era.

Make it really easy for potential client’s to contact you.

Make Sharing Simple

Organize Content With Tags

Help Potential Customers Find You

Advertise in New Ways

Target Your Audience

Ensure your communications are providing a valuable service and not creating more

white noise.

Ready to get started?

We’re very excited for the opportunity to

strengthen your online brand.

Contact us for a free, no obligation, online

analysis: inquiry@iquantum.com.au