Online Journalism in Online Journalism in Agricultural Agricultural

CommunicationCommunicationAgricultural Communication Agricultural Communication

and Leadershipand Leadership

ContentContent May be most challenging aspect of May be most challenging aspect of

Web site designWeb site design

Knowing what to leave out is just as Knowing what to leave out is just as important as knowing what to includeimportant as knowing what to include

Each part of the Web site should Each part of the Web site should support the main goal of the Web sitesupport the main goal of the Web site

ContentContent The Web site should be easy to The Web site should be easy to

navigate for browsersnavigate for browsers

Example Navigation Example Navigation StructureStructure

Home Page

About Us Products Customer Care

Company History

Directions

Product #1 Product #2 Product #3 Contact Us

Downloadable product information

Design ConsiderationsDesign Considerations Make the design match the business

Keep the backgrounds simple

Make navigation easy

Design ConsiderationsDesign Considerations Use large, simple fonts that contrast

the background

Use artwork, but don’t over use it

Think clean

Publishing to the InternetPublishing to the Internet Make sure the site is mistake free

Use FTP (file transfer protocol) to transfer the data from computer to server– Need permission (user name and password)– If site isn’t protected, anyone can change or

erase the information

Time to upload or update depends on the connection speed and size of files

Tips for Web Design Tips for Web Design DevelopmentDevelopment

People prefer text-based writing on print rather than electronically– Keep statements short– Quickly get to the point– Best to bullet information– If must have vast amounts of text, offer

the information in a printable format

Tips for Web Design Tips for Web Design DevelopmentDevelopment

Photos on Web sites need to be a lower resolution than in print– Format: jpeg– Color: RGB– Resolution: 72 dpi

Make sure all links on a page are functional

Online Safety & EthicsOnline Safety & Ethics Don’t post personal information!Don’t post personal information!

– Phone numbers, addresses, birthday, Phone numbers, addresses, birthday, class schedule, etc. class schedule, etc.

– Posting this information can lead to Posting this information can lead to Identity theft, Identity theft, Theft (someone will know when you aren’t Theft (someone will know when you aren’t

home), home), Unwanted personal contact, and Unwanted personal contact, and Stalking.Stalking.

Online Safety & EthicsOnline Safety & Ethics Use privacy settings (click on “My Use privacy settings (click on “My

Privacy”) to keep your identity safe. Privacy”) to keep your identity safe. – You can control who can see your profileYou can control who can see your profile

Follow network policies Follow network policies – No obscene picturesNo obscene pictures– No copyright violations)No copyright violations)

Online Safety & EthicsOnline Safety & Ethics It’s the WORLD Wide Web (WWW).It’s the WORLD Wide Web (WWW).

– Don’t post anything that you wouldn’t Don’t post anything that you wouldn’t want your parents, employers, friends, want your parents, employers, friends, teachers, or school administrators to teachers, or school administrators to see.see.

Posts can haunt you forever. Posts can haunt you forever. – Even if you delete the information or Even if you delete the information or

pictures, they may have already been pictures, they may have already been saved. saved.

Online Safety & EthicsOnline Safety & Ethics Athletes have been kicked off teams Athletes have been kicked off teams

and have lost their scholarships because and have lost their scholarships because of online postings or pictures.of online postings or pictures.

Student employees may lose their jobs Student employees may lose their jobs because of network postings or pictures.because of network postings or pictures.

Be aware of how easy it is to waste time Be aware of how easy it is to waste time on social networks. It’s addictive!on social networks. It’s addictive!

Online Safety & EthicsOnline Safety & Ethics It is illegal to download music and videos.It is illegal to download music and videos.

– Media companies impose heavy fines and Media companies impose heavy fines and prison sentences.prison sentences.

It is illegal to say or write something that It is illegal to say or write something that is is falsefalse and and harmfulharmful..– DefamationDefamation – A false statement that injures – A false statement that injures

someone's reputation and exposes him to someone's reputation and exposes him to public contempt, hatred, ridicule, or public contempt, hatred, ridicule, or condemnation.condemnation. Libel – Printed or broadcasted defamation.Libel – Printed or broadcasted defamation. Slander – Spoken defamation.Slander – Spoken defamation.