online opportunitieskmworld, speech technology, and database trends and applications magazines. ›...

ONLINE OPPORTUNITIES

2 | MEDIA KIT 2015 www.econtentmag.com

YOUR PATH TO THE DIGITAL CONTENT PROFESSIONALEContent magazine, EContentMag.com, and our newsletters and emails reach more than 41,000 digital content professionals who evaluate, recommend, and purchase solutions aimed at creating and managing content assets. The EContent network of products delivers specific content to the broadest range of readers in the market.

EContent Sponsorship, Advertising, Marketing, and Lead-Generation Opportunities Include:

› EContent Magazine: Read by more than 10,000 influential digital content and publishing professionals, this is the No. 1 magazine for the digital content industry.

› EContentMag.com: Newly redesigned, the site offers multiple lead-gen, demand- gen, and banner advertising opportunities

› Email Newsletter: EContent Xtra is a trusted resource for industry news and views. Sent twice each week to over 13,000 subscribers, EContent Xtra delivers news and analysis specially tailored to those whose jobs revolve around content, acquisition, syndication, pricing, and aggregation, as well as digital content creation, management, delivery, findability, and more.

› Direct Email Marketing: EContent maintains an opt-into-third-party email list of more than 11,000 subscribers, available for your direct response messaging.

› Web Events: Turnkey single sponsor and multi-sponsor webinars are guaranteed to deliver leads. Ask about our lead-gen guarantee!

› Sponsored Content: Every month EContent produces special sponsored content sections on specific topics of interest to our readers. Participation from sponsors proves thought leadership as well as provides guaranteed sales leads to your organization.

› Custom-Sponsored Research: Unisphere Research, EContent magazine’s research arm, conducts ongoing proprietary and “for publication” research projects for select industry vendors. Projects can be conducted over the EContent readership, or in association with our other publications, including CRM, Streaming Media, KMWorld, Speech Technology, and Database Trends and Applications magazines.

› Lead-Generation Programs for Your White Papers and Other Content Marketing Assets: EContent magazine will host your content marketing assets, market them to our readership, collect registrations, and deliver quality leads to your organization on a pay-per-lead basis.

› Quarterly Special Collections: These quarterly ebooks combine articles that have appeared both online and in print around specific topcs. Sponsor white papers or case studies which will be included during the promotional period and serves as an excellent targeted lead-gen channel.



Banner Advertising and Site Sponsorship at EContentMag.com

The EContent website, www.econtentmag.com, receives more than 41,000 visits monthly by 15,000-plus unique visitors. Page views have surpassed 63,825 views per month.

EContentMag.com features high-visibility, flat-fee sponsorship opportunities, as well as standard, impression-based ad positioning.

Site sponsorships Site sponsorships are available on a monthly or annual basis. Monthly term begins on the first day of the month and ends on the last day of the month. Site sponsors receive a 300x100 sponsorship banner which delivers approximately 30,000+ impressions per month. In addition, all site sponsors receive a mention on our “Site Sponsors” page along with a 100-word company description and link to your website for the duration of the sponsorship.

Site Sponsorship Pricing

$995 per month or $9,500 per year

Banner ad units

Banner advertising is available in multiple positions on the site. Banner ad units are available on a per-impression basis. Please see below for sizing, pricing, and spec-ifications.

Banner Units Specifications› 728x90 Leaderboard Banner: $55 CPM

› 300x250 Box ad: $60 CPM

› 160x600 Skyscraper: $40 CPM

› 468x60 Standard Banner: $40 CPM

› 640x480 Welcome Screen Ad: $90 CPM

› Acceptable formats: .JPG, .GIF, .PNG, and Flash (.SWF)

› File sizes may not exceed 200K

› Acceptable Flash versions: Flash 10, Action Script 3 (and all earlier versions)

ECONTENTMAG.COM BANNER ADVERTISING AND SITE SPONSORSHIP



The EContent Xtra weekly email newsletter keeps subscribers informed of changing events and

trends that are driving the content industry. Twice each week, EContent Xtra delivers news and

analysis specially tailored to those whose jobs revolve around content, acquisition, syndication, pric-

ing, and aggregation, as well as digital content creation, management, delivery, findability, and more.

Not available in concentrated form like this anywhere else, EContent Xtra arrives with fresh and accu-

rate news compiled and written by EContent’s editorial team and industry thought leaders.

Circulation:13,000 subscribers

Frequency: Tuesday/Thursday

Audience Profile: Digital content professionals and business managers

COST: Cost: $950 a la carte FREQUENCY SAVINGS: 6X – $855 per sponsorship, 12X – $808 per sponsorship

ECONTENT XTRA NEWSLETTER PREMIUM CAMPAIGN PACKAGE INCLUDES:

- 26 EContent Xtra Newsletter Sponsorships to be utilized throughout the calendar year. $15,600

BASIC CAMPAIGN PACKAGE INCLUDES: 12 EContent Xtra Newaletters. Sponsorships $9,600

Sponsor Advertising Specifications:› 468x60 pixels web banner with URL link in email body (GIF format)

› 75-word text description and URL link in email body

› Report of emails broadcasted and click-throughs at the end of sponsored week

EContent Xtra sponsorships are first come, first served. Reserve your EContent Xtra sponsorship schedule now for the entire year!

Schedule your EContentMag.com exposure today! Contact:LaShawn Fugate • Publisher • (859) 278-2223, ext. 104 • [email protected]

ECONTENT BULLETIN!:Send your exclusive HTML lead-gen message to the subscribers of the EContent Bulletin newsletter. Your company provides the HTML and the subject line, we handle the broadcast!

Circulation: 11,100 Cost: $1,900 a la carte

Bulletin Premium Campaign Package includes:26 Email Blasts – $26,000Basic Campaign Package: Thirteen Email Blasts – $19,380MULTICHANNEL SPONSORED GUEST COMMENTARY PROGRAM

Be a thought leader in your field and promote valuable insights that can affect audience buying power. Sponsored Guest Commentaries will be posted to our homepage at the begin-ning of the month, included in EContent Xtra newsletters, cross-referenced with specific topic center categories, and will appear at the bottom of related articles.

Pricing is based on monthly promotions – $1,500 a la carte

Premium Campaign Package: 6 months – $6,000

Basic Campaign Package: 3 months – $3,750

Reserve your broadcast

dates today!



TOPIC CENTER SPONSORSHIPS/SOLUTIONS DIRECTORY

Highlight your company, products, or services with a Solutions Directory profile. Solutions Directory profiles are positioned alphabetically and your company can index its solutions in one of our 20 categories

› Analytics

› Big Data

› Content Commerce

› Content Creation

› Content Delivery

› Content Distribution

› Content Management

› Content Marketing

› Content Security

› Digital Marketing

› Digital Publishing

› Media Business News & Trends

› Mobile Content, Tablets, Apps

› Online Video

› Premium Content Services

› Privacy Issues

› Sci-Tech, Medical, Academic Publishing

› Search, SEO, & SEM

› Social Media & Communities

› Web Services

Your Directory profile includes a 100-word listing with your logo and contact information and can be linked to the topic centers alongside related articles (depending on package chosen below).

PACKAGE TOPIC CENTERS COST

BASIC 0 $300

TIER 1 3 $750

TIER 2 9 $1,500

TIER 3 20 $3,000



WEBCAST SPONSORSHIPS WITH ECONTENTNow more than ever, businesses are being challenged to anticipate change and revise their strategies for greater profitability. How can you market your company’s solution to meet this challenge head-on?

Get Qualified Leads. Enjoy Guaranteed Exclusivity. Reach 200-plus decision makers through your sponsor-exclusive EContent Web Event. Leveraging the strength of the EContent brand and our unmatched industry experts, our broadcasts are targeted toward and attended by executives with purchasing authority from all industry sectors. All your bases are covered:

› Aggressive online advertising program› EContent editor or senior executive to moderate the session› Speakers can participate from their own office› Real-time polling, Q&A, and survey› Attendee registration, monitoring, and reporting

Event archiving and online posting on the EContentMag.com website, 24/7 on-demand viewing. Leads continue to be generated and reported on a weekly basis for an additional 90 days after the on-demand event is posted to the site.

We Take Care of All the Details › EContent will produce, market, and broadcast your 1-hour web event.

› An online HTML invitation with your company logo and session content summary to be placed on EContentMag.com

› Event will be promoted in the EContent newsletters and through dedicated email blasts.

› White paper posting during event promotion (white paper provided by sponsor)

› Banners to run on EContentMag.com website› Create customized registration fields for your event› A reminder email blast and phone call to all registrants the day

prior to the event› Follow-up email the day after (reminder for archive event and

thank you)› EContent will rent additional lists with selected criteria at your

request (for an additional cost)

ECONTENT DIGITAL DISCUSSIONS (continued on next page)



Web Event Program & Highlights

› A 1-hour event, complete with streaming audio, broadcast live over the internet

› A project manager provided for staging of content and online rehearsal services at each event

› PowerPoint slide synchronization

› Browser-based Q&A capabilities and polling and survey questions

› Detailed monitoring and reporting

› Complete registration management including final list of all registrants and participants

› Event archived on www.econtentmag.com for 90 days, for anytime, on-demand viewing

› Master file of your event for local playback (trade shows, sales presentations, etc.)

› Event presentation (PowerPoint slides) available online postevent for viewing and downloading

› Project manager assigned to program (development and execution)

› Management Fee (included for program development, marketing, and execution)

The entire event will be created (with the assistance of the sponsor), managed, and executed by EContent. Our production personnel will assist all participants. Want to add video or SlideShare? We can do that for an additional fee.

2015 Pricing$9,500 single sponsor for customized web events. Includes 200-plus guaranteed leads.

ECONTENT DIGITAL DISCUSSIONS (continued from previous page)

For more information please contact:LaShawn Fugate Publisher/Advertising Sales (859) 278-2223, ext. 104 [email protected]

Roundtable Web Events

Be part of the Roundtable Digital Discussions. Hosts up to four vendors on themed topics. Pricing is $3,000 per vendor and leads are shared. Ask about starting a roundtable on any topic of interest!



Want to place sponsored content in very topic-specific ebooks?

Try the new special collection ebooks featuring past authors from both print publications and online articles, giving you concentrated information on specific topic areas. Past collections include State of Mobile Content and State of Web Content Management. Upcoming ebooks include Digital Advertising and more. Ask about additional upcoming topics!

Premium Campaign Package includes four collections: $9,440

Basic Campaign Package includes two collections: $5,310

1 collection (750 words): $2,950

QUARTERLY SPECIAL COLLECTION SERIES


PRINT & ONLINE OPPORTUNITIES

ECONTENT MULTICHANNEL MARKETING PROGRAMS

Platinum Level Sponsorship Package› One stand-alone web event

› Three 750-word white paper lead-gen promotions, one of which will be included in the

2015 Sourcebook

› Three dedicated email blasts

› Quarter-page ad in three issues of the print publication

Full Rate: $24,050

20% Discount Package Price: $19,240

Diamond Level Sponsorship Package› Two 750-word white papers, one of which will be included in the 2015 Sourcebook

› Three months of Guest Commentaries

› Two dedicated email blasts

› Two EContent Xtra newsletter sponsorships

Full Rate: $14,500


Gold Level Sponsorship Package› Two 750-word white papers, one of which will be included in the 2015 Sourcebook

› One dedicated email blast

› Quarter-page ad in two issues of the print publication

Full Rate: $7,800


Contact: LaShawn Fugate • Publisher/Advertising Sales • (859) 278-2223, ext. 104 • [email protected]


PRINT & ONLINE OPPORTUNITIES

THOUGHT LEADERSHIP SERIESPRINT AND ELECTRONIC LEAD DEVELOPMENT PROGRAM

Your sponsored essay, white paper, or case study will be promoted online for a period of at least 30 days and be included in both a special online PDF and in print, accompanied by an in-depth trends article authored by our editorial team to set the stage for your message.

Generate leads for your sales force.All requests for the PDF version housed at www.econtentmag.com will be driven through a registration form capturing complete contact information.

Leads will be distributed to all sponsors in this section via spreadsheet each week.

Your content marketing topics and formats can be wide-ranging.

› Third-party white papers and white paper abstracts› Successful customer case studies› Your company’s unique value proposition or market position› A behind-the-scenes look at your technology solution and why

it’s important

Editorial and production services are included. EContent magazine will take care of all the copy editing, layout, and design. And we will send you a PDF of the final article at no extra charge.

ISSUE THOUGHT LEADERSHIP TOPIC SPACE DEADLINE

MARCH A Guide to Omnichannel Market 1/14/15

APRIL A Guide to the Internet of Things 2/10/15

MAY A Guide to Social Video 3/13/15

JUNE A Guide to Big Data Tools for Publishers 4/14/15

JULY/AUGUST A Guide to Email Marketing Tools 5/12/15

SEPTEMBER A Guide to A/B Testing Tools 7/14/15

OCTOBER A Guide to Content Security Tools 8/12/15

NOVEMBER A Guide to WCM for Multichannel Delivery 9/14/15

THOUGHT LEADERSHIP SPONSORSHIP RATES

THOUGHT LEADERSHIP TOPICS INCLUDE:

Branding, Market Positioning, and Lead Gen All in One Place

Call today and reserve your space!

LaShawn Fugate • Publisher/Advertising Sales (859) 278-2223, ext. 104 • [email protected]

TYPE DESCRIPTION SPONSORSHIP RATE

STANDARD 1 page (750 words) $2,950

SILVER 2 pages (1,500 words) $5,150

GOLD 3 pages (2,250 words) $7,725

PLATINUM 4 pages (3,000 words) $10,275



LEAD-GENERATION PROGRAMS—PAY-PER-LEADLead-Generation Programs for White Papers (And Other Marketing Assets) at EContentMag.com

EContentMag.com is a key lead-generation solution for marketers targeting the digital media, content management, and content marketing marketplace. Resident white papers are posted on the EContent White Papers page as well as on relevant pages on www.econtentmag.com. EContent’s lead-generation program leverages a variety of email list assets to market your content. EContent custom-markets each white paper asset to appropriate audiences. Leads will be distributed to all sponsors in this section via spreadsheet each week.

› Contact fields captured include full name; job title; company name; street address; city, state, or province; country; phone number; and email address.

› The basic screening eliminates bad entries. Global leads are provided at no extra charge for EContent for companies choosing to take advantage of EContent’s unique international positioning. Screening involving company size or other parameters are available above the base per lead rate of $25 per lead.

Materials RequiredCompany logo, headline, 75 words of descriptive text, and PDF of the white paper (or URL for the webpage hosting the white paper)



PRINT AND ELECTRONIC LEAD DEVELOPMENT PROGRAM

When you choose to place your sponsored content in the EContent Best Practices sections, your sponsored essay, white paper, or case study will be published in a special section of the print edition online. The EContent Best Practices section is extensively distributed via our website, www.econtentmag.com, and is extensively marketed to EContent’s total online and email network of content professionals.

Generate leads for your sales force.

All requests for the PDF version housed at www.econtentmag.com will be driven through a registration form capturing complete contact information.

Leads will be distributed to all sponsors in this section via spreadsheet on a weekly basis.

Your content marketing topics and formats can be wide-ranging.

› Third-party white papers and white paper abstracts› Successful customer case studies› Your company’s unique value proposition or market position› A behind-the-scenes look at your technology solution and why

it’s important

Production services are included. EContent magazine will take care of all the copy editing, layout, and design. And we will send you a PDF of the final article at no extra charge.

ISSUE SPACE DEADLINE

MARCH 3/1/15

APRIL 4/1/15

MAY 5/1/15

JUNE 6/1/15

JULY/AUGUST 7/1/15

SEPTEMBER 9/1/15

OCTOBER 10/1/15

NOVEMBER 11/1/15

TYPE DESCRIPTION SPONSORSHIP RATE

STANDARD 1 page (750 words) $2,950

SILVER 2 pages (1,500 words) $5,150

GOLD 3 pages (2,250 words) $7,725

PLATINUM 4 pages (3,000 words) $10,275

BEST PRACTICES SPONSORSHIP RATES

BEST PRACTICES TOPICS INCLUDE:

Branding, Market Positioning, and Lead Gen All in One Place

Call today and reserve your space!

LaShawn Fugate • Publisher/Advertising Sales (859) 278-2223, ext. 104 • [email protected]

VENDOR-SPECIFIC WHITE PAPER OPPORTUNITIES


PRINT PUBLICATION

EContent is read by more than 10,000 content professionals. EContent readers are executives and managers who direct the digital content strategies for their organizations. Subscribers include content executives, content managers, content creators, publishers, content marketers, and anyone who deals with digital content in order to further business objectives. They’re buyers of content and technology solutions and have the power to make purchasing decisions.

Data Sources: EContent readership (September 2013)

Business/Industry

READERSHIP DEMOGRAPHICS

Response Percent

Media/Marketing/Advertising 35%

Consulting/VAR/VAD, Econtent Solutions Provider 17%

IT and Communications 11%

Other 8%

Education and Training 7%

Government and Nonprofit 7%

Retail/Wholesale 5%

Entertainment 4%

Manufacturing 2%

Banking, Finance, Insurance 1%

Hospitality and Travel 1%

Medical/Healthcare/Pharma 1%

Professional Services 1%

90% of EContent readers agree or strongly agree that EContent magazine

and EContentMag.com are “important sources of information

I can’t find anywhere else.”

60% of EContent readers have titles of director-level or above, including more than 50% with VP or C-level titles.

EContent Readers Drive Their Organizations’ econtent Initiatives

Are you an ADVOCATE or

CHAMPION for your company’s

CONTENT initiatives?

Company Size By Revenue

Response Percent

More than $500 million 24.3%

$100 million to $499 million 6.1%

$10 million to $99 million 22.8%

Less than $10 million 46.8%

Yes 86%

No 14%

Schedule your EContentMag.com exposure today! Contact:

LaShawn Fugate

Publisher/Advertising Sales

(859) 278-2223 ext. 104

[email protected]


2015 EDITORIAL CALENDAR

**For timely print publication, optimal news contact date is 1 month prior to ad deadline.

Advertising contact: LaShawn Fugate • Publisher/Advertising Sales • [email protected]

Editorial contact: Theresa Cramer • Editor • [email protected]

ISSUE EDITORIAL THEME WEBINAR ROUNDTABLE OPPORTUNITIES CLOSE DATES BONUS DISTRIBUTION

JAN/FEB EContent Sourcebook Contact Editorial: 10/14/14 Ad Space Reservation: 12/11/14 Ad Material Due: 12/24/14

MAR › Multichannel vs. Omnichannel› Content Accessibility: Is Your Content Ready for Everyone?› A Guide to Omnichannel Marketing

› A Guide to Omnichannel Marketing Contact Editorial: 11/16/14 Ad Space Reservation: 1/14/15 Ad Material Due: 1/27/15

APR › Content and the Connected Home › Net Neutrality for Content Creators › A Guide to the Internet of Things

› A Guide to the Internet of Things Contact Editorial: 12/16/14 Ad Space Reservation: 2/10/15 Ad Material Due: 2/24/15

› NAB › AIIM

MAY › Video Vanguards: Publishers Who Get Video Right › Profiles in Digital Publishing › EContent 's Trendsetting Products of 2015› A Guide to Social Video

› A Guide to Social Video Contact Editorial: 1/18/15 Ad Space Reservation: 3/13/15 Ad Material Due: 3/26/15

› Streaming Media East › Content Delivery Summit

JUN › How to Create Compelling Content From Data › Advice From VCs: Digital Content Investors Tell Us What They Look For› A Guide to Big Data Tools for Publishers

› A Guide to Big Data Tools for Publishers

Contact Editorial: 2/20/15 Ad Space Reservation: 4/14/15 Ad Material Due: 4/27/15

JUL/AUG › Email Marketing: Updating an Old Standby for Today’s Consumer› The Reality of Responsive Design: Is an Infinite Page the Future? › A Guide to Email Marketing Tools

› A Guide to Email Marketing Tools Contact Editorial: 3/18/15 Ad Space Reservation: 5/12/15 Ad Material Due: 5/26/15

› SpeechTEK› CRM Evolution› Customer Service Experience

SEP › A/B Testing for a Better User Experience › Designing for Tablets vs. Smartphones › A Guide to A/B Testing Tools

› A Guide to A/B Testing Tools Contact Editorial: 5/18/15 Ad Space Reservation: 7/14/15 Ad Material Due: 7/27/15

OCT › Privacy on the Web: What Your Users Expect › What’s Next in Mobile? › A Guide to Content Security Tools

› A Guide to Content Security Tools Contact Editorial: 6/20/15 Ad Space Reservation: 8/17/15 Ad Material Due: 8/25/15

› KMWorld

NOV › The Next Generation of Web Content Management › Integrating IT and Editorial to Future-Proof Your Content › A Guide to WCM for Multichannel Delivery

› A Guide to WCM for Multichannel Delivery

Contact Editorial:7/19/15 Ad Space Reservation: 9/14/15 Ad Material Due: 9/25/15

DEC EContent 100 Contact Editorial: 8/21/15 Ad Space Reservation: 10/14/15 Ad Material Due: 10/27/15

› Gilbane

*Note: This Editorial Calendar is subject to change without advance notice.


PRINT PUBLICATION

ECONTENT MAGAZINE RATES AND ADVERTISING SCHEDULE

SIZE TRIM SIZE BLEED SIZE LIVE AREA

Full-Page Spread 17"wx10 7⁄8"d 17 1⁄4"x111⁄8" 16 1⁄2"x10 3⁄8"

Full Page 8 1⁄2"x10 7⁄8" 8 3⁄4"x111⁄8" 8"x10 3⁄8"

2/3-Page Vertical 4 1⁄2"x9 1⁄4" n/a n/a

1/2-Page Spread 17"x5" 17 1⁄4"x5" 16 1⁄2"x5"

1/2-Page Horizontal 7"x41⁄2" n/a n/a

1/2-Page Vertical 4 1⁄2"x7" n/a n/a

1/3-Page Vertical 2 1⁄8"x9 1⁄4" n/a n/a

1/3-Page Square 4 1⁄2"x4 1⁄2" n/a n/a

Four-Color Rates 1X 3X 6X 10X

1 page $2,020 $1,960 $1,860 $1,760

2/3 page $1,620 $1,568 $1,488 $1,408

1/2 page $1,252 $1,215 $1,153 $1,090

1/3 page $1,111 $1,078 $1,023 $968

Covers 1X 3X 6X 10X

Cover 2 $2,323 $2,254 $2,140 $2,025

Cover 3 $2,230 $2,164 $2,054 $1,945

Cover 4 $2,788 $2,705 $2,568 $2,430

10% premium position.


2015 Advertising Opportunities

ISSUE SPACE RESERVATION MATERIAL DUE

Payment Terms

Terms are net 30 days from date of invoice. 1.5% interest per month will be incurred on any unpaid balance past 30 days. Invoice date is always the first day of the month of the issue date.

Commissions

All recognized advertising agencies can earn a 15% commission on space and position. Commissions are earned by reserving space and submitting artwork on or before respective due dates. All commissions are forfeited on unpaid invoices more than 45 days past due.

› Black-and-White advertisements: 25% discount from gross rate

› Back Cover & Inside Front Cover: Add 20%.

› Center Spread, Inside Back Cover, and other guaranteed positions: Add 10%.

› Inserts and Outserts Contact the sales manager for specifications and rates and any additional postage.

Jan/Feb 12/11/14 12/24/14

March 1/14/15 1/27/15

April 2/10/15 2/24/15

May 3/13/15 3/26/15

June 4/14/15 4/27/15

Jul/Aug 5/12/15 5/26/15

September 7/14/15 7/27/15

October 8/12/15 8/25/15

November 9/14/15 9/25/15

December 10/14/15 10/27/15


PRINT PUBLICATION

Ad production requirementswww.infotoday.com/advert/CTPAdSpecs.pdf

Please identify material by name of advertiser, publication, and issue date. High-quality hardcopy proof for color and/or black-and-white ads must be submitted for all ad formats.

We accept the following formats:

Press-quality PDF files are preferred.

› Fonts must be embedded › Set black to overprint › Convert PMS to CMYK › Images must be in CMYK › 300 dpi images only › Flattened transparencies › Bleeds and crops included

We can also accept high-resolution Macintosh format Photoshop TIFF files. › Photoshop TIFF files for Macintosh—Flattened layers, CMYK color,

300 dpi, page dimensions, and bleeds according to pub specs

Files submitted as RGB will be converted to CMYK. Ads containing SPOT colors will be converted to CMYK unless prior arrangements have been made. B/W ads and graphics should be saved in grayscale mode. All graphics must be at least 300 dpi resolution. › When renaming files, make sure to keep the proper file extension

(i.e., .pdf, .tif).

› For proper sizing of your ad, please refer to the publication’s rate card.

› Add 1/4" on all sides for bleed.

File submission instructions:

To upload files via the web:

› Using your web browser, log onto http://files.infotoday.com.

› Please indicate advertiser, publication, and issue in which ad will be

placed in appropriate fields.

Submission on disc:

› Electronic files may be supplied on DVD or CD and should meet

the above-stated requirements.

› Mark disc with title of ad, name of agency, and publication/issue

in which ad will be placed.

Mail disc to:

Alexis Sopko, Advertising Coordinator

630 Central Avenue, Murray Hill

New Providence, NJ 07974

(908) 795-3703

[email protected]

A proof of the ad accurately representing how the ad should appear when printed

MUST be submitted with the ad. Four-color ads must include an accurate color

proof. This can be provided as a PDF proof, image, or hardcopy. Email digital

proofs to Alexis Sopko at [email protected].

Please identify material by name of advertiser and magazine issue.

PRODUCTION REQUIREMENTS


PRINT OPPORTUNITIES

EContent Solutions ShowcaseHere, you’ll find the premier vendors offering products and services to serve your content creation, management, delivery, search, and marketing needs, as well as those providing content resources to inform better business decisions.

The Solutions Showcase is a great way to leverage editorial content to promote your product or service!

Multichannel (Online & Print) Get annual coverage online with your Solutions Showcase listing. Visit econtentmag.com/directory and choose up to three issues of the magazine to host your 1/4 page listing as well as choose up to three topic centers.

SHOWCASE LISTING RATES

Three Quarter-Page Listings: $1,200

› Company name + logo › Contact information › 50-word product/service description

$600 a La Carte

Showcase Sizes Size (WxH, inches)› 1/4-page, vertical 3.5"x4.125"

SOLUTIONS SHOWCASE



PRINT OPPORTUNITIESCUSTOM-SPONSORED RESEARCH SOLUTIONS FROM ECONTENT AND

Unisphere Research, EContent magazine’s research arm, conducts ongoing proprietary and “for publication” research projects for select vendors. Using its database of subscribers and opt-in email names, Unisphere Research conducts web-based surveys on topics covering a range of content and technology issues including Big Data, content marketing, CRM, business intelligence, digital publishing trends, unstructured data, and IT priorities.

In addition to EContent subscribers, Unisphere Research conducts research in association with a number of other publications. Unisphere can conduct research across the following subscriber bases and lists:

› Database Trends and Application subscribers› Customer Relationship Management (CRM) magazine subscribers› KMWorld magazine subscribers› North American libraries› Speech Technology magazine › Book publishers

Unisphere assigns an experienced analyst and/or senior editorial executive to work with survey sponsors on topic and questionnaire development. Survey questionnaires are housed at Unisphere’s survey utility on the web, and Unisphere prepares all questions in draft format, working with the survey sponsor to complete an approved questionnaire. Survey response solicitations are issued to the universe of digital content and publishing professionals until the agreed-on target response level is achieved. Response incentives include a sweepstakes drawing. Unisphere issues a basic document that reports the findings and then creates a color PDF executive summary reporting, graphing, and analyzing the key survey findings. Many studies remain completely proprietary while others are used as the basis for EContent and related email newsletter content, with full attribution to the survey sponsor. Results may also be used, with EContent approval, for press release efforts.

Basic deliverables include:1. Survey questionnaire development

2. Survey participation solicitation from EContent’s database of 10,000-plus content professionals

3. Data aggregation and basic reporting

4. Authorship, editing, and formatting of the final report (25–35 pages), which is attributed to the sponsor on the front cover of the report

5. Publication in the magazine and related enewsletters when desired

The basic cost of conducting a proprietary or “for publication” study is $12,000, including the cost of an incentive.

Program Extensions:White paper authorship: $4,000

Full authored survey report for internal marketing use (lengths vary): $6,500

Market research webinar content development and presentation: $7,500

Custom cross-tabulations: $300 per cross-tabulation for the first four; $50 per dataset

Pay-per-lead program on EContentMag.com (contact publisher for research partner rates)


GILBANE CONFERENCE

GILBANE CONFERENCE 2015

A premier industry event for 13 years, the Gilbane Conference appeals to a wide variety of professionals including enterprise marketers, technologists, content managers, and business strategists. The Technology Showcase provides attendees with a central meeting place and the ability to speak one-on-one with industry-leading exhibitors while learning more about their products and services.

We cover a wide variety of digital experience technologies including:

› Web Content Management› Digital Marketing› Analytics› Multilingual› Big Data› Enterprise Search› Semantics› Collaboration› Social Enterprise› Mobile and Web Application Development› Publishing

Attendees are well-informed and tech-savvy. They will be looking for the opportunity to meet face-to-face with the companies which are leading the pack. Past attending companies are diverse and well-known. See the Invitation to Exhibit & Sponsor on gilbaneconference.com or contact LaShawn Fugate to reserve your space among these companies.


online opportunitieskmworld, speech technology, and database trends and applications magazines. ›...

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