online labeling and marketing - amazon s3 · package = media = content the pack is always present...
TRANSCRIPT
![Page 1: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/1.jpg)
Online Labeling
and Marketing
5 June 2017
![Page 2: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/2.jpg)
Agenda
• Introductions
• Part 1: Evolution of Retail
• Part 2: Key Trends
• Part 3: Interactive Print
• Part 4: Synchronization
• Discussion
Mike GradyGlobal Commercial Integration Manager
![Page 3: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/3.jpg)
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.3
Evolution of Retail
![Page 4: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/4.jpg)
1996
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.4
![Page 5: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/5.jpg)
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.5
![Page 6: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/6.jpg)
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.6
![Page 7: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/7.jpg)
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.7
![Page 8: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/8.jpg)
1996 – Amazon was Two Years Old
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.8
Americans with Internet access spent fewer
than 30 minutes a month surfing the Web
![Page 9: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/9.jpg)
Technology Advancement
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.9
Amazon was 2 years old.
1998 2004 2007
![Page 10: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/10.jpg)
Surprise !
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.10
2015
![Page 11: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/11.jpg)
Technology Increasingly Built into Our Lives
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.11
![Page 12: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/12.jpg)
Surprise ?
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.12
![Page 13: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/13.jpg)
Kroger ClickList
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.13
![Page 14: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/14.jpg)
Walmart
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.14
![Page 15: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/15.jpg)
The first touchpoint in every person’s pocket
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.15
![Page 16: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/16.jpg)
The Evolution of Retail
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.16
![Page 17: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/17.jpg)
Fundamental Shift in Thinking
From Point of Sale to Moment of Sale™
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.17
Point of Sale
Where the product is
available
Dictated by
the retailer
Moment of Sale TM
How the consumer is
shopping
Consumer’s needs
come first
![Page 18: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/18.jpg)
Package = Media = Content
The Pack is Always Present & Driving Moments of Sale
Package
outdoor
eCommerce
retailer websites
social
media
brand
website
packaging
brand apps
events magazines
POS / in-store
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.18
![Page 19: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/19.jpg)
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.19
Key Trends
Engagement | Buy Now | Personalization | Transparency
![Page 20: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/20.jpg)
Engagement
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.20
87% of Millennials want more!
Harris Poll: survey was conducted within the United States by Harris Poll on behalf of Digimarc from October 1-5, 2015 among 2,019 adults ages 18 and older
![Page 21: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/21.jpg)
Buy Now
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.21
3 Ways to Shop Target Catalogs1. Shop everything in this catalog at
Target.com/Homestyle2. Search for any product on Target.com
using the item number after the price3. Shazam any page to shop instantly
September 2015 2016 Deployments in Catalogs
![Page 22: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/22.jpg)
Personalization
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.22
![Page 23: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/23.jpg)
Transparency
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.23
https://www.yahoo.com/beauty/cvs-says-no-beauty-products-chemicals-174756187.html
![Page 24: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/24.jpg)
Transparency
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.24
![Page 25: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/25.jpg)
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.25
![Page 26: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/26.jpg)
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.26
![Page 27: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/27.jpg)
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.27
![Page 28: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/28.jpg)
The Value of Transparency
4 in 10 would switch
Nearly 4 in 10 consumers say they would switch to
a new brand from a current preferred brand in favor
of increased product transparency, according to a
recent study from Label Insight.
73% would pay more
Moreover, 73% of consumers would be willing to
pay more for a product that offers complete
transparency, the survey revealed.
http://www.foodbusinessnews.net/articles/news_home/Business_News/2016/11/How_Unilever_is_embracing_tran.aspx?ID=%7BB3C5DB43-CB5F-4002-A8A4-5A7BA786B1DC%7D
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.28
![Page 29: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/29.jpg)
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.29
Interactive Print
![Page 30: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/30.jpg)
The rise of PHY-GITAL
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.30
![Page 31: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/31.jpg)
What can an Interactive Pack do?
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.31
![Page 32: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/32.jpg)
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.32
![Page 33: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/33.jpg)
Chance to Win
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.33
![Page 34: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/34.jpg)
Brands can utilize technology to promote products and services in innovative ways
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.34https://techcrunch.com/2017/05/10/snapchat-user-count/
![Page 35: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/35.jpg)
Snap to Store
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.35https://techcrunch.com/2017/05/10/snapchat-user-count/
Make a Difference with SelfiesFor each selfie shared with the filter, Wendy’s will
donated $5 toward finding a loving and caring family
for every child in foster care.
Additional Visitors 42,000
Within a Week
Catch the NoodleWhen it came time to announce recipe change, KHC wanted to be front in center so
consumer base was aware of the improvements. Snapchat and Kraft Macaroni &
Cheese partnered to create a playful Lens to take Snapchatters back to their childhood.
Say cheese!
Brand Favorability +5pt increase
Purchase Intent 13% Lift
![Page 36: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/36.jpg)
From brand as Advertiser to brand as Entertainer
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.36
Source: http://www.marketingdive.com/news/pepsi-flaunts-snapcodes-in-summer-giveaways/442609/
http://www.prnewswire.com/news-releases/pepsi-turns-up-the-heat-this-summer-with-release-of-limited-edition-pepsi-fire-300456129.html
![Page 37: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/37.jpg)
From brand as Advertiser to brand as Entertainer
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.37
![Page 38: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/38.jpg)
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.38
![Page 39: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/39.jpg)
Brand as a Part of History
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.39
![Page 40: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/40.jpg)
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.40
Synchronization
![Page 41: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/41.jpg)
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.41
![Page 42: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/42.jpg)
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.42
![Page 43: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/43.jpg)
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.43
![Page 44: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/44.jpg)
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.44
![Page 45: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/45.jpg)
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.45
![Page 46: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/46.jpg)
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.46
![Page 47: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/47.jpg)
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.47
We’ve learned that a product
is photographed an average of 8 times
with as many different points of view.
The 3D/CGI process is the better way.
![Page 48: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/48.jpg)
Retailers Need Content Prior to Shelf
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.48
![Page 49: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/49.jpg)
Integration for Digital Product Imagery
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.49
Prepress + Wireframe
![Page 50: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/50.jpg)
Industry Standard Images: Traditional Product Pack Shots
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.50
Product facings for e-commerce and
planogram applications
3 High Resolution Angled images for
e-commerce and marketing applications
Stand-alone imagery of NFP and ingredients
Data Sourced From :
MFR Direct Feeds, GDSN and
Legacy Systems
Scannable barcode images
for field use and product scoring
![Page 51: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/51.jpg)
Comprehensive Need for Content
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.51
Standard Hero Optimized
![Page 52: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/52.jpg)
Target Destination Matters
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.52
Sales Kits
& Presentations
eCommerce,
Print & Omni-channel
Optimized for
Omni-channel
Public Domain
From Standardized to Branded
Informed Design
for the Way People Shop
Internal
Use
![Page 53: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/53.jpg)
Standard vs Photo-realistic
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.53
Standard Photo-realistic
![Page 54: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/54.jpg)
Source: *Omniture Clickstream from Tesco.com (2.4 million shoppers)
AVOID reading
VISUALLY SCAN images
IGNORE everything else
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.54
![Page 55: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/55.jpg)
Key Product Information
Based on How Consumer is Shopping
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.55
![Page 56: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/56.jpg)
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.56
![Page 57: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/57.jpg)
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.57
(OPS™) Close In (OPS™) Brand OptimizedCurrent Web Image
![Page 58: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/58.jpg)
Enhanced eComm Content
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.
Special Offers
Promotional Images
Video Clips
Prepared food images
In-Use Images
Relevant Size Images
Transitional Images
Recipes
58
![Page 59: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/59.jpg)
Transition Images – Package Changes
59 CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.
![Page 60: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/60.jpg)
Relative Size Imagery
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.60
![Page 61: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/61.jpg)
Optimized Product Content
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.61
Ab
ove
fo
ld
Min. 6 high
quality images Direct link to
other SKUs
Brand name
in title
Expanded product
description
Interactive/
inspirational content
Developing A+ product contentB
elo
w f
old
Optimizing for search
Amazon ranks search results by:
1. Relevance
2. Product sales performance
Optimize keywords on a regular
basis to achieve page 1 ranking
• Monitor related keywords that are
popular/trending
• Infuse these keywords in product
descriptions and page HTML
![Page 62: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/62.jpg)
Enabling Distribution for the Digital Shelf
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.62
![Page 63: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/63.jpg)
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.63
Discussion
![Page 64: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/64.jpg)
Nutrition Label Reform
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.64
An effort to help families make
the healthy choice the easy choice
FDA aims to influence
The Moment of Sale TM
![Page 65: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/65.jpg)
Challenges & Opportunities
CONFIDENTIAL 2017 sgsco Information contained here in is confidential and is to be treated confidentially. Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of sgsco.65
Nutrition Label Reform
Globalization Centralization Synchronization
![Page 66: Online Labeling and Marketing - Amazon S3 · Package = Media = Content The Pack is Always Present & Driving Moments of Sale Package outdoor eCommerce retailer websites social media](https://reader033.vdocument.in/reader033/viewer/2022060218/5f0682e67e708231d4185abf/html5/thumbnails/66.jpg)
Thank you