online lead generation formula: connect > convert > cultivate

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o Massively scale your website traffic o Spend less on digital marke8ng with be+er results o Convert more clicks into cash, and ul8mately o Build a “Sales Lead Machine” that fills your business with ideal customers and clients “How to generate a steady flow of inbound sales leads and ideal clients online” Get Our Step-By-Step Online Sales Growth Formula And Learn From REAL Case Studies How To...

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Success with online lead generation comes down to much more than just traffic generation. In this presentation, online lead generation expert Will Swayne shares his sales growth blueprint, tested in more than 98 industries over 10+ years. Inside you'll learn how to: - Massively scale your website traffic - Spend less on digital marketing with better results - Convert more clicks into cash and ultimately build a “Sales Lead Machine” that fills your business with ideal customers and clients. Each point is illustrated with actual examples and real case studies, leaving you with an actionable plan for improving your results.

TRANSCRIPT

Page 1: Online Lead Generation Formula: Connect > Convert > Cultivate

o  Massively  scale  your  website  traffic  o  Spend  less  on  digital  marke8ng  with  be+er  results  o  Convert  more  clicks  into  cash,  and  ul8mately  o  Build  a  “Sales  Lead  Machine”  that  fills  your  

business  with  ideal  customers  and  clients  

“How to generate a steady flow of inbound sales leads and ideal clients online”

Get Our Step-By-Step Online Sales Growth Formula And Learn From REAL Case Studies How To...

Page 2: Online Lead Generation Formula: Connect > Convert > Cultivate

10 Years

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98 Industries

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$10 Million+

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Question: How can your company thrive online during times of great

change?

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More Competition

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More Money

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More Devices

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More Tools

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More Complex Tools

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Overwhelm…

Guilt…

Frustration…

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Calm…

In Control…

Certain…

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Cut Through The Clutter

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3 Foundational Pillars Sales Funnel Key Metrics 2 Critical Numbers

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Your Sales Funnel Pillar 1  

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Your Traffic, Conversion and Nurturing Units

Traffic   Conversion Nurturing Qualified Leads

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Metrics Pillar 2  

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Traffic   Conversion Lead Nurturing Qualified Leads

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1. Do stuff

2. Track the results

3. Do more of what works and less of what doesn’t work

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Two Critical Numbers Pillar 3  

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Your Two Critical Numbers

Cost Per Acquisition (CPA)

Life Time Value (LTV)

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How The Majority Thinks:

First I need lots of 1 TRAFFIC

Hopefully it will 2 CONVERT

Then I can make 3 MONEY

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How The Top 1% Think

I need to focus on improving 1 LTV

And boost 2 CONVERSION

Then I get all the I need 3 TRAFFIC

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Massively Scale Your Traffic

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Overview

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Pay Per Click Advertising Method #1  

Source: Wordstream Inc

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Pay Per Click Advertising Method #1  

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Month 1

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Month 7

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Add the right KEYWORDS

Google  Keyword  Tool  

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Add the right MATCH TYPES

web hosting +web +hosting “web hosting” [web hosting]  

-free -cheap  -windows -usa

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Test and Track KW Performance

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TEST and Track Ad Performance

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Search Engine Optimisation Method #2  

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Source: Moz

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‘Off-Page’ Optimisation = LINKS

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Link Building Strategies… What Doesn’t Work

What To Do Instead

Ø  Bulk Directory Submissions

Ø  Bulk Article Marketing

Ø  Low Quality Press Releases

Ø  Bulk Social Sharing

Ø  Publish Remarkable Content

Ø  Form Relationships With Influencers

Ø  Get Interviewed

Ø  Write Relevant Guest Blog Posts

Ø  Authentic Social Media Presence

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Converting More Clicks Into Cash

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Home Page vs Landing Page

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The “Ideal Landing Page Template”

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Landing Page Conversion Tests

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Landing Page Conversion Tests

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✔  

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Lead Nurturung + Automation

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Automate The Automatable. Save Your People For High-Touch Interactions

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Build Your Email List And Use Auto-Responders To AUTOMATE

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Track When Prospects Are Unsubscribing From Your Process

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Build Your List And Create Cash Windfalls

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Bringing It All Together

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Traffic   Conversion Nurturing Qualified Leads

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Your Optimisation Calendar

AdWords/PPC

SEO

TRAFFIC UNIT

. . .. . .. . . .

Landing Pages / CRO

CONVERSION UNIT

. .

Blog Posts

Email Newsletter

NURTURING UNIT

.. .. .

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Where Do You Go From Here? Do nothing 1

Do it yourself 2

Hire internally 3

Get us to take care of everything for you 4

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Get In Touch

1300 799 737 (+61 7 3161 1541 )

www.MarketingResults.com.au/contact